Media Chinese International Ltd · HKEX:685
Media Chinese International — Q2 FY2017/18 Earnings Presentation
34 slides from Media Chinese International's earnings presentation, November 2017
Slide 1: 2nd Quarter FY2017/18 Results Presentation
Media Chinese International Limited 2nd Quarter FY2017/18 Results Presentation November 2017 Stock Code: (Malaysia) 5090 ; (Hong Kong) 685
Slide 2: Agenda
Agenda (1) Performance Review • Market Highlights • Financial Performance (2) Strategic Update (3) Outlook 1
Slide 3: (1) Performance Review
Agenda (1) Performance Review • Market Highlights 2
Slide 4: Market Share in Peninsular Malaysia and Hong Kong
Market Share in Peninsular Malaysia and Hong Kong Penisular Malaysia Period from 1 July 2016 to 30 June 2017 Chinese Newspapers Readership Ranking in Malaysia - Sin Chew Daily 936,000 No. 1 - China Press 596,000 No. 2 - Guang Ming Daily 185,000 No. 3 - Nanyang Siang Pau 57,000 with PMEB focus SUB TO
Slide 5: Adex for Apr 2017 to Sep 2017 in Malaysia
Adex for Apr 2017 to Sep 2017 in Malaysia YTD Adex (Apr’17 to Sep’17) Total Adex (RM) Magazines Radio Cinema In-store Newspapers : 1,461m 0.4% 1.1% 0.6% media 21.4% Magazines : 38m 0.9% TV (FTV) : 1,437m TV (FTA) Newspapers 17.0% Pay TV : 5,296m 17.3% Radio* : 94m 9.2% In-store media : 75m Cinema 48
Slide 6: Total Newspapers Adex in Malaysia
Total Newspapers Adex in Malaysia -27.8% -17.9% -15.5% 800 In RM 'million 600 -15.5% 400 200 0 Chinese English Malay Tamil Apr'17 -Sep'17 Apr'16 - Sep'16 Chinese English Malay Tamil Total (In RM 'm) (In RM 'm) (In RM 'm) (In RM 'm) (In RM 'm) Apr'17 - Sep'17 447.1 553.2 452.6 7.9 1,460.8 Apr'16 - Se
Slide 7: Share of Chinese Newspapers Advertising Expenditure in Malaysia
Share of Chinese Newspapers Advertising Expenditure In Malaysia For Apr Apr--17 to Sep- Sep-17 NEWSPAPERS ADEX ENG Newspaper Others - West 37.9% Malaysia 3.0% MCIL Group CHN Newspaper 22.6% Tamil Newspaper 30.6% 0.5% Others - East BM Newspaper Malaysia 31.0% 5.0% Adex for Total Newspapers : RM1,461
Slide 8: Adex for Apr 2017 to Sep 2017 in Hong Kong
Adex for Apr 2017 to Sep 2017 in Hong Kong YTD Adex (Apr’17 to Sep’17) Total Adex (HKD) Newspapers : 15,102m Magazines : 2,814m 10.3% Others 15% Newspapers 28% TV : 17,345m Interactive Radio : 2,145m 16% Interactive : 8,841m 13.3% Magazines Others : 7,962m Radio 5% 4% TV 32% Newspapers : -5.4% Magaz
Slide 9: (1) Performance Review: Financial Performance
Agenda (1) Performance Review • Financial Performance 8
Slide 10: Group Results Summary (unaudited)
Group Results Summary (unaudited) For the 6 months ended 30 September (Excluding currency impact) (US$ million) 2017 2016 % Variance % Variance Turnover 153.6 168.3 -8.7% -6.0% Profit before income tax 9.0 14.5 -38.1% -33.3% Profit attributable to owners of 5.7 10.2 -43.7% -38.5% the Company EBITDA
Slide 11: Segment Results (unaudited)
Segment Results (unaudited) Turnover (US$ million) For the 6 months ended 30 September 2017 2016 % Variance Malaysia & other SEA countries 69.2 85.8 -19.3% Hong Kong, Taiwan, PRC & North America 34.0 36.3 -6.3% Travel and travel related services 50.4 46.2 9.1% Total Turnover 153.6 168.3 -8.7% PBT (U
Slide 12: Financial Position (unaudited)
Financial Position (unaudited) As at As At (US$ million) 30 Sept 2017 31 Mar 2017 % Variance Total assets 329.3 308.8 +6.6% Net assets 203.3 197.3 +3.0% Cash and cash equivalents, and 104.7 90.0 +16.3% short term bank deposits Owners’ equity 200.7 193.7 +3.6% Net assets per share (US cents) 11.90 11
Slide 13: Dividends
Dividends For the 6 months ended 30 September 2017 2016 Profit attributable to owners of the Company (US$ million) 5.7 10.2 Dividend per share (US cents) 0.25 0.36 Dividend pay-out ratio 74% 60% Share price as at 28 Nov 2017 / 28 Nov 2016 RM0.415 RM0.660 Dividend yield as at 28 Nov 2017 / 28 Nov 201
Slide 14: (2) Strategic Update
Agenda (2) Strategic Update 13
Slide 15: Strategic Update – Malaysia
Strategic Update – Malaysia Sin Chew Daily Editorial Content We believed in the power of media and the social responsibility of media. 1) Introduced “Seeking Truth” page 《求真》 In the era of post truth, we carried follow-ups on fake stories and photographs circulated on social media to verify each of
Slide 16: Strategic Update – Malaysia (cont'd)
Strategic Update – Malaysia (cont’d) Sin Chew Daily Editorial Content (cont’d) 2) Introduced “Power of Warm-Hearted” page 《暖势力》with stories that remind readers of the goodness in the world To report on inspiring and warm-hearted stories of good people, with an aim to inspire and generate more positi
Slide 17: Strategic Update – Malaysia (cont'd)
Strategic Update – Malaysia (cont’d) Sin Chew Daily Editorial Content (cont’d) 3) Introduced specific topic features I.e. health and wellness, education, lifestyle and personal wealth management in both print and digital platforms, with an aim to broaden advertising revenue streams with targeted aud
Slide 18: Strategic Update – Malaysia (cont'd)
