Ly Corporation · TSE:4689

Ly — Yahoo Japan — FY2011 Earnings Presentation

98 slides from Ly's earnings presentation, Apr 24, 2012

  1. Slide 1: FY2011 Full Year & 4Q Business Results

    Yahoo Japan Corporation FY2011 F Full ll Y Year & 4Q B Business i R Results lt (Apr. 2011-Mar. 2012/Jan.-Mar. 2012) April 24, 2012

  2. Slide 2: Table of Contents

    Table ab e o of Contents Co te ts P 3 P. Financial Highlights P 14 P. New Business Drive of j Rejuvenated Yahoo! JAPAN P. 72 Appendix Statements made at the meeting or included in the documents that are not historical facts are forward- looking statements about the future performance of Yahoo Japan

  3. Slide 3: FY2011 Financial Highlights

    FY2011 Financial Highlights (¥100M) YOY Change FY2010 FY2011 Ch Change C Contributors ib Advertising revenue increase Revenue 2,924 , 3,020 , 3.3% Payy digital g contents revenue increase Operating Income 1,596 1,650 3.4% - Ordinary Interest income Income 1,602 1,673 4.4% Equity method investment ga

  4. Slide 4: Annual Net Revenue

    Annual Net Revenue (¥100M) 3,500 , 3 020 3,020 3,000 2 500 2,500 2,000 1,500 Gross Net 1,000 , 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Net Revenue up 15 consecutive years since the start of services *Commencing with FY2008, we started indicating revenue on a net rather than gross bas

  5. Slide 5: Annual Profit

    Annual Profit (¥100M) 1,500 50% 1,200 40% Operating Income Ordinary Income 900 30% Net Income Operating Margin Ordinary Margin 600 20% 300 10% 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 0% Operating, Ordinary, and Net Income up 15 consecutive years since the start of services *Margins for F

  6. Slide 6: FY2011-4Q Financial Highlights

    FY2011-4Q Q Financial Highlights g g (¥100M) YOY Change 2010-4Q Q 2011-4Q Q Ch Change C Contributors ib Listing advertising revenue grew Revenue 757 799 5.4% Payy digital g content revenue up p Operating Sales promotion costs increased Income 423 438 3.4% Personnel expenses increased Ordinary Income

  7. Slide 7: Quarterly Revenue

    Quarterly Revenue (¥ 100M) 800 799 600 400 Gross Net 200 0 ‘03/ ‘04/ ‘05/ ‘06/ ‘07/ ‘08/ ‘09/ ‘10/ ‘11/ ‘12/ 1-3 1-3 1-3 1-3 1-3 1-3 1-3 1-3 1-3 1-3 *Commencing with the FY2008, we started indicating revenue on a net rather than gross basis, by eliminating certain items in cost of sales and SG&A. Th

  8. Slide 8: Quarterly Revenue Breakdown

    Quarterly y Revenue Breakdown (¥ 100M) 799 800 757 Total +41(¥100M) +5.4 301 600 300 Media Business +0.4 Advertising revenue about the same 400 226 Business-services Business +13.2 199 Listing advertising revenue was strong 200 Consumer Business +5.2% e commerce revenue growth positive e-commerce 25

  9. Slide 9: Advertising-related Revenue

    Advertising-related g Revenue Total +27(¥100M) (¥ 100M) 500 454 12% 427 400 10% +6.4 8% Listing advertising revenue +8.4 300 Growth G h in i revenue through h h llocally-oriented ll i d 315 advertising companies 291 6% Display advertising revenue +2.0 200 Brand B dP Panell sales l were flflatt 4% Ta

  10. Slide 10: YOY Change Contributors by Industry - Listing Advertising Revenue

    YOY Change Contributors by Industry - Listing Advertising Revenue (¥ 100M) +24 Total +24(¥100M) +16 +8.4 Information Processing/ Software/ Internet Information Service +3 3 +3 3 +2 +2 +2 0 YOY Others, net Ch Change -6 10

  11. Slide 11: YOY Change Contributors by Industry - Display Advertising Revenue

    YOY Change Contributors by Industry - Display Advertising Revenue (¥ 100M) Total +2.7(¥100M) +5.4 +3.5 +2 +2.0 0 +2.7 +2.5 +1.8 1.8 +1.7 1.7 0 YOY Others, net Ch Change -2.4 -4.4 44 -5.4 Internet Information Service/ Email Service 11

