Senco Gold Limited · NSE:SENCO
Senco Gold — Q4 FY25 Earnings Presentation
51 slides from Senco Gold's earnings presentation, May 29, 2025
Slide 1: Stock exchange filing cover letter
Ref: SEC/SE/13/2025-26 Date: 30th May, 2025 The Manager- Listing The Manager – Listing The National Stock Exchange of India Limited BSE Limited “Exchange Plaza”, Bandra – Kurla Complex, Bandra Corporate Relationship Department (EAST), Mumbai – 400051 Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai -
Slide 2: Investor Presentation Q4 & FY25 Results
India’s 2nd Most Trusted* & 2nd Most Desired Jewellery Brand** Senco Gold Limited Investor Presentation Q4 & FY25 Results 29th May 2025 All figures are in INR Mn unless otherwise stated. BSE – 543936 NSE - SENCO Bloomberg – SENCO:IN *4th year in a row 1 ** as per TRA report 2024
Slide 3: Disclaimer
Disclaimer This presentation has been prepared for general information purposes in respect of Senco Gold Limited (“Company”) together with its subsidiaries, as applicable (together, with the Company, the “Group”) only, without regard to any specific objectives, suitability, financial situations and
Slide 4: Index
Index 01 Company Overview (4-10) 02 Investment Highlights (11-32) 03 Business Strategies (33-38) 04 Financial Information (39-45) 05 ESG & CSR (46-49) 3 3
Slide 5: Company Overview
01 Company Overview 4
Slide 6: Value Systems
Guiding Pillars That Define Senco Gold & Diamonds Trust and Transparency Vision India’s most trusted jewellery brand and a Best Business Practices and leading accessory & lifestyle partner. Processes Mission • To delight our valuable customers and fulfil their lifestyle needs and desires. Purity and
Slide 7: Serving Indian Jewellery Industry Since 4 Generations
Serving Indian Jewellery Industry Since 4 Generations Shri Maran Chand Sen Shri Prabhat Chandra Sen Shri Shaankar Sen Shri Suvankar Sen (Founder Chairman) (MD & CEO) Son of a school principal, he used Son of Shri Maran Chand Sen, he Son of Shri Shaankar Sen, he to work at a Jewellery store in inheri
Slide 8: Board of Directors
Board of Directors BHASKAR SEN Independent Director RANJANA SEN Chairperson and Whole Time Director ▪ Finance and Banking professional with over 4 decades of experience ▪ Over 30 years of experience in the jewellery industry ▪ Previously associated with United Bank of India as the Chairman and Manag
Slide 9: Over Eight Decades of Journey
Over Eight Decades of Journey Introduced Everlite Expanding In New 2016 Entered southern Geography region by opening The Humble Beginning Expanded footprint showroom in 2010 beyond WB by Bangalore. Shri M C Sen started the opening first Introduced Everlite QIP and Share Split jewellery business in D
Slide 10: Senco Gold: Where Heritage Drives Growth
Senco Gold: Where Heritage Drives Growth Legacy of Excellence Bouquet of Brands Run by 4th generation professional entrepreneur, with over eight decades Powerful brands like Everlite, Gossip, Aham, Sennes etc. ~47x growth in revenue from INR 134 Cr (FY08) to INR 6328.07 Cr (FY25) targeting across al
Slide 11: Key Highlights
Key Highlights 85+ 175 72 115 2,897+ Years Showrooms Franchisee Towns & Cities and Team Strength Showrooms 1 in Dubai Pan India 21% Presence 15% 39% 10.9% 2.9Mn+ 5 yrs FY25 Old Gold Exchange FY25 Loyal Revenue CAGR SSSG growth (% of Sales) Stud ratio Customers (33% of Procurement) 10 10
Slide 12: Investment Highlights
02 Investment Highlights 11
Slide 13: India's Gems and Jewellery Market – TAM of US$ 90 billion
India’s Gems and Jewellery Market – TAM* of US$ 90 billion India’s Gem and Jewellery Sector Rising Share of Organized Retail In Jewellery To Continue (USD Bn) 150 68% 60% 95% 94% 40% 90 5% 6% 32% 70 2000 2007 2020 2025 48 Organised Unorganised Daily wear light weight jewellery and fashion jewellery
Slide 14: India's Gems and Jewellery Market – Rural Bharat Leads Demand
India’s Gems and Jewellery Market – Rural Bharat Leads Demand Breakup of Indian Fine Jewellery Market Breakup of Gold Consumption By Jewellery India is the 3rd Into Gold And Non-gold And Bars & Coins 2nd Highest 66% 62% largest gold component 19 market in the of retail world consumption 34% 38% 8 4
Slide 15: Emerging Trends Accelerating Market Share of Organized Jewellers
Emerging Trends Accelerating Market Share of Organized Jewellers Changing Consumer Trends Evolution of Consumer Preferences: BIS Hallmarking Market Transparency, Product Purity, and quality More Quality Consciousness benchmark Brand Awareness: Growing momentum driven by marketing strategies of organ
Slide 16: Wide Product Range at Attractive Price Points
