Dutch Bros Inc. · NYSE:BROS
Dutch Bros — Investor Presentation (2025)
10 slides from Dutch Bros's investor presentation, 2025
Slide 1: Intro to Operator Qualification
Intro to Operator Qualification Op Qual 2025 DB Services Team
Slide 2: What it means to be an Operator
What it means to be an Operator: ● Be highly present with crew and customers: ○ Lead by example and have a positive presence, in between the windows serving both customer and crew. ● Prepare, develop, and hold shop leadership accountable to DB Core Values: ○ Hire well, train well, coach well and fir
Slide 3: Operator Compensation/ Pathway
Operator Compensation/ Pathway Annual Bonus Program
Slide 4: Minimum Requirements to Qualify
Minimum Requirements to Qualify �� Current Shop Manager, Lead MOB, or Regional Manager with DB �� At least 3 years with DB �� At least 1 year of Management Experience Collection of Required References �� ○ 1 “Supervisor” ○ 5 “Crew” �� Franchisee/ Operator Readiness Endorsement �� Business Coach Read
Slide 5: Factors That Contribute to Tier Assignment
Factors That Contribute to Tier Assignment Leadership Tenure 79% ● The Asst. Manager/ Asst. Lead MOB roles will begin occurring points towards op qual. 21% Total Time with DB *Note: Reference and Skill Assessments are not currently scored inputs.
Slide 6: Tiers of Candidates
Tiers of Candidates Will be routinely asked to express interest in new market opportunities. TIER TIER TIER TOP FOUR THREE TWO TIER Average Per Tier DB Tenure 5.0 7.2 8.6 10.6 Leadership Tenure 2.0 2.9 4.4 7.3 *The number of slots in the Top Tier are determined by taking the # of upcoming opportunit
Slide 7: Upcoming Opportunities
Upcoming Opportunities ● Eligible candidates will be emailed a notification when a new opportunity is posted or an existing opportunity has been awarded. Make sure to express commitment by the Application Close Date. The “Interested Count” helps you see how stiff the competition is.
Slide 8: Annual Timeline
Annual Timeline ● Anytime: Apply! ● Monthly: Ranked List Refreshes with new candidates, and updated Tenure ● As Needed: New Opportunities are shared to candidates ● 1x Year: Operators/Franchisees refresh endorsements ● As needed: If program requirements/inputs are updated, all candidates will be ask
Slide 9: Op Qual Homepage
Op Qual Homepage: ● The Operator Qualification Application is linked in the portal ○ Apps -> Reports -> Op Qual Home ● Application homepage houses main resources: ○ Intro Video ○ Timeline ○ Op Qual Live Slide Deck ○ Op Qual FAQ ● Candidate and Operator / Franchisee Start houses: ○ The requirements t
Slide 10: Thank You!
Thank You! To apply, simply go to the Operator Qualification App in the DB Portal (portal.dutchbros.com). Your homepage will house the Op Qual full FAQ, Application Instructions, and more Program Resources. If you have any additional questions, please reach out to fieldops@dutchbros.com. Op Qual DB