Beasley Broadcast Group, Inc. · NASDAQ:BBGI
Beasley Broadcast — Investor Presentation (April 2023)
22 slides from Beasley Broadcast's investor presentation, Apr 4, 2023
Slide 1: Investor Presentation April 2023
Exhibit 99.1 INVESTOR PRESENTATION APRIL 2023
Slide 2: Disclaimer: Forward-Looking Statements and Non-GAAP Financial Measures
Disclaimer Forward-Looking Statements and Non-GAAP Financial Measures This presentation includes certain financial measures that have not been prepared in a manner that complies with generally accepted accounting principles in the United States (“GAAP”), including, without limitation, EBITDA, Statio
Slide 3: Beasley is a leading multiplatform media company
BEASLEY IS A LEADING FIRMLY ROOTED IN OUR MULTIPLATFORM MEDIA VALUES, COMPANY FEATURING: AUDIO INNOVATION 57 14 61% AM and FM U.S. Unique 1 Stations Markets Audience INTEGRITY DIGITAL CONTENT 145M 56.9M 422M COLLABORATION Annual Streaming Annual Annual Podcast Pageviews Sessions Downloads ESPORTS PE
Slide 4: The number of small businesses is growing in the U.S.
$17.0 THE NUMBER OF SMALL BUSINESSES IS GROWING IN THE T U.S. 2030 U.S. SMALL 2 BUSINESSES BUT THESE SMALL BUSINESSES ARE FAILING TO ADOPT TO MODERN DIGITAL PRACTICES, AND ARE LOSING OUT ON VALUABLE SALES OPPORTUNITIES 7.5% OF TOTAL U.S. RETAIL SALES 1 2 / 3 OCCUR ONLINE OF SMALL BUSINESSES USE 1+ T
Slide 5: An empire rooted in radio, positioned as one-stop shop for local business advertising
AN EMPIRE ROOTED IN RADIO, BEASLEY HAS POSITIONED ITSELF TO BE THE ONE-STOP SHOP FOR ALL LOCAL BUSINESS ADVERTISEMENT 2024: BEYOND BEASLEY’S FUTURE GROWTH WILL BE ACQUIRED ACQUIRED COMPANY IPO FOUNDED BY GREATER MEDIA, GUARANTEE VIA NASDAQ GEORGE DRIVEN BY STRATEGIC ADDING 20 DIGITAL, BEASLEY IN STA
Slide 6: Beasley's operating segments provide full-service, innovative advertising solutions
BEASLEY’S 3 OPERATING SEGMENTS PROVIDE FULL- SERVICE, INNOVATIVE ADVERTISING SOLUTIONS, xxx AND CONNECTIONS WITH NEW AUDIENCES DIGITAL ESPORTS AUDIO BEASLEY’S ENABLING CUSTOMERS UNLOCKING GEN-Z FOUNDATIONAL TO DIGITIZE THEIR AUDIENCE BUSINESS BUSINESS $213M $3M $41M FY 2022 REVENUE FY 2022 REVENUE F
Slide 7: Audio revenue continues to increase due to unique talent offering
AUDIO AUDIO REVENUE CONTINUES TO INCREASE DUE TO BEASLEY’S UNIQUE TALENT OFFERING COMMUNITY-ENGAGING CONTENT <15% 69% 1 2 NATIONAL REVENUE LOCAL REVENUE AS % OF TOTAL AS % OF TOTAL COMPANY REVENUE COMPANY REVENUE RADIO AND DIGITAL GO HAND-IN-HAND AS CUSTOMERS ARE EAGER TO TAKE ADVANTAGE OF BEASLEY’S
Slide 8: Digital: comprehensive, customized packages over a vast range of offerings
DIGITAL AS COMPANIES SEEK TO DIGITIZE, BEASLEY PROVIDES COMPREHENSIVE, CUSTOMIZED PACKAGES OVER A VAST RANGE OF OFFERINGS OFFERING A FULL SUITE OF PREMIER DIGITAL SERVICES WEBSITE DESIGN DIGITAL AUDIO, EMAIL AND PODCASTING, DISPLAY, VIDEO, MARKETING, MANAGEMENT AND STATION AND NATIVE AD SOCIAL MEDIA
Slide 9: Esports: unlocking a new audience
ESPORTS UNLOCKING A NEW AUDIENCE OUR TEAMS OUR INFLUENCE JUGGERNAUT OUTLAWS TEAM AXLE TH RANKED 11 IN IN-HOUSE RD RANKED 3 IN ROCKET LEAGUE INFLUENCER TEAM OVERWATCH LEAGUE OUT OF 546 TOTAL TEAMS COMMITMENT TO VIRAL CAMPAIGNS OUR ESPORTS AUDIENCE IS 3M STRONG – AND EXISTS ENTIRELY ON NEW MEDIUM PLAT
Slide 10: Our growing audience metrics
AUDIENCE OUR GROWING AUDIENCE 1 METRICS 16M AVG MONTHLY AUDIO AUDIENCE 9M AVG MONTHLY DIGITAL AUDIENCE 3M ESPORTS FANBASE 1 DATA AS OF 12/31/2022 NOTE: CHART REFLECTS COMBINED AUDIO, DIGITAL & ESPORTS AUDIENCE 10
Slide 11: Engaging our audience in the digital age
