Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Day (2019)
27 slides from Anheuser-busch Inbev Sa/nv's investor day presentation, 2019
Slide 1: Anheuser-Busch InBev Investor Seminar 2019
Anheuser-Busch InBev Investor Seminar 2019 ABInBev
Slide 2: Legal Disclaimer
Legal Disclaimer Certain statements contained in these presentations that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future filings of the C
Slide 3: Beyond Beer
BEYOND BEER
Slide 4: Chelsea Phillips, VP Beyond Beer Brands
Chelsea Phillips VP, Beyond Beer Brands Hometown: Huntersville, North Carolina Time at ABI: 8 years Favorite Beer: Natty Light
Slide 5: Capture Growth Beyond Beer
5 PRIORITIES 1 EXPAND CORE PLUS 2 LEAD & DEVELOP SUPER PREMIUM 3 DISRUPT PREMIUM 4 STABILIZE SHARE OF MAINSTREAM 5 CAPTURE GROWTH BEYOND BEER
Slide 6: Beyond beer category trends (Source: IRI)
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Slide 7: Source: IRI
Source: IRI
Slide 8: Beyond beer market size
nor tits ce "$4308, yy nee ae $105B
Slide 9: Core Capabilities
Core Capabilities . © @® BRANDING’ PACKAGING LOGISTICS... BREWING MANAGING ne "... & DISTRIBUTION pentane wae
Slide 10: 4th Category Wine & Spirits
4th Category Wine & Spirits
Slide 11: Recipe improvements, branding and execution
Recipe improvements: 5g à 0g of sugar 140 à 90 calories 6% à 4.5% ABV Branding: Segment generic à BON & VIV platform Execution: Sea of same à break- through brand world
Slide 12: Great Taste, Zero Grams
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Slide 13: Annual Volume Sales
Annual Volume Sales (C/E, 000) 1,613 660 135 1 26 2014 2015 2016 2017 2018 Source: IRI
Slide 14: Sparkling Margarita
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Slide 15: Sangria Spritz sparkling cocktail
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Slide 16: Ritas spritz advertising
Slide 17: Brand metrics (Source: Kantar Millward Brown)
2,80 1,38 3,67 0.18 -0.27 -0.66 R12M R6M R3M R12M R6M R3M R12M R6M R3M Source: Kantar Millward Brown
Slide 18: Kombucha
J)MBUCHA | HIBISCUS 97 C355 MLD Honey Water and Cherry Naturally Sparkling, and Gluten-Free BFL Oz. 55mt) SSKALC,/VOL.
Slide 19: Followers
FOLLOWERS
Slide 20: Cutwater spirits and mixers
Slide 21: Cutwater growth (Source: IRI)
+130% +160% +200% Source: IRI
Slide 22: Nathaniel Davis, CEO Drinkworks
Nathaniel Davis CEO, Drinkworks Hometown: Ontario, Canada Time at ABI: 19 years Favorite Beer: Budweiser
Slide 23: Drinkworks home cocktail system
Slide 24: Drinkworks convenience
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Slide 25: Drinkworks Pilot Results
$318 681 DRINKWORKS PILOT RESULTS $191 765 $184 705 $179 273 $148 608 TITOS DRINKWORKS MAKERS MARK JACK DANIELS JAMESON SYSTEM Drinkworks Pilot $ sales results. Week ending November 25, 2018-March 31, 2019 Source: IRI non-projected sales
Slide 26: Slide 26
Slide 27: Beyond
BEY ND