  12. Slide 12: Quarterly Profits

    Quarterly Profits (¥ 100M) 500 50% 400 40% 300 Operating Income Ordinary Income 30% Quarterly Net Income Operating Margin 200 Ordinary Margin 20% 100 10% 0 0% ‘02/ ‘04/ ‘06/ ‘08/ ‘10/ ‘12/ 1-3 1-3 1-3 1-3 1-3 1-3 *Margins for ‘09 1-3 onward are affected by the change in the presentation basis for re

  13. Slide 13: FY2012 1Q Business Outlook

    FY2012-1Q FY2012 1Q Business Outlook (¥100M) 2011-1Q 2011-4Q 2012-1Q Change (A t l) (Actual) (A t l) (Actual) (F (Forecast) t) C Contributor ib Advertising revenue Revenue 718 799 730 - 769 expected to grow Operating Income 388 438 389 - 412 - Ordinary Income 392 446 394 - 417 - Quarterly Net Income

  14. Slide 14: The Second Foundation of the Company

    The Second Foundation of the Company New Business Drive of Rejuvenated Yahoo! JAPAN 14

  15. Slide 15: Aiming to Re-accelerate Revenue and Profit Growth

    Aiming to R Re-accelerate l R Revenue and dPProfit fit Growth 15

  16. Slide 16: Yahoo! JAPAN's Strengths Have Enabled Consecutive Growth

    Yahoo! JAPAN’s Strengths g Have Enabled Consecutive G Growth in Revenue and Profit f for Many Years 16

  17. Slide 17: "Users First"

    Unchanged Philosophy Since the Start of Services in 1996 “Users First” 17

  18. Slide 18: "Solution-Providing Engine"

    “Solution Solution-Providing Providing Engine” Engine Leveraging information technologies, we provide id solutions l i to issues i in i people’s people s everyday lives and in society 18

  19. Slide 19: Searching, Shopping, News, Volunteer

    S Searching hi Sh Shopping i News e s Volunteer o u tee 19

  20. Slide 20: Users First attitude made us the No.1 Solution-Providing Engine

    Our “Users Users First” First attitude has made us the No.1 Solution- Providing Engine 84% of Internet users in Japan use Yahoo! JAPAN 84% services Source: Nielsen/NetRatings (NetView JP), brand level data, access from home and work using PCs excluding Internet application), February 2012 The unauth

  21. Slide 21: Have Maintained No.1 Position in Major Internet Services on PCs

    Have M H Maintained i t i d No.1 N 1 Position in Major Internet Services on PCs 21

  22. Slide 22: Search No.1

    Search No.1 No 1 Thousands 30,000 Yahoo! Google MSN infoseek goo * Above data is based on estimated number of people accessing each site * The data for “Search Engine” includes web search only * Source: Video Research Interactive, access from home using PCs, Web Report January 2012 The unauthorized

  23. Slide 23: News No.1

    News No.1 No 1 Thousands 25,000 Yahoo! yomiuri.co.jp mainichi.jp asahi.com * Above data is based on estimated number of people accessing each site * Source: Video Research Interactive, access from home using PCs, Web Report January 2012 The unauthorized use of the information or the data in this doc

  24. Slide 24: Auctions No.1

    Auctions No.1 No 1 Thousands 15,000 Yahoo! Rakuten bidders * Above data is based on estimated number of people accessing each site * Source: Video Research Interactive, access from home using PCs, Web Report January 2012 The unauthorized use of the information or the data in this document is not per

  25. Slide 25: E-mail No.1

    E-mail E mail No.1 No 1 Thousands 15,000 Yahoo! mail.google.com mail.live.com mail.goo.ne.jp * Above data is based on estimated number of people accessing each site * Source: Video Research Interactive, access from home using PCs, Web Report January 2012 The unauthorized use of the information or th

  26. Slide 26: Knowledge Search No.1

    Knowledge Search No.1 No 1 Thousands 20,000 Yahoo! oshiete.goo.ne.jp okwave.jp Hatena * Above data is based on estimated number of people accessing each site * Source: Video Research Interactive, access from home using PCs, Web Report January 2012 The unauthorized use of the information or the data

