Kuaishou Technology Class B · HKEX:1024

Kuaishou Technology Class B — Kuaishou Technology B — Q2 2023 Earnings Presentation

26 slides from Kuaishou Technology Class B's earnings presentation, Aug 22, 2023

  1. Slide 1: 2Q23 Management Presentation

    2Q23 Management Presentation August 2023

  2. Slide 2: Disclaimer

    Disclaimer By attending the meeting that includes this presentation, or by reviewing the presentation material, you agree to be subject to the following restrictions: The information involved in this presentation has been prepared by the representatives of Kuaishou Technology (the “Company” and toge

  3. Slide 3: Contents

    CONTENTS 1 Overview 2 Business Development 3 Financial Results 4 Appendix 3

  4. Slide 4: 1. Overview

    1. Overview

  5. Slide 5: World's 2nd Largest Short Video Platform & China's 3rd Largest App

    1.1 World’s 2nd Largest Short Video Platform & China’s 3rd Largest App(1) Large and highly engaged user community with 376 million average DAUs and 117+ mins average daily time spent per DAU in Q2 Continue to enrich content supply, creating several blockbuster summer entertainment IPs and original s

  6. Slide 6: Setting a New Record in User Community Scale

    1.2 Setting a New Record in User Community Scale • Spurred users’ high interactivity and engagement, enhanced our user growth strategies and explored new channels for user growth through refined management, technological tools and high-quality content. • In 2Q23, average DAUs was 376 million, up 8.3

  7. Slide 7: Tremendous Revenue Growth with Margin Expansion

    1.3 Tremendous Revenue Growth with Margin Expansion • 2Q23 revenues grew by 27.9% YoY. Specifically, online marketing services revenue grew by 30.4% YoY, live streaming revenue grew by 16.4% YoY and other services revenue (including e-commerce) grew by 61.4% YoY. • Domestic business achieved an oper

  8. Slide 8: 2. Business Development

    2. Business Development

  9. Slide 9: Operating Highlights

    2.1 Operating Highlights Massive User Base Highly Engaged Community Interactive Platform 376 million 117.2 minutes 8+ billion Average Daily Time Spent per average daily short video Average DAUs(1) DAU(1) interactions(1) (3) 673 million 265.5 billion 31.1 billion Average MAUs(1) Total e-commerce GMV(

  10. Slide 10: Rich Content Supply, Optimized Search Function

    2.2 Rich Content Supply, Optimized Search Function • Enhanced quality across diverse content verticals including short play and sports content; several blockbuster summer entertainment IPs and original sports IPs that the public enjoys provided users with various “content + interaction” consumption

  11. Slide 11: Outperforming online marketing service with improved monetization efficiency

    2.3 Outperforming online marketing service with improved monetization efficiency • Through efforts to further strengthen commercialization data infrastructure, optimize product capabilities and unlock the value of high-quality traffic, online marketing services revenue grew steadily in 2Q23. Revenue

  12. Slide 12: Robust E-commerce Growth with Ongoing Brands' Development

    2.4 Robust E-commerce Growth with Ongoing Brands’ Development • 2Q23 GMV increased by ~39% YoY to RMB265.5 billion, beating market expectations and outpacing the industry, further gaining market share. • Over 110 million monthly active paying users, with penetration rate rising to the high teens. Ac

  13. Slide 13: Continued Prosperity on the Supply and Demand Side of E-commerce

    2.4 Continued Prosperity on the Supply and Demand Side of E-commerce Supply side Demand side >60% 110m+ YoY increase of average monthly active merchants in 2Q23 Number of monthly active paying users in 2Q23 Merchant development and support: Enhanced Users' experience: • Attracted new merchants from

  14. Slide 14: Solid Live Streaming Performance

    2.5 Solid Live Streaming Performance • Live streaming revenue showed steady growth, reaching RMB10 billion in 2Q23, up 16.4% YoY; monthly ARPPU rose by double digits YoY. • Consistent efforts in enriching live streaming offerings, optimizing live streaming ecosystem and exploring user preferences an

