Platform Group Se & Co. Kgaa · XETR:TPG0
Platform Group Se & Co. Kgaa — fashionette — Q3 2021 Earnings Presentation
23 slides from Platform Group Se & Co. Kgaa's earnings presentation, Nov 16, 2021
Slide 1: fashionette AG Q3 2021 Results
fashionette AG 4 1 — Q3 2021 RESULTS —— 16.11.2021 OO@
Slide 2: Key Highlights
KEY HIGHLIGHTS Improved customer experience with the new LSP! leads =, to an accelerated growth at the end of Q3 and strong start into Q4 with +29% orders shipped in October? A Continuously strong order growth of +25% translates (| into net revenue growth of +10%? in Q3 YoY Strong active customers g
Slide 3: Migration to new logistics service provider (LSP) completed
MIGRATION TO NEW LOGISTICS SERVICE PROVIDER (LSP) COMPLETED ~2 days shipping promise for Germany @ no. of hours for an order to be handed over to a was successfully reinstalled on September carrier 28th Hours required to achieve shipping promise @ no. of hours August September October November IMPRO
Slide 4: Brandfield - Successful and value accretive acquisition
BRANDFIELD - SUCCESFUL AND VALUE ACCRETIVE ACQUISITION INTEGRATION VALUE CREATION * Fully integrated financial and operational + 7 of the top selling leather goods brands already reporting introduced in Brandfield PROGRESS . nr + Launched business intelligence driving TO DATE + Isabel Bernard is the
Slide 5: Own brands - big success with significant opportunities
OWN BRANDS - BIG SUCCESS WITH SIGNIFICANT OPPORTUNITIES About Isabel Bernard Note: Alll figures unaudited, based on Pro Forma 9M 2021. OWN BRANDS ALREADY GENERATE ~10% OF THE GROUP’S ORDER SALES 37% in jewelry order sales 8 brands, ~2,000 SKUs () 42% of order sales, * Significantly higher gross marg
Slide 6: +10% net revenue increase driven by Brandfield and its core region Benelux
+10% NET REVENUE INCREASE DRIVEN BY BRANDFIELD AND ITS CORE REGION BENELUX TOTAL NET REVENUE TOTAL NET REVENUE BY REGION (Q3) haaars DACH* +8% €31.8m €28.9m OTHERS -2% BENELUX** +20% KEY HIGHLIGHTS + Sequential improvement throughout the quarter driven by the Q3 2020 Q3 2021 improved shipping promis
Slide 7: New customer growth significantly accelerated at the end of Q3
NEW CUSTOMER GROWTH SIGNIFICANTLY ACCELARETED AT THE END OF QO3 THROUGH FASHIONETTE’S IMPROVED CUSTOMER EXPERIENCE NEW CUSTOMERS CUSTOMER ACQUISITION COSTS (CAC) 146.8k 32.3 118.8k 263 Q3 2020 Q3 2021 Q3 2020 Q3 2021 Pro Forma Pro Forma ACCELERATING GROWTH OF ORDERS FROM NEW CUSTOMERS THROUGHOUT THE
Slide 8: Accelerating order growth throughout the quarter
ACCELERATING ORDER GROWTH THROUGHOUT THE QUARTER FOR BOTH FASHIONETTE AND BRANDFIELD NUMBER OF ORDERS MARKETING COST PER ORDER 225.9k 13.8 Q3 2020 Q3 2021 Q3 2020 Q3 2021 Pro Forma Pro Forma BRANDFIELD’S ORDER GROWTH IS DRIVEN BY MAIN CATEGORY JEWELRY AS WELL AS HANDBAGS MARKETING COST PER ORDER DEC
Slide 9: Financial Performance
FINANCIAL PERFORMANCE Returns (in % of total revenue) (in % of Net revenue) Distribution Cost Ratio Marketing Cost Ratio G&A Ratio Other Oper. Income Ratio Pro Forma Q3 2020 -35.7% -413 bps -21 bps -18 bps Note: All figures unaudited. Quarterly Details Q3 Returns High share of returns for fashionett
Slide 10: Glimpse into Q4 - Beauty launch
GLIMPSE INTO Q4 - BEAUTY LAUNCH CARE HAIR PERFUME Bo |" : BEAUTY BEAUTY SETS ACCESSOIRES MAKE UP Covering all beauty product categories, including fragrances, make-up as well as body, facial and hair and beauty accessories Note: All figures unaudited. Beauty Launched 19% October SKUs and Brands Laun
Slide 11: Strong performance to date in Q4
STRONG PERFORMANCE TO DATE IN Q4 AVERAGE DAILY ORDER VALUE 2020 Pro Forma WM 2021 * Upto November 12 ‘ ‘ fashionctte AG "