Wide Product Range at Attractive Price Points Bouquet of Brands Exclusive Range of Collections (highlighted key brands) Lightweight, Everyday fine Silver and Fashion Jewellery Jewellery Men’s Jewellery Solitaire Diamonds My DigiGold My DigiSilver Leather Bags, Lab grown diamonds & fine fragrances 15
Slide 17: Focus on Light Weight Jewellery
Focus on Light Weight Jewellery Diverse jewellery collection with across various price points starting from INR 2,000 Active 1,88,300+ designs 1,28,200+ designs Launched 40,900 designs in Catalogue for gold jewellery for diamond jewellery Q4 FY25 and 80,500 in FY25 Our strategy and experience in sel
Slide 18: Customized Showroom Formats Catering to All Segments
Customized Showroom Formats Catering to All Segments Classic Modern D’Signia Everlite House of Senco Sennes Traditional Premium and Premium Younger Lifestyle, lab Customer Base New Market HNI with &Modern format Target Audience generation & grown and in existing Across India exclusive with multi bra
Slide 19: Leveraging Bengal's Karigari and Craftsmanship
Leveraging Bengal’s Karigari and Craftsmanship Significant volumes (~75%) of work allocated to Karigars Attractive designs with Hyper local Focus Exclusivity of in-house designs Our presence in Eastern India gives us Stringent quality control measures to strategic locational advantages with access t
Slide 20: Seasonal Campaigns & Offers
Seasonal Campaigns & Offers 19 19
Slide 21: Everlite
Everlite Everlite is a sub-brand of Senco Gold and Diamonds offering a range of fine jewellery collections, from statement designs to minimalistic pieces. In Q4, we have launched 2 new collections, Facets of Love and Ombre and promoted new designs. Everlite is all about effortless elegance in everyd
Slide 22: Gossip
Gossip Gossip Silver and Fashion Jewellery, a sub-brand of Senco, offers a wide array of stylish jewellery, including trendy fashion pieces, American diamond and zircon jewellery, fine silver, antique and polki costume jewellery, and oxidized silver designs. In Q4, we introduced new designs across m
Slide 23: Aham
Aham Aham, a sub-brand of Senco, offers a range of men’s jewellery across categories. In Q4, we introduced new designs in the Regalia collection, embodying subtle masculine luxury. 22 22
Slide 24: My DigiGold- Digital Platform
My DigiGold- Digital Platform myDiGigold is a trusted digital platform by Senco Gold & Diamonds for seamless gold transactions. It offers 24K (99.5% purity) gold sourced from reputed bullion dealers, stored securely with full insurance. DigiGold can be conveniently redeemed online or at 175+ Senco s
Slide 25: My DigiSilver- Digital Platform
My DigiSilver- Digital Platform myDiGisilver is a digital silver transaction platform by Senco Gold & Diamonds, offering 99.9% pure silver sourced from reputed bullion dealers. It provides secure storage with full insurance and allows redemption at over 175+ Senco stores across India. The total numb
Slide 26: Sennes
Sennes Products • Lab-grown Diamond jewelleries • Leather Bags & Accessories • Fine Fragrances for Him & Her Range of products Presence • Small leather Accessories: • 7 Exclusive Brand Outlets. INR 650 to INR 7,500 • 3 Multi Brand Outlets in Delhi, • Leather Bags: INR 9,000 to Dehradun & Chandigarh
Slide 27: Driving Pan India Brand Loyalty
Driving Pan India Brand Loyalty Madhumita Swastika Sauraseni Sarcar Dutta Mitra Regional Brand Kiara Advani Vidya Balan Ambassadors in Marketing & Eastern India Promotional Exp. Market FY25 Rs. 105.1 Cr FY 25 – 1.7% of Revenue Last 3yrs avg spend below 2.0% of Revenue Sourav Ganguly Kartik Aryan Ish
Slide 28: Awards & Recognitions
Awards & Recognitions The Young Business leader Business Woman of the Ratnagarbha Award for YFLO Trendsetter for Best Jewellery Retailer of IWMBuzz Digital Awards by Sanmarg 2023 Year Award, Designs Exemplary Motherhood Fashion/Jewellery Award in the Year by IREC Awards 2024 and Campaigns in 2024 by
Slide 29: Omni-Channel Retail Network
Omni-Channel Retail Network Phygital Model OMNI CHANNEL HYPERLOCAL Hub & 175 Showrooms Spoke Ai based 1 Over ~90% of Own showrooms are leased Fulfillment Model Recommendatio Order Processing n and Campaign Management App ‘MySenco’ app with almost 2 5 Lakhs + Upto April 2025 Video/ Customers Websites
Slide 30: Pan-India Presence & Largest Retail Player in Eastern Region
Pan-India Presence & Largest Retail Player in Eastern Region Company 102 showrooms 175 Showrooms 175 72 Franchisee showrooms* (Including 4 Sennes stores) Large Addition Q4 FY25: 5 showrooms and in FY25 : 16 showrooms Distribution Showrooms International Network 1 company showrooms 5.22 lacs sq. ft.
