Publicis Groupe Sa · EURONEXT:PUB
Publicis Groupe Sa — Publicis Groupe Act — Q1 2025 Earnings Presentation
33 slides from Publicis Groupe Sa's earnings presentation, Apr 15, 2025
Slide 1: Q1 2025 Revenue
Q1 2025 REVENUE 15 April 2025 ig PuBLICIS
Slide 2: Q1 2025 Highlights & FY 2025 Outlook
Q1 2025 HIGHLIGHTS & FY 2025 OUTLOOK Q1 2025 REVENUE & NET DEBT STRATEGIC UPDATE Q&A PuBLICIS
Slide 3: Disclaimer
DISCLAIMER Certain information contained in this document, other than historical information, may constitute forward-looking statements or unaudited financial forecasts. These forward-looking statements and forecasts are subject to risks and uncertainties that could cause actual results to differ ma
Slide 4: Key Highlights from Q1'25
3 KEY HIGHLIGHTS FROM Q1’25 Very strong Record new Accelerating +4 9% business wins differentiation _ with disciplined organic growth ee bolt-on M&A 5 . Despite increased FY’25 guidance macroeconomic tensions reaffirmed Reinforcing “Category of One” PUBLICIS GROUPE 4
Slide 5: Very Strong Q1'25 Organic Growth
VERY STRONG Q1’25 ORGANIC GROWTH +4.9% Q1’25 organic growth Despite a tough comparable | Accelerating vs. 5Y CAGR of +4.5% SE A stand-out performance considering Uncertain and deteriorating Significant slowdown macroeconomic context amongst peers Many companies adopting Negative organic growth amore
Slide 6: Very Strong Q1'25 Organic Growth
VERY STRONG Q1’25 ORGANIC GROWTH -.60% High-single digit growth driven by the unique combination of Epsilon’s leading proprietary data assets and Publicis Media’s scale Technology publicis cl 5% sapient Mid-single digit decline as expected and consistent with all IT consulting firms 7.25% High-singl
Slide 7: Very Strong Q1'25 Organic Growth
VERY STRONG Q1’25 ORGANIC GROWTH U.S. Ql +4.1% Organic growth of c. +6% excluding Publicis Sapient On top of +5.0% in Q1 2024 PUBLICIS GROUPE Europe Ql +2.7% Organic growth of +5.2% excluding Publicis Sapient After +6.1% in Q1 2024 Asia Pacific Ql +4.8% China up +9.3% despite volatile market environ
Slide 8: Acceleration of New Business Wins
ACCELERATION OF NEW BUSINESS WINS TO OFFSET DETERIORATING MACRO ENVIRONMENT Record-high number of new wins with 12 material additions in Q1 Net reported billings ($bn) - Q1 2025 2.0 -0.8 -0.8 Very high retention rate Very confident on FY2025 organic growth guidance +4% to +5% In the current deterior
Slide 9: Differentiating Further Through M&A Acceleration
DIFFERENTIATING FURTHER THROUGH M&A ACCELERATION __.£€500 million investediner25 ATOMIC 212° oME £SLOTAME (— On track with v To help our clients grow v To increase our addressable market €800-900 million _©1.7 billion invested since 2024 bolt-on M&A Organic growth of acquisitions ©. +15% in 2024...
