Marks And Spencer Group Plc · LSE:MKS
Marks And Spencer — Investor Presentation (2013)
42 slides from Marks And Spencer's investor presentation, 2013
Slide 1: Only at Your M&S
Slide 2: Marc Bolland, Chief Executive
Marc Bolland Chief Executive
Slide 3: Introduction to event: 3 year plan context
Introduction to event 3 year plan context
Slide 4: Where we will be in 10 months
Where we will be in 10 months Strong M&S brand Strong retail & trading Strong quality Clear sub-brands Strong Organisation ‘Concept’ stores 2013 New systems New multi-channel platform & EDC New supply chain (2015) International capability
Slide 5: Introduction to the team
Introduction to event 3 year plan context Introduction to the team
Slide 6: John Dixon, Executive Director – General Merchandise
John Dixon Executive Director – General Merchandise
Slide 7: 4 simple questions
4 simple questions 1 Where are we now - key challenges and opportunities? 2 What is our vision? 3 What are our priorities? 4 How are we going to make it happen?
Slide 8: Where are we now?
Where are we now? VS
Slide 9: Reminder of who our customer is
Reminder of who our customer is 40% of customers shop both Business Divisions accounting for 75% of sales 27.6 m General Merchandise 6.5m Food only 60% of UK adult population shop in M&S GM 11.3% 10.1% 26.9% 11.6% 6.5% SOURCE: Internal Analysis – 52 Weeks to Dec 2012, Kantar 52 Weeks to Jan 2013
Slide 10: Clear challenges externally...
Clear challenges externally... 1. Online playing bigger role 2. Rise of disposable fashion 3. Ageing population but not mindsets 4. Democratisation of fashion 5. Competitive retail environment
Slide 11: M&S customers
M&S customers M&S scores lower on “Stylish clothes” Stores lacking in inspiration & hard to and “One step ahead” shop Good Customer Ethical Stylish One step quality service standards clothes ahead Source: CIU
Slide 12: However, we are still in a strong position
However, we are still in a strong position Over 34 million shoppers Still the dominant force in UK retail in our core categories and market leader in Clothing Future demographic changes play to our strengths Brand has high emotional connection and customers want us to do well Brand still resonant in
Slide 13: Belinda Earl, Style Director
Belinda Earl Style Director.
Slide 14: Our brand also has the potential to be more resonant now than ever
Our brand also has the potential to be more resonant now than ever ‘Paradoxically, there's more of a place for M&S in the UK than there ever has been: a store that has the confidence to edit, innovate, isn't afraid to raise the taste bar instead of pandering to the lowest common denominator - and on
Slide 15: 1. Confident fashion and design
1. Confident fashion and design
Slide 16: 2. Exquisite quality & standard setting ethics
2. Exquisite quality & standard setting ethics
Slide 17: 3. Savvy value
3. „Savvy value‟ ‘We see no reason why an article, because it is low- priced, should not have most of the refinements and neatness of a higher priced article’ Simon Marks, Chairman 1964
Slide 18: 4. Forward thinking
4. Forward thinking
Slide 19: 5. Connecting with real people and real lives
5. Connecting with real people and real lives
Slide 20: Frances Russell, Womenswear Director
Frances Russell Womenswear Director
Slide 21: Next steps in M&S Woman: Concept phase 2
Next steps in M&S Woman: Concept phase 2 Thought through stylist / editor brand What are we doing differently? Best in class quality and design Innovation – first to market with flattering products
Slide 22: M&S Woman: what are we doing differently?
