Sanoma Oyj · OMXHEX:SANOMA
Sanoma Oyj — Shareholder Meeting (2025)
32 slides from Sanoma Oyj's shareholder meeting presentation, Apr 29, 2025
Slide 1: Increased operational EBIT and strong free cash flow improvement
2024 Increased operational EBIT and strong free cash flow improvement Rob Kolkman President & CEO Annual General Meeting 2025
Slide 2: Leading European K12 learning company and #1 digital cross-media company in Finland
We are a leading European K12 learning company & #1 digital cross- media company in Finland… 2 AGM 2025
Slide 3: Positive impact on the lives of millions of people every day
…and have a positive impact on the lives of millions of people every day Reaching Serving 96% 25million of all Finns students across every week Europe 3 AGM 2025
Slide 4: Continued progress towards our mid- and long-term targets
FY 2024 Continued progress towards our mid- and long-term targets Operational EBIT margin excl. PPA 2024 Target Increasing profitability of Learning 19.2% > 23% (18.7%) from 2026 onwards Learning and Media Finland Media 8.2% 12−14% Finland (6.7%) Improving cash flow Group free 145m€ generation cash
Slide 5: Increased operational EBIT and strong free cash flow improvement
FY 2024 Increased operational EBIT and strong free cash flow improvement Net sales Organic net sales Operational EBIT Free cash Net debt / development margin excl. PPA flow Adj. EBITDA 57% Learning 1,345m€ -2% 13.4% 145m€ 2.2 (2023: 1,393) (2023: 2%) (2023: 12.6%) (2023: 105) (2023: 2.8) 43% Media F
Slide 6: Good progress among the key sustainability themes
Good progress among the key sustainability themes 84% of teachers say that 53 media brands with an The Employee Experience -44% reduction in own Sanoma’s materials support increasingly important role Index remained on a good level operations GHG emissions* in reaching curriculum in promoting indepen
Slide 7: Learning: lower net sales due to discontinued low value contracts, margin improved
LEARNING FY 2024 Lower net sales due to discontinuation of low value contracts, margin improved ▪ Net sales amounted to 764m€ (2023: 795) – Planned discontinuation of low value distribution contracts in the Netherlands and Belgium continued – Growth in learning content sales particularly in Poland a
Slide 8: Media Finland: continued growth in digital and improved margin
MEDIA FINLAND FY 2024 Continued growth in digital and improved margin ▪ Net sales amounted to 581m€ (2023: 598) 1.4m – Subscription sales grew by 3% driven by continued growth subscriptions in VOD and digital news media – Advertising sales declined by 2% mostly due to newsprint and TV, while growth
Slide 9: Continued progress in deleveraging the balance sheet
Continued progress in Net debt m€ deleveraging the balance sheet 3,2 3,2 3,3 Long-term ▪ Net debt and leverage significantly lower vs. target 2,9 2,9 <3.0 2,8 2,8 previous year – Net debt / Adj. EBITDA improved to 2.2 2,4 (2023: 2.8), below the long-term target of < 3.0 2,2 ▪ Equity ratio at 45.0% (
Slide 10: Strong free cash flow improvement
Strong free cash flow Free cash flow m€ improvement ▪ Free cash flow improved to 145m€ (2023: 105) in 2024 145 + Higher operational results + Lower investments in prepublication costs partly driven by Solar 105 + Lower investments in TV programme rights + Lower taxes paid, partially due to phasing b
Slide 11: The Board proposes a dividend of 0.39€ per share
The Board proposes a Dividend per share € dividend of 0.39€ per share ▪ The Board proposes a dividend of 0.39€ (2023: 0.37) per share to be paid for 2024 – Representing a total of approx. 64m€ – Pay-out of 44% of FCF ▪ To be paid in three equal parts following the seasonality in Sanoma’s free cash f
Slide 12: Responsible use of AI in Media and Learning
Responsible use of AI in Media and Learning With human Driver for product innovation and productivity oversight following ethical principles, the use of AI can improve the way In Learning – to support our In Media – to engage and Internally – to improve we create, teach, teachers and students suppor
Slide 13: Sanoma, a leading K12 learning content provider in the Nordics
Sanoma, a leading K12 learning content provider in the Nordics Kirsi Harra-Vauhkonen Managing Director Sanoma Learning Nordics
Slide 14: We support teachers to help all students reach their full potential
We support teachers to help all students reach their full potential 2.3 million students 200,000 teachers in Finland and Sweden
Slide 15: With the teachers, for the teachers