Slide 10: Publicis video
https://www.youtube.com/watch?v=YCsEOVbH3vI PUBLICIS GROUPE
Slide 11: Q1 2025 Revenue & Net Debt
Q1 2025 HIGHLIGHTS & FY 2025 OUTLOOK Q1 2025 REVENUE & NET DEBT STRATEGIC UPDATE Q&A PuBLICIS
Slide 12: Net Revenue
NET REVENUE (EUR million) Ql 2025 net revenue 3,535 2024 net revenue 3,230 Reported growth 49.4% wax imonce ee... oon = Seman ‘mooce _ . oom . Organic growth +4.9% PUBLICIS GROUPE 12
Slide 13: Q1 2025 Net Revenue by Geography
Q1 2025 NET REVENUE BY GEOGRAPHY 2025 Organic (EUR million) Q1 2025 Q1 2024 vs. 2024 growth North America 2,235 2,008 +11.3% +4.8% Europe 827 793 (44.3% +2, 7% coe cast a a na oes om Total 3,535 3,230 +9.4% +4.9% PUBLICIS GROUPE 13
Slide 14: Q1 2025 Performance - North America
Q1 2025 PERFORMANCE - NORTH AMERICA 2025 Organic (EUR million) Q1 2025 Q1 2024 vs. 2024 growth North America 2,235 2,008 +11.3% +4.8% U.S. * 61% of Groupe net revenue * Organic growth: +4.1% * Connected Media at mid-single digit growth + Intelligent Creativity at high-single digit growth thanks to s
Slide 15: Q1 2025 Performance - Europe
Q1 2025 PERFORMANCE - EUROPE 2025 Organic (EUR million) Q1 2025 Q1 2024 vs. 2024 growth Europe 827 793 +4.3% +2.7% UK France Germany Central & Eastern Europe 9% of Groupe net revenue Organic growth: +1.9% Connected Media at high- single digit growth Intelligent Creativity at low- single digit growth
Slide 16: Q1 2025 Performance - Rest of World
Q1 2025 PERFORMANCE - REST OF WORLD 2025 Organic (EUR million) Q1 2025 Q1 2024 vs. 2024 growth Asia Pacific 286 266 +7.5% +4.8% Middle East & Africa 103 90 +14.4% +11.5% Latin America 84 73 +15.1% +28.3% Asia Pacific Middle East & Africa Latin America * 8% of Groupe net revenue + 3% of Groupe net re
Slide 17: 8% 15% 3% 3% 4% 8% 13% 9% 13% 11% 13%
8% 15% 3% 3% 4% 8% 13% 9% 13% 11% 13% 17
Slide 18: Net Financial Debt
NET FINANCIAL DEBT (EUR million) Q1 2025 FY 2024 Q1 2024 Net financial debt, average (LTM) 672 585 383 Net financial debt, at end of period 728 (775) 445 PUBLICIS ‘GROUPE as
Slide 19: Strategic Update
Q1 2025 HIGHLIGHTS & FY 2025 OUTLOOK Q1 2025 REVENUE & NET DEBT STRATEGIC UPDATE Q&A PuBLICIS
Slide 20: Challenging Macroeconomic Climate
CHALLENGING MACROECONOMIC CLIMATE Y Uncertainty on tariffs Y Rising inflation ¥ Volatile geopolitical context Potential reductions across industries throughout the rest of 2025 Is our strong performance sustainable in this uncertain macro environment? 20
Slide 21: Unique Products and Services
UNIQUE PRODUCTS AND SERVICES NEEDED BY CLIENTS TO UNLOCK PROFITABLE GROWTH WORLD’S BEST IDENTITY GRAPH Epsilon’ x #SLOTAME See and engage with 91% of adults on internet around the world STRONGEST CONNECTED MEDIA ECOSYSTEM Optimize marketing spend by linking to business outcomes UNIQUE PRODUCTION BAC
Slide 22: Unique Products and Services
UNIQUE PRODUCTS AND SERVICES NEEDED BY CLIENTS TO UNLOCK PROFITABLE GROWTH WORLD’S BEST IDENTITY GRAPH > 4 Unique competitive advantage New business and client retention STRONGEST CONNECTED MEDIA ECOSYSTEM > 4 Opening opportunities for growth Accelerate in fast-growing markets UNIQUE PRODUCTION BACK
Slide 23: Proven Resilience Thanks to Revenue Mix
