Koei Tecmo Holdings Co., Ltd. · TSE:3635

Koei Tecmo — Q2 FY2013 Earnings Presentation

33 slides from Koei Tecmo's earnings presentation, November 2012

1. Slide 1: D-L-FIEMWF TARAS

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2. Slide 2: Consolidated results summary

   iciR Li Belt fe Flat FA PeFl at (BAP) 4] fart Ba fat 4 | BF 13,635 100.0% 13,724 100.0% 89 0.7% 712 5.2% 897 65% 185 26.0% B62 6.3% 1,225 89% 363 42.1% 412 30% 554 40% 142 34.5% Gato sito ONARAARW 7A ei ealcatl

3. Slide 3: Key titles in the period

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4. Slide 4: Results by segment

   False s Sele 2013%3AMi 2200485 comm yk Sei ET eM coe at HER 8820 2,365 618 1,120 1,010 110 14046 A321 13,724 Bilt 869 247 A87 335 | 15 1,501 A603 897 201 237i 22004 #5 comm es 7 2 jitis 8906 2,835 509 563 116 13,884 A248 13,635 eure 514 524. A191 ; 195 130 1,149 A436 712 |

5. Slide 5: Net sales by region

   SHELA ell + 2012437 201343Am PEE EN oe ae Ft | b fadad Ft | F fadad Bh bd EIN 11,815 86.7% 10,849 79 1% A966 A8.2% 3554 1,820 13.3% 2,875 20.9% 1,055 58.0% 4b 831 61% 1,443 105% 612 73.6% BR 520 38% 909 66% 389 74.8% PIP 469 3.4% 523 3.8% 54 11.5% Sit 13,635 100.0% 89 0.7% 13,724 100.0%

6. Slide 6: Segment results

   SHB — LY 7 bk Rach 20123A 2013%3A88 $e AGERE 52 00448R “2055 FR tere BR tence BR bk BIN 1,610 682% 1,230 41.0% A380 A23.6% 5% _—«-750—s«831.8% +~=—s«'1,770 59.0% 1,020 136.0% qb 280 11.9% 990 33.0% 710 253.6% BR 370 157% 500 167% 130 35.1% PUP 100 4.2% 280 9.3% 180 180.0% eit 2,360 100.0% 3,000 100.

7. Slide 7: Cost ratios and operating income

   (%) 20 10 WELLBORE Say —@ FR —|- hreee 68.2% 69.0% O.8#4V KER 26.5% 24.5% 2.04» KES 2012%3AR 20133A 200-8 5200 H8 (BAP) 800 - 600 F WO WhRAS | RRA 2012%3AHA 2013%3AR8 20+ HA 20s

8. Slide 8: Forecast for fiscal year ending March 2013

   20133AM te

9. Slide 9: Full-year forecast summary

   (HAF) 2012%3AM $|§ 2013%3AM tt HEE | aR =e eRe ne 1k %1B 35,525 100.0% 39,000 100.0% 3,475 9.8% Sim 5,758 16.2% 7,000 17.9% 1,242 21.6% egg 7,472 21.0% 8300 21.3% 828 —«-'11.1% “MASH 4,640 13.1% 5,000 12.8% 360 7.7% tata sictSONARARA 14a eireelcstk

10. Slide 10: Forecast by segment

    Fasc Lie - i Se Fl a (ET) 201 3H3A HA (BAF) oe eee | ee | [Na] me | ow | | sci) 26,000 6,750 2,400 1,900 1.900 250 39, 200 A200 39, 000 a 5,700 1,400 350 600 170 80 8, .300 A1,300 7, 000 20123Aii | | oad co Liss 24, 883 5, 635 1,838 1,701 1,887 216 36, 162 A637 35, 525 _ 4,797 1 eet 157 551 128 13 6

11. Slide 11: Forecast by region

    SH 5c es (sti) 2012%3AMi 20133AHi it REE hi L 1aad A 1 54ed tI bs Fd a 29,918 84.2% 32,200 826% 2,282 7.6% 554 5606 15.8% 6,800 17.4% 1,194 21.3% 4tk 2,784 7.8% 3,400 8.7% 616 22.1% Beit 1,356 38% 1,900 4.9% 544 40.1% PUP 1,466 4.1% 1,500 3.8% 34 2.3% : 39,000 100.0% 3,475 9.8% ile

12. Slide 12: Forecast by segment detail

    SHEET — Ly) 7 b ARS Se (ET) 201237 20133A it RISE ER Ld aaed FR 1 ided BR bod Er 4,100 66.9% 3,950 60.8% A150 A3.7% 51 2,030 33.1% 2,550 39.2% 520 —-.25.6% 4k 950 15.5% 1,250 19.2% 300 31.6% BRM 730 =11.9% 950 14.6% 220 =: 30.1% PUP 350 5.7% 350 5.4% 0 0.0% 6,130 100.0% 6,500 100.0% 370 6.0% ee

