Hurriyet Gazetecilik Ve Matbaacilik A.s. · BIST:HURGZ
Hurriyet Gazetecilik Ve Matbaacilik A.s — Hürriyet Gazetecilik ve Matbaacılık A.Ş. — FY2017 Earnings Presentation
20 slides from Hurriyet Gazetecilik Ve Matbaacilik A.s's earnings presentation, Mar 13, 2018
Slide 1: Investor Presentation Full Year Results 2017
Investor Presentation Full Year Results 2017 March 13, 2018
Slide 2: Notice
NOTICE This presentation does not constitute an offer or invitation to purchase or subscription for any securities and no part of it shall form the basis of or be relied upon in connection with any contract or commitment whatsoever. The information contained in this document has not been independ
Slide 3: Key Messages - 2017
KEY MESSAGES- 2017 SUCCESSFULL ROLLOUT OF OUR MARKET DIGITAL STRATEGY LEADERSHIP FOCUSING ON AD MARKET (34%) ENTITLED TO VERTICALS CIRCULATION (10%) RECEIVE (SporArena, Hurriyetoto) “R&D CENTER” CERTIFICATE OPTIMIZE WORKING CAPITAL THRU LEVERAGING OF POTENTIAL ASSETS SEARCH FOR DISCONTINUE OF LEADIN
Slide 4: Hürriyet World @ a Glance
Hürriyet World @ a Glance HURRIYET WORLD TURKEY GERMANY Zweigneiderlassung GmbH RUSSIA & Others(*) HOLLAND *Hürriyet Invest BV *Publishing Int. Holding BV 4
Slide 5: 2017 Q4 Highlights
2017 Q4 HIGHLIGHTS as declared on «Public Disclosure Platform – KAP.gov.tr» Glokal (Hürriyet Emlak) Öncü Girişim, received 14% shares of SporArena Hürriyet has been subsidiary of Doğan «Prof Estate Ltd» to Dijital Hizmetler Group, acquired 8% entitled to receive strength its competitor Pazarlama ve
Slide 6: Financial Highlights: Stable revenue despite print media decline
FINANCIAL HIGHLIGHTS: Stable revenue despite the decline in print media thanks to solid exponential growth of Digital Content and HEmlak 2016 2017 yoy Q4 FY Q4 FY Q4 FY Stable despite to the decline REVENUE (*) 125 544 136 538 9% -1% in print ad market Below market PRINT PRINT MEDIA MEDIA 114 114 44
Slide 7: Ad Market in Turkey: Market Leader in Print Ad Market
AD MARKET IN TURKEY: Market Leader in Print Ad Market with 34 % market share Other9 34% market 24% +8% growth in total Ad Market in 5 yrs share in Print HÜRRİYET Ad Market Solid growth of 23% in Internet 34% 8% decline in Print Other7 3% 7% market Other6 share in 11% yoy growth in total
Slide 8: Circulation: Market Leader in Circulation
CIRCULATION : Market Leader in Circulation Average Daily Newspaper Circulation (thousand units) Circulation Market Share (%) 5.077 4.914 4.748 4.508 -9.4% + 0.3 pp increase in market share compared 3.634 to 2016 3.292 Only 7% decrease in average daily circulation which is under decrease in market, 9
Slide 9: Digital Content: Above market revenue growth
DIGITAL CONTENT: Above market revenue growth with an improved profitability margin Key Highlights 85,0 50% DIGITAL REVENUE 40% 75,0 44% 30% • Focused growth and monetization via 65,0 new Ad Formats (ie: SporArena) 20% 24% 55,0 10% • Increase traffic and customer 57,2 0% engagement thru technical inn
Slide 10: Boosting Digital Ad Revenues through Investment in Digital Ad Technologies
BOOSTING DIGITAL AD REVENUES THRU INVESTMENT ON DIGITAL AD TECHNOLOGIES Focus and realignment with rapid advances in technology and dramatic shifts in consumer behavior. Engaging the right audience, with the right message, at the right time Using of data management platforms (DMPs) to manage t
Slide 11: Digital Content: Hürriyet is among the top players in the market
DIGITAL CONTENT : Hürriyet is among the top players in the market Hürriyet is the top local player in the market, including Facebook and Google with page views 1.7 bio and 215 mio visitor monthly. The traffic is 60% higher than the nearest competitor in news websites as of Dec 2017. PAGEVIEW (PV
Slide 12: Digital Content: Impressive Growth in Traffic and Unique Visitors
DIGITAL CONTENT : Impressive Growth in Traffic and unique visitor • Hurriyet.com.tr has reached to 1 million UV per day in social media traffic and 50 million views monthly on facebook • Hurriyet.com.tr is in the LEADER position in social media engagement on media sector. Top Websites Extended In Tu
Slide 13: Key Drivers of Growth
KEY DRIVERS OF GROWTH Convergence Fit for growth (optimization of costs and Monatization integration in Digital via new ad Increase traffic operations) premium formats and customer engagement subscription Invest on alternative market places 13
Slide 14: Monetization in Digital Content Focusing on Diversified Verticals
MONETIZATION IN DIGITAL CONTENT FOCUSING ON DIVERSIFIED VERTICALS Monthly average Page View Monthly average Page View is Monthly average Page View doubled to 187 million four times bigger than 2016 increased to 1.4 billion. Pageview 187 mio Pageview 32 mio Pageview 1.4 bio Session 10.8 mio Session 0
Slide 15: Hürriyet Emlak: Large Property Market with High Digitalization Potential
HÜRRİYET EMLAK: Large Property Market with High Digitalization Potential 1. Estimated figures for 2015 2. Excludes governmental project sales Source: National Statistics, Frost & Sullivan, McKinsey Research, Goldman Sachs Research, Company Estimations 15
Slide 16: Hürriyet Emlak – @ a Glance
HÜRRİYET EMLAK – @ a Glance HEmlak is the most recognized brand in Turkish Real Estate Advertising with approximately 1 million listings. Being the vertical leader with a market share of 25% , Hürriyet Emlak has over 7 million monthly unique visitors. The most reputable and known real estate cla
Slide 17: Hürriyet Emlak – almost doubled the revenues
HÜRRİYET EMLAK – almost doubled the revenues # of Subscription Packages 4.000 55,0 13.500 Avg. Package Fee (Excl. VAT) 52,6 13.204 3.500 12.500 45,0 83% 3.192 11.500 3.000 REVENUE- Accrued 35,0 10.500 10.763 Expon. (REVENUE- 2.500 Accrued) 25,0 28,7 9.500 2.109 2.000 8.500 15,0 7.500 1.500 2016 2017
Slide 18: Hürriyet ProjeLand – High Potential in Primary Real Estate Market
Hürriyet ProjeLand – High Potential in Primary Real Estate Market House sales (2017 in k Units) 760 750 740 Developers Professional Other players 720 Realtor 700 680 Other players 660 660 Private Realtors 640 620 600 First hand sale Second hand sale - 1.5 mio real estate sales occurred during 2017 -
Slide 19: Solid Balance Sheet
SOLID BALANCE SHEET 2016 2017 Improved cash position thanks to sale of investment properties in Cash and Cash Equivalents 24 66 Q417. Land and Buildings 76 206 Land and Buildings including the investment properties amounts to Investment Properties 228 172 378mTL as of Q417. Bank Borrowing amou
Slide 20: More information available at investor relations
More information available at investor relations: Name Title Phone E-mail Nihan Sena HERTAŞ Investor Relations Manager +90 212 449 60 30 nshertas@hurriyet.com.tr Elif Özcan Investor Relations Specialist +90 212 449 60 88 elifozcan@hurriyet.com.tr
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