Seb Sa · EURONEXT:SK
Seb Sa — Groupe SEB — Investor Presentation (June 2025)
63 slides from Seb Sa's investor presentation, June 2025
Slide 1: Groupe SEB Presentation June 2025
GROUPE SEB June 2025
Slide 2: Agenda
a GROUPE SEB PRESENTATION — 0 og O1 - Group overview Pa ——— Giehael O2 Grou ategy O3 »Strongper O04 Outlook 05. Appendix a June 2025
Slide 3: Group overview
Slide 4: Listed on Euronext Paris since 1975
> 40%* shareholders from founder group Listed on Euronext Paris since 1975
Slide 5: Who we are
Slide 6: Group strategy
Slide 7: Our mission
GROUPE SEB PRESENTATION Our mission June2025
Slide 8: Consumer and professional markets
SEB CONSUMER MARKET PROFESSIONAL MARKET
Slide 9: Groupe SEB's consumer market
GROUPE SEB PRESENTATION Groupe SEB’s consumer marke’ CONSUMER MARKET Market estimated at €80bn Structural growth (: ) driven by various factors New local lifestyle and consumer habits Development of multi-equipment Uptrading, fueled by new technologies that meets the needs of consumers Rise of the m
Slide 10: Large presence in many market segments
Slide 11: Professional market
PROFESSIONAL MARKET Market estimated at €15bn Sustained growth (' ) driven by: Development of out-of-home consumption, particularly coffee and snacks Use of coffee as an ingredient in hot or cold drinks Growing demand for coffee in traditionally tea-loving countries = — —_> High barriers to entry an
Slide 12: Consumer division
SEB
Slide 13: A strategic vision for the Consumer division
| GROUPE SEB PRESENTATION } Pd A strategic vision for the Consumer division X y | Innovative | New products categories rengthen dership June 2025 3
Slide 14: Our key success factors
GROUPE SEB PRESENTATION ‘ : i : i i fi a Our key success factors... SEB Sone Sonn Sonnnuoue EXTENSIVE GO-TO- COMPETITIVE | BRANDS presence © novation PRODUCT @} _ MARKET J |NDusTRIAL OFFERING EXCELLENCE FOOTPRINT PROVEN EXPERTISE IN M&A PIONEERING ROLE IN CORPORATE SOCIAL RESPONSIBILITY ¢ REFERENCE
Slide 15: Strong brands
GROUPE SEB PRESENTATION STRONG BRANDS. .. leveraging a powerful portiolig of compleme ary global and regional brands... CORE CONSUMER BRANDS: PREMIUM BRANDS PROFESSIONAL BRANDS { GLOBAL Tefal Rowenrs Wrowinex KRUPS Strong heritage & Consumer recognition Average age of 75 years > arta “OS FORGE ADOUR
Slide 16: Share of sales in markets where Group is a leader
of sales in markets where the Group is a leader* #1 cat c 3 eo Professional omatic coffee machines
Slide 17: With a global presence
GROUPE SEB PRESENTATION .. with a global presence. More than 150 countries 2024 Consumer sales June 2025 7
Slide 18: Sales from products launched since 2022
SEB In 2024, €2.5bn sales achieved with products launched since 2022
Slide 19: Extensive product offering and continuous innovation
EXTENSIVE PRODUCE Continuous GROUPE SEB PRESENTATION pee INNOVATION SEB ..covering every price points... Duclos ta ..all around the globe Garment steamers Expansion of Ingenio Accelerating international rollout... ReTaes = eu ..while energizing historical markets... tbe ‘e X-Clean 10 Aerosteam June2
Slide 20: Helped by go-to-market excellence
GROUPE SEB PRESENTATION .. helped by go-to-market excellence... Consumer sales per distribution channel 7% Group retail E-commerce* 14% Specialists 15% _ Traditional . 16% (Mass retail retail *Pure players, DTC and Click & Mortar (Group estimates) June 20; Focus on China in 2024 >3,000 Influencers 4
Slide 21: Flexible industrial footprint ensuring cost competitiveness
