Surya Roshni Limited · NSE:SURYAROSNI
Surya Roshni — Investor Presentation (November 2024)
53 slides from Surya Roshni's investor presentation, Nov 14, 2024
Slide 1: Surya Roshni Limited – Exchange Filing Cover Letter
SURYA ROSHNI LIMITED An IS/ISO 9001, An IS/ISO 14001 & IS: 18001 Company CIN -L31501 HR1973PLC007543 2nd Floor, Padma Tower-1 , Rajendra Place, New Delhi-11 0 008 (India) Ph.: +91-11 -25810093-96, 471 08000 Fax: +91-11 -25789560 E-mail : cs@surya.in Website : www.surya.co.in SRL/se/yks/24-25/24 Nove
Slide 2: Investor Presentation November 2024
Investor PRESENTATION NOVEMBER 2024 ©2022 Infinity Advertising Services (P) Limited. All rights reserved.
Slide 3: Awards And Accolades
Awards And Accolades ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 2
Slide 4: Financial Results Highlights
Financial Results Highlights ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 3
Slide 5: Q2 & H1 FY25 Results Highlights
Q2 & H1 FY25 Results Highlights Consolidated Financial Performance Highlights Particulars (In ₹ crore) Q2 FY25 Q2 FY24 Change H1 FY25 H1 FY24 Change Revenue 1,529 1,916 -20% 3,422 3,791 -10% EBITDA 83 139 -40% 242 255 -5% Profit Before Tax (PBT) 46 104 -56% 169 185 -8% Profit after Tax (PAT) 34 76 -
Slide 6: Lighting and Consumer Durables Segment Performance
Q2 & H1 FY25 Results Highlights Lighting and Consumer Durables Segment Performance Particulars (In ₹ crore) Q2 FY25 Q2 FY24 Change H1 FY25 H1 FY24 Change Revenue 395 377 5% 781 751 4% EBITDA 36 35 1% 70 68 3% EBITDA Margins 9.00% 9.30% -30 bps 9.00% 9.10% -10 bps PBT 26 28 -5% 52 54 -2% Results High
Slide 7: Steel Pipe and Strips Segment Performance Highlights
Q2 & H1 FY25 Results Highlights Steel Pipe and Strips Segment Performance Highlights Particulars (In ₹ crore) Q2 FY25 Q2 FY24 Change H1 FY25 H1 FY24 Change Revenue 1,135 1,539 -26% 2,643 3,042 -13% EBITDA 48 104 -54% 172 187 -8% EBITDA/MT (Rs.) 2,901 5,104 -43% 4,653 4,758 -2% PBT 20 76 -74% 117 131
Slide 8: SURYA – At A Glance
SURYA – At A Glance • Established in 1973, ‘SURYA’ is one of the most respected and trusted brand in Steel Pipes, Lighting & Consumer Durables (FMEG) and PVC pipes in India and Globally • Leadership in Value-Added Products with a comprehensive product range • Deeply rooted distribution network up to
Slide 9: Making In India, Delivering Across the World
Making In India, Delivering Across the World 1984 | 46 acres 1973 | 53 acres 2012 2010 | 51 acres 1992 | 44 acres 2010 | 96 acres 2017 | 17 acres ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 8
Slide 10: Reinforcing Leadership In Core
Reinforcing Leadership In Core • Enhanced engagement • Brand building through • consistent Advertising Distribution Consistent policies, Brand Equity Network effective schemes • ATL & BTL Activities • Omni-channel presence • Strategic Investment • Built up strong product InTechnology upgradation Man
Slide 11: Strengthening Financials
Strengthening Financials ₹ in crore 5,471 Revenue PAT 5,561 7,731 7,997 7,809 103 158 205 336 329 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 Net Worth Debt 1,090 1,239 1,368 1,547 1,864 2,166 717 580 404 4 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 ©2022 Infinity Advertising Services (
Slide 12: Board Of Directors
Board Of Directors Shri J. P. Agarwal Executive Chairman Shri J. P. Agarwal is the driving force behind creating Surya Roshni as one of the most reputed, trusted and successful companies. He has been honoured with the highly prestigious Padma Shri Award by the Government of India Shri Raju Bista Man
Slide 13: Board Of Directors
Board Of Directors Shri Sunil Sikka Ms. Suruchi Aggarwal Independent Director Independent Woman Director A post graduate in Management (FMS Delhi) and Ex-President of Ms. Suruchi, a renowned and eminent practicing Havells (India) Limited & ELCOMA. During his tenure, he led multiple Advocate in the S
Slide 14: ©2022 Infinity Advertising Services (P) Limited. All rights reserved.
