Rugvista Group Ab · OMXSTO:RUG

Rugvista Group Ab — Q4 2025 Earnings Presentation

37 slides from Rugvista Group Ab's earnings presentation, Feb 5, 2026

  1. Slide 1: Earnings Call Q4 2025

    Earnings Call Rugvis ta G r oup AB (publ) Q4 2025

  2. Slide 2: Business Update

    Business Update RUGVISTA

  3. Slide 3: Strong ending of the year

    Strong ending of the year  Net revenue SEK 270.3 million (245.9)  Order count 128.7K (118.6)  New customers 91.6K (87.4)  Average order value (AOV) on SEK 2,937 (2,868)

  4. Slide 4: Strong ending of the year

    Strong ending of the year  Net revenue SEK 270.3 million (245.9)  Order count 128.7K (118.6)  New customers 91.6K (87.4)  Average order value (AOV) on SEK 2,937 (2,868)

  5. Slide 5: Quarterly order development

    Quarterly order development +8.5% Number of Orders per quarter 129 Thousand 119 101 97 82 81 72 71 74 68 59 52 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 R12 average number of orders per quarter 95 92 Thousand 89 85 82 77 78 77 74 68 62 63 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 2

  6. Slide 6: Strong ending of the year

    Strong ending of the year  Net revenue SEK 270.3 million (245.9)  Order count 128.7K (118.6)  New customers 91.6K (87.4)  Average order value (AOV) on SEK 2,937 (2,868)

  7. Slide 7: Strong ending of the year

    Strong ending of the year  Net revenue SEK 270.3 million (245.9)  Order count 128.7K (118.6)  New customers 91.6K (87.4)  Average order value (AOV) on SEK 2,937 (2,868)

  8. Slide 8: Quarterly average order value development

    Quarterly average order value development AoV2 development SEK 3,603 3,652 3,602 3,568 3,528 3,461 +2.4% 3,172 3,199 2,957 3,044 2,957 2,952 2,868 2,864 2,937 2,833 22-Q1 22-Q2 22-Q3 22-Q4 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 The negative currency impact on AoV was

  9. Slide 9: Stable profitability despite Black Month and FX challenges

    Stable profitability despite Black Month and FX challenges  Gross margin 63.1% (62.1%)  Decreased marketing spend 32.3% (32.9%)  Sessions on site increased by 25%  EBIT was SEK 32.2 (29.3) million representing an EBIT margin of 11.9% (11.9%)

  10. Slide 10: Stable profitability despite Black Month and FX challenges

    Stable profitability despite Black Month and FX challenges  Gross margin 63.1% (62.1%)  Decreased marketing spend 32.3% (32.9%)  Sessions on site increased by 25%  EBIT was SEK 32.2 (29.3) million representing an EBIT margin of 11.9% (11.9%)

  11. Slide 11: Stable profitability despite Black Month and FX challenges

    Stable profitability despite Black Month and FX challenges  Gross margin 63.1% (62.1%)  Decreased marketing spend 32.3% (32.9%)  Sessions on site increased by 25%  EBIT was SEK 32.2 (29.3) million representing an EBIT margin of 11.9% (11.9%)

  12. Slide 12: Stable profitability despite Black Month and FX challenges

    Stable profitability despite Black Month and FX challenges  Gross margin 63.1% (62.1%)  Decreased marketing spend 32.3% (32.9%)  Sessions on site increased by 25%  EBIT was SEK 32.2 (29.3) million representing an EBIT margin of 11.9% (11.9%)

  13. Slide 13: Markets and customers

    Not updated Markets and customers  Large differences in growth in different markets  Customer sentiment continues to fluctuate  Stable and high Trustpilot score

  14. Slide 14: Large differences between markets

    Business Update Large differences between markets Net revenue growth % vs LY quarter 20 17 13 10 9 10 6 7 Germany 0 -10 -20 -16 -19 30 25 25 19 20 Sweden 15 10 13 11 10 9 6 5 4 0 30 23 22 20 13 France 10 3 0 -2 -3 -10 -5 -20 -14 Q1-24 Q2-24 Q3-24 Q4-24 Q1-25 Q2-25 Q3-25 Q4-25 *) UK not disclosed in

  15. Slide 15: Markets and customers

    Not updated Markets and customers  Large differences in growth in different markets  Customer sentiment continues to fluctuate  Stable and high Trustpilot score

  16. Slide 16: Continued low consumer confidence

    Business Update Continued low consumer confidence Consumer confidence index across selected key markets 120 100 101 101 97 98 95 100 93 92 88 89 91 93 96 97 90 90 91 93 96 97 96 82 82 78 83 83 82 84 86 75 75 72 71 72 74 75 80 67 66 66 67 71 72 Sweden 59 56 61 58 62 64 60 40 2nd lowest value ever 20

  17. Slide 17: Markets and customers

    Not updated Markets and customers  Large differences in growth in different markets  Customer sentiment continues to fluctuate  Stable and high Trustpilot score

  18. Slide 18: Continued high scores despite the moving year

    Continued high scores despite the moving year Trustpilot 12 month rolling average 5,0 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,7 4,7 4,7 4,7 4,6 4,5 4,0 3,5 3,0 2,5 2,0 1,5 1,0 0,5 0,0 22-Q1 22-Q2 22-Q3 22-Q4 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 18