Slide 31: Successful "Asset-Light" Franchise Model
Successful “Asset-Light” Franchise Model Strong distribution network leveraging asset light franchisee model – evaluating both ‘franchisee owned, franchisee operated’ models # of Showrooms Operational leverage of franchisee model (FOFO & FOCO) Senco has launched (net) 64 showrooms from FY21 ▪ Levera
Slide 32: Digital Focus and Integrated Systems
Digital Focus and Integrated Systems Driving growth through digital focus and integrated systems with AI-powered ERP driven organization integrated campaign management, Martech with all critical business operations automation, NLP-based search and giving real time control and visibility 08 01 chatbo
Slide 33: Robust Systems and Procedures Helps Seamless Collaboration and Growth
Robust Systems and Procedures Helps Seamless Collaboration and Growth Customer Manufacturing Strong technology focus to maintain greater control over business operations Sourcing & Sales & Marketing ▪ Integrated Systems Procurement ▪ Data Analysis & Forecasting Planning & ▪ Institutionalized Process
Slide 34: Business Strategies
03 Business Strategies 33
Slide 35: Strategies to Drive Future Growth
Strategies to Drive Future Growth Passionately Drive sustainable profitable Growth on Pan ▪ Showroom Expansion with focus on franchisee model 1 India basis and consolidating our market leadership in the ▪ Sustain, Strengthen & Leverage Franchisee Model for growth in Tier 3 & 4 Towns East ▪ Asset Swe
Slide 36: Key Operational Metrics (Standalone)
Key Operational Metrics (Standalone) Showroom Presence Pan India Revenue Growth - Total & SSSG Stud Ratio 174 Growth SSSG Company Franchisee 159 33% 136 29% 11% 11% 127 5 yr Avg 27% 10% 111 72 CAGR ~21% 9% 66 19% 21% 8% 57 61 15% 15% 51 10% 10% 102 7% 75 93 60 70 FY21 FY22 FY23 FY24 FY25 FY21 FY22 F
Slide 37: Key Financial Metrics
Key Financial Metrics [Standalone] Gold Sourcing Gold Metal Loan as a % of total borrowings Blended Borrowing Cost p.a. GML/Bank Old Jewellery Exchange GML Cash Credit Others GML Cash Credit Blended Trading (Readymade) Bullion dealers 10.6% 0.1% 0.1% 0.2% 0.1% 0.1% 9.4% 9.6% Others 1% 2% 3% 9.3% 9.2
Slide 38: Successful Key Track (Consolidated)
Successful Key Track (Consolidated) Revenue from Operations Operational Margins Profit After Tax 1,810 63,281 Adjusted EBITDA (%) Adjusted PAT (%) 1,585 1,593 52,414 1,291 40,774 35,346 26,604 8.2% 7.8% 6.6% 7.2% 6.7% 615 3.7% 3.9% 3.5% 3.2% 2.3% FY 21 FY 22 FY 23 FY 24 FY 25 FY 21 FY 22 FY 23 FY 24
Slide 39: Quarterly Performance Trend (Consolidated)
Quarterly Performance Trend (Consolidated) Total Income and Growth Total Income Avg GoldRate/Gms 20,587 16,611 15,154 13,493 13,148 14,162 13,924 10,123 11,576 11,501 9,201 8,213 7,807 9,020 5,716 6,016 5,924 6,113 6,362 7,208 7,232 5,244 5,244 5,235 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY 22-23 FY 2
Slide 40: Financial Information
04 Financial Information 39
Slide 41: Management Comment on Q4 & FY25 performance
Management Comment on Q4 & FY25 performance Senco Gold Ltd. recorded a Standalone total income of Rs 6,313.4 Cr on a growth of 19.7% in FY25 as compared to FY24. The Q425 vs Q424 growth was 20.5%, and SSSG growth accounted for 18%. The company has seen 21% volume growth and 38% in value of diamond j