GROUPE SEB PRESENTATION ..and a flexible industrial footprint, e suring cost competitiveness | Saint-Petersbourg Domazlice_ ‘SWITZERLAND Viefrance @ ITALY LaMoncada @ ~ Omegna @ EcypT BREAKDOWN OF SALES PRODUCTION 2024 Borg EI Arab Canonsburg Montebello 6% Rionegro Prvoncas coon — iad BRaziL Cookwar
Slide 22: Deploy our strategy in the Professional division
GROUPE SEB PRESENTATION Deploy our strategy in the Professional division Become a reference player June 2025 22
Slide 23: Our successful value creation formula
GROUPE SEB PRESENTATION ‘ : i i . A a Our successful value creation formula being rolled out in Professional < LEADERSHIP IN CONSUMER i EXTENSIVE STRONG ° GLOBAL ° CONTINUOUS PRODUCT a eaker @& INDUSTRIAL BRANDS PRESENCE INNOVATION OFFERING oe. ESOreRNE PROVEN EXPERTISE IN M&A PIONEERING ROLE IN COR
Slide 24: Extensive product offering in Professional
EXTENSIVE GLOBAL STRONG PEORUCH PRESENCE BRANDS. ‘CONTINUOUS INNOVATION OFFERING W. Full auto ME schaerer coffee : machines its — Traditional and filter coffee makers - LaSanMsrco Cold zummo beverages World leader Geographic expansion and extension of our Professional Beverages offering Product laun
Slide 25: R&D center, purchasing and production facility
R&D center, purchasing and production facility Investment of €60m Better product coverage Major strengthening in the Chinese market = == Delivery in Q3 2025 Serial production in January 2026
Slide 26: Professional and semi-professional culinary brands
GROUPE SEB PRESENTATION i‘ Be Ae i i a i STRONG S BRANDS SEB ee Cookware and motorgue AlbGad tableware PROFESSIONAL thas ‘De BUYER AND SEMI- Food PROFESSIONAL ¢ preparation CULINARY Cooking June2025 is : a : i q aoe)
Slide 27: Acquisition multiples
1.3x 1.9x 1.7x 0.6x 0.3x 1.3x 1.2x 0.9x 1.0x 0.6x 2.8x 2.4x 1.9x 1.9x 1.6x 1.3x 2.1x 1.6x 1.7x
Slide 28: A long standing ESG commitment
GROUPE SEB PRESENTATION Along standing ESG commitment 1 cookware range of 100% recycled aluminum Code of Ethics First Eco Design Policy 78/100* Platinum Top 1% 48/100 Climate Change by 2050 ISS ESG> B-Prime ACT ‘SUSTAINABLE = Livinss: ‘€thiFinance 80/100 2 * Strategic &ESG Committee RépareSeb Refore
Slide 29: Act for Nature, Circular Economy, All
SEB Makeconsumers’ everyday lives easierand more enjoyableand NN contributeto betterlivingaroundtheworld ~ oro & Act Actasaleaderin the Act forNature Circular Economy forAll Act responsibly & ethically
Slide 30: Key ESG KPIs for the 2030 roadmap
GROUPE SEB PRESENTATION Key ESG KPIs for the 2030 roadmap @ Scopes 1 & 2- Greenhouse gases direct emission @) Qe BE -42% (vs 2021) ACT FOR NATURE Scope 3* - Greenhouse gases indirect emission ES -25% (vs 2021) Water consumption reduction -25% (vs 2021) emuneration Included in short-term incentives r
Slide 31: Pioneering role in CSR
GROUPE SEB PRESENTATION PIONEERING. ROLE INCSR ACT FOR ALL Responsible purchasing charter (% of suppliers covered) SUPPLIERS Supplier commitment to an ESG program (representing 80% of the carbon footprint) Quality management CONSUMERS (% of entities with ISO 9001 certification) Occupational safety a
Slide 32: Strong performance and financial profile
Slide 33: Annual revenue up by 5% organically
Annual revenue up by 5% organically Markets buoyant overall and driven by innovation Steady growth in annual Consumer sales Year of consolidation at high levels in the Professional business Operating Result from Activity up 10%, allowing a return to an operating margin of 9.7% Acquisitions and furth
Slide 34: Robust annual performance, in line with expectations
GROUPE SEB PRESENTATION Robust annual performance, in line with expectations Organic growth Currency effect* +5.0% -2.6% Salesin€m 8,006 +3.2% *~ 80% linked to emerging market currencies and 17% linked to CNY 34
