Slide 1: Investor Presentation 2023 H1: Be the Bridge
INVESTOR INVESTORPRESENTATION PRESENTATION 2023 H1 FY 2022 2023 H1 A Leading Technology Platform for Global App Developers Be the Bridge. 1
Slide 2: Disclaimer
INVESTOR PRESENTATION Disclaimer 2023H1 This document contains forward-looking statements. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate,
Slide 3: Company Overview: A Leading Comprehensive Technology Platform
INVESTOR PRESENTATION Company Overview 2023H1 462 Number of Mintegral customers that contribute ≥ US$100K in revenue A Leading 2013 94% Comprehensive Founded Mintegral retention rate of customers that contribute ≥ US$100K Technology 87% Platform for Global Mintegral’s proportion of revenue from cust
Slide 4: Mintegral: Breaking Through Midcore, Hardcore and Non-gaming Verticals with Smart Bidding
INVESTOR PRESENTATION Growth Drivers 2023H1 Mintegral: Breaking Through the Midcore Gaming, Hardcore Gaming and Non-gaming Verticals, by Developing Smart Bidding Technology, to Cover Post-Install Events of End Users Mintegral Milestone of Capability Currently Mintegral Historical Opportunity Request
Slide 5: Mintegral's Target ROAS Bidding Strategy Helps Advertisers Achieve Greater Scale and Quality
INVESTOR PRESENTATION Growth Drivers 2023H1 Mintegral: Mintegral's Target ROAS Bidding Strategy Helps Advertisers Achieve Greater Scale and Quality in UA Campaigns Example of a Hyper-casual Gaming Advertiser’s Case The Trend of Revenue Generated from ROAS Install • Advertisers can set target ROAS go
Slide 6: Mintegral: Non-casual Gaming Increasing in Proportion with Growing Revenue
INVESTOR PRESENTATION Growth Drivers 2023H1 Mintegral: Non-casual Gaming Has Been Increasing in Proportion with Growing Revenue, As the Platform and its Offered Products Evolving 2022Q1-2023Q2 Mintegral Revenue Allocation by Vertical and by Quarter (in %) 19% 19% 21% 23% 29% 31% 20% 23% 28% 24% 19%
Slide 7: Mintegral: Among One of the Leading Ad Networks
INVESTOR PRESENTATION Company Overview 2023H1 Mintegral: Among One of the Leading Ad Networks Performance Index (Edition 15) ROI Index (2023) On iOS On Android On iOS 03.2022 10.2022 03.2022 10.2022 TOP 5 1 1 2 2 3 3 4 4 5 5 *Retention Index, Power Ranking: Global – iOS – All Categories *Retention I
Slide 8: Open Internet Has Great Potential to Be Explored by Advertisers
Industry Overview INVESTOR PRESENTATION 2023H1 Open Internet Has Great Potential to Be Explored by Advertisers Advertising Revenue (YoY) Time Spent by Internet Users across Spend trend on the open internet Digital Platforms in 12 months time- UK marketers Walled Garden Open Internet Walled Garden Sp
Slide 9: A Real Global Business Presence
Company Overview INVESTOR PRESENTATION 2023H1 A Real Global Business Presence Revenue Allocation by Regions1 (in % of total revenue) - 2023H1 Europe （excl. Eastern Europe） North 22% China America 34% 7% 506 M 2023 H1 REVENUE Asia(excl. China) 20% Other Markets The 1% Middle East 16% Note：1Our revenu
Slide 10: Medium and Long-tail Traffic has a High Value in Overseas Markets
Company Overview INVESTOR PRESENTATION 2023H1 Medium and Long-tail Traffic has a High Value in Overseas Markets Traffic Distribution by Regions (in % of total number of devices) - 2023H1 3% China 97% Overseas The lowest proportion The highest proportion Note：Our traffic distribution refers to the co
