Ptc Inc. · NASDAQ:PTC
Ptc — Investor Presentation (October 2009)
38 slides from Ptc's investor presentation, Oct 22, 2009
Slide 1: Reseller Marketing Bootcamp: Engaging in Social Media
Reseller Marketing Bootcamp: Engaging in Social Media SMB / Channel Marketing Program
Slide 2: Agenda
Engaging in Social Media Agenda Recap: Boosting Sales with Social Media – Takeaways from Monday Webcast (August 20, 2009) – Recorded Webcast A Case Study: PTC’s Pro/ENGINEER “Did You Know” Campaign Reseller Engagement – Support PTC Activities – Run our own Activities Effective Practices for Reseller
Slide 3: Introduction to Social Media
Introduction to Social Media Definition: What is social media? Multi-way Conversation Listening + Engaging Relationship Image: http://www. webguild.org 3 © 2006 PTC
Slide 4: Boosting Sales with Social Media
Boosting Sales with Social Media Takeaways from Q4 ‘09 Webcast: “Advancing Your Sales Through Social Media” Our current and potential customers are active in Social Media “Web 2.0” tools permit multi-directional conversations – Social Media is not Bullhorn 2.0 – Online Social Media is a new way of d
Slide 5: Boosting Sales with Social Media
Boosting Sales with Social Media If you missed the Monday Webcast presentation on August 20, 2009, you can find the slides on the Partner Portal: – Look for the link “Q4 09 Advancing your Sales through Social Media” under the “Webcasts & Multimedia” heading. – Log into the Partner Portal – Click on
Slide 6: A Case Study: PTC's Pro/ENGINEER "Did You Know" Campaign
A Case Study: PTC’s Pro/ENGINEER “Did You Know” Campaign Pro/ENGINEER Mythbusting Campaign Started in FY09 as “Mythbusting” campaign, to be continued in FY10 under the “Mythbusting” and “Cult” programs Objectives – Raise awareness and fight misperceptions: • Fun, easy to use, fresh – Build a communi
Slide 7: Pro/ENGINEER Mythbusting Campaign
A Case Study: PTC’s Pro/ENGINEER “Did You Know” Campaign Pro/ENGINEER Mythbusting Campaign Choose one objective to start – Energize your customers Tools – Pro/ENGINEER page on Facebook – Pro/ENGINEER Users groups & discussion boards on LinkedIn & XING – Pro/ENGINEER Tips via Twitter 7 © 2006 PTC
Slide 8: A Case Study: PTC's Pro/ENGINEER "Did You Know" Campaign
A Case Study: PTC’s Pro/ENGINEER “Did You Know” Campaign 8 © 2006 PTC
Slide 9: Reseller Engagement in Popular Social Media Channels
Reseller Engagement in Popular Social Media Channels Pro/ENGINEER – Did you Know? PTC encourages Resellers to participate in this campaign! Resellers are a valuable part of the user community With your help, we can make a difference by multiplying the effect, increasing visibility, and penetrating n
Slide 10: Pro/ENGINEER – Did you Know? on Facebook
Reseller Engagement in Popular Social Media Channels Pro/ENGINEER – Did you Know? on Facebook Spread the word – If you are on Facebook: Become a Fan – If you are not yet on Facebook: Consider signing up and become a Fan – Inform your customers of the page • Word of mouth, mention it in sales convers
Slide 11: Pro/ENGINEER – Did you Know? on Facebook: Contribute
Reseller Engagement in Popular Social Media Channels Pro/ENGINEER – Did you Know? on Facebook Contribute Examples: – IPM Solutions contributed a pool table rendering – Boston Engineering contributed a Pro/E vs. SolidWorks video 11 © 2006 PTC
Slide 12: Pro/ENGINEER – Did you Know? on Facebook
Reseller Engagement in Popular Social Media Channels Pro/ENGINEER – Did you Know? on Facebook When you see something you like… – “Like” it – Comment on it – Share it 12 © 2006 PTC
Slide 13: Pro/ENGINEER User Groups on LinkedIn & XING
Reseller Engagement in Popular Social Media Channels Pro/ENGINEER User Groups on the LinkedIn & XING Professional Networks Spread the word – Inform your customers of the groups – Place link on your websites, email newsletters, email footers, etc – If you are not yet signed up, sign up for these netw
Slide 14: Pro/ENGINEER User Groups on LinkedIn & XING
