Fitlife Brands, Inc. · NASDAQ:FTLF
Fitlife Brands — Investor Presentation (November 2016)
20 slides from Fitlife Brands's investor presentation, Nov 18, 2016
Slide 1: FitLife Brands Investor Presentation | November 2016
FITLIFE@ Investor Presentation | November 2016
Slide 2: Safe Harbor Statement
FTLF Safe Harbor Statement Statements in this presentation that are forward looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this presentation. Suc
Slide 3: Snapshot
Snapshot FTLF Founded: Headquarters: Employees: Revenue: Earnings: Total Debt: Cash: 2006/New Mgmt | Ticker: 2010 Recent Price: ‘Omaha, NE FD S/O: 18 (plus 14) Market Cap: $16.3MM (6 mos) Enterprise Value: $1.9MM (6mos)or —_EV/Revenue: $0.17 EPS $3.2MM $1.9MM (Jun 2016) FILE (OTC) $1.90 114MM $19.8
Slide 4: Investment Highlights
FTLF Investment Highlights Premium manufacturer of innovative, proprietary nutritional supplements for sports nutrition, weight loss and general health with proven expertise creating, differentiating and launching successful brands with channel discipline > Number 1 Third Party Vendor to GNC Franchi
Slide 5: Product Segments
Product Segments Premium provider of nutritional supplements for: > Sports Nutrition - 68% Energy, Strength, Endurance, Mass, Performance, Recovery > Weight Loss - 28% Metabolism, Toning, Appetite Control Meal Replacement > General Health - 4% Inflammation, Joints, Vitality FITLIFE®
Slide 6: Product Segments
Product Segments Premium provider of nutritional supplements for: > Sports Nutrition -— 68% Energy, Strength, Endurance, Mass, Performance, Recovery > Weight Loss — 28% Metabolism, Toning, Appetite Control, Meal Replacement > General Health - 4% Inflammation, Joints, Vitality FITLIFE®
Slide 7: Product Segments
Product Segments Premium provider of nutritional supplements for: > Sports Nutrition — 68% Energy, Strength, Endurance, Mass, Performance, Recovery > Weight Loss - 28% Metabolism, Toning, Appetite Control, Meal Replacement FY » General Health — 4% Inflammation, Joints, Vitality FITLIFE@
Slide 8: Growing Addressable Market
FTLF Growing Addressable Market 32B Annual Sale: Nutritional Supplement Market Specialty Mass Direct + Online |! Multi Level Practitioners | Retail Market Marketing $11.8B $9.3B $3.5B $5.3B $2.7B According to the Nutritional Business Journal, the Sports, Meal Replacement and Specialty segment of the
Slide 9: How We Compete
FTLF How We Compete Portfolio of authentic and innovative, best-in-class nutritional supplement | » Partners get brand exclusivity, channel discipline, and strong economics > End-users get high quality and effective products with truth-in-labeling > Premium brands that have a strong value propositio
Slide 10: Specialty Retail Brand Strategy
Specialty Retail Brand Strategy Other ($9.38) Franchise Stores Corporate Stores | Specialty Stores CS — CHE ATHE- Distribution Partners Win Brand exclusivity, channel discipline, strong margins and sales support Consumers Win Authentic brands with quality products, efficacy and truth in labeling FIT
Slide 11: Disciplined Growth Strategy
Disciplined Growth Strategy GNC Holdings Current Penetration by Segment Key Growth Drivers Domestic Franchise Domestic Franchise 1,060 US Stores 900+ stores t Door and SKU Count 85%+ Penetration 300+ Customers International Franchise _ International Franchise 2,100 Stores 900 stores t SKU Count ‘0+
Slide 12: Catalysts for Growth
Catalysts for Growth Multiple Near-term Growth Drivers > GNC Refranchising Initiative > Expansion of Metis Nutrition Line > Successful Execution and Growth for iSatori FITLIFE@ 2
Slide 13: GNC Refranchising Initiative
FTLF GNC Refranchising Initiative GNC (Largest Customer) Plans to Refranchise over 1,000 Corporate Stores in the Next 2-3 Years > Currently on track to complete 200 stores this year > During 2Q16, GNC refranchised 84 stores to one franchisee Positioned to Capitalize on Refranchising Strategy > Numbe
Slide 14: Expansion of Metis Nutrition Line
Expansion of Metis Nutrition Line ‘% Metis Nutrition Brand of Premium Products Introduced in 2015 > First FitLife Brand Sold into GNC Corporate Stores > Significantly Expanded Distribution within GNC’s Store Footprint > Approximately 3,000 corporate and 500 Franchise Locations ‘* Two Product SKU’s C
Slide 15: Successful Execution and Growth for iSatori
Successful Execution and Growth for ‘ iSatori Completed Acquisition at end of 3Q15 » Rationalized product line, reduced expenses, reorganized iSatori’s fulfillment and distribution Gained chain-wide distribution at GNC for some of iSatori products Expanded international distribution to Saudi Arabia
Slide 16: iSatori Rebranding
iSatori Rebranding “ Rebranding set to launch in 4Q16 FITLIFE@
Slide 17: Financial Highlights
Financial Highlights FTLF Revenue Mors
Slide 18: Financial Highlights: Net Income (Loss)
3,000 2,000 1,000 (2,000) (2,000) (3,000) (4,000) Financial Highlights Net Income (Loss) First 9-Months of 2016 Earnings Comparisons > Net Income = $1.5MM vs. $0.6MM > EPS = $0.13 vs. $0.07 > EBITDA = $2.2MM vs. $0.9MM FITLIFE@
Slide 19: Investment Highlights
FTLF Investment Highlights Premium manufacturer of innovative, proprietary nutritional supplements for sports nutrition, weight loss and general health with proven expertise creating, differentiating and launching successful brands with channel discipline > Number 1 Third Party Vendor to GNC Franchi
Slide 20: Thank You. Contact Information
FITLIFE@ THANK YOU. Contact Information FitLife Brands, Inc. 4509 S 143rd Street, Suite 1 Omaha, NE 68137 www.FitLifeBrands.com Investor Relations: Jeff Elliott 972-423-7070 David Burtzlaff, CFA. 817-527-8837 20
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