Aimia Inc. · TSX:AIM

Aimia — Investor Day (October 2013)

12 slides from Aimia's investor day presentation, Oct 1, 2013

  1. Slide 1: Inspiring Loyalty, Adding Value: Investor Day 2013

    INSPIRING LOYALTY ADDING VALUE: INVESTOR DAY 2013

  2. Slide 2: Cardlytics at the Halifax

    CARDLYTICS AT THE HALIFAX Charles Humphreys October 1, 2013

  3. Slide 3: Introduction

    INTRODUCTION • Managing Director at Cardlytics UK • Prior to Cardlytics, member of the Management Team at Nectar, latterly as Director of Business Development and previously managing Nectar’s Client relationships as Commercial Development Director • Before joining Nectar in 2002, formerly a consulta

  4. Slide 4: Cardlytics is the global leader in card-linked marketing

    CARDLYTICS IS THE GLOBAL LEADER IN THE EMERGING FIELD OF CARD-LINKED MARKETING • Minority equity position taken in 2011 • Real-time marketing and analytics platform • At scale in US through partnerships with 400+ financial institutions including Bank of America • Aimia and Cardlytics launched propos

  5. Slide 5: Demo using live Halifax/backup Lloyds accounts

    DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS 6

  6. Slide 6: Demo using live Halifax/backup Lloyds accounts

    DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS 7

  7. Slide 7: Cashback Rewards

    Cashback Rewards Recent Offers Expired Offers Rewards Earned YOUr a€ Q Ciick to activate #) Make a qui M sd Domino's ‘MORRISONS: ©@ Activated 30-Sep Argos Mamma eT 7 Domino's 2013 Earn 5% Cashback with your next rs purchase from Domino's Pizze, maximum oasis reward £30. Visit www.dominos.co.uk to ch

  8. Slide 8: Cardlytics model balances the needs of three constituents

    CARDLYTICS MODELS BALANCES THE NEEDS OF THREE CONSTITUENTS Financial Institutions Customers Retailers, Service Providers & Brands + + + Revenue-producing Highly relevant Profitable new media rewards solution and easy savings to drive sales 9

  9. Slide 9: Cardlytics delivers value to financial institutions in four key areas

    CARDLYTICS DELIVERS VALUE TO FINANCIAL INSTITUTIONS IN FOUR KEY AREAS Customer Rich rewards Increased Customer engagement at no cost card spend acquisition and retention • Customer rewards fully • Ability to earn • Increased frequency • Cardlytics-powered funded by advertising rewards brings card of

  10. Slide 10: Cardlytics brings consumers relevant, targeted offers from advertisers

    CARDLYTICS BRINGS CONSUMERS RELEVANT, TARGETED OFFERS FROM REGIONAL AND NATIONAL ADVERTISERS Service & Restaurants Major Retail Entertainment Providers 11

  11. Slide 11: Providing advertisers with unmatched measurability through transaction data

    PROVIDING ADVERTISERS WITH UNMATCHED MEASURABILITY THROUGH TRANSACTION DATA Campaign Segment Customer Campaign Incremental Percent Total ROAS performance Reach Revenue Revenue Incremental Investment A – Growth 500,000 $150,000 $150,000 98% $57,785 250% B – Growth 600,000 $400,000 $375,000 94% $115,5

  12. Slide 12: Inspiring Loyalty, Adding Value: Investor Day 2013

    INSPIRING LOYALTY ADDING VALUE: INVESTOR DAY 2013

Aimia — Investor Day (October 2013) on 6ix