Media Central — Investor Presentation (May 2020)
23 slides from Media Central's investor presentation, May 2020
Slide 1: Media for the Free Generation
Media for the Free Generation CSE: FLYY FSE: 3AT May 2020
Slide 2: Forward-Looking Statement
Forward-Looking Statement This information contains certain forward-looking statements within the meaning of various safe harbor provisions of various securities laws. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “con
Slide 3: Executive Summary
Executive Summary MediaCentral is consolidating the over 100 million coveted and premium consumers of the 100 urban media publications across North America. Creating the most significant untapped audience of influencers in North America. By migrating these premium readers to Digital formats, MediaCent
Slide 4: Our Plan
Our Plan CONSOLIDATING THE PREMIUM AUDIENCE IN THE DIGITAL MEDIA MARKET Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 4
Slide 5: Investment Highlights
Investment Highlights Consolidating the fragmented urban media markets to secure 100 million targeted and premium readers; delivering significant shareholder value and innovation in the $300 billion digital publishing market. MediaCentral: • Reaches 6.5 million highly coveted readers each month • Is
Slide 6: Company Milestones
Company Milestones SUCCESSFUL TRACK RECORD OF RAPID EXECUTION AND NET GROWTH March April July August September October 2019 2019 2019 2019 2019 2019 ● Series A: Seed round ● Initiate ● Series B: Seed round of ● Series B round of ● CannCentral.com ● RTO completed of financing $2.3 development of financ
Slide 7: Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL
Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 7
Slide 8: Digital Media Market Overview
Digital Media Market Overview Digital Ad Spending Worldwide, 2018-2023 Billions, % change and % of total media ad spending In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. That means that, for the first time, digital will account for roughly half of the global ad market.
Slide 9: Targeting the Premium Influencer Segment of the Media Market
Targeting the Premium Influencer Segment of the Media Market Target Audiences Alt Weekly NOW The Georgia Cannabis GEN The (North America) Newspapes Magazine Straight Users POP Creative (100 Publications) Monthly Readers Monthly Readers Class Average/Median Age 42 43 39 37 38 43 Median Household Incom
Slide 10: Our Readers
Our Readers 2.21M ‘Avg. Monthly Digital Users 31% Have Post-Graduate Education 6,580,200 Total Mont! ly Readers 43% Female 57% Male 30% Age 18-34 44% Earn $90K+ Per Household 4.63M Monthly PVs 66% Smartphone Readers Multimedia New Platform Digital 535K Unique Visitors Weekly Print 720K Avg, Weekly R
Slide 11: Our Brands
Our Brands THE GEORGIA STRAIGHT GIVES MEDIACENTRAL REACH AND INFLUENCE OVER 6.5 MILLION PREMIUM READERS EACH MONTH AS THE LARGEST PUBLISHER OF ALTERNATIVE WEEKLY NEWSPAPERS IN CANADA. About Georgia Straight ● Established: 1967 Established as the news, lifestyle, and entertainment weekly ● 656,000 We
Slide 12: Our Brands
Our Brands NOW WAS A PLATFORM ACQUISITION THAT ENABLED MEDIA CENTRAL TO TARGET THIS PREMIUM SEGMENT NOW is an iconic Canadian brand that has defined and pioneered the independent voice for more than 38 years. MediaCentral aims to unify the nearly 100 million free-thinking readers through the acquisit
Slide 13: Our Brands
Our Brands CANNCENTRAL TARGETS A PREMIUM ON TREND MARKET Unparalleled cannabis lifestyle that speaks to urban influencers about emerging trends and travel, unlike typical digital content which has been limited to exploring technical identifiers like smell, taste and strain. Features lifestyle stories
Slide 14: Our Brands
Our Brands ECENTRALSPORTS TARGETS THE EMERGING PREMIUM ON TREND ESPORTS AND EGAMING MARKET Unparalleled esports and egaming content that speaks to key consumers about trends, news, lifestyle and happenings in the $150 billion market. ECentralSports will be a dynamic digital destination for fans in s
Slide 15: Management Team
Management Team Brian Kalish Rodney Davis Chief Executive Officer Chief Financial Officer, CPA Brian is an experienced executive and entrepreneur with extensive experience As a public company CFO Rodney has designed internal controls, overseen in media, professional sports, health care and specialty fi
Slide 16: Management Team
Management Team Igor Kostioutchenko Anton Tikhomirov Controller, CPA, CA, CD, CFE, CIA, LPA Senior Vice President, Technology & Architecture Igor has extensive experience providing controllership services, Anton has more than 15 years of experience in digital technologies, applying IFRS, ASPE and U.
Slide 17: Board of Directors
Board of Directors Brian Kalish Dr. Scott Wilson, DC Chief Executive Officer and Director Director Dr. Scott Wilson is a widely recognized North American health care expert, passionate entrepreneur and public speaker with more than 25 years of Larry Latowsky Director experience treating patients as a
Slide 18: Capitalization Table – as at March 1, 2020
Capitalization Table – as at March 1, 2020 Issued Common Shares Common Shares Warrants Options Total Common Shares Total Fully Diluted (Free Trading) (Restricted) Issued & O/S Founders 92,550,000 19,950,000 0 0 112,500,000 112,500,000 Seed Round A, Investors March 2019 ¹ 58,750,000 58,750,000 117,50
Slide 19: www.mediacentralcorp.com
www.mediacentralcorp.com Brian Kalish CEO Investor Relations Media Relations Legal Counsel TRANSFER AGENT briank@mediacentralcorp.com investors@mediacentralcorp.com media@mediacentralcorp.com Gardiner Roberts LLP. Capital Transfer Agency Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 20
Slide 20: Appendix
Appendix Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 20
Slide 21: Sources
Sources Drugabuse.gov. (2019). Marijuana. [online] Available at: https://www.drugabuse.gov/drugs-abuse/marijuana [Accessed 25 Nov. 2019]. Maristpoll.marist.edu. (2019). Yahoo News/Marist Poll | Home of the Marist Poll. [online] Available at: http://maristpoll.marist.edu/yahoo-newsmarist-poll/#sthash
Slide 22: Sources
Sources Creativeclass.com. (2019). [online] Available at: https://www.creativeclass.com/_wp/wp-content/uploads/2017/03/Building_Miamis_Creative_Economy_FINAL_3-15-17.pdf [Accessed 25 Nov. 2019]. Martinprosperity.org. (2019). [online] Available at: http://martinprosperity.org/media/Global-Creativity-
Slide 23: Sources
Sources Nephist.files.wordpress.com. (2019). [online] Available at: https://nephist.files.wordpress.com/2014/11/imagetheatlantic.png [Accessed 25 Nov. 2019]. Statista. (2019). U.S. - employment by industry 2018 | Statista. [online] Available at: https://www.statista.com/statistics/200143/employment-in