Slide 1: Mdada: Largest Live Commerce Agency in Singapore
Confidential MDADA LargestLive Commerce Agency in Singapore
Slide 2: Live streaming e-commerce growth in China and influencer purchasing in Singapore
Confidential China’s live streaming e-commerce sector was Share of people who have purchased an item or worth an estimated US$60 billion in 2019 and is product because it was endorsed by an influencer expected to double by the end of this year. in Singapore as of October 2020 2 1 560 mm 62% 49 51% %
Slide 3: Average growth of social commerce by GMV of all markets
Confidential AVERAGE GROWTH OF SOCIAL COMMERCE BY GMV OF ALL 4 MARKETS TH 212% Total Number of Digital VN 28% Consumers by end of 2020 (1) PH 309% c. 310 mm SG 678% 0% 100% 200% 300% 400% 500% 600% 700% 800% SG PH VN TH Sou rce: h ttps://ikala.tv/wp-con tent/uploads/2020/10/NEW-RETAIL-2020-The-Rise-
Slide 4: Our Co-founders
Confidential Our Co-founders Addy Lee Michelle Chia Pornsak Co-Founder and COO Co-Founder and CMO Co-Founder and CEO • Celebrity hairstylist > 30Years in APAC • 6 times Star Awards in Mediacorp • 9 times Star Awards in Mediacorp • Founded Monsoon and later sold it to Mary • Professional artist with
Slide 5: Largest live commerce agency in Singapore
Confidential Largest live commerce agency in Singapore OEM own beauty products Founded by 3 Mediacorp artist Training of KOLs for live Sales of products and services through live streams streaming sales 5
Slide 6: Multi-Channel Network, Product Distribution, Technology
Confidential Multi- Channel Network Product Distribution Technology • Main sales channel is Mdada, hosted by Addy • Currently works with >400 OEMs of in-house • Plans to: Lee, Michelle Chia and Pornsak brands (contract manufacturers in China, • Build in-house technology to facilitate Korea, Italy, a
Slide 7: Live streamers: frequency, followers and average GMV per stream
Confidential Addy Lee Michelle chia Pornsak Kang Cheng Xi STREAM FREQUENCY: 4X PER WEEK STREAM FREQUENCY: 4X PER WEEK STREAM FREQUENCY: 4X PER WEEK STREAM FREQUENCY: 3- 4X PER WEEK IG FOLLOWERS: 27K IG FOLLOWERS: 67k IG FOLLOWERS: 125K IG FOLLOWERS: 8K AVG. GMV PER STREAM: S$50K – S$150K AVG. GMV PE
Slide 8: Product categories: beauty, luxury, arts, food, travel, crystals, home
Confidential Beauty Products Luxury Goods Beauty products sourced from Wide array of luxury products OEMs or partners ranging from bags to watches Arts Food Mtravel Art pieces from famous MDADA's latest channel: Food channel which offers a painters in China and Livestreaming of KOLs' travel wide var
Slide 9: Sample live stream performance
Confidential Stream Name 300621 MDADA.LIVE Stream Name Mdada.live200621 Stream Name 060621.MDADA.LIVE Date & Time 30 June 2021, 1903Hrs Date & Time 20 June 2021, 1913Hrs Date & Time 6 June 2021, 1902Hrs Duration 7Hr 7Mins Duration 7Hr 36Min Duration 7Hr 17Min Category Beauty Category Beauty Category
Slide 10: Growing KOL talent pool to equip next generation
Confidential Three founders incorporated Expanded to 7 livestream Organically amassed a fast- Penetration of key MDADA in Singapore on 12th Sep channels, began collaborations growing and loyal customer base markets in Southeast 2020, with a couple of streams per with brands such as Osim, with more t
Slide 11: Assembling an internal technology team and expanding KOL talent pool
Confidential Assembling an internal technology Expanding in-house KOL talent pool Expansion of product offerings with team to provide data analytics and through MDADA's training house, a focus on sourcing for new insourcing of platform to service continue collaborations with external and latest tren