Reseller Engagement in Popular Social Media Channels Pro/ENGINEER User Groups on the LinkedIn & XING Professional Networks Contribute – Start commenting, answering questions and starting your own discussions 14 © 2006 PTC
Slide 15: Pro/ENGINEER on Twitter (Microblogging)
Reseller Engagement in Popular Social Media Channels Pro/ENGINEER on Twitter (Microblogging) Spread the word – If you are not using Twitter, yet, start with listening: • Follow the Did You Know campaign (you can follow without joining Twitter) • Follow a few people and get a feeling for the conversa
Slide 16: Pro/ENGINEER on Twitter
Reseller Engagement in Popular Social Media Channels Pro/ENGINEER on Twitter Contribute – Reply to tweets we are posting there to encourage interaction – Send us ideas: • The more content we get up there, the more attractive this page will be • Please send all your little “how to” tips & tricks to s
Slide 17: Run your own Activities
Reseller Engagement in Popular Social Media Channels Run your own Activities Define your strategy first; start with an analysis – What is your objective? – Can you assign sufficient resources to maintain an activity? – What tools (communities, services, platforms) are dominant in your region and wit
Slide 18: A few things to consider
Reseller Engagement in Popular Social Media Channels A few things to consider Taking care of any activity in the Web 2.0 environment takes time You will never be able to keep track of everything that is going on, due to the rapidly changing nature of the medium Not all Resellers have the resources t
Slide 19: PTC's Social Media Participation Guidelines
Reseller Engagement in Popular Social Media Channels Link to PTC’s Social Media Participation Guidelines DO Be authentic – disclose who you are and for whom you work Be positive – this is a chance to engage with people; pretend it’s like meeting them for the first time at a party Be respectful DON’T
Slide 20: PTC's Social Media Resources for VARs
PTC’s Social Media Resources for VARs You can find the slides on the Partner Portal: – Log into the Partner Portal – Click on ‘Departments’ – Click on ‘Marketing’ – Look under ‘Policies and Guidelines’ – Click on ‘PTC’s Social Media Participation Guidelines’ 20 © 2006 PTC
Slide 21: Creating a Page on Facebook
Effective Practices for Reseller Engagement Creating a Page on Facebook (or other social network) Understand how similar groups and pages meet/don’t meet needs already Create a unique experience that draws other people Enable discussion board, the wall, photos, etc. to encourage interaction – Make s
Slide 22: Example: Tribridge's Facebook Page
Example: Tribridge’s Facebook Page Company & Employee Announcements Product Announcements Event & training listings Shared content re-posted News feed content & commentary Fun! Room for improvement: – Fan acquisition strategy – Fan engagement strategy – PTC PLM content!! 22 © 2006 PTC
Slide 23: Example: Enser's Facebook Page
Example: Enser’s Facebook Page Product Announcements Event & training listings Shared content re-posted Room for improvement: – Fan acquisition strategy – Fan engagement strategy – More Fun! 23 © 2006 PTC
Slide 24: Example: Concurrent Engineering's Facebook Page
Example: Concurrent Engineering’s Facebook Page Product Announcements Event & training listings Shared content re-posted Room for improvement: – Develop a regular cadence of posting – More Concurrent-authored content – Fan acquisition strategy – Fan engagement strategy – More Fun! 24 © 2006 PTC
Slide 25: Tweeting
Effective Practices for Reseller Engagement Tweeting Creating an account is easy and only takes a minute, but you need to be selective about what you “tweet”… ….every day we see examples of how Twitter should NOT be used! 25 © 2006 PTC
Slide 26: Tweeting
Effective Practices for Reseller Engagement Tweeting Think of what you want to achieve (the ‘O’ in ‘POST’) – Do you want to build up a large base of followers so you can communicate your thoughts and product expertise? – Do you want to listen what others say about a certain topic? Reply to other pos