M&S Woman: what are we doing differently? Confident, inspirational style edit - key pieces of the season Fewer ways, more depth Areas of co-ordination, mixing smart and casual Perfect wardrobe essentials Brilliant basics – all upgraded Authority and scale on “Famous for” products
Slide 23: Best in class style, edited perfectly
CONFIDENCE IN WEARING ATTAINABLE FASHION CELEBRATING WHO YOU ARE SUITABLE FASHION MODERNITY BEST IN CLASS EXCEPTIONAL DESIRABLE STYLE, EDITED QUALITY AND VALUE WARM PERFECTLY IN-TOUCH
Slide 24: M&S Collection
….M&S Collection
Slide 25: Next steps in Limited Collection
Next steps in Limited Collection Wearable trend edit within M&S collection What are we doing differently? Limited – part of M&S Collection Quality – worthy of M&S Seasonal must-haves Seismic design and buying shift
Slide 26: Best in class fashion, edited perfectly
QUALITY EXCLUSIVE SOCIAL/ ETHICAL CONSCIENCE VERY CONFIDENT UP TO THE MINUTE & DYNAMIC FASHION & TREND BEST IN CLASS FASHION, WEARABLE EDITED PERFECTLY REGULAR NEWNESS INTERPRETATIONS
Slide 27: Limited Edition
Limited Edition LIMITED
Slide 28: Next Steps in Classic
Next Steps in Classic Comfortable elegance within M&S Collection What are we doing differently? Focus on a „Proud and Proper‟ customer Part of M&S Collection
Slide 29: Comfortable elegance
COMFORTABLE PIECES TO MAKE ME LOOK & FEEL GREAT STYLE & COMFORT (NO COMPROMISES) CLEVER TRICKS TO CELEBRATORY ACKNOWLEDGE AGE COMFORTABLE LOOKING GOOD IRRESPECTIVE OF AGE ELEGANCE SELF ESTEEM FOR BEING PART OF FASHION WORLD
Slide 30: Designer luxe within reach
DESIGN INTEGRITY & NOTION OF PRECIOUSNESS PHILOSOPHY & LABEL STATUS METICULOUS IMPECCABLE TASTE LUXURY FABRICS DESIGNER LUXE CONNECTED & ORIGINAL WITHIN REACH CRAFTMANSHIP
Slide 31: Authentic casual chic with a feminine edge
REAFFIRMATION OF MY INDIVIDUALITY ARTISTIC CHARISMATIC UNIQUE LOOK FREE-SPIRITED AUTHENTIC CASUAL CHIC NEW ICONS OF FEMINIITY WITH A FEMININE EDGE COOL & BOHO BABE
Slide 32: Clearer sub-brands: Phase 2
Clearer sub-brands: Phase 2 M&S Womenswear Inspiring you to look and feel your best Designer / Denim /casual A touch of affordable chic glamour luxury CONFIDENT FASHION DESIGN THE FOUNDATION SAVVY VALUE EXQUISITE QUALITY ETHICAL FORWARD THINKING
Slide 33: Next Steps in per una
Next Steps in per una Aspirational fashion brand, bringing a touch of everyday glamour What are we doing differently? Clear design signature Significant upgrade of quality and detail Stretch in better, increase mix of best Increased mix of casualwear 85% more sleeves!
Slide 34: Touches of glamour everyday
FEMININITY JOYFUL STYLES THAT SHOW ME EXCITEMENT AT MY BEST TOUCHES OF FUN AND GLAMOUR AND SPARKLE COLOUR TOUCHES OF CLOTHES THAT SET ME APART FROM THE CROWD & GLAMOUR EVERYDAY MAKES ME SMILE SEIZE THE MOMENT
Slide 35: Dialing up per una glamour
Dialing up per una glamour Make a Speziale glamour statement everyday
Slide 36: John Dixon, Executive Director – General Merchandise
John Dixon Executive Director – General Merchandise
Slide 37: GM end-to-end supply chain transformation
GM end-to-end supply chain transformation A flexible and agile end-to-end supply chain that drives profitable growth across all selling channels Reduce complexity in buying processes Optimise single tier network with lean warehouse processes Integrate end-to-end processes and systems Support Multi-c
Slide 38: 4 key enablers of delivering excellence in planning and execution
4 key enablers of delivering excellence in planning and execution Merchandise planning & macro space Assortment Allocation planning & replenishment & micro space Product lifecycle management
Slide 39: More effective management of stock
More effective management of stock Initiative Progress Availability Push allocation of stock to stores 50% of total GM sales are now generated ensures that the stores receive what through Push was planned on time and in full Full roll out before end of 2013/14 instead of the stores “pulling” s
Slide 40: Optimising our product assortment
Optimising our product assortment Customers want more inspiration and choice in every store Our product assortment in stores is currently driven by space and historic sales... …resulting in smaller stores lacking inspiration and excitement Now working on a fully integrated product assortment strateg
Slide 41: Sourcing
Sourcing FSV to FOB Leveraging our scale Strategic review of Global Supply Base
Slide 42: Slide 42
Marks and Spencer Group — Investor Presentation (2013) on 6ix