Slide 35: Year of consolidation in Professional
GROUPE SEB PRESENTATION Year of consolidation in Professional / Robust momentuminConsumer _ < 2024 SALES €8,266M +3.2% reported +5.0% LFL Consumer €7,291m +3.5% +6.3% LFL |) a) a Professional €975m +1.4% -4.5% LFL June 2025
Slide 36: Professional FY 2024
FY 2024 €975 m Organic decline on the back of an exceptional 2023 comparison +1.4% base (+27% LFL) LFL Fewer deliveries under large deals... ... but good level of core business Continued strategic reinforcement Start of construction for our new hub in China Professional Culinary with the acquisition
Slide 37: Consumer: steady growth in 2024
GROUPE SEB PRESENTATION Consumer Steady growth in 2024 FY 2024 €7,291m +3.5% +6.3% LFL Macroeconomic environment still complex Small Domestic Equipment markets buoyant overall Strong organic growth over the year: +6% / +9% excluding China > 0.2 point of growth linked to loyalty programs > Growth dri
Slide 38: Result from Activity and operating margin
S SEB Result €802m from Activity (ORfA) +10.5 % vs 2023 ce) Operating margin 9.7 Yo +60bps vs 2023
Slide 39: ORfA bridge in 2024
GROUPE SEB PRESENTATION ORfA bridge in 2024 June 20;
Slide 40: From ORfA to Net Profit
GROUPE SEB PRESENTATION From ORfA to Net Profit (In €m) Sales ORfA Operating margin % Net profit, Group share Adjusted net profit, Group share As a % of sales For the provision covering the full amount of the fine imposed by the French Competition Authority (€189.5m paid on May 15, 2026). The Group
Slide 41: Working capital requirement
GROUPE SEB PRESENTATION Working capital requirement 2023 €m % sales Inventories (1) 1,475 18.4% 16.4% 16.5% Receivables (2) 794 9.9% Payables -1,100 -13.7% 2018 = 2019 2020. 2021 = 2022S 2023S 2024 Net operating WCR 1,169 14.6% (1) Since H1, effect of Red Sea disruptions (+1 pt on WCR as a % of sale
Slide 42: Free cash flow generation
GROUPE SEB PRESENTATION Free cash flow generation Depreciation, amortization & profit-sharing* 2024 adjusted EBITDA * Statutory and discretionary employee profit-sharing June 2025 42
Slide 43: Change in net debt
GROUPE SEB PRESENTATION Change in net debt -6 Currencies Free cash flow 31/12/2023 31/12/2024 * incl. SEB Alliance #* SEB S.A. and Supor June 2025 43
Slide 44: Ratios at 31/12
GROUPE SEB PRESENTATION Ratios at 31/12 Other non- cash items Cash equiv., other investments and financial instruments IFRS 16 debt Gross debt ‘Net financial excl. IFRS16 debt 0.6 > In 2024, strengthened financial structure and extension of average maturity * Implementation in March of a new revolvi
Slide 45: Debt structure and maturities
€260m 10% €150m 6% —] €89m €1048m Oo 42% =SSD Bonds Neu CP = Neu MTN =12yearsfinancing _= Local Financing In€m 1,473 1,088 ie 990 500 357 4 495 8A : 176 50 150 et2) N76] 50 E Bed = 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035 2036 = SSD Bonds NEU CP m= NEU MIN Undrawn Syndicated Credit Fac
Slide 46: Q1 2025 sales and ORfA
Sales €1,906m = 0.6% LFL vs Q1 2024 ORFA €50m - 54.5% vs Q1 2024 Operating margin 2.6% -3.2 ptsvs Q1 2024
Slide 47: Outlook & mid-term ambition
Slide 48: 2025 outlook and tariff impacts
With a median estimate of the impacts linked to tariffs known to date, several levers have been identified: Market resilience in EMEA Growth prospects in Asia, particularly in China, for the full year Ability to compensate the tariffs increase in the United States > Performance of our product innova
Slide 49: Our mid-term ambition
; . GROUPE SEB PRESEI term ambition Our ie | & | wee LFLsales CAGR at least 5% Continued substantial free cash-flow generation a inane Operating margin toward 11%
