Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 1
Slide 2: Summary of key developments
Summary of key developments • Business development slowed down. Partially explained by the exceptionally strong growth in the corona lockdown of 27.9% in Q1 2021. In addition, macroeconomic developments in the first quarter of 2022, in particular high inflation exacerbated by the war in Ukraine, had
Slide 3: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in Q1 2022 3 Financials Q1 2022 4 Outlook 3
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars • Videoshopping • • • Digital Transformation € € € € € • Integrated value chain • • 4
Slide 5: Eight consecutive profitable quarters
Eight consecutive profitable quarters Stock price and Revenues (m€) Adjusted EBITDA (m€) 2018 2019 Q1-20 Q2-20 Q3-20 Q4-20 2020 Q1-21 Q2-21 Q3-21 Q4-21 2021 Q1-22 Warburg Baader 2022 2022 5
Slide 6: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in Q1 2022 3 Financials Q1 2022 4 Outlook 6
Slide 7: Successful start into 2022 with strong Winter Sale and second-best profit-per-show minute
Successful start into 2022 with strong Winter Sale and second-best LIVE profit-per-show minute in history of DE TV business January profit per show minute Highlights for January in EUR • • • • 7
Slide 8: Dramatic drop in active customers, new customers and ppm since Russian attack on Ukraine
Dramatic drop in active customers, new customers and ppm since Russian LIVE attack on Ukraine on February 24th Active customers New customers Profit per per day per day show minute -25% -17% -34% Before After Before After Before After 24.02. 24.02. 24.02. 24.02. 24.02. 24.02. 8
Slide 9: Webshop continues to grow also in Q1 2022 despite negative effects
Webshop continues to grow also in Q1 2022 despite negative effects since WEB outbreak of war Webshop Revenue in Q1 Main developments in k EUR +3% ▪ ▪ ▪ ▪ Q1 in 2018 2019 2020 2021 2022 9
Slide 10: Webshop has received an award for outstanding customer shopping experience
Webshop has received an award for outstanding customer WEB shopping experience Award for German Webshop ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 10
Slide 11: Good international scalability of channels and users
jooli continues its positive development in April 2022 - US launch planned for May Good international scalability of channels and users Development of Channels Development of Users 162 335K Germany 253K 104 India 179K 74 49 115K 38 59K December January February March April December January February
Slide 12: Way forward: 3 steps to improve sales performance
Way forward: 3 steps to improve sales performance Juwelo Birthday High value brands BLACK FRIDAY Online full potential 12
Slide 13: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in Q1 2022 3 Financials Q1 2022 4 Outlook 13
Slide 14: Q1 2022 vs. Q1 2021 performance – Overview
Q1 2022 vs. Q2 2021 performance – Overview Gross profit (m€) Revenues (m€) Q1 2021 Q1 2022 Q1 2021 Q1 2022 Adjusted EBITDA (m€) Q1 2021 Q1 2022 14
Slide 15: Key performance indicators (I)
Key performance indicators (I) 15
Slide 16: Key performance indicators (II)
Key performance indicators (II) 16
Slide 17: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments Q1 2022 3 Financials Q1 2022 4 Outlook 17
Slide 18: Outlook 2022 – single-digit decrease, Adjusted EBITDA low single-digit million
Outlook 2022 – single-digit decrease Adjusted EBITDA low single-digit million • • 18
Slide 19: Outlook 2022 – single-digit decrease, Adjusted EBITDA low single-digit million
Outlook 2022 – single-digit decrease Adjusted EBITDA low single-digit million • • • • 19
Slide 20: Points of contact
Points of contact Executive Board Investor Relations 20