PROVEN RESILIENCE THANKS TO REVENUE MIX UNIQUE REVENUE MIX c. 60% Connected Media c. 25% Intelligent Creativity / 4 c. 15% Technology Increasing addressable markets x Fast-growing segments Advanced TV Retail media Influencer marketing Commerce CRM Compensating cuts in traditional advertising PUBLICI
Slide 24: Strategically Positioned in Growing Market
STRATEGICALLY POSITIONED IN GROWING MARKET WITH SHRINKING COMPETITIVE LANDSCAPE PROVEN RESILIENCE MOVING FROM 4 OF MARKETING INDUSTRY TO 3 MAIN PLAYERS prsntnninnninnntnnintnnnnntnnnsnntnentnnneey Currently... Agencies” MA. . Gg: i g es +3.2% | vs. Soon... Global GDP : 25% reduction : in competitive
Slide 25: Conclusion
CONCLUSION Very strong start to FY’25 +4.9% organic growth in Q1 in a challenging environment Record-high new wins to offset macro uncertainties Confident to deliver +4% to +5% organic growth FY’25 guidance Continued disciplined bolt-on M&A to strengthen Category of One Differentiated from competiti
Slide 26: Q&A
Q1 2025 HIGHLIGHTS & FY 2025 OUTLOOK Q1 2025 REVENUE & NET DEBT STRATEGIC UPDATE Q&A PuBLICIS
Slide 27: Appendix
APPENDIX PuBLICIS
Slide 28: Net Revenue & Organic Growth Calculation
NET REVENUE & ORGANIC GROWTH CALCULATION (EUR million) Ql 2025 currency impact 2024 net revenue 3,230 (EUR million) Ql Currency impact @ 65 yim GBP ® 7 2024 net revenue at 2025 exchange rate (a) _ USD @ 62 2025 net revenue before impact of acqu 3,457 Other (4) Net revenue from acquisitions” 78 Total
Slide 29: Gross Debt as of March 31, 2025
GROSS DEBT AS OF MARCH 31, 2025 Breakdown by maturity Apr. 2025- Apr.2026- Apr.2027- Apr.2028- Apr. 2029 (EUR million) Total Mar. 2026 Mar. 2027 Mar. 2028 Mar. 2029 Onwards 781 781 Eurobond 2025 @) Eurobond 2028 “ @) Earn out / Buy out Other debt “ a) 795 441 62 175 65 15 107 4 1 795 104 812 35 Tota
Slide 30: Net Debt as of March 31, 2025
NET DEBT AS OF MARCH 31, 2025 Breakdown by currency (EUR million) Total EUR USD GBP Other Eurobond 2025 “ @) 781 781 Eurobond 2028 “) @ 795 795 812 a) Earn out / Buy out 441 37 326 3 75 Other debt “? 115 35 71 2 7 (2,216) (92) 1,001) (55) (1,068) Cash and marketable sec! Total net debt 728 (20) 1,78
Slide 31: Liquidity as of March 31, 2025
LIQUIDITY AS OF MARCH 31, 2025 March 31, 2025 March 31, 2024 (EUR million) Total Drawn Available Available 5-year syndicated facility (Club Deal) 2,000 - 2,000 2,000 Total Committed Facilities 2,000 2,000 2,000 Cash and Marketable Securities 2,216 2,905 Total liquidity 4,216 4,905 PUBLICIS (1) €2,00
Slide 32: Definitions
DEFINITIONS Net revenue: Revenue less pass-through costs which comprise amount paid to external suppliers engaged to perform a project and charged directly to clients. These costs are mainly production and media costs, and out of pocket expenses. Organic growth: Change in net revenue excluding the i
Slide 33: Contact
CONTACT Press Amy Hadfield, Director of Global Communications | Email. amy.hadfield@publicisgroupe.com Investor Relations Jean-Michel Bonamy, Deputy CFO - Investor Relations | Email. jean-michel.bonamy@publicisgroupe.com Carla Foucaud | Email. carla.foucaud@publicisgroupe.com Maxine Miller | Email.