  27. Slide 27: Surging Internet Access via Multi-devices

    Surging Internet Access via Multi devices Multi-devices 27

  28. Slide 28: Ongoing Migration of Internet Usage to Smartphones

    Ongoing Migration of Internet Usage to Smartphones N b off IInternet Number t t Users U b by Devices D i (YOY Change) Ch ) YOY change data for Smartpads is calculated using figures of 2011.5 and 2012.3 PCs -1 Feature phones -30 Smartphones* 107 Smartpads 20 Source The unauthorized use of the informa

  29. Slide 29: 54% of feature phone users intend to start using smartphones

    54% of users accessing the Internet via f t feature phones h said id they th intended i t d d to t start using smartphones for that purpose within 2 years 54% Source A survey conducted by Yahoo Japan Corporation February 2012 Users who use at least one service among major 33 internet brands surveyed

  30. Slide 30: Daily Internet access used to be limited

    Daily y Internet access used to be limited Send e-mail Respond to to friends Check Customers’ inventories e-mail TV, TV Sleep Breakfast Go out MTG Dinner Sleep etc. etc. 06:00 12:00 18:00 24:00 Check e-mail Read bulletin boards, Respond to Check Chat Customers’ e-mail e-mail 30

  31. Slide 31: Explosive growth of Internet usage with smartphones

    Explosive growth of Internet usage along with the popularization of p smartphones Map and route to Read Web magazines Look for lunch spot the destination Purchase products Check e-mail Who won today’s Read newspapers baseball game Mother’s day gift… Smartphones enable people to access Sleep Sleep In

  32. Slide 32: Smartphone Usage on Yahoo! JAPAN Is Also Growing Rapidly

    Smartphone Usage on Yahoo! JAPAN Is Also Growing Rapidly 32

  33. Slide 33: YOY Changes of Number of Users on Yahoo! JAPAN by Device

    YOY Changes of Number of Users on Yahoo! JAPAN by D i Device Calculated based on YOY Change on PC set as 1 PCs 1.0 Feature phones -1.5 Smartphones 16.3 16.3 Total: +1 +1.4 4 Source: Yahoo Japan Corporation (February 2012) *For smartphones, only optimized pages are counted. Application counted. Brows

  34. Slide 34: PVs via Smartphones - Total

    PVs via Smartphones - Total March 2012 X 160 September 2008 figure is baseline of 100 Source: Yahoo Japan Corporation The unauthorized use of the information or the data in this document is not permitted. 34

  35. Slide 35: Yahoo! JAPAN Start Page

    Yahoo! JAPAN Start Page March 2012 X 100 September 2008 figure is baseline of 100 Source: Yahoo Japan Corporation The unauthorized use of the information or the data in this document is not permitted. 35

  36. Slide 36: Search

    Search March 2012 X 300 September 2008 figure is baseline of 100 Source: Yahoo Japan Corporation The unauthorized use of the information or the data in this document is not permitted. 36

  37. Slide 37: News

    News March 2012 X 170 September 2008 figure is baseline of 100 Source: Yahoo Japan Corporation The unauthorized use of the information or the data in this document is not permitted. 37

  38. Slide 38: Auctions

    Auctions March 2012 X 70 September 2008 figure is baseline of 100 Source: Yahoo Japan Corporation The unauthorized use of the information or the data in this document is not permitted. 38

  39. Slide 39: Shopping

    Shopping March 2012 X 4,600 4 600 September 2008 figure is baseline of 100 Source: Yahoo Japan Corporation The unauthorized use of the information or the data in this document is not permitted. 39

  40. Slide 40: Knowledge Search

    Knowledge Search March 2012 X 1,150 1 150 September 2008 figure is baseline of 100 Source: Yahoo Japan Corporation The unauthorized use of the information or the data in this document is not permitted. 40

  41. Slide 41: Examples of Yahoo! JAPAN Applications Ranked No.1

    Examples of Yahoo! JAPAN Applications Ranked N 1 in No.1 i th their i Categories C t i iPhone Android Voice search Headline news Yahoo! JAPAN Introductory app Dictionary Weather Transit Disaster alert Healthcare Yahoo! Bookstore viewer 41

  42. Slide 42: 78% of Smartphone Users use Yahoo! JAPAN Services

    78% of Smartphone Users use Yahoo! JAPAN Services 78% answered they use one of 25 services of Yahoo! JAPAN for smartphones at least once a month ((See note)) Use Yahoo! JAPAN at Least Once a Month 78 * Source: Video Research Interactive, SmartPhoneContents Report February 2012 78% is calculated sum

