The Beachbody Company, Inc. · NASDAQ:BODI
The Beachbody — Beachbody Company — Investor Presentation (April 2023)
21 slides from The Beachbody's investor presentation, Apr 5, 2023
Slide 1: Actively Building Your Health Esteem
Actively Building Your Health Esteem The Beachbody Company Ticker: BODY April 2023 Exhibit 99.1
Slide 2: Forward-looking statements
This presentation of The Beachbody Company, Inc. (the "Company”) contains “forward-looking” statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense. These statements include but
Slide 3: 25-Year Track Record Creating Breakout Fitness & Nutrition Brands
25-Year Track Record Creating Breakout Fitness & Nutrition Brands
Slide 4: Our Company Mission
Help people achieve their goals and lead healthy, fulfilling lives. For over two decades, the company has achieved that mission through the power of unparalleled at-home fitness and meal planning content, the creation of iconic brands and community, and innovations in social marketing and supplement
Slide 5: Financial History and Journey
Financial History and Journey Subscriptions 2022 2019 2020 2021 2.2M 2.8M 3.0M 2.0M Gross Margin 2022 2019 2020 2021 53% 62% 71% 72% Adjusted EBITDA (As % of Revenue) 2022 2019 2020 2021 (3.4)% (9.9)% 6.0% 10.4% Revenue 2022 2019 2020 2021 $692M $874M $864M $756M
Slide 6: Some Key Metrics
120 STREAMING PROGRAMS WITH OVER 8,500 UNIQUE STREAMING VIDEOS 28M STREAMED VIEWS IN Q3 +4% vs 2019 95.9% AVERAGE DIGITAL RETENTION +60 BPS vs 2019 2.0M PAID DIGITAL SUBSCRIPTIONS +18% OVER 2019 11 MONTHLY WORKOUTS PER ACTIVE SUBSCRIBER SOME KEY METRICS Rounded Numbers as of December 31, 2022 30.1%
Slide 7: Substantial Near-Term Global TAM
SUBSTANTIAL NEAR-TERM GLOBAL TAM $49B DIGITAL FITNESS $152B NUTRITION Source: Digital Fitness - Allied Market Research published Online/Virtual Fitness Market Statistics, 2020 Connected Fitness - Acumen Research published Home Fitness Market, Analysis Report and Region Forecast, 2022 - 2030, 2022 Nu
Slide 8: Our Vision and Transformation
Our Vision and Transformation How did we define our transformation? Market opportunity: 74% of US adults remain overweight We listened to our Coach/Partner network They want more simplicity Super-consumer analysis Moving away from the “Imperfection Economy” We believe that we are uniquely positioned
Slide 9: The Imperfection Economy Is Not Working
The Imperfection Economy Is Not Working Source: General Social Survey, NORC, Global Obesity Observatory
Slide 10: Health Esteem: The Only Holistic Wellness Subscription Platform
HEALTH ESTEEM Connected Fitness $50/month The Only Holistic Wellness Subscription Platform Nutrition & Supplements $100 monthly AOV 220K subscriptions Petra Kolber Vice President, Personal Development & Health Esteem Content Digital Streaming Platform $119 annual membership (moving to $179 annually)
Slide 11: BODi Blocks New Digital Fitness Programming
In addition to the 120 Programs and the 8,500+ individual workouts, we are launching BODi Blocks Follows Block periodization: scientifically-backed workout method of 3 weeks x 5 days working out, and 1 week of recovery Expected 2023 Release schedule: 4 BODi Blocks per month – so more content (2022 h
Slide 12: Mindset Digital Platform Changes
Mindset Digital Platform Changes: Petra Kolber Vice President, Personal Development & Health Esteem Content The Key to Unlocking the 74% of the US Adult Market Our Strategies for 2023: Launching Positive Mindset monthly master classes Incorporating motivational videos into the BODi Block routines: s
Slide 13: Healthy Desserts: Eat More Superfood Dessert
Historically, we upsold fitness customers with Nutrition or focused on starting a Total Solution, which includes Fitness and Nutrition We intend to address in 2023 the emerging $48B Healthy Dessert market Extending the positioning our core brand Shakeology to be a Superfood dessert Healthy desserts
Slide 14: Our Desired Financial Model
Our Desired Financial Model Product Lines (blended GM at 65–70%) Digital: 2 million subscriptions x ARPU of $119 at ~80% GM Nutrition: 2/3 subscriptions with 220,000 x $100 AOV x 12 months at ~60% GM (1/3 stand alone orders) Bikes: aim for break even with LTV of digital at 80% GM Sales and Marketing
Slide 15: Re-Inventing our LTV to CAC Model for 2023
Re-Inventing our LTV to CAC Model for 2023 Coach network – variable commission Direct acquisition (media) in-year Payback CRM (20M+ social media following) – $0 costs HEALTH ESTEEM FLYWHEEL LTV KEY LEVERS ROUTE TO MARKETS (CAC) Pricing Margin/costs Retention Product penetration ATTRACT NEW SUBSCRIBE
Slide 16: Our Social Media Following
OUR SOCIAL MEDIA FOLLOWING As of February 2023 Ilana Muhlstein 2.6M Shaun T 4.7M Joel Freeman 0.5M Super Trainers Autumn Calabrese 2.0M Hailey Peters 1.4M Natasha Pehrson 2.3M Emily Fauver 4.9M Micro-Influencers (Coaches/Partners) Jess Dukes 0.6M BODiCoach411 0.8M Shakeology 1.0M Beachbody/BODi 4.3M
Slide 17: Management Team
MANAGEMENT TEAM A Strong, Collaborative Team with Extensive Experience Carl Daikeler Co-Founder, Chairman & CEO Michael Neimand President, Beachbody Kathy Vrabeck Chief Operating Officer Marc Suidan Chief Financial Officer Jennifer Schwartz SVP Digital Product Kit Boyd Chief Supply Chain Officer Chr
Slide 18: Recapping Our Q4-22 Highlights
Q4-22 Net Loss of $44.9M and Adjusted EBITDA of $3.5M Reduced operating cash use to $10 million—versus the $76 million in Q4-21 Delivered the $125 million EBITDA and Capex savings in 2022 Ended Q4 with $80 million of cash on hand Entered into a $50 million debt financing agreement with Blue Torch Ca
Slide 19: Net Loss to Adjusted EBITDA Reconciliation
Net Loss to adjusted ebitda reconciliation
Slide 20: Q&A
Q&A
Slide 21: END
END BODi
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