Locafy Limited · NASDAQ:LCFY
Locafy — Non-Deal Roadshow (July 2022)
21 slides from Locafy's roadshow presentation, Jul 27, 2022
Slide 1: Locafy Non Deal Roadshow Presentation
45 LocaFy Non Deal Roadshow Presentation July 27, 2022 Nasdaq: LCFY Get found locally faster... ay
Slide 2: Notice to Investors
Notice to Investors DISCLAIMER This presentation does not constitute a prospectus, and should under no circumstances be understood as an offer to sell or solicitation of an offer to buy securities, nor will there be any sale of securities, in any state, province of jurisdiction in which such offer,
Slide 3: Locafy is helping businesses find their customers, faster
Locofy Locafy IS searcl ! helping businesses find their customers, faster. pportweb-content-search-portals-seo-services-and-So¢ial-media-market ~
Slide 4: A local search presence is vital for business owners to find customers
4p ALOCAL SEARCH PRESENCE IS FOR BUSINESS OWNERS TO FIND CUSTOMERS “Searches for have grown globally by over 400% YOY.” x), Businesses need to be on PAGE ONE of local search or they become invisible to 99% of their SEO customers. Search Engine Land - open now near me search up 400% YOY https://backl
Slide 5: Locafy is automated SEO technology
ap Locary IS... Cost efficient Simple to use Optimal performance Scalable Automated Offering an automated SEO technology that provides a that generates rapid results for customers.
Slide 6: Our technical advantage
4p OUR TECHNICAL @W ADVANTAGE Locafy’s Technology is: Centrally managed, Automatically optimized easily maintained for all search engines Awhite labelled, Easy to use with dashboard capable solution displaying metrics that matter Supported by an expert Integrated into service team programmatic/MarTe
Slide 7: Increasing search visibility
@W INCREASING SEARCH VISIBILITY FOR Plumbing Hot water repairs Blocked Drains Burst Pipe Clogged Toilet Leaky Tap Cracked Pipes We recommend Relevant, ; We target SEMBLE in the We increase Prominence in immediate Proximity of business search results when consumers high value keywords for “« ” euch n
Slide 8: Found in search
FOUND Locafy Proximity Network generates fast-loading landing pages that mirror the look of business websites, and feature relevant keywords. Locafy’s landing pages are fast to deploy and generate instant boosts in SEO rankings. IN SEARCH Locafy Proximity Booster algorithmically improves ranking of
Slide 9: Core product: Proximity Network
Cost-effective solution that increases the speed of SEO rankings, website traffic, local customer leads, location requests, and sales calls. 4@W CORE PRODUCT 4D PROXIMITY NETWORK Locafy’s “Proximity Network” generates fast- loading landing pages that mirror the look of the business’ website. Central
Slide 10: Locafy is driving reseller growth in search rankings
ap IS DRIVING RESELLER GROWTH IN More than 77% of Locafy’s indexed *99% of web searchers don’t click Pages Appear on Page beyond PAGE ONE of One of Search. Google when searching. Locafy positions 1-10 on PAGE 1 77.36% Source SERP data based on sample of 56,573 pages deployed between Ist July 2021 an
Slide 11: The longer Proximity Network runs, the better it performs
THE LONGER LOCAFY PROXIMITY NETWORK RUNS, THE BETTER IT PERFORMS AT INCREASING PAGE RANKINGS of Locafy’s indexed Proximity Network pages appear in Top 3 positions for the : they are select in the they are targeting. 1.05 The Top 3 search Avg Rank positions drive Search Engine Results Page 6.79 of al
Slide 12: Premium product: Proximity Booster
4 PREMIUM PRODUCT 4p PROXIMITY BOOSTER “Proximity Booster” bundles the best bits of the Locafy search, offering an all-in-one scalable local search solution for businesses. Including: Proximity Network + keywords/locations Gl Listings management Business profile optimization © Boosting signaling in
Slide 13: Our team
ap OUR Collin Visaggio Ranko Matic Gavin Burnett Melvin Tan Independent Chairman Non-Executive Director Chief Executive Officer Chief Financial Officer v —— womans’ 2 EeGMUAHE BRewes |) emprrea, §— S=NCOM “RSM David Penner Michael Watkins Sara Harris Chief Technology Officer Chief Operating Officer
Slide 14: Competitive landscape
4 COMPETITIVE Set up time Set up Costs Monthly Costs Time for Effect ZBoostability @® GoDaddy thryv = E\VENDASTA Automated SEO Enterprise Freelancers Technology Average 10- 100s of SMB clients Minutes Weeks/months Weeks/months $0 $0-thousands $2,000-$10,000 $375/Month $500/Month $1000+/Month Within
Slide 15: Reseller growth delivers revenue growth through a network effect
@DW RESELLER GROWTH DELIVERS REVENUE GROWTH @W THROUGH A NETWORK EFFECT 135 Total Resellers Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Source sales data based on deals closed won up to and including 30th June 2022
Slide 16: Reseller growth delivers revenue growth through a multiplier effect
© RESELLERGROWTH - § GS GS SSSS SS DELIVERS REVENUE 0680880808808 8 0 GROWTH THROUGH A | ooo oO 080 82 80 MULTIPLIER EFFECT o@eod@e 8 8 8@ 8 8 a an an a oo 00 @ 0 ~~ @& @© ede 8 @ Asingle, small digital } aS oe oe oO @ @ agency can rapidly grow -~- @» @& @& Oo @O to deliver thousands of : ~ — ood ©
Slide 17: Revenue growth is being achieved through the network effect
GW REVENUE GROWTH IS BEING ACHIEVED THROUGH THE 4@W NETWORK EFFECT Revenue Growth (4 years) $5,000,000 $4,222,689 $4,000,000 $3,000,000 $2,191,425 $1,984,362 $2,000,000 $1,710,612 $1,000,000 $0 FY 2019 FY 2020 FY 2021 FY 2022* *Unaudited
Slide 18: Financial highlights
GW FINANCIAL The Locafy team is striving to achieve profitability in FY 2023 through a combination of profitable and profit accretive Revenue Growth 92% FY22 unaudited vs FY21 audited Gross Profit 81% FY22 unaudited vs FY21 audited MRR for 1st Month of 2023 FY $500k Based on current projections
Slide 19: Innovation and tenacity keeping Locafy ahead of the competition
INNOVATION AND TENACITY IS KEEPING LOCAFY AHEAD OF THE COMPETITION </> Enterprise Scalable API @ Q1-Sep 2022 Proximity Web Application Release -allowing self management for Resellers APT integration for 3rd party resellers and data partners - Direct data feed automation - Providing enmasse data/clie
Slide 20: Global search market investment highlights
US 700b + Global Search Market : Patented Technology automating a labour intensive industry Products delivering unprecedented results for — less time and cost vs incumbent service offering Strong Revenue growth 92% YoY Rapidly growing distribution channels | up 421% in FY 2022 Experienced management
Slide 21: Thank you
YOU