  43. Slide 43: Rapid growth in advertising revenue via smartphones

    Rapid p ggrowth in advertising g revenue via smartphones along with ith smartphones t h usage expansion 2010/1Q 2Q 3Q 4Q 2011/1Q 2Q 3Q 4Q 43

  44. Slide 44: Rapid growth in e-commerce transaction value via smartphones

    Rapid p g growth in e-commerce transaction value via smartphones along l with ith smartphones t h usage expansion 2010/1Q 2Q 3Q 4Q 2011/1Q 2Q 3Q 4Q 44

  45. Slide 45: Selection and Concentration

    Selection S l i and d Concentration Aims s at making a g No.1 o se services ces o on PCs Cs a also so No.1 on smartphones “Smartphone p First” 45

  46. Slide 46: CMO Chief Mobile Officer

    CMO Chief Mobile Officer New position established CMO will lead development p of smartphone optimized and dedicated services 46

  47. Slide 47: Synergies Generated with Softbank

    Synergies Generated with Softbank No.1 Smartphone Company No.1 Internet Company Cooperation in services O2O, PIM etc. Reinforcement of marketing ability 47

  48. Slide 48: We aim to Achieve No.1 Position in Emerging Smartphone Market

    We aim to Achieve No 1 Position in No.1 Emerging Smartphone Market Re-boost Revenue and Profit Growth 48

  49. Slide 49: DUB Positioned as Key Management Index

    DUB Positioned P iti d as Key Management Index 49

  50. Slide 50: DUB Stands for Daily Unique Browsers

    DUB Stands St d for: f Number of Daily Unique Browsers * Number of Browsers which used to view Yahoo! JAPAN in a Day *Number of browsers that accessed Yahoo! JAPAN services per day. Accessing Yahoo! JAPAN services through the browser and then through an application both on a smartphone will be count

  51. Slide 51: DUB is a suitable indicator in a multi-device era

    DUB is a suitable indicator for counting user utilization in a multi-device multi device era Diversification of Smartpad Internet accessing TV Smartphone devices Game/STB Feature phone PC Car navigation Frequent Internet access Diversification of Diversification of usage scenes services 51

  52. Slide 52: Current DUB Ratio is 20% of MUB

    Current DUB Ratio is 20% of MUB * MUB Monthly Unique Browsers 289 million DUB Daily D il Unique U i Browsers B 54 million DUB 2 10 Future Goal MUB 10 10 *Number of browsers that accessed Yahoo! JAPAN services per month . Accessing Yahoo! JAPAN services through the browser and then through an applica

  53. Slide 53: Yahoo! JAPAN Revenue is Linked to DUB

    Yahoo! JAPAN Revenue is Linked to DUB Yahoo! JAPAN Total Revenue More than 60% of revenue of Yahoo! JAPAN Group is linked to: Number of Users DUB Li k d Linked Usage Frequency Revenue ex) Listing advertising e-commerce-related royalties 53

  54. Slide 54: The smartphone is the key to increasing DUB

    The smartphone is the key to increasing g DUB February 2012 DUB grew by 17 times Contributed C t ib t d b by Smartphones S t h and Smartpads April 2010 April 2010 figure is baseline of 100 54

  55. Slide 55: Renewal of Corporate Culture: Ultimate Speed

    Renewal of Corporate Culture Ultimate Speed Strategic Human Resource Management 55

  56. Slide 56: Ultimate Speed

    Ultimate Speed 56

  57. Slide 57: Ultimate Speed can be achieved by…

    Ultimate Speed can be achieved by… Situation Decision- assessment making Execution 57

  58. Slide 58: Delegation of Authorization

    Delegation of Authorization Service teams and project teams are authorized to assess the situation, judge, and execute Approval processes in the past Approval processes after April 1 58

  59. Slide 59: Ultimate Speed in Development

    Ultimate Speed p in Development p Cross-sectional operation p All of the process is executed in process in the past each small unit after April 1 nt nance e Planning Planning, pmen ning Development, evelop ainten Plann Maintenance Ma De 59

