Mobile Factory, Inc. · TSE:3912
Mobile Factory — H1 2026 Earnings Presentation
23 slides from Mobile Factory's earnings presentation, Jul 24, 2026
Slide 1: H1 and Q2 FY2026 Financial Results Briefing
H1 and Q2 FY2026 Financial Results Briefing Mobile Factory, Inc. <3912> July 2026 Copyright © 2026 Mobile Factory, Inc. All Rights Reserved.
Slide 2: Contents
Contents 01. Overview of Financial Results P3 02. Q2 Financial Results P9 03. Future Business Projections P12 04. Reference Data P16 2 Copyright © 2026 Mobile Factory, Inc. All Rights Reserved.
Slide 3: 01. Overview of Financial Results
H1 and Q2 FY2026 Financial Results Briefing 01. Overview of Financial Results Copyright © 2026 Mobile Factory, Inc. All Rights Reserved.
Slide 4: Shareholder Returns: Interim dividend ¥25 per share
01. Overview of Financial Results｜Shareholder Returns Interim dividend ¥25 per share (Millions of yen) Trends in shareholder returns ■ Share repurchases ■ Dividends ● Total payout ratio FY2026 (expected) *1 Dividend per Interim: ¥20 Interim: ¥25 ¥0 ¥0 ¥0 ¥37 share (Annual) (Annual) (Annual) (Annual)
Slide 5: Highlights
01. Overview of Financial Results｜Highlights Net sales ¥1,686 mn YoY +1.8 ％ H1 EBITDA(*) ¥561 mn YoY +2.5 ％ (January–June) Operating profit ¥561 mn YoY +2.5 ％ Net sales ¥937 mn YoY -2.5 ％ Q2 EBITDA(*) ¥352 mn YoY -4.5 ％ (April–June) Operating profit ¥352 mn YoY -4.5 ％ H1: Net sales and operating pro
Slide 6: Comparison with FY2026 Full-Year Performance Forecasts
01. Overview of Financial Results｜ Comparison with FY2026 Full-Year Performance Forecasts ●Progress is generally as expected (Millions of yen, unless otherwise stated) FY2026 FY2026 FY2025 (Forecast on Progress Y on Y H1 January 29, 2026) H1 Net sales 1,686 3,500 48.2% 1,656 +1.8% EBITDA 561 1,170 4
Slide 7: YoY Change in Operating Profit
01. Overview of Financial Results｜YoY Change in Operating Profit ● Operating profit increased by ¥14 million. ○Main reasons for increase: Higher net sales and lower variable costs due to increased use of external app payments ○Main reasons for decrease: Proactive investment in advertising and higher
Slide 8: Trends in H1 Net Sales and Operating Profit
01. Overview of Financial Results｜Trends in H1 Net Sales and Operating Profit ● The location-based game “Station Memories!” continued to drive performance. ● Net sales and operating profit reached record highs. (Millions of yen) H1 FY2022 H1 FY2023 H1 FY2024 H1 FY2025 H1 FY2026 Net sales Operating p
Slide 9: 02. Q2 Financial Results
H1 and Q2 FY2026 Financial Results Briefing 02. Q2 Financial Results Copyright © 2026 Mobile Factory, Inc. All Rights Reserved.
Slide 10: Trends in Quarterly Net Sales and Operating Profit
02. Q2 Financial Results｜Trends in Quarterly Net Sales and Operating Profit ● Decreased due to a timing shift for the “Station Memories!” battle event. (Millions of yen) Q2 FY2025 Q3 FY2025 Q4 FY2025 Q1 FY2026 Q2 FY2026 Net sales Operating profit Operating profit margin Advertising expenses-to-sales
Slide 11: Trends in Operating Profit or Loss by Business Segment
02. Q2 Financial Results｜Trends in Operating Profit or Loss by Business Segment Mobile game: Operating profit decreased due to a timing shift for the “Station Memories!” battle event and lower-than-expected sales of certain existing products. Content: Despite the continued downward trend in net sale
Slide 12: 03. Future Business Projections
H1 and Q2 FY2026 Financial Results Briefing 03. Future Business Projections Copyright © 2026 Mobile Factory, Inc. All Rights Reserved.