With the teachers, for the teachers ▪ We co-create engaging, curriculum- aligned materials with teachers ▪ Our learning materials combine the pedagogical expertise of the author teams with technological and design expertise ▪ Our content creation is customer- centric from start to finish High number
Slide 16: 94% of teachers believe in a balanced print and digital approach
94% of teachers in Finland and Sweden believe that a balanced approach including both print and digital leads to best learning outcomes 16 AGM 2025 Source: 2025 European Teacher Survey results, Nordics region
Slide 17: The most successful math book in Finland – now also in Sweden
The most successful math book in Finland – now also in Sweden ▪ Engaging characters and story inspire and 2018 Finland 2024 Sweden support learning ▪ Videos, songs, and animations support teaching ▪ Hands-on activities to support learning ▪ Empowers every student to discover their unique learning st
Slide 18: Learning maths with Milli: A pupil's path
Learning maths with Milli: A pupil’s path Teacher introduces the topic, Learn and practice the basics classroom learning Independent practice and homework Personalised exercises Gamified digital exercises 18 AGM 2025
Slide 19: About 25% of pupils received intensified or special support
About 25% of pupils in grades 1–9 received intensified or special support in Finland in 2023 19 AGM 2025 Source: https://stat.fi/julkaisu/cln0eg9gfoaai0cut0zyvjce5
Slide 20: Language teachers often lack time for personalised feedback
Language teachers often lack sufficient time to provide personalised feedback on pronunciation 20 AGM 2025
Slide 21: Teachers are at the heart of K12 education
Teachers are at the heart of K12 education We are here to support with reliable and high- quality learning materials 21 AGM 2025
Slide 22: Sanoma Media Finland, a leading digital cross-media company
Sanoma Media Finland, a leading digital cross- media company Pia Kalsta CEO Sanoma Media Finland
Slide 23: This is Sanoma Media Finland
This is Sanoma Media Finland Trusted and interesting journalism, inspiring entertainment Entertainment News & Feature 96% weekly reach – 88% digital 1.4m subscriptions – 850,000 pay for digital 23 AGM 2025
Slide 24: Strong portfolio of independent and complementing brands
Strong portfolio of independent and complementing brands with substantial commercial synergies News & Feature Entertainment Ad-funded journalism Linear TV and Radio Large audiences to build reach for B2B We have Free articles Ad-funded on-demand strong 1 standalone brands … Monetising B2C Paid subs
Slide 25: +Kaikki: all digital Sanoma content under one simple plan
+Kaikki: all digital Sanoma content under one simple plan Combined offering of Sanoma’s digital media subscriptions all-in-one, available since January 2025 for 24.99€ per month ▪ Based on identified demand of versatile media usage and Nordic examples ▪ Complementing individual subscriptions with na
Slide 26: AI augmented in different stages of journalistic work
AI augmented in different stages of journalistic work From more efficient work processes to an enriched consumer experience – AI supports or produces, humans check. News acquisition Transcription AI formats Summaries Versioning Automatic searches in Converting interviews Interactive user A better ex
Slide 27: Successful in accelerating digital transformation
A positive impact on the life of every Finn Successful in accelerating digital transformation A leader in reliable and engaging journalism Strong position in domestic high-reach entertainment Sustainable profitability 27 AGM 2025
Slide 28: Looking forward
Wen. Looking forward FF. A Dl
Slide 29: Key factors influencing 2025 performance
Key factors influencing 2025 performance Expected 2025 Long-term targets Learning financial impact y-o-y for SBUs unchanged ▪ Net sales: ▪ Organic growth − Growth in other learning content businesses more than offsetting the ▪ Lower net sales 2−5% last year of lower cycle in Spain − Ongoing disconti
Slide 30: Outlook for 2025
Outlook for 2025 ▪ In 2025, Sanoma expects that the Group’s reported net sales will be 1.28‒1.33bn€ (2024: 1.34) ▪ The Group’s operational EBIT excluding PPA is expected to be 170‒190m€ (2024: 180) ▪ The outlook is based on the following assumptions: – Demand for learning content will be relatively
Slide 31: We continue with our ambitious strategy for sustainable long-term growth
We continue with our ambitious strategy for sustainable long-term growth ▪ Increasing profitability and free cash flow ▪ Growing organically in Learning with curriculum renewals accelerating from 2026 ▪ Successful and accelerating digital transformation in Media Finland ▪ Expanding through value-cre
Slide 32: Thank You!
sSqnomd Thank You!