  60. Slide 60: Strategic Human Resource Management

    Strategic St t i Human H R Resource M Managementt 60

  61. Slide 61: Unlock the Employees' Talent and Passion

    Unlock the Employees’ Employees Talent and Passion Continue to hire new graduates Hire professionals who are in the top p 10% in each field New personnel evaluation system 61

  62. Slide 62: Focus × Fast × Fun

    Key phrase is: Focus × Fast × Fun Those who can focus on their specialty p y Those who can execute with ultimate speed Those who can enjoy working 62

  63. Slide 63: Employees are pumped up

    Employees are pumped up Kick-off meeting on April 2 Customer relations center staff with their fists in the air. 63

  64. Slide 64: Cycle image of Solution Providing Engine for Growth

    Cycle image of Solution Providing Engine f Revenue/Profit for / f Growth G Increase Revenue Try 10 times more Increase DUB Increase Operating Profit Fail 5 times more Double Make a good cycle START Solution Provision Talented Double the Employees successful cases Double Double Usage by development U

  65. Slide 65: New Operating Team to Achieve Rejuvenated Yahoo! JAPAN

    New Operating Team to Achieve “Rejuvenated Yahoo! JAPAN” Manabu Miyasaka CEO & Operating Officer *Manabu Miyasaka will become the Representative Director, President, after being elected as a director by the ordinary general meeting of shareholders in June 2012 Kentaro Kawabe COO & Operationg Officer

  66. Slide 66: Operating Officer Team

    Operating Officer Team Masatsugu Shidachi Operating Officer, Head of Business-services Business Group Koji Sakamoto Operating Officer, Head of Consumer Business Group Kazuto Ataka Operating Officer, Head of Business Strategy Group Tetsuya Nishimaki Operating Officer, Head of Operations Group Tomoaki

  67. Slide 67: Candidates for New Directors

    Candidates for New Directors Representative Director, Director President: Manabu Miyasaka Director: Ken Miyauchi Director: Yasuyuki y Imai Director: Timothy Morse Candidate for New Corporate Auditor Corporate Auditor: Hiromi Onizuka 67

  68. Slide 68: First half of FY2012 is a transition period

    First half of FY2012 is a transition period We aim at maintaining user numbers obtaining growth in revenue and profit planning specific new strategies establishing a new organization to implement the new strategies g 68

  69. Slide 69: We will initiate our new strategies with the new operating team

    We will initiate our new strategies with the new operating team starting in 2012–3Q 69

  70. Slide 70: No.1 YAHOO! JAPAN

    YAHOO! JAPAN

  71. Slide 71: Expect Great Things of the New Yahoo! JAPAN

    Expect Great Things of the New Yahoo! JAPAN 71

  72. Slide 72: Fiscal Year & Quarter Supplemental Information

    Fiscall Year Fi Y & Quarter Q t Supplemental Information 72

  73. Slide 73: Table of Contents

    Table of Contents P 74 P. FY 2011 Business Results P 79 P. Quarterly Business Results P. 90 Quarterly y Business Data P. 92 Change in Disclosure Segments (Plan) P. 94 Special Note P. 95 Organization, Personnel and Affiliated Companies 73

  74. Slide 74: FY2011 Statements of Income

    FY2011 Statements of Income FY2010 FY2011 Changes Revenue (¥100M) 2,924 3,020 3.3 % Cost of Sales ((¥100M)) 292 280 -4.3 % Gross Profit (¥100M) 2,631 2,740 4.2 % SG&A ((¥100M)) 1,035 , 1,090 , 5.3 % Operating Income (¥100M) 1,596 1,650 3.4 % Ordinary y Income ((¥100M)) 1,602 , 1,673 , 4.4 % Net Inco

  75. Slide 75: FY2011 Annual Performance Breakdown by Business Segment

    FY2011 Annual Performance Breakdown by Business Segment (¥ 100M) Costt off C Operating Ordinary Operating Ordinary Revenue Revenue Breakdown SG&A Income Income Margin Margin Sales Media Advertising-related 1,074 1 074 1,102 Others 103 394 605 606 54.9% 55.0% Business 28 Advertising-related 545 Busin

  76. Slide 76: Annual SG&A Breakdown

    Annual SG&A Breakdown (¥ 100M) Composition Major Factors for YOY Changes FY2010 FY2011 Ratio Changes Number of personnel in March 2012: Personnel Expenses 318 332 30.5% 30 5% 4.6% 4 6% 5 124 in total, 5,124 total 7.9% 7 9% up from March 2011 Business Commissions 134 145 13.4% 8.5% Increase in search