  19. Slide 19: New financial targets

    Not updated New financial targets  Updated financial targets  Dividend proposal

  20. Slide 20: New financial targets

    Not updated New financial targets  Updated financial targets  Dividend proposal

  21. Slide 21: Financial Update

    Not updated Financial Update

  22. Slide 22: Good growth against currency headwind

    Financial Update Good growth against currency headwind Group net revenue – Quarter1 Net revenue by region – Quarter SEK million SEK million DACH x Organic growth, % +3,1% +10,6% 15.3% 55,3 48,5 50,0 +9,9% +5,4% 270,3 245,9 Nordics 233,3 +15.5% +12.2% 56.6 63.5 49.0 Rest of World +2.6% +8.8% 139.3 15

  23. Slide 23: Maintained EBIT-margin

    Financial Update Maintained EBIT-margin Q4 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -24.7% -23.2% 1.4% Price increases and USD depreciation. Shipping & other selling exp. -13.4% -13.8% -0.5% Carrier mix. Gross margin -62.1% -63.1% 1.0% Price increases an

  24. Slide 24: Maintained EBIT-margin

    Financial Update Maintained EBIT-margin Q4 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -24.7% -23.2% 1.4% Price increases and USD depreciation. Shipping & other selling exp. -13.4% -13.8% -0.5% Carrier mix. Gross margin -62.1% -63.1% 1.0% Price increases an

  25. Slide 25: Maintained EBIT-margin

    Financial Update Maintained EBIT-margin Q4 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -24.7% -23.2% 1.4% Price increases and USD depreciation. Shipping & other selling exp. -13.4% -13.8% -0.5% Carrier mix. Gross margin -62.1% -63.1% 1.0% Price increases an

  26. Slide 26: Maintained EBIT-margin

    Financial Update Maintained EBIT-margin Q4 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -24.7% -23.2% 1.4% Price increases and USD depreciation. Shipping & other selling exp. -13.4% -13.8% -0.5% Carrier mix. Gross margin -62.1% -63.1% 1.0% Price increases an

  27. Slide 27: Maintained EBIT-margin

    Financial Update Maintained EBIT-margin Q4 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -24.7% -23.2% 1.4% Price increases and USD depreciation. Shipping & other selling exp. -13.4% -13.8% -0.5% Carrier mix. Gross margin -62.1% -63.1% 1.0% Price increases an

  28. Slide 28: Maintained EBIT-margin

    Financial Update Maintained EBIT-margin Q4 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -24.7% -23.2% 1.4% Price increases and USD depreciation. Shipping & other selling exp. -13.4% -13.8% -0.5% Carrier mix. Gross margin -62.1% -63.1% 1.0% Price increases an

  29. Slide 29: Maintained EBIT-margin

    Financial Update Maintained EBIT-margin Q4 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -24.7% -23.2% 1.4% Price increases and USD depreciation. Shipping & other selling exp. -13.4% -13.8% -0.5% Carrier mix. Gross margin -62.1% -63.1% 1.0% Price increases an

  30. Slide 30: Maintained EBIT-margin

    Financial Update Maintained EBIT-margin Q4 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -24.7% -23.2% 1.4% Price increases and USD depreciation. Shipping & other selling exp. -13.4% -13.8% -0.5% Carrier mix. Gross margin -62.1% -63.1% 1.0% Price increases an

  31. Slide 31: Well balanced inventory through high season

    Financial Update Well balanced inventory through high season Inventory value Inventory as share of LTM1 net revenue SEK million Percent -3 148 144 133 -1.0pp +11 19.4 19.2 18.4 12/31/24 9/30/25 12/31/25 12/31/24 9/30/25 12/31/25 Inventory remained well balanced during the Q4. Inventory as % of LTM n

  32. Slide 32: Improved operating cash flow finances investments

    Financial Update Improved operating cash flow finances investments Cash flow from operating activities Cash position SEK million SEK million 2024YTD 2025YTD +22 242 EBITDA 77.7 106.4 219 Interest, +61 -15.6 -22.9 tax & other 180 Working 14.7 26.9 capital Sub-total 76.8 110.4 Cash flow from investing

  33. Slide 33: Summary

    Not updated Summary  Strong Q4 with multiple ATHs  New financial targets  Record level dividend

  34. Slide 34: Summary

    Not updated Summary  Strong Q4 with multiple ATHs  New financial targets  Record level dividend

  35. Slide 35: Summary

    Not updated Summary  Strong Q4 with multiple ATHs  New financial targets  Record level dividend

  36. Slide 36: Q&A

    Q&A 3

  37. Slide 37: Other information

    Rugvista Group AB (publ) Other information Financial calendar Contact information Ebba Ljungerud Activity Date Publication Conference call Annual report 2025 14 April 2026 CEO Interim report January – March 2026 7 May 2026 07:30 CEST 09:00-10:00 CEST Ebba.Ljungerud@rugvista.com AGM 2026 21 May 2026

Rugvista Group — Q4 2025 Earnings Presentation on 6ix