Masan Consumer Corporation · HOSE:MCH
Masan Consumer — 2Q2026 Earnings Presentation
14 slides from Masan Consumer's earnings presentation, Jul 29, 2026
Slide 1: Masan Consumer 2Q2026 Community Day
Masan Consumer (HoSE: MCH) 2Q2026 Community Day 29 July 2026
Slide 2: Resilient consumer demand held firm through a high-inflation, cost-volatile 1H2026
Resilient consumer demand held firm through a high-inflation, cost-volatile 1H2026 Stable Escalation in underlying High inflation oil and gas demand related costs Consumer environment Macro economic backdrop Operating cost volatility 2
Slide 3: Masan Consumer's Consumer Operating System
Masan Consumer’s Consumer Operating System Retail Engine Brand Engine Digital Engine Retail Supreme 3
Slide 4: Double-digit revenue growth, led by volume
Double-digit revenue growth, led by volume 14.2% ~10% Volume Growth 12.8% 10.2% 2Q Revenue Growth 2Q EBITDA Growth 2Q NPAT Pre -MI Growth 4
Slide 5: Strong, stable free cash flow funds a dividend cash record
Strong, stable free cash flow funds a dividend cash record 2,000 50% ~4% Free Cash Flow Dividend Ratio 1 Dividend yield (billion VND) in FY2026F in FY2026F Note: 1. 2026 AGM Approval 5
Slide 6: Growth was broad-based across every channel
Growth was broad-based across every channel 10.6% 28.9% 29.7% 3.0x 24.0% General Trade Modern Trade HORECA E -commerce Global Business 6
Slide 7: Retail Supreme has delivered measurable results before shifting strategic focus
Retail Supreme has delivered measurable results before shifting strategic focus Before RS 1Q2026 1 2Q2026 1 Coverage 230K 430 K 550 K (#ASO 2) ▲ 90% YoY ▲ 95% YoY Penetration 29K 33 K 43 K (# ASO with 6+ categories & ▲ 2.0x ▲ 2.0x SKU/Order) 4.7 5.5 5.8 Speed to Market 4 weeks - 50K 2 weeks - 70K 2
Slide 8: Every category grew in Q2 — a solid base to accelerate into 2H2026
Every category grew in Q2 — a solid base to accelerate into 2H2026 Convenience Bottled Home and 2Q2026 Seasonings Foods Beverages Personal Care Coffee Revenue Growth (YoY change, 17.1% 7.4% 17.8% 32.5% 0.9% contribution) 32% 29% 18% 8% 6% Gross Margin (%, 54.2% 39.7% 48.6% 31.8% 35.7% YoY change) ▼
Slide 9: Seasonings: Elevating Fish Sauce Value, Extending Into New Lines
Seasonings: Elevating Fish Sauce Value, Extending Into New Lines Superior Product Superior Brand Building Superior Distribution 2H2026 Indicative Results Premiumization Reinforce Brand Equity Retail Supreme CHIN -SU Granules and “60% Fish Sauce volume” Cooking Solutions Portfolio message powers shar
Slide 10: HPC: New Source of Growth Anchored by New Innovations and Retail Supreme
HPC: New Source of Growth Anchored by New Innovations and Retail Supreme Superior Product Superior Brand Building Superior Distribution 2H2026 Indicative Results New Source of Growth Reinforce Brand Equity Retail Supreme Expand Product Portfolio to New TVC to build awareness From 70K ASO as of 2Q202
Slide 11: Convenience Foods: Omachi Leads Premiumization
Convenience Foods: Omachi Leads Premiumization Superior Product Superior Brand Building Superior Distribution 2H2026 Indicative Results Premiumization Brand Equity : “Innovative” Retail Supreme Build new occasion Omachi Debut Annual Event TAM 2 : USD 17B From 250K ASO as of 2Q2026 300K 20%+ Revenue
Slide 12: Bottled Beverages: Recovery Powered by Relaunch And Innovations
Bottled Beverages: Recovery Powered by Relaunch And Innovations Superior Product Superior Brand Building Superior Distribution 2H2026 Indicative Results Global Technology + Local Personalization Retail Supreme Insights Create and own new New TVC targeting young consumers From 230K ASO in 2Q2026 occa
Slide 13: 2026 business plan progress tracking
2026 business plan progress tracking Revenue growth EBITDA growth NPAT Pre -MI growth (YoY) (YoY) (YoY) Actual 2Q2026 14.2% 12.8% 10.2% Indicative 2H2026 10%+ 9%+ 9%+ FY2026 Guidance 11% - 15% 9% - 14% 10% - 15% 13
Slide 14: Disclaimer
Disclaimer This Presentation has been prepared by Masan Consumer Corporation and/or its affiliated companies (collectively, “MCH” ; together with any officer, director, employee, advisor or agent of MCH, collectively, the “Preparers”) for the purpose of setting out certain information in respect of