Gray Media, Inc. · NYSE:GTN

Gray Media — Gray Television — Deutsche Bank Conference – March, 2018

30 slides from Gray Media's conference presentation, Mar 1, 2018

  1. Slide 1: Gray Television, Inc. Investor Presentation

    Gray Television, Inc. Investor Presentation NYSE:GTN March 1, 2018 Edition Updated for December 31, 2017 Financial Information If Appendix is not included, see full presentation located at www.gray.tv for Non- GAAP Reconciliations. 4370 Peachtree Road, NE, Atlanta, GA 30319 | P 404.504.9828 | F 404.

  2. Slide 2: Table of Contents

    Table of Contents Company Overview 3 Investment Highlights 7 Financial Overview 15 Glossary 21 ALL COMBINED HISTORICAL BASIS DATA PRESENTED FOR GRAY IS ADJUSTED FOR ALL COMPLETED TRANSACTIONS UNLESS OTHERWISE NOTED. This presentation contains certain forward looking statements that are based largely

  3. Slide 3: An Industry Leading Power

    COMPANY OVERVIEW INVESTMENT HIGHLIGHTS FINANCIAL OVERVIEW GLOSSARY An Industry Leading Power 33

  4. Slide 4: High Quality, Diverse Station Group

    High Quality, Diverse Station Group 57 200+ 100+ 24 40 channels 29 channels 57 markets Over 200 Over 100 24 markets with owned total “Big 4” with two or and/or program network more “Big operated streams program 4” network 20 channels stations across 103 streams affiliations stations 14 channels 4 4

  5. Slide 5: Gray Continues to Prudently Grow its Scale…

    Gray Continues to Prudently Grow its Scale… HH Reach (Post-UHF Discount) (2) $4,353 72% 46% (3) $2,272 39% 26% $1,808 (TV Only) 32% 27% 2015 / 2016 Blended $1,100 19% 13% U.S. Household Revenue(1) $1,050 16% Reach (Gross) 11% ($ in millions) (4) $884 $884 10% 7% $780 11% 6% $779 18% 12% (Excl. Radio

  6. Slide 6: Gray National Footprint

    Gray National Footprint Ranked #1 or #2 in all of our 57 Markets | Reaching approximately 10.4% of US TV households Lincoln, NE Sioux Falls, SD Omaha, NE Bismarck, ND Cedar Rapids, IA Rapid City, SD Fargo, ND Davenport, IA Burlington, VT La Crosse-Eau Claire, WI North Platte, NE Wausau-Rhinelander,

  7. Slide 7: Investment Highlights

    COMPANY OVERVIEW INVESTMENT HIGHLIGHTS FINANCIAL OVERVIEW GLOSSARY Investment Highlights 7 7

  8. Slide 8: The Importance of #1 Highly Ranked News Franchises Drive Traffic

    The Importance of #1 Highly Ranked News Price Leadership Franchises Drive Traffic • Dominate local and political revenue with highly-rated news platforms • #1 Stations can secure more than Share of Market Ad $ half of a market’s political ad buys • Greater purchasing power and leverage with MVPDs, p

  9. Slide 9: Gray Leads in Household Ratings – November 2017

    Gray Leads in Household Ratings – November 2017 Gray’s primary stations had the HIGHEST average all-day #1 DMA Household Rating (M-S 6a-2a) across ALL network and affiliate group owners Gray’s national Household Share average exceeds all major #1 affiliate news programs #1 or #2 In ALL 57 markets in

  10. Slide 10: Network Programs Over-Index on Gray's Stations

    CBS vs. Gray | November ’17 Household Share 19 16 11 13 13 9 Gray 10 9 CBS The Morning Show Network News Prime (Mon-Sun) The Late Show Network Programs Over-Index on NBC vs. Gray | November ’17 Household Share 26 Gray’s Stations 23 Gray 12 12 12 10 11 6 NBC ABC, CBS, and NBC perform far better on Th

  11. Slide 11: Revenue Diversified Across Networks and Markets

    Revenue Diversified Across Networks and Markets 2017CHB Revenue by 2017CHB BCF by Affiliate: $895mm Affiliate: $332mm All Non-Big All Non-Big Four Channels Four Channels + Other + Other 7% 4% 4 % 2% 34% 20% 21% 38% Increasing Diversification 34% 36% of Revenue Sources 2008: As Reported • 96% of reve

  12. Slide 12: A Leading Beneficiary of Political Revenue

    A Leading Beneficiary of Political Revenue Gray Political Revenue Gray Markets with at Least One 2018 Election ($ in millions) As Reported Combined Historical Basis Governor 81% 2018 is a Non- $143 Presidential $118 Political Year US Senate 65% $90 and Presents an $82 Attractive Upside House 100% Op

  13. Slide 13: Gray Excels at Retransmission Revenue

    Gray Excels at Retransmission Revenue Retransmission Revenue ($ in millions) $340 to Gross Retransmission Revenue $350 Network “Reverse Comp.” $280 “Net Retransmission Revenue” $226 170-175 $189 139 $116 112 86 34 170-175 114 141 82 103 2014CHB 2015CHB 2016CHB 2017CHB 2018 EST. Retrans Renewals for

  14. Slide 14: Successful Digital Media Initiatives

    Successful Digital Media Initiatives • 3.4 billion total page views in 2017 Gray Digital 7.5 million Facebook followers, up (up 23% over 2016) 17% from Q1 2017 Media • Mobile makes up 82% of all digital traffic 2.3 million Twitter followers, up 18% from Q1 2017, Likes=57k, Tweets=3.4 million • 300%

