Slide 1: FB Earnings Presentation Q2 2021
FB Earnings Presentation Q2 2021 investor.fb.com
Slide 2: Facebook Daily Active Users (DAUs)
Facebook Daily Active Users (DAUs) In Millions 1,845 1,878 1,908 1,785 1,820 1,734 1,623 1,657 1,587 598 613 618 583 593 532 556 499 519 678 699 727 744 760 788 Rest of World 615 627 641 Asia-Pacific 286 288 294 305 305 305 308 309 307 Europe 187 189 190 195 198 196 195 195 195 US & Canada Q2'19 Q3'
Slide 3: Facebook Monthly Active Users (MAUs)
Facebook Monthly Active Users (MAUs) In Millions 2,853 2,895 2,740 2,797 2,701 2,603 2,449 2,498 2,414 940 951 906 921 892 851 802 817 782 1,166 1,199 1,230 1,265 1,093 1,142 1,003 1,013 1,038 Rest of World Asia-Pacific 385 387 394 406 410 413 419 423 420 Europe 244 247 248 253 256 255 258 259 259 U
Slide 4: Facebook Average Revenue per User (ARPU)
Facebook Average Revenue per User (ARPU) $53.56 $53.01 $48.03 $39.63 $2.28 $1.44 $16.87 $17.23 $10.14 $10.12 $36.49 $15.49 $9.27 $1.97 $7.89 $12.41 $0.45 $0.15 $7.05 $0.32 $0.17 $0.58 $11.03 $0.36 $0.26 $0.91 $0.09 $51.28 $51.58 $0.13 $0.14 $46.06 $0.22 $17.08 $9.82 $9.95 $35.58 $39.04 $16.41 $15.13
Slide 5: Family Daily Active People (DAP)
Family Daily Active People (DAP) In Billions 2.72 2.76 2.54 2.60 2.47 2.36 2.26 2.14 2.20 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 DAP/MAP Q2'19 Q3'19 Q4'19 Q1’20 Q2’20 Q3’20 Q4’20 Q1’21 Q2’21 78% 78% 78% 79% 79% 79% 79% 79% 79% We define a daily active person (DAP) as a registered and
Slide 6: Family Monthly Active People (MAP)
Family Monthly Active People (MAP) In Billions 3.51 3.45 3.30 3.21 3.14 2.99 2.89 2.82 2.76 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 We define a monthly active person (MAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family"
Slide 7: Family Average Revenue per Person (ARPP)
Family Average Revenue per Person (ARPP) $8.62 $8.36 $0.27 $7.75 $7.38 $0.14 $6.76 $0.22 $0.12 $6.20 $6.33 $6.03 $6.10 $0.08 $0.10 $0.10 $0.10 $0.12 $8.35 $8.21 $7.26 $7.54 $6.68 $6.10 $6.23 $5.93 $5.98 Other Advertising Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 We define average revenue
Slide 8: Revenue
Revenue In Millions $29,077 $28,072 $26,171 $497 $885 $732 $21,082 $21,470 $346 $18,687 $249 $17,652 $17,737 $16,886 $366 $269 $297 $262 $28,580 $27,187 $25,439 $20,736 $21,221 $17,383 $17,440 $18,321 $16,624 Other Advertising Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 8
Slide 9: Revenue by Facebook User Geography
Revenue by Facebook User Geography In Millions $29,077 $28,072 $26,171 $2,879 $2,534 $2,454 $21,470 $4,793 $5,190 $21,082 $4,789 $2,010 $18,687 $1,999 $17,652 $17,737 $16,886 $1,553 $1,774 $3,665 $1,664 $4,230 $7,011 $7,270 $1,650 $3,341 $6,523 $3,267 $3,257 $3,012 $5,159 $5,104 $4,502 $4,109 $4,124
Slide 10: Advertising Revenue by Facebook User Geography
Advertising Revenue by Facebook User Geography In Millions $28,580 $27,187 $25,439 $2,857 $2,512 $2,434 $21,221 $5,152 $20,736 $4,703 $1,980 $4,735 $2,002 $18,321 $17,383 $17,440 $16,624 $1,539 $4,202 $7,205 $1,766 $3,642 $1,654 $6,822 $1,644 $3,312 $6,373 $3,243 $3,236 $2,985 $5,071 $5,051 $4,411 $
Slide 11: Other Revenue by Facebook User Geography
Other Revenue by Facebook User Geography In Millions $885 $22 $90 $732 $20 $189 $54 $150 $497 $22 $38 $366 $65 $346 $14 $8 $23 $297 $29 $262 $269 $10 $8 $91 $249 $584 $6 $88 $21 $27 $24 $19 $508 $83 $28 Rest of World $66 $67 $53 $372 Asia-Pacific $227 $232 $163 $170 $183 Europe $149 US & Canada Q2'1
Slide 12: Expenses as a Percentage of Revenue