Slide 13: Short-Term Plan: Station Memories! Growth Strategy
03. Future Business Projections | Short-Term Plan: ”Station Memories!” Growth Strategy Onboarding and Sustainable revenue Maximizing location-based game experiences Existing user retention retention of new users growth Thoroughly refine the unique charm of Station Memories!, namely “mobility × colle
Slide 14: Station Memories! Growth Strategy Roadmap
03. Future Business Projections | Short-Term Plan: ”Station Memories!” Growth Strategy Roadmap H1 H2 12th Anniversary Q1 Q2 (12th 12th Anniversary Anniversary since launch) Q3 Q4 (App of app version version 12th Anniversary) New New Large-scale event Outing Pass feature Maximizing feature implementa
Slide 15: AI Utilization and Future Prospects
03. Future Business Projections | AI Utilization and Future Prospects Company-Wide Currently redefining the ideal HR profile for the era of coexistence with AI and preparing to update core HR definitions for recruitment, development, and evaluation Key Business Applications ● Engineers: Productivity
Slide 16: 04. Reference Data
H1 and Q2 FY2026 Financial Results Briefing 04. Reference Data <Notes> • The following figures are provided for reference to illustrate trends. • As the deemed acquisition date for Suishow Inc. was June 30, 2023, only the balance sheet was consolidated in Q2 FY2023, and the income statement has been
Slide 17: Full-Year Trends (Consolidated)
04. Reference Data｜Full-Year Trends (Consolidated) (Millions of yen, unless otherwise stated) 1. Results FY2022 FY2023 FY2024 FY2025 H1 FY2026 Net sales 3,144 3,370 3,317 3,427 1,686 Cost of sales 1,597 1,741 1,685 1,666 751 Gross profit 1,546 1,628 1,632 1,761 935 SG&A 681 683 574 639 373 EBITDA 88
Slide 18: Full-Year Trends (Consolidated): Financial Position
04. Reference Data｜Full-Year Trends (Consolidated) (Millions of yen) 3. Financial position Dec. 31, 2022 Dec. 31, 2023 Dec. 31, 2024 Dec. 31, 2025 June 30, 2026 Current assets 3,326 3,396 3,751 3,793 3,104 Property, plant and equipment 0 1 0 0 0 Intangible assets 1 0 0 － － Investments and other asse
Slide 19: Quarterly Trends (Consolidated)
04. Reference Data｜Quarterly Trends (Consolidated) (Millions of yen, unless otherwise stated) FY2022 FY2023 FY2024 FY2025 FY2026 1. Results Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Net sales 651 840 734 917 672 937 833 925 700 914 734 967 695 961 821 949 749 937 － － Cost of sales
Slide 20: Quarterly Trends: Net Sales by Segment
04. Reference Data｜Quarterly Trends (Consolidated) 2. Net sales by segment (Millions of yen) FY2022 FY2023 FY2024 FY2025 FY2026 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Mobile game business 554 747 644 829 587 855 753 846 625 842 664 899 629 897 758 887 690 878 － － Content 95 92 8
Slide 21: Breakdown and Trends in Cost of Sales
04. Reference Data｜Breakdown and Trends in Cost of Sales (Millions of yen) Q2 FY2025 Q3 FY2025 Q4 FY2025 Q1 FY2026 Q2 FY2026 Other (Labor costs, etc.) Outsourcing expenses Server fees Platform fees 21 Copyright © 2026 Mobile Factory, Inc. All Rights Reserved.
Slide 22: Breakdown and Trends in SG&A
04. Reference Data｜Breakdown and Trends in SG&A (Millions of yen) Q2 FY2025 Q3 FY2025 Q4 FY2025 Q1 FY2026 Q2 FY2026 Other Collection agency expenses Advertising expenses 22 Copyright © 2026 Mobile Factory, Inc. All Rights Reserved.
Slide 23: Handling of this document
Handling of this document The plans, forecasts, strategies and other information contained in this document are forward-looking statements about future performance based on information available at the time this document was prepared, including involved risks and uncertainties. These forward-looking