  15. Slide 15: Financial Overview

    COMPANY OVERVIEW INVESTMENT HIGHLIGHTS FINANCIAL OVERVIEW GLOSSARY Financial Overview 15 15

  16. Slide 16: 2015/2016/2017 Snapshot

    2015/2016/2017 Snapshot Combined Historical Basis Year Ended December 31 % Change % Change 2017 to 2017 to 2017 2016 2016 2015 2015 Revenue: Total $895,081 $946,001 (5)% $821,599 9% Political $16,539 $117,538 (86)% $21,934 (25)% Operating expenses (1): Broadcast $570,131 $553,118 3% $524,285 9% Corp

  17. Slide 17: Financial Scale Continues to Increase

    Financial Scale Continues to Increase Revenue ($ in millions) As Reported Combined Historical Basis LTM L8QA LTM L8QA $883 $848 $946 $812 $921 $705 $895 $597 $553 $884 $508 $851 $405 $427 $822 $836 $356 $346 $376 2012 2013 2014 2015 2016 2017 2014 2015 2016 2017 Operating Cash Flow ($ in millions) A

  18. Slide 18: Prudent Balance Sheet Management Leads to Deleveraging

    Prudent Balance Sheet Management Leads to Deleveraging • Gray has significantly reduced secured and total leverage from historical levels • Gray has diversified its revenue base, allowing for significant free cash flow in both political and non-political years Financial Leverage Netting All Cash ($

  19. Slide 19: Robust Free Cash Flow Generation and Conversion

    Robust Free Cash Flow Generation and Conversion Non Presidential Election Year Non-Election Year Presidential Election Year Non-Election Year 2014 OCF Buildup 2015 OCF Buildup 2016 OCF Buildup 2017 OCF Buildup ($ in millions) ($ in millions) ($ in millions) 57%(3) 58%(3) 64%(3) 58%(3) $299(2) $302 $

  20. Slide 20: Capitalization

    Capitalization Combined Historical Basis(1) ($ in millions) “L8QA” or “Last Eight Quarter Average” Estimated for the period ended December 31, As of Annual Cash 2017 December 31, Interest 2017 Expense Leverage OCF Cash $ 462 Debt: Revolving Credit Facility – Availability is $100 Million $ - Term Loa

  21. Slide 21: Glossary

    COMPANY OVERVIEW INVESTMENT HIGHLIGHTS FINANCIAL OVERVIEW GLOSSARY Glossary 21 21

  22. Slide 22: Glossary

    Glossary “Combined Historical Basis” Combined Historical Basis reflects financial results that have been compiled by adding Gray’s historical or “CHB” revenue and broadcast expenses to the historical revenue and broadcast expenses of the stations acquired in the Completed Transactions and subtractin

  23. Slide 23: Non-GAAP Terms

    Non-GAAP Terms From time to time, Gray supplements its financial results prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) by disclosing the non-GAAP financial measures Broadcast Cash Flow, Broadcast Cash Flow Less Cash Corporate Expenses,

  24. Slide 24: Appendix: Non-GAAP Reconciliations

    COMPANY OVERVIEW INVESTMENT HIGHLIGHTS FINANCIAL OVERVIEW GLOSSARY Appendix: Non-GAAP Reconciliations 24 24

  25. Slide 25: Annual Year-Over-Year Results As Reported Basis

    Annual Year-Over-Year Results As Reported Basis As Reported Results Year Ended December 31 % Change % Change 2017 to 2017 to 2017 2016 2016 2015 2015 (dollars in thousands) Revenue: Total $ 882,728 $ 812,465 9% $ 597,356 48 % Political $ 16,498 $ 90,095 (82)% $ 17,163 (4)% Operating expenses (1): Br

  26. Slide 26: Annual Year-Over-Year Results Combined Historical Basis

    Annual Year-Over-Year Results Combined Historical Basis Combined Historical Basis Year Ended December 31 % Change % Change 2017 to 2017 to 2017 2016 2016 2015 2015 (dollars in thousands) Revenue: Total $ 895,081 $ 946,001 (5)% $ 821,599 9% Political $ 16,539 $ 117,538 (86)% $ 21,934 (25)% Operating

  27. Slide 27: Non-GAAP Reconciliation As Reported Basis

    Non-GAAP Reconciliation As Reported Basis As Reported Basis Year Ended December 31 2017 2016 2015 2014 (dollars in thousands) Net income $ 261,952 $ 62,273 $ 39,301 $ 48,061 Depreciation 51,973 45,923 36,712 30,248 Amortization of intangible assets 25,072 16,596 11,982 8,297 Non-cash stock-based com

  28. Slide 28: Non-GAAP Reconciliation Combined Historical Basis

    Non-GAAP Reconciliation Combined Historical Basis Combined Historical Basis Year Ended December 31 2017 2016 2015 2014 (dollars in thousands) Net income $ 260,133 $ 105,523 $ 65,202 $ 130,807 Depreciation 52,710 51,829 52,056 49,781 Amortization of intangible assets 25,098 17,904 19,261 16,705 Non-c

  29. Slide 29: Non-GAAP Reconciliation Combined Historical Basis

    Non-GAAP Reconciliation Combined Historical Basis Combined Historical Basis Eight Quarters Ended December 31, 2017 Operating Cash Flow as defined in the Senior Credit Agreement: (dollars in thousands) Net income $ 365,656 Depreciation 104,539 Amortization of intangible assets 43,002 Non-cash stock-b

  30. Slide 30: Gray Television, Inc.

    Gray Television, Inc. 4370 Peachtree Rd., NE Atlanta, Georgia 30319 www.gray.tv 30

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