Bridgeline Digital, Inc. · NASDAQ:BLIN
Bridgeline Digital — Investor Presentation (November 2016)
19 slides from Bridgeline Digital's investor presentation, Nov 4, 2016
Slide 1: Investor Presentation
BRIDGELINE’ digital Investor Presentation Web Content Management Commerce Marketing Automation Social Web Analytics
Slide 2: Safe Harbor Statement
Safe Harbor Statement The information in this presentation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statement by use of the words “may,” “will,” “should,” “plans,” “explores,” “expects,” “anticipates,” “
Slide 3: Investment Highlights
Inv nt Highlights * Software for Website Content Management and Marketing Automation Strong customer base powering over 5,000 websites Proven award winning product * Rapidly Growing Market $5B market projected to grow to $10B by 2020 Only 10 significant competitors and gaps in market coverage * New,
Slide 4: Business Overview
BRIDGELINE’ digital Business Overview Web Content Management Commerce Marketing Automation Social Web Analytics
Slide 5: About Bridgeline
About Bridgeline * Bridgeline’s software enables companies to build smart Web sites * Display on any device * Personalize content * Automate long-term connection with visitors * Bridgeline customers * Reduce expenses * Reducing the costs of publishing content to the web site * Better targeting ads a
Slide 6: Converging technologies that Bridgeline has offered together for several years
Converging technologies that Bridgeline has offered together for several years * Web Content Management: $3.9B - expected to reach $8.25B by 2021 * Marketing Automation: $1.3B - expected to reach $3.5B by 2020 Market penetration opportunity * 87% of websites do not have Marketing Automation yet and
Slide 7: Bridgeline iAPPS Product Suite
Bridgeline iAPPS Pr uit Bea A iAPPS” iAPPS* APPS" iAPPS’ iAPPS” i PS content marketier commerce social analyzer manager Web Platform Marketing Commerce Social Analytics Franchise Search optimize Lead capture Catalog Schedule Report Local sites Fresh content Personalize Shopping cart Publish Experime
Slide 8: Competitive Landscape
Competitive Landscape Web Content Management Marketing Automation Revenue $1B+ ORACLE Marketa 74\ Adobe eknua Q sitecore’ Budget $S1M+ HubSpxt 5 $ BRIDGE LINE Revenue $150M - $1B igital Budget $200k - $s00K— AVL HubsSppt ale BRIDGE LIN E Marketier wi P Revenue $25M - $150M BRIDSELING Ya SharpSpring
Slide 9: Go to Market Strategy
Go to Market Strategy The only Digital Experience Platform that provides a simple path from marketing automation to enterprise-level digital experiences. Marketing Automation » iAPPS Pro iAPPS Enterprise : mA FI ° el APPS’ | tt iAPPS’ iAPPS* ’ PS content commerce analyzer social marketior Pro-Series
Slide 10: Financial Overview
BRIDGELINE’ digital Financial Overview Web Content Management Commerce Marketing Automation Social Web Analytics
Slide 11: Our Offerings
Our Offerings = License Revenue ® Services Revenue S9K services + $10K per year license <3 month sales cycle <1 month implementation Up to $9K one time setup/training 12-24 month license w/auto-renewal . = License Revenue ® Services Revenue $5OK services + $100K/yr 2-6 month sales cycle 2-3 month im
Slide 12: iAPPS Annual Recurring Revenue
iAPPS Annual Recurring Revenue $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 = $- 2011 2012 2013 2014 2015 ™SaaS License Hosting ™ Annual Maintenance 12
Slide 13: 36 Month Backlog — $23M
36 Month Backlog — $23M $10,000,000 * Services: typically < 12 months $9,000,000 * Recurring Revenue: $8,000,000 36 month initial term with 12 month $7,000,000 auto renewal (backlog assumes auto- $6,000,000 renewal) $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 $- FY17 FY18 Fy19 SaaS Licens
Slide 14: Gross Margin
Gross Margin 70% 60% 50% 40% 30% 20% 10% 0% 36% Q2-2015 BRIDGELINE® digital Q3-2015 Q4-2015 Q1-2016 Q2-2016 Q3-2016 14
Slide 15: Income Statement
Income Statement Qi Q2 Q3 Financial Model 2016 2016 2016 $5M Qtr Rev $7.5M Qtr Rev $10M Qtr Rev License Revenue $ 1523 $ 1,522 $ 1,530 $ 1800 $ 3,450 $ 5,000 Hosting Revenue $ 347 $ 321 $ 317 $ 300 $ 350 $ 500 Service Revenue $ 2,373 $ 2,389 $ 1,849 $ 2,900 $ 3,700 $ 4,500 Total Revenue $ 4,243 $ 4,
Slide 16: Q4 2016 & FY2017
Q4 2016 & FY2017 ia ™~ y / \ / a4 2016 , | Fiscal 2017 » Revenue expected to be between * Sequential quarterly revenue $3.5M - $3.8M growth throughout FY2017 * Adjusted EBITDA expected to be * Positive Adjusted EBITDA for between -S500K to -$200K FY2017
Slide 17: Balance Sheet & Capital Structure
Balance Sheet & Capital Structure $ in thousands 6/30/16 9/30/15 Total Assets $17,297 $19,187 Bank Line of Credit $1,840 $2,945 Term Notes & Convertible Notes $2,430* $5,000 Total Liabilities $9,061 13,515 Total Shareholders’ Equity $8,236 $5,672 Shares Outstanding (Basic & Fully Diluted) 18.7M/23.2
Slide 18: Capitalization Table — as of 9.30.
Capitalization Table — as of 9.30. Total Shares Common Stock 18,667,000 Preferred Stock (as converted basis) 690,000 Warrants 1,644,000 Stock Options 2,242,000 Total 23,243,000 Warrant Summary Total Shares Option Summary Total Shares $0.73 434,000 $0.73 5,000 $0.82 267,000 $0.82 1,554,000 $0.91 220,
Slide 19: Thank You
BRIDGELINE’ digital Thank You Web Content Management Commerce Marketing Automation Social Web Analytics
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