Expenses as a Percentage of Revenue 19% 9% 9% 8% 8% 9% 6% 7% 6% 16% 15% 14% 12% 14% 11% 11% 12% 14% 23% 24% 22% 20% 20% 21% 20% 19% 18% General & Administrative Marketing & Sales 20% 18% 20% 20% 20% 19% 20% 19% Research & 17% Development Cost of Revenue Q2'19⁽¹⁾ Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q
Slide 13: Income from Operations
Income from Operations In Millions $12,775 $12,367 $11,378 $8,858 $8,040 $7,185 $5,893 $5,963 $4,626 Q2'19⁽¹⁾ Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 (1) Includes $2.0 billion legal expenses accrued within general and administrative expense in the second quarter of 2019 related to the FTC se
Slide 14: Operating Margin
Operating Margin 46% 43% 43% 42% 41% 37% 33% 32% 27% Q2'19⁽¹⁾ Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 (1) Includes $2.0 billion legal expense accrued within general and administrative expense in the second quarter of 2019 related to the FTC settlement as discussed in our Q2 2019 Press Releas
Slide 15: Effective Tax Rate
Effective Tax Rate In Millions, Except for Percentages Q2’19 (1) Q3’19 Q4’19 Q1’20 Q2’20 Q3’20 (2) Q4’20 Q1’21 Q2’21 Income before provision for income taxes $ 4,832 $ 7,329 $ 9,169 $ 5,861 $ 6,131 $ 8,133 $ 13,055 $ 11,503 $ 12,513 Provision for income taxes 2,216 1,238 1,820 959 953 287 1,836 2,00
Slide 16: Net Income
Net Income In Millions $11,219 $10,394 $9,497 $7,846 $7,349 $6,091 $4,902 $5,178 $2,616 Q2'19⁽¹⁾ Q3'19 Q4'19 Q1'20 Q2'20 Q3'20⁽²⁾ Q4'20 Q1'21 Q2'21 (1) Includes $2.0 billion legal expense accrued in the second quarter of 2019 related to the FTC settlement and $1.1 billion in income taxes due to the
Slide 17: Diluted Earnings Per Share
Diluted Earnings Per Share $3.88 $3.61 $3.30 $2.71 $2.56 $2.12 $1.71 $1.80 $0.91 Q2'19⁽¹⁾ Q3'19 Q4'19 Q1'20 Q2'20 Q3'20⁽²⁾ Q4'20 Q1'21 Q2'21 (1) Includes $2.0 billion legal expense accrued within general and administrative expense in the second quarter of 2019 related to the FTC settlement and $1.1
Slide 18: Capital Expenditures
Capital Expenditures In Millions $15,654 $15,719 $4,735 $3,364 Q2'20 Q2'21 2019 2020 Quarterly Annual Capital expenditures for periods presented were related to purchases of property and equipment and principal payments on finance leases. 18
Slide 19: Appendix
Appendix FACEBOOK
Slide 20: Free Cash Flow Reconciliation
Free Cash Flow Reconciliation In Millions Q2’19 Q3’19 Q4’19 Q1’20 Q2’20 (1) Q3’20 Q4’20 Q1’21 Q2’21 Net cash provided by operating activities $ 8,615 $ 9,307 $ 9,083 $ 11,001 $ 3,878 $ 9,828 $ 14,040 $ 12,242 $ 13,246 Less: Purchases of property and equipment, net 3,633 3,532 4,100 3,558 3,255 3,689
Slide 21: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data The numbers for our key metrics are calculated using internal company data based on the activity of user accounts. We have historically reported the numbers of our daily active users (DAUs), monthly active users (MAUs), and average revenue per user (ARPU) (c
Slide 22: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data Family Metrics Many people in our community have user accounts on more than one of our products, and some people have multiple user accounts within an individual product. Accordingly, for our Family metrics, we do not seek to count the total number of user a
Slide 23: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data User Geography Our data regarding the geographic location of our users is estimated based on a number of factors, such as the user’s IP address and self-disclosed location. These factors may not always accurately reflect the user’s actual location. For examp
Slide 24: FB Earnings Presentation Q2 2021
FB Earnings Presentation Q2 2021 investor.fb.com