©2022 Infinity Advertising Services (P) Limited. All rights reserved. 13
Slide 15: Steel Pipes & Strips – At a Glance
Steel Pipes & Strips – At a Glance 21,000+ 50 #1 Pan India Dealers/Retailers Years of Brand presence in India, under the ERW GI Pipe manufacturer in India brand ‘Prakash Surya’ 250+ Distributors 6 12.76 Lac Products Categories #1 MTPA Capacity 9.61 Lac ERW Pipes (with DFT) Pipes - Structural, Export
Slide 16: Comprehensive Products Range
Comprehensive Products Range Volume Share # Market Position * Applications Agriculture Irrigation, Casing and tubing, Hot #1 GI Pipes 28% Water/ Plumbing, Water pipelines, Green Houses, High Growth in Exports Fire Fighting, etc. Leading API Pipe API/ 3LPE Coated Oil and Gas, Water Transportation 17%
Slide 17: Transition Towards Higher Margin
Transition Towards Higher Margin FY 19-20 FY 20-21 FY 21-22 FY 22-23 FY 23-24 Sr. Volume EBITDA/ Volume EBITDA/ Volume EBITDA/ Volume EBITDA/ Volume EBITDA/ Product Name No Share MT (₹) Share MT (₹) Share MT (₹) Share MT (₹) Share MT (₹) 1 GI Pipes 35% 4,534 35% 4,602 33% 5,456 26% 7,737 28% 6,474 A
Slide 18: API Pipes & 3LPE Coated Pipes
API Pipes & 3LPE Coated Pipes Building Strong Presence • Gained Market Share to ~10% of Oil & Gas Transmission Pipes o Cross Country Land Pipes o City Gas Distribution (CGD) • Water Transmission provides higher growth opportunities • The world-class 3LPE Coating plant machinery has been procured fro
Slide 19: Setting-up Expansion Project at Hindupur, A.P.
Setting-up Expansion Project at Hindupur, A.P. • Project to manufacture GP and CR coils/pipe • Setting-up expansion project with an outlay of ₹ 75 crore at Hindupur, A.P. • Purpose: Presently, the company procures the GP coil and CR coil from the suppliers. The company intends to ensure availability
Slide 20: Leadership in Exports of ERW Pipes
Leadership in Exports of ERW Pipes Dubai Vision 2030 Abu Dhabi Airport Key Highlights • Largest exporter of ERW Pipes (GI and Black Pipes) • Exporting to 50+ countries across the globe including USA, Australia, Canada, Mexico, Middle East, Europe and Africa Qatar FIFA Dubai Frame Strategy • Commissi
Slide 21: Leveraging Brand and Distribution Network
Leveraging Brand and Distribution Network The International Tube and Pipe TV Advertisements for Prakash Advertisements in Print Media Trade Fair, Germany Surya Steel Pipes • Present since 1973, ‘Prakash Surya’ has a strong leadership position with a major B2C contribution to the top-line • Advertise
Slide 22: Participation in Tube & Pipe Fair 2023
Participation in Tube & Pipe Fair 2023 Tube & Pipe Fair 2023 - Pragati Maidan, New Delhi • In October, we participated in Tube & Pipe Fair 2023, an International Exhibition, which is India’s premier wire and cable expo on the Indian tube and pipe industry focusing on technology, and value enhancemen
Slide 23: Driving Strategic Manufacturing Benefits
Driving Strategic Manufacturing Benefits Bahadurgarh (Haryana) Anjar (Gujarat) Gwalior (Madhya Pradesh) Hindupur (Andhra Pradesh) ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 22
Slide 24: Building Financial Strength
Building Financial Strength ₹ in crore Revenue EBITDA 4,235 4,328 6,402 6,452 6,242 256 256 342 497 436 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 Net Worth Debt 1,000 1,190 1,398 1,622 922 726 594 471 404 4 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 ©2022 Infinity Advertising Services
Slide 25: Driving Value Creation
Driving Value Creation Technology Upgradation Increasing share of Value-added Diversify Mix Products • Strategic Investments in High growth in API pipes and Diversify Customer Mix technology upgradation Exports of Value-Added and Product Mix helps in • 3LPE coating plant from Products to improve mar
Slide 26: Robust Demand Drivers
Robust Demand Drivers Infrastructure • Major Public and Private capex outlay in infrastructure, especially for Airport, metros, Export Market Urbanization, Jal Jeevan Mission, • High Demand for Steel River Inter-Linking Projects, etc. Pipes in various sectors Oil and Gas Sector, • Gulf region/Europe
Slide 27: ©2022 Infinity Advertising Services (P) Limited. All rights reserved.
