Platform Group Se & Co. Kgaa · XETR:TPG0
Platform Group Se & Co. Kgaa — fashionette — Q1 2021 Earnings Presentation
21 slides from Platform Group Se & Co. Kgaa's earnings presentation, Jun 17, 2021
Slide 1: Q1 2021 Results
fashionette” —_ CW AWANINESULIS ——
Slide 2: Agenda
AGENDA • Business Update • Financial Update • Outlook • Q&A 2
Slide 3: Selective Highlights Q1 2021
SELECTIVE HIGHLIGHTS Q1 2021 +32% +66% +72% Net Revenue Non-DACH Net Revenue New customers (EUR 23.4m) (EUR 3.2m) (61k) +49% +37% 83% Number of orders Site visits Mobile traffic share (164k) (10.8m) of site visits Note: All figures unaudited and compared to Q1 2020 3
Slide 4: Net revenue increase driven by strong growth in core market and non-DACH countries
NET REVENUE INCREASE DRIVEN BY A STRONG GROWTH IN BOTH, THE CORE MARKET AND THE NON -DACH COUNTRIES TOTAL NET REVENUE DACH* NET REVENUE € 20.3m € 15.9m € 23.4m +27.6% € 17.8m Q1 2020 Q1 2021 NON-DACH** NET REVENUE € 3.2m +31.8% € 1.9m +66.3% Q1 2020 Q1 2021 Q1 2020 Q1 2021 Note: All figures unaudite
Slide 5: Continuous increase of orders from new customers leading to record active customers
CONTINUOUS INCREASE OF ORDERS FROM NEW CUSTOMERS LEADING TO A NEW RECORD OF ACTIVE CUSTOMERS NEW CUSTOMERS ORDER QUANTITY 61.1k 163.9k 35.5k +71.8% 110.2k Q1 2020 Q1 2021 ACTIVE CUSTOMERS (LTM) 388.8k +48.7% 243.7k +59.5% Q1 2020 Q1 2021 Q1 2020 Q1 2021 Note: All figures unaudited, LTM: Last twelve
Slide 6: Continuous selection expansion within all product categories
CONTINUOUS SELECTION EXPANSION WITHIN ALL PRODUCT CATEGORIES +148% Q1 2020 Q1 2021 From an e-commerce retailer originally focused on handbags to a leading +127% online platform for premium and luxury fashion accessories. +93% Q1 2020 Q1 2021 Total number of units increased by +49% YoY driven by a co
Slide 7: Our strategic priorities do not change: focus on driving profitable growth
OUR STRATEGIC PRIORITIES DO NOT CHANGE: FOCUS ON DRIVING PROFITABLE GROWTH 1 SELECTION EXPANSION 2 REGIONAL EXPANSION 3 CONTINUED INVESTMENTS … WITHIN EXISTING CATEGORIES … WITHIN EXISTING COUNTRIES … IN OUR DATA AND IT-PLATFORM Increase selection by winning missing brands and Replicate the success
Slide 8: Strategic acquisition of Brandfield to accelerate international profitable growth
STRATEGIC ACQUISITION OF BRANDFIELD TO ACCELERATE INTERNATIONAL PROFITABLE GROWTH Brandfield is a leading online retailer for premium fashion accessories based in Groningen, Netherlands Attractive financial profile with an expected Net Revenue of approx. € 40m and approx. € 2.8m Adj. EBITDA in FY 20
Slide 9: Agenda
AGENDA • Business Update • Financial Update • Outlook • Q&A 9
Slide 10: Net revenue increase driven by strong growth in core market and non-DACH countries
NET REVENUE INCREASE DRIVEN BY A STRONG GROWTH IN BOTH, THE CORE MARKET AND THE NON-DACH COUNTRIES TOTAL NET REVENUE ADJUSTED EBITDA € 23.4m € 1.1m € 17.8m +31.8% € -0.2m Q1 2020 Q1 2021 Q1 2020 Q1 2021 Note: All figures unaudited 10
Slide 11: Improvement of return rate and strong average order value
IMPROVEMENT OF RETURN RATE AND STRONG AVERAGE ORDER VALUE DESPITE REVENUE MIX IMPACT FROM NEW CATEGORIES RETURN RATE (in % of Order Value) AVERAGE ORDER VALUE 45.1% € 292 42.7% € 252 -240 bps -13.7% Q1 2020 Q1 2021 Q1 2020 Q1 2021 Note: All figures unaudited 11
Slide 12: Continued investments in marketing to drive new customer acquisition
CONTINUED INVESTMENTS IN MARKETING TO DRIVE NEW CUSTOMER ACQUISITION AND GROWTH OF ACTIVE CUSTOMER BASE CUSTOMER ACQUISITON COST NEW CUSTOMERS 61.1k € 58.3 € 46.9 35.5k +24.3% +71.8% Q1 2020 Q1 2021 Q1 2020 Q1 2021 MARKETING COST RATIO (in % of Order Value) ACTIVE CUSTOMERS (LTM) 388.8k 8.6% 243.7k
Slide 13: Planned investments in selection expansion & customer acquisition
PLANNED INVESTMENTS IN SELECTION EXPANSION & CUSTOMER ACQUISITION (in % of Net Revenue) Q1 2020 Q1 2021 YoY • Order growth of +49% YoY and the planned increase of inventory level Gross Margin 38,2% 38,2% -1 bps led to +95 bps distribution costs; However, distribution costs per Distribution Cost Rati
Slide 14: Increasing trade working capital reflects investment in category expansion
INCREASING TRADE WORKING CAPITAL REFLECTS INVESTMENT IN CATEGORY EXPANSION AND CONTINUOUS ORDER GROWTH TRADE WORKING CAPITAL RATIO (in % of Net Revenue LTM) TRADE WORKING CAPITAL DEVELOPMENT Q1 2021 € +5.7m 27.1% € 27.2m 22.7% € 21.5m € 30.1m Inventory € 21.9m Trade Receivables € 7.6m € 6.3m Trade P
Slide 15: Agenda
AGENDA • Business Update • Financial Update • Outlook • Q&A 15
Slide 16: Confirmed guidance: profitable organic growth accelerated by Brandfield acquisition
CONF IR MED G U IDANCE: PROF IT ABLE ORG ANIC G ROWT H ACCELERATED BY STRATEGIC ACQUISITION OF BRANDF IELD TOTAL NET REVENUE PROFORMA FORECAST 2021 : € 160m - € 170m Net Revenue • The proforma forecast, assuming CONSOLIDATED GUIDANCE: the consolidation of Brandfield for € 141m - € 150m Net Revenue t
Slide 17: Agenda
AGENDA • Business Update • Financial Update • Outlook • Q&A 17
Slide 18: fashionette
fashionette® 18
Slide 19: KPI Definitions
KPI DEFINITIONS ACTIVE CUSTOMERS (LTM) Defined as the number of customers placing at least one order in the last twelve months on one of the Company's websites in the measurement period, irrespective of returns. ADJ. EBITDA Defined as earnings before interest, taxes, depreciation and amortization ex
Slide 20: Disclaimer and Notes
DISCLAIMER AND NOTES BY VIEWING THIS PRESENTATION, YOU AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS REGARDING THE INFORMATION DISCLOSED IN THIS PRESENTATION. THIS PRESENTATION HAS BEEN PREPARED BY FASHIONETTE AG (THE "COMPANY"). This disclaimer shall apply in all respects to the entire pr
Slide 21: Thank you
THANK YOU fashionette®