Heineken Nv · EURONEXT:HEIA
Heineken Nv — Heineken Financial Markets Conference 2013
12 slides from Heineken Nv's conference presentation, Dec 5, 2013
Slide 1: Bringing it all together
HEINEKEN FINANCIAL MARKETS CONFERENCE 2013 MEXICO CITY Bringing it all together RENÉ HOOFT GRAAFLAND Member of the Executive Board/ CFO Mexico City | December 5-6, 2013 | Heineken NV
Slide 2: Focus on driving shareholder value
FOCUS ON DRIVING SHAREHOLDER VALUE HEINEKEN ‘GOLDEN TRIANGLE’ DRIVING FUTURE GROWTH AMBITIONS TARGETS SET AT GROUP, REGIONAL AND LOCAL LEVEL 8 KEY ENABLERS FOR VALUE CREATION 2
Slide 3: Excellent financial progress in the Americas
EXCELLENT FINANCIAL PROGRESS IN THE AMERICAS AMERICAS A REGION WITH ATTRACTIVE GROWTH CHARACTERISTICS FEMSA CERVEZA HAS TRANSFORMED HEINEKEN’S PRESENCE IN THE AMERICAS DELIVERING STRONG ORGANIC GROWTH MOMENTUM 3
Slide 4: Best placed to capture IPS growth with Heineken
BEST PLACED TO CAPTURE IPS GROWTH WITH Heineken® IPS AN ATTRACTIVE AND GROWING SEGMENT IN THE AMERICAS IPS EXPECTED TO GROW 17% ANNUALLY TO 2017 IN LATAM & CARIBBEAN Heineken® HAS STRONG BRAND CREDENTIALS AND POSITION IN IPS 4
Slide 5: Complemented by strong regional and global brands
COMPLEMENTED BY STRONG REGIONAL AND GLOBAL BRANDS DOS EQUIS AND TECATE ARE REGIONAL POWER BRANDS LEVERAGING STRENGTH OF REGIONAL BRAND BUILDING CAPABILITIES INVESTING IN OTHER GLOBAL BRANDS – DESPERADOS, SOL & STRONGBOW – TO DRIVE PREMIUM 5
Slide 6: Leveraging scale in innovation
LEVERAGING SCALE IN INNOVATION A STEPPED-UP FOCUS ON INNOVATION IN THE AMERICAS LEVERAGING GLOBAL INNOVATION SUCCESSES IN THE REGION INNOVATION ENHANCING REVENUE AND PROFITABILITY 6
Slide 7: Mexico: an exciting beer market
MEXICO: AN EXCITING BEER MARKET POSITIVE ECONOMIC OUTLOOK UNDERPINNED BY STRUCTURAL REFORMS FAVORABLE DEMOGRAPHICS: +7M NEW LDA CONSUMERS BY 2017 RISING URBANIZATION & MIDDLE CLASS TO SUPPORT DEVELOPMENT OF PREMIUM SEGMENT 7
Slide 8: Delivering strong results in Mexico
DELIVERING STRONG RESULTS IN MEXICO ACQUISTION OF FEMSA CERVEZA A SUCCESS STRONG PROFIT DEVELOPMENT IN MEXICO +520BPS OPERATING PROFIT (BEIA) MARGIN EXPANSION SINCE 2010 TARGETING ADDITIONAL €100M OF SAVINGS FROM 2014-16 8
Slide 9: Investment in brands to drive value
INVESTMENT IN BRANDS TO DRIVE VALUE A WELL BALANCED & SEGMENTED BRAND PORTFOLIO IN MEXICO Heineken® LEADING DEVELOPMENT OF IPS SEGMENT TECATE WINNING SHARE IN FASTEST GROWING LIGHT SEGMENT 9
Slide 10: A passion for sales excellence!
A PASSION FOR SALES EXCELLENCE! A CLEAR COMMERCIAL FRAMEWORK TO DRIVE STRONG OUTLET EXECUTION OUTPERFORMING IN CHALLENGER MARKETS AN INNOVATIVE AND TAILORED ROUTE TO MARKET MOTIVATED AND PASSIONATE SALES PEOPLE 10
Slide 11: Heineken well placed to access regional growth opportunities
HEINEKEN WELL PLACED TO ACCESS REGIONAL GROWTH OPPORTUNITIES ENHANCED MARKET PRESENCE AND FOOTPRINT IN THE AMERICAS SCALE BENEFITS ACROSS INNOVATION & BRAND BUILDING WE HAVE A TOP 2 POSITION IN IPS IN 15 COUNTRIES FLEXIBLE BUSINESS MODELS TO TAP REGIONAL GROWTH WINNING WHERE WE CHOOSE TO C
Slide 12: Thank you
HEINEKEN FINANCIAL MARKETS CONFERENCE 2013 MEXICO CITY Thank you Mexico City | December 5-6, 2013 | Heineken NV
Heineken — Heineken Financial Markets Conference 2013 on 6ix