©2022 Infinity Advertising Services (P) Limited. All rights reserved. 26
Slide 28: SURYA – Emerging FMEG
SURYA – Emerging FMEG ‘SURYA’ Established Lighting in 1984, Brand Equity through consistent has emerging as a leading FMEG #2 Consumer Lighting Brand in India advertisements, ATL and BTL activities Player India’s most deep rooted distribution Successfully penetrating in FMEG network, major Revenue c
Slide 29: Nurturing Distribution Network
Nurturing Distribution Network Strong Rural based distribution network, one of the largest in the industry Over 3,00,000 Retail Outlets Strong dealer relations and focus on secondary demand generation Distribution Transparent and attractive policies, schemes & incentives Network Secondary Network of
Slide 30: High-Impact Brand Campaigns
High -Impact Brand Campaigns ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 29
Slide 31: Winning in B2B - Façade Lighting
Winning in B2B - Façade Lighting • Strong Professional Lighting team in place Expanding Capabilities • Developed complete ecosystem with vendors Developing Products & Solutions • Customized products • Integrated Solution based Smart Lighting • Direct B2B projects Strengthening Customer Relationships
Slide 32: Winning in B2B - Façade Lighting
Winning in B2B - Façade Lighting Adivasi Godavari Bridge, Nagpur Tawi Bridges Jammu Bullet Train Station, Ahemdabad Bharat Darshan Park Bharat Darshan Park Indore Airport ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 31
Slide 33: Winning in B2B - Façade Lighting
Winning in B2B - Façade Lighting Sodala Bridge, Jaipur Shri Kedarnath Temple Leh Palace Municipal Corporation, Chandigarh Om Statue, Shri Kedarnath Temple Shri Sanwariya Seth Temple ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 32
Slide 34: Successfully Penetrating in FMEG
Successfully Penetrating in FMEG Fans - Home Appliances - • Leveraging strong brand and distribution network • Leveraging strong brand and distribution network • Pan India presence for fans • Wide variety of product range such as Water Heater, Room Heaters, Coolers, Dry Irons, Steam Irons, Juicer- •
Slide 35: Mono Block Residential Pumps
Mono Block Residential Pumps • Entered in new product segment of Mono Block Residential Pumps of ‘Surya Water Pumps’. • The market size for such pumps is ₹ 1,000 crore and is growing fast driven by 'Har Ghar Nal Se Jal' scheme of Government of India. ©2022 Infinity Advertising Services (P) Limited.
