Meliuz Sa · BMFBOVESPA:CASH3
Meliuz Sa — 4Q24 Earnings Presentation
21 slides from Meliuz Sa's earnings presentation, Mar 12, 2025
Slide 1: 4Q24 Earnings Presentation, March 12, 2025
March 12, 2025
Slide 2: Agenda
AGENDA Financial and Operational Highlights Product Highlights Strategic Agenda 2025 Treasury Strategy
Slide 3: In 2024 we completed an operational turnaround cycle that started in 2H22
In 2024 we completed an operational turnaround cycle that started in 2H22 2022 2023 2024 Business Model Asset Heavy Asset Light Asset Light Top Focus on Cross-Sell Prioritization of product Start of investment recovery Line for new products contribution margins Positive ROI for growth Bottom Aggress
Slide 4: 29% increase in consolidated adjusted EBITDA in 4Q24 vs. 4Q23
The consolidation of the cycle resulted in a 29% increase in consolidated adjusted EBITDA in 4Q24 vs. 4Q23, with a 3.9 p.p. increase in the adjusted EBITDA margin Consolidated adjusted EBITDA (R$ million) R$ 40.4M ———— 4Q24 consolidated Méliuz | 4Q24 Earnings Presentation EBITDA 4
Slide 5: Adjusted EBITDA of R$ 54.1 MM consolidated in 2024
Results were consistently achieved, reversing previous years with adjusted EBITDA of R$ 54.1 MM in the consolidated and R$ 64.1 MM in the parent company in 2024 LTM consolidated adjusted Adjusted EBITDA parent company LTM EBITDA (R$ million) (R$ million) Méliuz | 4Q24 Earnings Presentation 5
Slide 6: Consolidated revenue growth of 12% in 2024
Consolidated revenue growth of 12% in 2024 was leveraged by the 16% growth in the parent company's revenue in the same period Parent company net revenue (R$ million) Consolidated net revenue Méliuz | 4Q24 Earnings Presentation (R$ million) 6
Slide 7: GMV growth accelerating in the second half
GMV growth followed the same trend, accelerating in the second half (+12% YoY) GMV Shopping Brazil (R$ billion) Méliuz | 4Q24 Earnings Presentation 7
Slide 8: 28% growth in customer base over the year
The result was impacted by 28% growth in our customer base over the year, with improved activation rates and retention of new subscribers. Open accounts¹ New shopping (Accumulated - # million) buyers (number of users) Méliuz | 4Q24 Earnings Presentation Méliuz record 44k accounts opened per working
Slide 9: Growth and retention of cohorts scaling financial services with banco BV
The growth and retention of cohorts also enabled the scaling of financial services with banco BV Accumulated open digital accounts Cards issued accumulated (# million) (# thousand) Méliuz | 4Q24 Earnings Presentation 9
Slide 10: 7th most downloaded shopping app in Brazil
We were the 7th most downloaded shopping app in Brazil , and the 3rd fastest growing in terms of downloads according to a report by independent company Sensor Tower Unique users accessing the app (number of users) Méliuz | 4Q24 Earnings Presentation 10
Slide 11: Growth achieved efficiently with healthy cost per open account
All growth was achieved efficiently, while maintaining healthy cost levels per open account Open accounts¹ Cost per open account ( # million) (R$, Marketing Expenses/Open Accounts) Méliuz record Highest number of accounts opened in 1 year Marketing expenses parent company Méliuz | 4Q24 Earnings Prese
Slide 12: Agenda
AGENDA Financial and Operational Highlights Product Highlights Strategic Agenda 2025 Treasury Strategy
Slide 13: Méliuz Prime increased by 854% from 2023 to 2024
Méliuz Prime increased by 854% from 2023 to 2024 , strengthening retention and increasing our users' share of wallet Prime subscribers (# accumulated) Opportunities for partners Monthly campaigns for partners focused on Prime users Share of wallet concentration +35% increase in the volume of purchas
Slide 14: Significant launch roadmap in financial services with banco BV
We have a significant launch roadmap in financial services, focused on monetizing the partnership with banco BV COMPLETED DEVELOPMENT DEVELOPMENT Cofrinho Insuranc Investment Investments with e Wallet insurance in CDBs daily liquidity for all cards Investments with different Cross-sell with New avenue
Slide 15: Agenda
AGENDA Financial and Operational Highlights Product Highlights Strategic Agenda 2025 Treasury Strategy
Slide 16: In 2024 we completed an operational turnaround cycle that started in 2H22
In 2024 we completed an operational turnaround cycle that started in 2H22 2022 2023 2024 Business Model Asset Heavy Asset Light Asset Light Top Focus on Cross-Sell Prioritization of product Start of investment recovery Positive Line for new products contribution margins ROI for growth Bottom Aggress
Slide 17: Significant acceleration trend in the 2nd Half
Our performance showed a significant acceleration trend in the 2nd Half, consolidating the results of the turnaround 2024 2024 Delta H1 H2 Adjusted EBITDA Consolidated +R$ 20.9 MM +R$ 33.2 MM +59% EBITDA Margin Adjusted 12.3% 17.0% +4.7pp. Consolidated Revenue growth YoY 9.1% 14.2% +5.1pp. Méliuz | 4
Slide 18: 2025 Strategic Plan: accelerate growth while maintaining healthy margins
In 2025, we will accelerate our focus on growth while maintaining healthy margins 2025 STRATEGIC PLAN A B C D E-commerce Growth Nota Monetizing Operating growth Fiscal financ. services Efficiency ● User acquisition and ● Expansion of the partner ● Account and Card ● Healthy operating retention base Ev
Slide 19: Agenda
AGENDA Financial and Operational Highlights Product Highlights Strategic Agenda 2025 Treasury Strategy
Slide 20: New treasury strategy of bitcoin allocation
New treasury strategy of bitcoin allocation focuses on creating a long-term store of value for the company WHY BITCOIN? STEPS TAKEN ● Asset of approximately US$ 1.6 trillion in ● Approval by the Board of Directors to market value and growing institutional allocate up to 10% of the Company's adoption
Slide 21: ri.meliuz.com.br
ri.meliuz.com.br ri@meliuz.com.br