  77. Slide 77: FY2011 Balance Sheets

    FY2011 Balance Sheets Major Items End of FY2010 End of FY2011 Increase/ Major Factors for (2011/3/31) (2012/3/31) Decrease Increase/Decrease (¥100M) Assets Current Assets 2,525 2 525 4 570 4,570 2,044 2 044 I Increase due d tot operating ti activities ti iti Cash and Cash Equivalents 1,886 2,572 685

  78. Slide 78: FY2011 Cash Flow Statements

    FY2011 Cash Flow Statements FY2011 Major Items (Apr.2011 - Mar. 2012) Major Factors for Changes (¥ 100M) O Operating ti Activities A ti iti 997 Increase in net income before Net Income before Income Taxes 1,699 income taxes Depreciation Expenses 108 Interest and Dividend Income -17 Accounts Receivab

  79. Slide 79: FY2011-4Q Statements of Income

    FY2011-4Q Statements of Income 2010 4Q 2010-4Q 2011 4Q 2011-4Q Ch Changes Revenue (¥100M) 757 799 5.4 % Cost of Sales (¥100M) 73 71 -3.2 3.2 % Gross Profit (¥100M) 683 727 6.4 % SG&A (¥100M) 260 289 11.3 % Operating Income (¥100M) 423 438 3.4 % Ordinary Income (¥100M) 427 446 4.4 % Quarterly Net Inc

  80. Slide 80: Review of FY2011-4Q Business Outlook

    Review of FY2011-4Q Business Outlook (¥ 100M) Forecast Actual (As of Jan. 25, 2012) Reason for Gap Revenue 799 776 - 824 - Operating Income 438 421 - 454 - Ordinary Income 446 426 - 459 - Settlement S ttl t money on Quarterly Net Income 276 242 - 262 termination of contract related to recruitment bu

  81. Slide 81: FY2011-4Q Performance Breakdown by Business Segment

    FY2011-4Q Performance Breakdown b Business by B i Segment S t (¥ 100M) Cost of Operating Ordinary Operating Ordinary Revenue Revenue Breakdown Sales SG&A Income Income Margin Margin Ad ertising related Advertising-related 294 Media Business 301 Others 6 25 107 167 168 55.7% 55.9% Advertising-related

  82. Slide 82: Quarterly SG&A Breakdown

    Quarterly SG&A Breakdown (¥ 100M) Major Factors for YoY Changes Comparison QoQ YoY 10/4Q 11/3Q 11/4Q Ratio Change Change Personnel Expenses 75 82 84 29.1% 2.5% 11.8% Increase in search engine promotion expenses and in Sales Promotion Costs 23 29 36 12.5% 23.1% 52.0% Yahoo! Points expenses Business C

  83. Slide 83: FY2011-4Q Balance Sheets

    FY2011-4Q Balance Sheets Increase/ Major Factors for (¥ 100M) Major Items 2011/12/31 2012/3/31 Decrease Increase/Decrease Assets Current Assets 2,914 4,570 1,655 Cash and Cash Equivalents 2,162 2,572 410 Increase in cash from operating activities Accounts Receivable - Trade 414 452 37 Accounts Recei

  84. Slide 84: FY2011-4Q Cash Flow Statements

    FY2011-4Q Cash Flow Statements FY2011-4Q Major Items (Jan.-Mar. 2012) Major Factors for Changes (¥ 100M) Operating Activities 441 Increase in quarterly net income Quarterly Net Income before Income Taxes 472 before income taxes Depreciation Expenses 30 Accounts Receivable and Payable -Trade -30 Othe

  85. Slide 85: FY2011-4Q Highlights – Media Business

    FY2011-4Q Highlights – Media Business Listing advertising through advertising agencies (Paid search advertising [Sponsored Search] and interest-based advertising [Interest Match] ) - Despite an increase in recruitment services, mail order, fashion and accessory-related, and other advertising, revenu

  86. Slide 86: FY2011-4Q Highlights – BS Business

    FY2011-4Q Highlights – BS Business Listing advertising through online (Paid search advertising [Sponsored Search] and interest-based advertising [Interest Match] ) - As a result of stepping up efforts to strengthen sales activities through upgraded collaboration with regionally-oriented advertising