  15. Slide 15: Promising New Initiative: Local Services

    2.6 Promising New Initiative: Local Services • Expanded core cities, accelerated MVP establishment via high-quality city roll out strategy. Developed merchants through in-house BD and matching with KOLs. Strengthened in-store dining SKA supply and created blockbuster hotel and travel products, with

  16. Slide 16: 3. Financial Results

    3. Financial Results

  17. Slide 17: Financial Highlights

    3.1 Financial Highlights 2Q23 Operating net cash inflow ~ RMB6.4 billion, compared Positive IFRS net profit at the group level for the first with net cash outflow last year, with total available time since IPO, with IFRS NPM of 5.3% funds increasing QoQ for 4 consecutive quarters Domestic business d

  18. Slide 18: Accelerating Revenue Growth, GPM Over 50% for the First Time Since IPO

    3.2 Accelerating Revenue Growth, GPM Over 50% for the First Time Since IPO • 2Q23 revenues grew by 27.9% YoY, including 51.7% from online marketing services, 35.9% from live streaming and 12.4% from other services (including e-commerce); • In 2Q23, online marketing services revenue grew by 30.4% YoY

  19. Slide 19: Significant Cost Reductions and Productivity Enhancements Led to Improving Operating Efficiency

    3.3 Significant Cost Reductions and Productivity Enhancements Led to Consistently Improving Operating Efficiency • S&M as a percentage of revenue decreased by 9.3 ppts YoY to 31.1%, mainly due to more efficient and restrained spending on user acquisition and retention; • R&D expenses as a percentage

  20. Slide 20: Improved Profitability for Domestic Business and Narrowing Overseas Loss

    3.4 Improved Profitability for Domestic Business and Continuously Narrowing Overseas Loss • 2Q23 domestic business operating profit was RMB3.03 billion, profitability significantly improved; • Overseas revenue increased by 3 times thanks to refined monetization strategies and deep presence in key ov

  21. Slide 21: First-Ever Group-Level Net Profit, Significant QoQ Growth in Adjusted Net Profit

    3.5 First-Ever Group-Level Net Profit, Significant QoQ Growth in Adjusted Net Profit • Achieved positive operating profit and net profit at the group level for the first time, with operating profit margin of 4.7% and net profit margin of 5.3%. • The group’s adjusted net profit increased significantl

  22. Slide 22: Appendix

    4 Appendix

  23. Slide 23: Income Statement

    Income Statement RMB million 2022Q2 % of revenue 2023Q1 % of revenue 2023Q2 % of revenue YoY change QoQ change Revenues 21,695 100.0% 25,217 100.0% 27,744 100.0% 27.9% 10.0% Cost of revenues (11,925) (55.0%) (13,505) (53.6%) (13,810) (49.8%) 15.8% 2.3% Gross profit 9,770 45.0% 11,712 46.4% 13,934 50

  24. Slide 24: Adjusted Net Profit/(Loss) and Adjusted EBITDA

    Adjusted Net Profit/(Loss) and Adjusted EBITDA RMB million 2022Q2 2023Q1 2023Q2 Profit/(loss) for the period (3,176) (876) 1,481 Add: SBC 1,718 990 1,056 Net fair value changes on investments 146 (72) 157 Adjusted net profit/(loss) (1,312) 42 2,694 Adjusted net profit/(loss) margin (6.0%) 0.2% 9.7%

  25. Slide 25: Balance Sheet

    Balance Sheet June 30, December 31, June 30, December 31, RMB million RMB million 2023 2022 2023 2022 ASSETS EQUITY AND LIABILITIES Non-current assets Share capital 0 0 Property and equipment 12,071 13,215 Share premium 274,429 274,473 Right-of-use assets 10,350 10,806 Treasury shares (113) - Intang

  26. Slide 26: Thank you!

    IR Contacts Thank you! Kuaishou Technology Investor Relations Email: ir@kuaishou.com

Kuaishou Technology B — Q2 2023 Earnings Presentation on 6ix