Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (November 2017)
9 slides from Alma Media Oyj's investor day presentation, Nov 28, 2017
Slide 1: Technology Highlights
Capital Markets Day, 28th of November 2017 Technology Highlights Chief Digital Officer Santtu Elsinen, Alma Media Corporation 28.11.2017
Slide 2: Data Capabilities
Data Capabilities Behaviours Ad Server & Supply-Side Platform Behaviours Sammio Data Management Platform Websites and apps Single Sign-On (Alma Login) Subscriptions and demographics Marketing Automation Data Lake and Warehouse Built with Amazon’s and Google’s cloud services Subscription systems Anal
Slide 3: Data Management Platform
Data Management Platform • Captures behavioural data from websites and apps • Unifies data across multiple devices • Combines behavioural data with offline data (e.g. CRM) • Segments users and sends segments to activation to create • more relevant segments and data for advertisers • … and for subscr
Slide 4: Alma Login
Alma Login • Single sign-on for all services • Improved UX • Better cross- promotion • Enhanced data collection and personalization 28.11.2017 Capital Markets Day 4
Slide 5: Site Renewals
Site Renewals Mobile first Fast single-page applications Unified content back-end Common front-end tech Cloud platform 64 % 28.11.2017 Capital Markets Day 5
Slide 6: Web Traffic Management
Web Traffic Management Traffic Acquisition: Getting users to visit Alma Media’s properties Social media, e.g. Facebook Co-operation with 3rd parties 3 4 Other external traffic Search engine optimization 2 2 3 5 sources, e.g. e-mail Direct traffic 1 4 Paid traffic, e.g. SEM 1 6 Recommendations House
Slide 7: Content Production
Content Production • Common solution for all labels • Browser-based editing • Scalable cloud platform • Centralized content storage and APIs for content curation 28.11.2017 Capital Markets Day 7
Slide 8: Machine Learning and Automation
Machine Learning Touko Aallolle (vihr.) Jyväskylässä suurin äänimäärä and Automation Touko Aalto (vihr.) sai Jyväskylässä eniten ääniä ja hänen kannatus oli 3,8 prosenttia. Hän sai 2371 ääntä ja jatkaa valtuustossa. Hän sai edellisissä kuntavaaleissa 863 ääntä ja on istuvan valtuuston jäsen. Automat
Slide 9: Risk Mitigation
Regulatory changes Risk Increasing need for (GDPR, ePrivacy) Mitigation data security 28.11.2017 Capital Markets Day 9