Slide 11: Mar-tech: Strategic Focus Shifted to Overseas
INVESTOR PRESENTATION Company Overview 2023H1 Mar-tech：Strategic Focus Shifted to Overseas Mar-tech Revenue Allocation ( in %) GameAnalytics: The Latest Developments • Cooperation with Meta Creative 33% $7.3M Statistics and Analysis 53% Mar-tech Revenue Advertising 12% Cloud Computing Optimization 2
Slide 12: Governance: Stocks Repurchase Demonstrated the Company's Confidence
INVESTOR PRESENTATION Company Overview 2023H1 Governance: Stocks Repurchase Demonstrated the Company’s Confidence in Long Term Prospects • Mobvista's ongoing repurchase demonstrate long-term confidence in the company. In the HK$50 M first half of 2023, among the 2,600+ listed Total consideration for
Slide 13: Stable Revenue Growth
INVESTOR PRESENTATION Financial Highlights 2023H1 Stable Revenue Growth Group Revenue Group Revenue Excludes Top Media Agency (US$ M) business $506M $52M (US$ M) REVENUE ADJ. EBITDA 506 +14% 506 2023H1 2023H1 456 468 446 411 104% 14% DOLLAR-BASED Y/Y REVENUE NET EXPANSION GROWTH OF RATE OF AD-TECH M
Slide 14: Ad-tech Platform Continuously Improved, with Increased Revenue and Profitability
INVESTOR PRESENTATION Financial Highlights 2023H1 Ad-tech Platform Continuously Improved, with Increased Revenue and Profitability Ad-tech Net Revenue 2 (US$ M) Proportion of ad-tech revenue2 contributed by Mintegral: 94% % of Ad-tech Revenue,2 Ad-tech Net Revenue 2 1% Deduct: Incentive Fee 60 4% De
Slide 15: Variable Cost Decreased with High Potential for Further Reduction
INVESTOR PRESENTATION Financial Highlights 2023H1 Variable Cost Decreased with High Potential for Further Reduction Quarterly Expense Changes (US$ M) Profit released 40 -0% -16% 40 33 QoQ QoQ 34 -3% 33 +27% QoQ -20% Variable Operating Expenses 2: QoQ QoQ 26 Will gradually decline Fixed Operating exp
Slide 16: Quarterly Improvement in 2022-2023H1
INVESTOR PRESENTATION Financial Highlights 2023H1 Quarterly Improvement in 2022-2023H1 26 26 52 Adjusted EBITDA1 19 (US$ M) 11 5 6 1 22Q1 22Q2 22Q3 22Q4 23Q1 23Q2 22H1 23H1 40 Profit for the year 30 (US$ M) 20 10 Profit for the year (GAAP) Profit for the year after excluding 0 disposal gain/loss; CB
Slide 17: Turnover Days Improved; Credit System Launched
INVESTOR PRESENTATION Financial Highlights 2023H1 Turnover Days Improved; Credit System Launched Accounts Receivable Accounts Payable Turnover Days Turnover Days Mintegral Credit system 102 DAYS Month Su Mo Tu We Th Fr Sa 84 90 85 DAYS DAYS DAYS Month Month Month Month Su Mo Tu We Th Fr Sa Su Mo Tu
Slide 18: Resilient Cash Flow Generation
INVESTOR PRESENTATION Financial Highlights 2023H1 Resilient Cash Flow Generation 22H1 23H1 (US$ M) (US$ M) 48 23 9 (39) (41) (18) OCF CAPEX Pro Forma FCF OCF CAPEX Pro Forma FCF 18
Slide 19: Q&A Contact Us
INVESTOR PRESENTATION 2023H1 A Leading Comprehensive Technology Platform for Global App Developers Q&A CONTACT US www.mobvista.com IR@mobvista.com © 2023 Mobvista. All rights reserved. Contains Mobvista’s Confidential and Proprietary information and shall not be disclosed or reproduced without the p