  87. Slide 87: FY2011-4Q Highlights – Consumer Business

    FY2011-4Q Highlights – Consumer Business E-commerce-related revenue (Yahoo! Auctions, Yahoo! Shopping, Pay digital content - Driven by strong game-related services revenues from Yahoo! Mobage, the Sengoku IXA and MONSTER DRAGON online li games, pay di digital it l content t t revenue iincreased d ye

  88. Slide 88: Listing Advertising Revenue by Industry

    Listing Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease „ Transportation/Leisure „ Information Processing/Software/ „ Recruitment Services Internet Information Service „ Department Stores/Mail Order/Shopping Malls 10/4Q 11/1Q 2Q

  89. Slide 89: Display Advertising Revenue by Industry

    Display Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease „ Transportation/Leisure „ Internet Information Service/E-mail Service „ Home Electronics/AV Equipment q p „ Finance/Insurance/Securities „ Real Estate/Construction „ Mobil

  90. Slide 90: Quarterly Business Data (1)

    Quarterly Business Data (1) Indicator (Quarterly average) FY2010-4Q FY2011-4Q Number of Yahoo! JAPAN total monthly page views (millions) 48,422 49,260 Number of monthly mobile phone page views (millions) 9,273 11,432 Number of Yahoo! JAPAN monthly unique browsers (millions)(*1) 226.93 269.36 Number

  91. Slide 91: Quarterly Business Data (2)

    Quarterly Business Data (2) Indicator (Quarterly average) FY2010-4Q FY2011-4Q Yahoo! Auctions Number of monthly unique browsers (millions) 34.78 37.58 Number of stores (quarter-end) 17,344 16,753 Transaction value (quarterly total)(100 millions of yen) 1 657 1,657 1 732 1,732 Unit price of winning b

  92. Slide 92: Change in Business Segment (Plan)

    Change in Business Segment (Plan) We plan to introduce a new business segment from FY 2012 d to due t organization i ti change. h Former Segments New Segments Media Marketing Solutions Business-services Consumer Consumer 92

  93. Slide 93: Business Segment Breakdown (Plan)

    Business Segment g Breakdown ((Plan)) Former Segment New Segment Media Business Advertising: Listing advertising through advertising companies Display advertising (banner, text, e-mail, and video) Business-services Business services Business Marketing Advertising: Listing advertising through online

  94. Slide 94: Special Notes: Gaming Business

    Special p Notes: Gaming g Business Started offering open beta testing version of a smartphone game “Sengoku IXA Chiyorozu-no-Hasha” Chiyorozu no Hasha” from April 23, 2012 A new title of “Sengoku Sengoku IXA IXA” series which obtained approx. 0.9 million registered users. Plan to offer official serv

  95. Slide 95: Organization Chart of Yahoo! JAPAN

    Organization Chart of Yahoo! JAPAN Board of CEO Auditors Board of Directors CMO CSO CCO CTO CIO COO CFO Business-services Consumer Administrative Media Business Business Business R&D Group Division Group (735) Group (1,048) Group (532) (721) Media Service EC Operation Front-End SR Division Ad Divisi

  96. Slide 96: Number of Directors and Employees

    Number of Directors and Employees (at the End of Quarter) (Number of People) 5,000 4,000 3,000 2,000 1,000 0 09/3 6 9 12 10/3 6 9 12 11/3 6 9 12 12/3 Directors and Auditors of Subsidiaries 39 31 32 30 30 24 24 17 17 18 18 18 18 Employees of Subsidiaries 977 1,082 1,228 1,249 1,238 1,238 1,177 1,142

  97. Slide 97: Consolidated Subsidiaries and Companies Accounted for by the Equity Method

    Consolidated Subsidiaries and Companies Accounted for by the Equity Method (as of March 31, 2012) •Major consolidated subsidiaries at the end of FY2011-4Q ‹ Firstserver, Inc. ‹ Feedpath, Inc. ‹ GyaO CORPORATION ‹ IDC Frontier Inc. ‹ Indival, Inc. ‹ Netrust, Ltd. ‹ Yahoo Japan Customer Relations Corp

  98. Slide 98: Yahoo Japan Group IR information

    Yahoo Japan p Group p IR information is available at : http://ir.yahoo.co.jp/en/

Yahoo Japan — FY2011 Earnings Presentation on 6ix