Slide 27: Suggested Content for your Tweets
Effective Practices for Reseller Engagement Suggested Content for your Tweets Tips and tricks around Pro/ENGINEER and other PTC products (not necessarily all via one account!) Event / seminar / webinar notifications Re-tweeting other information you find useful – Re-tweeting helps generate ‘street c
Slide 28: Example: EAC's Twitter Account
Example: EAC’s Twitter Account Product Announcements Local industry announcements Event listings Fun! Nice form: – Hash tags – Bit.ly URLs – Re-tweets – Good cadence of posts – Informal tone – Good ratio of business/fun Room for improvement: – Follower acquisition strategy – Follower engagement stra
Slide 29: Creating a Blog
Effective Practices for Reseller Engagement Creating a Blog A blog is an excellent way of talking to your customers – if you do it right! Start by looking at other blogs in this space (use Technorati and Google Blog search). – Go there. Search. Then visit. See what kinds of content and layouts work,
Slide 30: Creating a Blog
Effective Practices for Reseller Engagement Creating a Blog Know your audience: who do you want to reach? Use appropriate language. As a company, involve your employees: Choose the right people to blog — let personalities come through but stick to business; define clear, written policies Guide, don’
Slide 31: Example: Honeycomb's Blog
Example: Honeycomb’s Blog Good job re-purposing PTC case study content Room for improvement: – Inject more opinion & commentary – Publish more regularly – Be provocative: Post questions & hooks to try to drive audience engagement and commentary – Fan/follower acquisition strategy 31 © 2006 PTC
Slide 32: Example: Tristar, Kevin Abney's Blog
Example: Tristar, Kevin Abney’s Blog Good mix of news, opinion & commentary Room for improvement: – Publish more regularly • Shorter posts are OK – Be provocative: Post questions & hooks to try to drive audience engagement and commentary – Fan/follower acquisition strategy 32 © 2006 PTC
Slide 33: Example: Tristar's "Tristar Commons" Community Site
Example: Tristar’s “Tristar Commons” Community Site Set up your own account Product News Join and create networks with other members News & community feed from CR4 Blogs: read others, post your own Webcast & white paper aggregation 33 © 2006 PTC
Slide 34: Q&A
Q&A Let’s discuss: What else is out there that you have seen? Any questions about how or why to engage? What else can PTC do to help? 34 © 2006 PTC
Slide 35: Addendum: Who is Who
Addendum Who is Who Partner Marketing Enablement – Bob Hebeisen, rhebeisen@ptc.com, 781-370-7204 North America Regional Marketing Team – Kelly Blomquist, kblomquist@ptc.com, 407-625-6975 Marketing Program Office – Pro/ENGINEER Programs – Bettina Giemsa, bgiemsa@ptc.com, +49 (0)151-19548-835 (Germany
Slide 36: Addendum: Links to Pro/ENGINEER Program Activities
Addendum Links to Pro/ENGINEER Program Activities Facebook – http://www.facebook.com/pages/ProENGINEER-Did-You-Know/99713100704 LinkedIn – http://www.linkedin.com/groups?gid=1542977 XING – https://www.xing.com/net/proengineer/ Twitter – http://twitter.com/Did_You_Know 36 © 2006 PTC
Slide 37: Addendum: Suggested Reading & Useful links
Addendum Suggested Reading & Useful links URL shortening with http://bit.ly/ – Allows tracking of clicks What is Twitter? http://www.commoncraft.com/Twitter A list of PTC-ers who are on Twitter: http://tweepml.org/PTC/ A list of people who are interesting to PTC that are on Twitter: http://tweepml.o
Slide 38: Addendum: Suggested Reading & Useful links
Addendum Suggested Reading & Useful links Facebook: Page creation guidelines http://www.facebook.com/terms_pages.php LinkedIn Learning Center: http://learn.linkedin.com/ Further reading: Josh Bernoff, Charlene Li : Groundswell: Winning in a World Transformed by Social Technologies (McGraw-Hill Profe