Strategic Update – Malaysia (cont’d) Co-founded the CO3 (COnnectivity, COllaboration and COmmunity) social office project to provide co-working and office spaces in Malaysia and other ASEAN countries. The first CO3 office location in Puchong had been launched on 27 July 2017 with the next target in
Slide 19: Strategic Update – Malaysia (cont'd)
Strategic Update – Malaysia (cont’d) China Press Mobile App Launched in March 2016 Launched in June 2016 Accumulated download users > 100,000 Complete classified portal with 4 Monthly Screen Views > 25 million main category, i.e. Jobs, Cars, Property and Services Latest News plus top stories from Ma
Slide 20: Strategic Update – Malaysia (cont'd)
Strategic Update – Malaysia (cont’d) Chinapress.com.my Website In 2017, Website monthly Page Views increase more than double to 70 million averagely, compare to 30 million in 2016. Unique Visitors increases from 3 million to 5.9 million on y-o-y basis. Over 70 Million Page Views Mobile Traffic 80% 5
Slide 21: Strategic Update – Malaysia (cont'd)
Strategic Update – Malaysia (cont’d) MCIL Malaysian Operations, total strength .... 11.1 million Unique Visitors per month 126.6 million Pageviews per month ************** WEBSITES ************** 4.1 million Video Views per month 127,000 Average e-Copies per Day Sources: Google Analytics as at Octob
Slide 22: Strategic Update – Hong Kong
Strategic Update – Hong Kong 1) Ming Pao Education Publications The launching issue of “Open School STEM Education Special Issue” was published in April 2017. The 2nd issue was published half year later in October. The publications were distributed free of charge to all primary and secondary schools
Slide 23: Strategic Update – Hong Kong (cont'd)
Strategic Update – Hong Kong (cont’d) 1) Ming Pao Education Publications We also published the "18 Districts STEM School Tours“ booklet to appreciate secondary schools with outstanding performance in STEM education development. The booklet was delivered free of charge with “STEM Education Special Su
Slide 24: Strategic Update – Hong Kong (cont'd)
Strategic Update – Hong Kong (cont’d) 1) Ming Pao Education Publications • In order to consolidate the development of STEM, we have hold the STEM Lesson Plan Competition 2017 with strong support from schools. Professional judges include scholars from the Chinese University of Hong Kong, Polytechnic
Slide 25: Readership (Ming Pao Daily News)
Strategic Update – Hong Kong (cont’d) 2) Readership (Ming Pao Daily News) Total readership experienced a U-turn to 419,000, main engine lays on digital growth which reported as over digital 277,000 readership Source: The Chinese University of Hong Kong “Hong Kong Newspaper Reading” study 2017 report
Slide 26: Digital Performance (Ming Pao Daily News)
Strategic Update – Hong Kong (cont’d) 3) Digital Performance (Ming Pao Daily News) Mingpaonews.com website has continued to grow and reached its record high of 3.8M users in June 2017, after the umbrella movement in October 2014, representing 7% and 13% user growth vs last quarter and vs same quarte
Slide 27: Digital Performance (Ming Pao Daily News)
Strategic Update – Hong Kong (cont’d) 3) Digital Performance (Ming Pao Daily News) In last quarter we launched the new mainpage (mingpao.com) mobile version to meet the ever increasing mobile user needs on a viable directory for our whole group websites, and fully capitalize and monetize mobile user
Slide 28: Digital Performance: PV Tracking – Main Portal
Strategic Update – Hong Kong (cont’d) 3) Digital Performance (Ming Pao Daily News) PV Tracking – Main Portal PV portal (Monthly average) 4,000,000 2017 Q3 vs 2016 Q3 3,500,000 +106% 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016
Slide 29: Digital Performance (Ming Pao Daily News)
Strategic Update – Hong Kong (cont’d) 3) Digital Performance (Ming Pao Daily News) Pageview (Jul-Sep 2017 vs Jul-Sep 2016) recorded an overall growth of 1% for mingpao.com as a whole including news, lifestyle and finance & self enhancement channels, amongst them followings are key engines for growth
Slide 30: Digital Performance (Health Site)
Strategic Update – Hong Kong (cont’d) 3) Digital Performance (Health Site) The co-brand health portal with HKSH was revamped with new layout and content for desktop and mobile versions since 15 Sep 2017. Desktop Mobile 29
Slide 31: (3) Outlook
Agenda (3) Outlook 30
Slide 32: Outlook Statement FY2018
Outlook Statement FY2018 • Market conditions in the second half of the financial year 2017/2018 are expected to remain challenging for the Group. For the print media, advertising spending will remain slow given the still weak consumer spending and the continuing shifting of print advertising dollars
Slide 33: Thank You
7H hk Thank You
Slide 34: Forward Looking Statements
Forward Looking Statements This presentation includes certain forward-looking statements. All statements, other than statements of historical facts, that address activities, events or developments that Media Chinese International Ltd expects or anticipates will or may occur in the future are forward
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