British American Tobacco P.l.c. · LSE:BATS
British American Tobacco P.l.c — Investor Day (2024)
17 slides from British American Tobacco P.l.c's investor day presentation, Oct 25, 2024
Slide 1: Building a Smokeless World: Our Cultural Transformation
Building a Smokeless World 7.83" Our Cultural Transformation Cora Koppe-Stahrenberg, Chief People Officer
Slide 2: Enabling A Better Tomorrow through our culture transformation
Enabling A Better TomorrowTM through our culture transformation Refreshed Values 2030 People Strategy Building a modern, agile & inclusive culture 2
Slide 3: Launched in Q1'24, our refreshed Values are our core DNA
Launched in Q1'24, our refreshed Values are our core DNA… 3
Slide 4: …and the yardstick for how we operate
…and the yardstick for how we operate “Let’s Talk” Employee feedback from Values activation All employee Q&A sessions with Chief survey in Jun’24 Executive Fully support our refreshed Values (+3ppts 94% vs. FMCG norm) Reward & Recognition Have confidence in our leadership New integration into 89% to
Slide 5: The new 2030 People Strategy ensures we have the engaged talent we need
The new 2030 People Strategy ensures we have the engaged talent we need to deliver Our People Strategy ambition • Enabling tomorrow’s success • Creating an amazing people experience • Making “BAT the place to be” 5
Slide 6: Our evolving employer appeal is attracting talent
Our evolving employer appeal is attracting talent BAT in the eyes of potential candidates* Social Media engagement^ Awareness Consideration 71% 87% 6.3% 1.7m Engagement rate Followers 60% 43% 47% 37% 40% +110.8% +11% 23% vs. benchmark Sept‘23 2020 2024 2020 2024 group vs. Sept‘24 Definitely Probably
Slide 7: Bringing in new capabilities at all levels
Bringing in new capabilities at all levels… Global Graduates 600+ of management level hires c.40,000 applications & brought new capabilities in 2023 c.250 hires annually 31% 21% 16% 10% Innovation Analytics Digital Science * 2023 full year 7
Slide 8: Developing new skills internally through tailored learning programs
…and developing new skills internally through tailored learning programs Multi-category supply Science of New Future marketing Enterprise Leaders chain knowledge Category products capabilities for tomorrow c.1,000 Operations c.800 Scientist Launched in Jul‘24 Senior leadership program Managers in 20
Slide 9: We are committed to fostering a 'Truly Inclusive' culture
We are committed to fostering a ‘Truly Inclusive’ culture… Global ERGs Local ERGs Women’s Executive Network Women in Leadership program Internal mentoring External mentoring 79% 100% of women in succession 2.4x increase of Women for key leadership roles^ in pairs vs. ‘23 Leaders* New inclusion works
Slide 10: …and are progressing in our Diversity journey
…and are progressing in our Diversity journey Gender representation Senior level diversity* 45% 41% 42% 50% Women on our Board of Directors 40% 40% 38% 33% 30% 28% 13% Women on our Management Board 25% 50%+ distinct nationalities on our 100% key leadership teams^ YE20 YE21 YE22 YE23 YE24 2025 Ambiti
Slide 11: …while keeping a close eye on fair pay
…while keeping a close eye on fair pay Independent third-party certifications Voluntary disclosures Global Ethnicity Gender pay gap pay gap in UK Gender Pay Ethnicity Pay Living Wage Equity Certification Equity Certification Certification (Global) (UK + 6 Markets) (Global) Only 1 Only 1 5 3 13 in FT
Slide 12: Listening to our 46,000+ employees drives culture through ongoing dialogue
Listening to our 46,000+ employees is driving culture through an ongoing dialogue From To • Traditional biennial survey • Continuous and holistic listening • Long action planning • Agile actions and line ownership 12
Slide 13: The Engagement Index continues to be a core metric
The Engagement Index continues to be a core metric to measure our people ambition… Participation at 90%+ and the results surpass FMCG norm 84% Engagement Index 80% 80% 79% 79% 78% 2021 2023 2024 Committed Enabled Energised BAT Sustainable Engagement Index FMCG Norm 13
Slide 14: …and external recognitions reflect our achievements
…and external recognitions reflect our achievements Employee Experience Inclusion & Diversity ✓ 7 consecutive years ✓ 6 regions & 36 countries ✓ 1 of 16 companies ✓ China certified for the first time in 2024 globally in 2024 ✓ 16 countries such as U.S, Canada, Mexico, South Korea, Saudi Arabia 14
Slide 15: Our culture transformation is progressing well
Our culture transformation is progressing well, enabling an exciting, winning Company Highly Broad based Tangible Appealing Strong focus engaged and support progress in employer on developing committed for refreshed inclusion & attractiveness new capabilities workforce Values diversity 15
Slide 16: (Video - Values)
(Video - Values) Ww > q ” 2026
Slide 17: Appendix
Appendix A1: Adjusting (Adj.) Adjusting items represent certain items which the Group considers distinctive based upon their size, nature or incidence. A2: Constant currency Constant currency – measures are calculated based on the prior year's exchange rate, removing the potentially distorting effec