Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (November 2008)
12 slides from Alma Media Oyj's investor day presentation, Nov 6, 2008
Slide 1: Towards operational excellence
Towards operational excellence Capital Markets Day November 6, 2008 Minna Nissinen, SVP Corporate Development 30/10/08 1
Slide 2: Quote on how a chain begins to function
”A chain begins to function slowly and only when its members feel concrete benefits. After that it Picture size begins to draw members and refuel itself.” 63 x 132mm 100dpi - Ketjuskooppi online survey 01/2006
Slide 3: Chain operation: Cornerstone of Alma Media's strategy
Chain operation: Cornerstone of Alma Media's strategy A strategic choice at a turning point in the business • Increasing speed of change • Increasing business and uncertainty in the development needs operating environment • New business opportunities • Changes in media • Relatively high fixed costs
Slide 4: Benefits of chain operation can be seen in profitability
Benefits of chain operation can be seen in profitability Operating profit vs. industry general EBIT EBIT % (AM newspapers) EBIT % Alma Media EBIT % industry median EBIT % industry first quartile 70 20 % 60 16 % Operating profit, MEUR 50 Operating profit-% 40 12 % 30 8% 52,9 42,1 20 37,0 46,4 35,7 30
Slide 5: … in circulation development
… in circulation development Circulation development vs. comparison group Change 2001-2007, % Change 2006-2007, % 4% 2,0 % Iltalehti Ilta-Sanomat 0,3 % 0,3 % 0% -0,2 % -0,8 % -0,7 % -1,4 % -4 % -2,7 % -4,3 % -3,8 % AM regional Other regional -5,3 % AM local Other local -8 % papers papers papers pape
Slide 6: …in operations
…in operations Staff survey Dynamo 2008 'Chain operation is useful in my day-to-day work' Totally 2006 2008 "Neutral level" agree 4,0 3,5 3,0 2,5 2,0 1,5 Totally disagree 1,0 Alma AL SK LK KS PS SPS IL KL- MP AMP Parent group Source: Staff survey Dynamo 2008
Slide 7: …in number of visitors
…in number of visitors Mikko.fi visitors 100 000 90 000 Discrete visitors per week 80 000 70 000 60 000 50 000 40 000 30 000 20 000 10 000 0 7 8 8 8 8 08 /0 /0 /0 /0 /0 0 43 01 20 30 40 /2 10 Week no. Source: TNS Metrix
Slide 8: Target: overall positive development of the Group
Target: overall positive development of the Group Goals The benefits manifest themselves at unit level as better: EFFICIENCY • Circulation and online visitor development RENEWAL • Media sales development ATTRACTION • Productivity • Renewal capability ADDED VALUE • Journalistic quality 11/5/2008 8
Slide 9: Chain operation in the newspaper business
Chain operation in the newspaper business Editorial Story exchange, co-operation in news and content, training, development of content and design Circ. & consumer Joint marketing activities, customer care models, reporting and statistics, IT systems marketing and development, databases, centralised
Slide 10: Chain operation in the online business
Chain operation in the online business Editorial Website structure and design, content, services (hybrid), visitor cross-linking, principles of co-operation Circ. & consumer Visitor stream generation, links, e-marketing and customer service, marketing development of targeted online advertising Media
Slide 11: Way ahead
Way ahead Growth and development projects Picture size 127 x 132mm Innovation 100dpi Continuous development of operational efficiencies Management and leadership 11/5/2008 11
Slide 12: Thank you!
”The night is darkest just before dawn—the moment probably passed hours ago! In other words, just go forward;-)” - Ketjuskooppi online survey 10/2008 Thank you! minna.nissinen@almamedia.fi