Slide 50: Appendix
Siri s+ SEB
Slide 51: Detailed income statement
GROUPE SEB PRESENTATION a : Detailed income statement _ (In € millions) Sales Operating expenses ORfA Discretionary and non-discretionary profit-sharing Other operating income and expenses Operating profit Net financial expenses Profit before tax Income tax expense Non-controlling interests Profit a
Slide 52: Simplified cash flow statement
GROUPE SEB PRESENTATION Simplified cash flow statement. (in € millions) ! : 2024 NET PROFIT ATTRIBUTABLE TO SEB S.A. : 232.0 Depreciation and amortization expense : Mes 467.6 Non-controlling interests i Ne 50.7 Variation in WCR items i : (233.6) Other operating items : 15.8 Net cash from operating a
Slide 53: Simplified balance sheet
GROUPE SEB PRESENTATION Simplified balance sheet _ (In € millions) Tangible fixed assets Operating working capital requirement Total assets to be financed Shareholders’ equity Long-term provisions Other current assets and liabilities Net financial debt Total financing June 2025
Slide 54: Currency impact
20 -60 -70 COP PLN GBP Q1-24:-€75m Q2-24:-€52m Q3-24:-€41m Q4-24:-€38m CHF USD CLP CZK KRW MXN _ UAH JPY BRL EGP RUB ARS CNY TRY Other SEB
Slide 55: 15-year average ORfA margin
GROUPE SEB PRESENTATION SEB 802 9.8% 700 15-year average ORFA margin 695 2011 2012 «2013 «2014 «62015 )=62016-S_ 2017-2018 )=— 2019. 2020.) 2021) = 2022). 2023 June 2025
Slide 56: Solid Free Cash Flow generation
GROUPE SEB PRESENTATION Solid Free Cash Flow generation 552 452 367 322 257 i i [ 2013 2014 2015 2016 2017 2018 2019 2021 2022 2023 2024 = -20 June 2025
Slide 57: Share capital breakdown at 31/12/2024
Share capital breakdown at 31/12/2024 Treasury shares Individual 12% shareholders , 6.4% Family voting block 34,6% Floating: 45.4% of capital _ 55.3 million Institutional shares investors 37,0% (a5 % of EGM capital) Other family shareholders 0.3% FEDERACTIVE Employees 3,3% 7.2% FSP4,7% — BPIFRANCE(L
Slide 58: Group sales Q1 2025
Group sales Professional Consumer 12% 88% €1,906m - 0.6% LFL Consumer sales Other Asian Countries Th China 31% €1,672 + 2.8% LFL South America 4% North America 10% SEB
Slide 59: Sales by region
GROUPE SEB PRESENTATION Sales by region Q12025 | in€mittion | € — Ls its oreoest EMEA +1.5% + 2.5% Western Europe 515 515, + 0.1% 0.0% Other EMEA 271 282 + 4.2% +7.2% 246 235 -4.3% + 0.1% 155, 159 + 2.2% + 4.9% 30 76 - 15.5% - 8.3% ASIA +5.9% + 4.2% China +5.5% + 3.5% Other Asian countries +7.6% +7.
Slide 60: Decline in the leverage ratio on a LTM basis
GROUPE SEB PRESENTATION Decline in the leverage ratio ona LTM basis at end-June 2016 2017 2018 2019 2020 2021 2022 2023 2024 =-@Net debt/adjusted EBITDA (excl. IFRS 16) Net debt/adjusted EBITDA At 30 June ona rolling 12-month basis
Slide 61: Glossary
GROUPE SEB PRESENTATION Glossary ‘The amounts and growth rates at constant (or organic) exchange rates and consolidation scope ina given year compared with the previous year are calculated: > using the average exchange rates of the previous year for the period in consideration (year, half year, quar
Slide 62: Contacts
GROUPE SEB PRESENTATION Contacts Analyst / Investor Relations Groupe SEB Financial Communication and Investor Relations Department Raphaél Hoffstetter Guillaume Baron rhoffstetter aron@grou min Media Relations Groupe SEB Corporate Communication Department Cathy Pianon Florence Candianides Marie Lero
Slide 63: Next key dates 2025
GROUPE SEB PRESENTATION Agenda Next key dates - 2025 after market closes after market closes First-half 2025 sales and results Nine-month 2025 sales and financial data