ENGAGING OUR AUDIENCE IN THE DIGITAL AGE X INTEGRATING OUR DIGITAL AND OVER-THE-AIR AUDIENCE FRESH, UNIQUE TOP-RATED STRONG BRAND CONTENT TALENT RECOGNITION OUR PERSONALITIES AND NATIONAL BRAND RECOGNITION DAILY CONTENT POSTED BY INFLUENCERS SHARE FRESH BUILT OVER 60 YEARS OF BEASLEY’S PERSONALITIES
Slide 12: Nationally-acclaimed talent and stations
NATIONALLY-ACCLAIMED TALENT AND STATIONS OUR TOP-RATED TALENT HAS LARGELY CONTRIBUTED TO OUR SUCCESSFUL TRANSITION INTO A DIGITAL POWERHOUSE 3X WINNER OF NAB NATIONAL SERVICE TO AMERICA AWARD FOR PUBLIC SERVICE 2022 WINNER OF CRYSTAL AWARD FOR COMMUNITY SERVICE, WMGK-FM 2022 WINNER OF BEST LOCAL RAD
Slide 13: Fun, fresh content that delivers results
FUN, FRESH CONTENT THAT DELIVERS RESULTS NEW CONTENT POSTED DAILY TO MAXIMIZE AUDIENCE ENGAGEMENT X ENGAGEMENT FRESH CONTENT FOSTERS AUDIENCE ENGAGEMENT METRICS AUDIENCE ENGAGEMENT TRANSLATES INTO PAGEVIEWS 422M PAGEVIEWS 1 PAGEVIEW TRANSLATES INTO 2.4 IMPRESSIONS >1B 137 IMPRESSIONS (57 PAGEVIEWS)
Slide 14: Powerful outreach: strong brand recognition
POWERFUL OUTREACH STRONG BRAND RECOGNITION FROM SIZEABLE LOCAL AND 1 NATIONAL PRESENCE 5 MILWAUKEE, WI PRO SPORTS TEAMS WITH WHICH BEASLEY HAS EXCLUSIVE RIGHTS ST 1 RANKED STATION GROUP IN THE U.S. BASED ON LISTENER 2 PREFERENCE 1 DATA AS OF 12/31/2022 2 NIELSEN GROUP SHARE TREND, AOCT. 2022
Slide 15: Financial information and projections
FINANCIAL INFORMATION AND PROJECTIONS NET REVENUE, SOI & EBITDA 1Q 2022 2023 $55.7 +1-2.5% NET REVENUE NET REVENUE YOY GROWTH $5.9 +10-15% SOI SOI YOY GROWTH $4.2 +2-5% CORPORATE CORPORATE EXPENSES EXPENSES YOY GROWTH +40-50% $1.7 EBITDA EBITDA YOY GROWTH 1 OUR Q1’23 ESTIMATES REFLECT OUR EXPECTATIO
Slide 16: DE&I is a key priority
DE&I IS A KEY PRIORITY AS A COMPANY, WE AIM TO MIRROR OUR COMMUNITIES WE CAN ONLY DO SO BY ENCOURAGING DIVERSITY, EQUITY, AND INCLUSION AT EVERY LEVEL WITHIN OUR ORGANIZATION OVER 1,000 TOTAL OPERATING 1 EMPLOYEES ACROSS OUR 3 SEGMENTS: 39% FEMALE IDENTIFYING 21% BIPOC 1 INCLUDES PART-TIME AND FULL-
Slide 17: Management team
MANAGEMENT TEAM WITH OVER 260 YEARS OF COLLECTIVE INDUSTRY EXPERIENCE LONG-STANDING FAMILY SPONSORSHIP Bruce G. Beasley Caroline Beasley Brian E. Beasley Erika Beasley Brad Beasley President Chief Executive Officer Chief Operating Officer, EVP VP of Digital Content VP of Operations With BBGI Since:
Slide 18: Appendix
©) BEASLEY » BROADCAST GROUP APPENDIX
Slide 19: Calculation of SOI and EBITDA
CALCULATION OF SOI AND EBITDA Calculation of Station Operating Income Year ended December 31, 1q 2019 2020 2021 2022 2022 Net revenue $ 261,554,114 $ 206,143,861 $ 241,426,308 $ 256,381,018 $ 55,720,268 Operating expenses (201,107,084) (182,181,555) (199,470,185) (213,236,063) (49,830,436) Station o
Slide 20: Calculation of net income/loss to SOI
CALCULATION OF NET INCOME/LOSS TO SOI Year ended December 31, 1q 2019 2020 2021 2022 2022 Net loss attributable to BBGI stockholders 13,450,224 (17,765,922) (1,405,845) (42,057,430) (3,738,945) Corporate expenses 21,209,432 15,628,370 16,578,046 18,001,359 4,233,460 Depreciation and amortization 7,3
Slide 21: Calculation of net income/loss to EBITDA
CALCULATION OF NET INCOME/LOSS TO EBITDA Year ended December 31, 1q 2019 2020 2021 2022 2022 Net loss attributable to BBGI stockholders 13,450,224 (17,765,922) (1,405,845) (42,057,430) (3,738,945) Depreciation and amortization 7,349,682 11,096,937 11,309,995 9,920,546 2,515,900 Impairment losses 13,
Slide 22: End
©) BEASLEY » BROADCAST GROUP END
Beasley Broadcast Group — Investor Presentation (April 2023) on 6ix