Slide 12: Reconfirming our guidance for the year
RECONFIRMING OUR GUIDANCE FOR THE YEAR TOTAL NET REVENUE A Z~ ADJUSTED EBITDA Note: Alll figures unaudited. Guidance view. Consolidation of Brandfield as of July 1, 2021 CONSOLIDATED GUIDANCE 2021: € 133m - € 143m CONSOLIDATED GUIDANCE 2021: €3.3m-€4.3m Quarterly details Q4 Improved customer experie
Slide 13: Conclusion
CONCLUSION * Strong top line momentum with acceleration towards the end of the quarter [i] STRONG MOMENTUM INTO Q4 * Stellar growth in the number of new customers with +24% in Q3 and +37% in 9M * The first half of Q4 performs above internal expectations * Brandfield is a value accretive acquisition,
Slide 14: Financial calendar and events
FINANCIAL CALENDAR AND EVENTS 2021/ 2022 FINANCIAL CALENDAR Dec 2021 Apr 2022 UPCOMING EVENTS 22 - 23 Nov 2021 30 Nov - 1 Dec 2021 10 Feb 2022 14 Mar 2022 Black Friday Trading Update FY 2021 Results Subscribe to our IR news German Equity forum (virtual) if you don’t want to miss the t update Roadsho
Slide 15: Q&A
Q&A fashionette AG 15
Slide 16: Recapping first months since IPO: driving our strategic priorities
RECAPPING FIRST 12 MONTHS SINCE IPO: DRIVING OUR STRATEGIC PRIORITIES TO REALIZE PROFITABLE GROWTH SELECTION EXPANSION REGIONAL EXPANSION iS) CONTINUED INVESTMENTS .-. WITHIN EXISTING CATEGORIES ... WITHIN EXISTING COUNTRIES .-. INTO OUR IT PLATFORM ... INTO ADJACENT CATEGORIES ... INTO NEW GEOGRAPH
Slide 17: Cash development in 9M 2021 driven by investments in organic and inorganic growth
CASH DEVELOPMENT IN 9M 2021 DRIVEN ORGANIC AND INORGANIC GROWTH CASH BRIDGE 9M 2021 31.8 19.6 16.6 Dec. 2020 Operating CF Investing CF! Financing CF Note: All figures unaudited *Cash flow from financing activities is driven by interest payments for the installment plan financing. 1. Final tranche of
Slide 18: Building strong inventory position to support future growth
BUILDING STRONG INVENTORY POSITION TO GROWTH TRADE WORKING CAPITAL DEVELOPMENT €23.8m Inventory €24.4m Trade Receivables Trade Payables €-8.2m Sep 20 (Pro Forma) Note: Alll figures unaudited. €22.8m € 26.4m €-13.0m Dec 20 (Pro Forma) €41.1m €44.9m €-10.6m Sep 21 SUPPORT FUTURE fashionette AG 18
Slide 19: Non-Financial Performance Indicators (unaudited)
Fashionette only Non-Financial Performance Indicators (unaudited) Unaudited 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 2021 3M 2020 6M 2020 9M 2020 12M 2020 3M 2021 6M 2021 9M 2021 12M 2021 Number of orders (in thousands)1 417 110 133 141 223 608 164 172 110 243 385 60
Slide 20: Full year 2020 financial results pro forma
FULL YEAR 2020 FINANCIAL RESULTS PRO FORMA Pro Forma - FY 2020 Consolidated View NET REVENUE ADJ. EBITDA ACTIVE CUSTOMERS NUMBER OF ORDERS z €128.0m : €10.3m es 737m : 1,063m €8.9m €94.8m 608m 357m 2020 2020 2020 2020 2020 2020 2020 2020 Pro Forma Pro Forma Pro Forma Pro Forma fashionette AG Accesso
Slide 21: KPI Definitions
KPI DEFINITIONS ACTIVE CUSTOMERS ADJ. EBITDA AVERAGE ORDER VALUE CUSTOMER ACQUISITON COST EBITDA FREE CASH FLOW / CASH CONVERSION MARKETING COST RATIO NET REVENUE NEW CUSTOMERS NUMBER OF ORDERS ORDER VALUE RETURN RATE (in % OF ORDER VALUE) Defined as the number of customers placing at least one not
Slide 22: Disclaimer and notes
DISCLAIMER AND NOTES BY VIEWING THIS PRESENTATION, YOU AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS REGARDING THE INFORMATION DISCLOSED IN THIS PRESENTATION. THIS PRESENTATION HAS BEEN PREPARED BY FASHIONETTE AG (THE COMPANY"), ‘This dsclaimer shall apply in all respects to the enti prese
Slide 23: Thank you
THANK YOU fashionette AG Investor Relations ir@fashionette.de