13. Slide 13: Forecast cost ratios and operating income

    =i (ETH) (%) WreLRLRORS —@ ALR # hes See 62.0% 61.5% 0.511 y KS Dre gl 21.8% 20.5% 1.3n7y be 2012%3AH 2013%3AHA (it) (BAF) 2,500 2,000 1,500 1,000 500 Beate ¢ TAMA me RAR RE 2,043 20123AH 20133AHA (iti) 13

14. Slide 14: Business strategy

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15. Slide 15: Fiscal 2013 initiatives

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16. Slide 16: Initiatives overview

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17. Slide 17: Game business initiatives

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18. Slide 18: Toukiden

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19. Slide 19: PS Vita titles

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20. Slide 20: Console game initiatives

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21. Slide 21: Console game initiatives: Team Ninja

    QAIHL—VYavEYRAAZOME (NUS TAI GAAS 24 © fain —hxTeamNiINJA® AJAHL—Y aya ! ©1A-L-F7EF—LZ All rights reserved. Co-developed by comcept Inc. Spark Unlimited.

22. Slide 22: Release schedule

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23. Slide 23: Online and social game initiatives

    Nee EOS RIC UTT OBFRCHISARCEPSBOEMGRAIL QyRMeEVRARE VF D—OmIe @GBESEAAKY IY ©GUST CO.,LTD.2012 All rights reserved.

24. Slide 24: Online and social titles

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25. Slide 25: Overseas initiatives

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26. Slide 26: Overseas sales trend

    @BESAAZKV IY a = = WE Le beORS (%) —@ ALR 80 - 2010%3A Mii —# hieteAa 7.34 VARS 70 - ml 688% —_+——__+_____ 64.0% 62.0% 61.5% 50 F g 201 0%3Asii — 8.94 VEE cial Wl 7 emer ee 29.4% 20 F {) 25.7% 21.8% 20.5% 10 F 2010%3Ai 201 173AH8 20123Ai 20133738 iA iA iA i358 (51) 26

27. Slide 27: Title introduction

    J—YvILF-LORA OAV—RIAY CHEERING TE =H SLASH: "1005 AONINJA GAIDEN,

28. Slide 28: Title introduction

    J—-YvILF—-—LORE OY—Y Pr F—-hTEASRL—Yay iy oN F1OOHADRROROCHH gumittPHMENSHI ! | 4g Bp MRI DRL—YAY IT NLS UU—APE ! Tay ddvv ROCCHI n NS v2

29. Slide 29: Title introduction

    J—-YvILF—-—LORE OY—YrIlF—-—LOBARH dcK : "SAMURAI CATS, (BHAA 'OSxVHORZ, ) (20124 10AR¥—-EATY) Az : "SRANH=HS Specials (BEG “1lOOHAD=H% Special, ) (20124118 Y—EA1Y Pz) wa

30. Slide 30: Sales trends

    Metlashe ! SSGORReRH ! BARBAETAT—Lmniamie EAS—-LAYTY IHRE (#EIt4A~3A) (#Blé1A~12A) (1875) (a9) 2,500 [ 8,000 5 mn-rk mae @yv7r 7,000 | a — — aAUStY 2.000 + = ee | Sere 6,000 | = = [os all 1,000 - 3,000 |- ke. + 2,000 |- 1,000 |- (0) 1 1 1 j i 1 E394 -E2# 58 EAA EAA oO 1 iaHA iva iA iaFA 1,500 200942

31. Slide 31: Licensing and collaboration titles

    ds CHOIPERDE LEE FRAMAEHE | AOO7A2 SOLER Reb | AySTyF—-L Os (BIA / 4 ) °°” » (Ors SS 4 s @ S C =, F4PEyIZ TIKRY ee? RYKI-I9F—-L en LA e®? —_~< i 3 41983 % 2013 > OXF (EROFZ (S30NF Oimick. 52d CHSIPEADICEYRA SIX ! © 2012 Pokémon. ©1995-2012 Nintendo/Creatures Inc./GAME FREAK inc. ©A-L-FIEF—LA 31

32. Slide 32: Sales trend chart

    RE HOR UREN _— ; Folie ° Fit > mM OHS @ xwla > Bf | HAE i “] 20,000 “| 15,000 10,000 a i be a A 8 5,000 = # Fil ist @ Ss il oe =I a ie) °2010%3A%i 201143A%] 2012%3A%] 2013%3AM (Hm) POURS HE Mate SRL, SHIR MRE IOMULEAaT!

33. Slide 33: TCORAONES, HRICHTSRALABENTUNSBAMHOIETA, RRORMS

    ® TCORAONES, HRICHTSRALABENTUNSBAMHOIETA, RRORMS SEPEGRRICLO, CHOBMLEKA<S RESERCGOBSCCECTARCL KAW.

Koei Tecmo Holdings — Q2 FY2013 Earnings Presentation on 6ix