Slide 36: Consumer Durable – New Product Launch
Consumer Durable – New Product Launch Sleek Air BLDC Bliss Star BLDC Evo Mixer Grinder DUO - Fan Heater Arctic-DX Eva Eva Pro Surya Power Mini Surya Power-LX Mini Water Heater DRY IRON DRY IRON Monoblock Pump Monoblock Pump ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 35
Slide 37: Consumer Lighting New Production Innovation
Consumer Lighting New Production Innovation Jagmag Maxx PVC Tape Adore/ Bliss Rainbow Plus ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 36
Slide 38: Integrated Manufacturing Units and R&D
Integrated Manufacturing Units and R&D Kashipur (Uttarakhand) Gwalior (Madhya Pradesh) R&D Centre (Delhi – NCR) ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 37
Slide 39: Certifications
Certifications The only company in Indian Lighting Industries to achieve certificate for Manufacturing of LED Products QCFI Kaizen Competition, Bangalore Awarded by National Quality Assurance, USA ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 38
Slide 40: PLI strengthening Backward Integration
PLI strengthening Backward Integration Commencement of manufacturing facility for LED Objectives components under PLI scheme for ‘Large Investment’ category To boost manufacturing of ‘Components of LED Lightings’ of India, to reduce dependency on imports of components Benefits to Surya Target Segmen
Slide 41: PVC Pipes – Sizeable Business Opportunities
PVC Pipes –Sizeable Business Opportunities Demand outlook for 02 Government non-agricultural pipes The sector is initiatives such as appears to be good as expected to see an Growth Housing for All, ‘Nal the major urban real average Annual Drivers se Jal’, Project 01 estate markets show growth of 10%
Slide 42: Transition towards LED Lighting and FMEG
Transition towards LED Lighting and FMEG FY 19-20 FY 20-21 FY 21-22 FY22-23 FY23-24 Sr. Product Name Sales EBITDA Sales EBITDA Sales EBITDA Sales EBITDA Sales EBITDA No 1 LED- Lighting 49% 11% 53% 12% 59% 11% 64% 11% 62% 12% 2 LED-EESL 8% 8% 1% 11% - - - - - - Total LED (1 + 2) 56% 11% 54% 12% 59% 1
Slide 43: Building Financial Strength
Building Financial Strength Revenue EBITDA ₹ in crore 1,248 1,240 1,333 1,545 1,572 102 128 106 122 150 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 Net Worth Debt 365 123 109 317 367 357 466 544 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 ©2022 Infinity Advertising Services (P) Limited.
Slide 44: Driving Value Creation
Driving Value Creation Product Development Re-energizing the Surya Brand Alignment with fast Aligning with new age changing consumer consumers, and growing preference, at high Manufacturing Capabilities LED Lighting and Distribution network speed and premium Consumer Durables quality Automation, Spe
Slide 45: Robust Demand Drivers
Robust Demand Drivers Young Demographics • Improving lifestyles, investment in home improvement • Emerging Lifestyles Consumer Lighting • Faster adoption by consumers across India, including Rural LED Professional Lighting • Smart Integrated LED Lighting • Presence in sunrise areas like Housing for
Slide 46: Financial Results Highlights
Financial Results Highlights ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 45
Slide 47: Income Statement – Q2 & H1 FY25
Income Statement – Q2 & H1 FY25 Particulars (₹ Crores) Q2 FY25 Q2 FY24 H1 FY25 H1 FY24 Total Revenue from Operations 1,529 1,916 3,422 3,791 Cost of Material Consumed 1,062 1,413 2,347 2,752 Purchase of Stock InTrade 118 104 246 214 Changes in Inventories 11 (33) 38 9 Total Raw Material 1,191 1,484
Slide 48: Consolidated Balance Sheet
Consolidated Balance Sheet EQUITY AND LIABILITIES (₹ Crores) Sep-24 Mar-24 ASSETS (₹ Crores) Sep-24 Mar-24 (I)EQUITY (I) NON-CURRENT ASSETS (a) Equity Share capital 54 54 (a) Property, plant & equipment 786 822 (b) Other equity 2,214 2,112 (b) Capitalwork-in-progress 39 17 Sub Total (I) 2,268 2,166
Slide 49: Cashflow Statement
Cashflow Statement Half Year ended Full Year ended Particulars (₹ Crores – Consol.) 30-Sep-24 31-Mar-24 Profit before tax 169 445 Depreciation andInterest 61 138 Operating Profit Before Working CapitalChanges 230 583 Change in Working Capital (62) 89 Cash generated fromoperations 168 672 Income taxe
Slide 50: Key Takeaways
Key Takeaways • Strong market position in Steel Pipes & Strips, and Lighting & Consumer Durables • Investment in brand building and improving distribution • Successfully gaining momentum in New Value-Added products in both the businesses • Rigorous financial control across the company • Improving pr
Slide 51: CSR Activities
CSR Activities Ecobrik Dakshta Varg Blood Donation Camp Book Distribution Camp Eye Checkup Camp Gram Gaurav Mela Computer Training Gau Utpad Awadh ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 50
Slide 52: CSR Activities
CSR Activities Yoga Day Plantation Mini Personality Development Camp Silai Training Multilayer Farming Our dedicated CSR arm Surya Foundation, discharges responsibilities in the fields of health, skill development and education. ©2022 Infinity Advertising Services (P) Limited. All rights reserved. 5
Slide 53: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Surya Roshni Limited (the “Company”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securitie