Slide 42: Profit & Loss Statement (Standalone)
Profit & Loss Statement (Standalone) Sl.No Particulars (INR Mn) FY 25 FY 24 YoY (%) Q4 FY25 Q4 FY24 YoY (%) Q3 FY25 QoQ (%) 1 Revenue from Operations 62,586.8 52,296.6 19.7% 13,619.5 11,299.3 20.5% 20,230.9 -32.7% 2 Cost of Goods Sold 54,036.7 44,259.8 22.1% 11,286.3 9,337.3 20.9% 18,144.9 -37.8% 3
Slide 43: Profit & Loss Statement (Consolidated)
Profit & Loss Statement (Consolidated) Sl.No Particulars (INR Mn) FY 25 FY 24 YoY (%) Q4 FY25 Q4 FY24 YoY (%) Q3 FY25 QoQ (%) 1 Revenue from Operations 63,280.7 52,414.4 20.7% 13,777.1 11,372.8 21.1% 20,459.8 -32.7% 2 Cost of Goods Sold 54,765.5 44,400.5 23.3% 11,464.6 9,429.0 21.6% 18,363.3 -37.6%
Slide 44: Balance Sheet (Consolidated)
Balance Sheet (Consolidated) Sl. No. Particulars (INR Mn) As at As at Particulars (INR Mn) As at As at EQUITY AND LIABILITIES Mar-24 Mar-25 ASSETS Mar-24 Mar-25 1 Equity Non Current Assets 2 Total Equity 13,655.4 19,702.9 Property, Plant and Equipments 1,158.2 1,376.1 3 Non Current Liabilities Capit
Slide 45: Cash Flow Statement (Consolidated)
Cash Flow Statement (Consolidated) Sl. No. Particulars (INR Mn) FY24 FY25 A Cash Flow from Operating Activities 1 Profit/(loss) before Tax and Exceptional Items 2,495.4 2,178.6 2 Adjustments for: 3 Depreciation and Amortisation Expense 601.1 681.3 4 Finance Costs 1,081.0 1,362.1 5 Interest income an
Slide 46: Shareholding Pattern
Shareholding Pattern Share Price Movement (Post Split)* MCap as on 800.00 1st Oct'24 Rs. 11,499 Cr 700.00 Top Shareholders (Excluding Promoters) 600.00 MCap as on 31th March’25 Name of Shareholder Shareholding % 500.00 MCap as on 14th Jul'23 Rs. 4,800 Cr Inevsco Asset Mutual Fund 1.55% 400.00 Rs. 3,
Slide 47: ESG & CSR
05 ESG & CSR 46
Slide 48: Beyond the Shine: Senco's ESG Value System
Beyond the Shine: Senco’s ESG Value System ENVIRONMENT Resource Efficiency & Waste Reduction Sustainable Sourcing of Materials Carbon Footprint Management Minimize the environmental footprint by improving Commit to sourcing precious metals, Measure, reduce, and offset greenhouse gas energy efficienc
Slide 49: Environmental, Social and Governance Initiatives
Environmental, Social and Governance Initiatives Environmental Factors Social Factors Governance Factors Emphasizes sustainably sourced materials, Provided educational programs and including ~33% recycled gold, and partners nutritional support for underprivileged A dedicated Board-level ESG Committe
Slide 50: Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) Mangove plantation site Hingalgunj Power Breakfast at Alinan Village Inauguration of Library cum Digital Resource Uma Nivas, Anandanagar Development Mangove Sundarban plantation site (WB)Hingalgunj Power Breakfast at Alinan Village Inauguration Centre RK of Libr
Slide 51: Thank You
THANK YOU CIN: L36911WB1994PLC064637 For further information, please contact Telephone: +91 33 4021 5000 Sanjay Banka Email: IR@sencogold.co.in Chief Financial Officer & Head IR Website: www.sencogoldanddiamonds.com sanjay.banka@sencogold.co.in 50