Adidas Ag · XETR:ADS
Adidas — Investor Day (2012)
49 slides from Adidas's investor day presentation, 2012
Slide 1: Patrik Nilsson, President adidas North America - Investor Day 2012
Patrik Nilsson PRESIDENT ADIDAS NORTH AMERICA INVESTOR DAY 2012 - Carlsbad
Slide 2: US athletic market, our plan, the future
US athletic market our plan the future
Slide 3: US portion of global sporting goods market
REST OF THE US WORLD 41% US PORTION OF GLOBAL SPORTING GOODS MARKET SOURCE – SGI 2010
Slide 4: Adidas NAM sales development
Adidas Nam SALES DEVELOPMENT 1,800 1,700 1,600 USD (in millions) 1,500 1,400 1,300 1,200 1,100 1,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Slide 5: Our plan
US ATHLETIC MARKET OUR PLAn the future
Slide 6: Route 2015
‘an Sy ha be ¥.. E Aw oN ak CS Gi \ OK cae cf” > x ok x = may Sa ms ce Nr i , ROUTE J ay
Slide 7: Win the hearts and minds of high school kids
WIN THE HEARTS AND MINDS OF HIGH SCHOOL KIDS ON THE FIELD AND IN THE HALLWAY
Slide 8: Million
MILLION
Slide 9: Generation us 2015: 3 phases
Generation us 2015: 3 phases 2015 2014 2013 clear #2 market share 2012 #1 with high school kid 2011 innovation and brand 2010 marketing push delivery of top and team business attack bottom line inspirational focus concepts
Slide 10: Adidas NAM sales highlights
Adidas Nam SALES HIGHLIGHTS
Slide 11: Doubled share
Adidas Nam SALES HIGHLIGHTS DOUBLED fw SHARE
Slide 12: Adidas NAM sales highlights
Adidas Nam SALES HIGHLIGHTS %
Slide 13: Shifted distribution
Shifted distribution % of Net Sales HSK Focus 40% 47% 51% 62% Channels Other 60% 53% 49% 38% Channels 2009 2010 2011 2012
Slide 14: Engaging with the high school kid
Engaging with the high school kid RGIII WELCOME TO THE FAMILY MESSI LIGHTS UP NYC SWEAT NOTHING ANNOUNCEMENT
Slide 15: Footwear News Marketer of the Year
FOOTWEAR NEWS MARKETER OF THE YEAR 2011
Slide 16: Generation us 2015: 3 phases
Generation us 2015: 3 phases 2015 2014 ✓ 2012 2013 clear #2 market share #1 with high school kid 2011 innovation and brand 2010 marketing push delivery of top and team business attack bottom line inspirational focus concepts
Slide 17: NHS
nhs a. Pde
Slide 18: Target consumer: sports drive US marketplace
TARGET CONSUMER 3 SPORTS DRIVE US MARKETPLACE 7.7 Million HIGH SCHOOL ATHLETES FOOTBALL BASKETBALL SOCCER BASEBALL RUNNING TRAINING 18
Slide 19: Cr) S. ‘
on Cr) S. ‘ EAnguants ba WicKoL 5) we
Slide 20: Slide 20
Slide 21: Slide 21
Slide 22: Slide 22
Slide 23: Adizero lightweight innovation
ONE OF THE BEST THINGS THAT CAN HAPPEN IN THE FOOTWEAR INDUSTRY IS WHEN AN INSIGHT WORKS, WORKS ACROSS MULTIPLE CATEGORIES, AND EVEN BETTER, WORKS FOR MULTIPLE SEASONS. FOR ADIDAS, THE IDEA BEHIND FURTHERING THE BOUNDARIES OF LIGHTWEIGHT INNOVATION HAS CONTINUED TO PUSH THE ADIZERO RANGE OF PRODUCTS
Slide 24: adizero
Slide 25: Maximum compression
30% WEIGHT REDUCTION [ MAXIMUM COMPRESSION ] +ZONED VENTALATION +INTEGRATED PAD LOCK SYSTEM +SIZING VERSATILITY +INCREASED DURABILITY
Slide 26: Sports licensed division
Sports licensed division NBA MLS NCAA Team Sports Quick-turn T-shirts
Slide 27: Team sports
Team sports % MORE UNIFORMS IN 2011 VS. 2010
Slide 28: Team footwear
Team sports % TEAM FOOTWEAR
Slide 29: 140k units shipped day 1
140k UMILS SH| Pate Ry |
Slide 30: Slide 30
Slide 31: The game revolutionized
ea aaa wee ah. s thee game. revolutionized power ~= ee) distance > speed : ty a a e
Slide 32: Slide 32
Slide 33: NHS
nhs a. Pde
Slide 34: Originals
ORIGINALS
Slide 35: Superstar on sale
~~ superstar on sale
Slide 36: Distribution clean up
= distribution clean up nb ee
Slide 37: Franchises: Iconics, Contemporary
franchises ICONICS CONTEMPORARY
Slide 38: Premium in-store
premium in-store | Md Witt vl ik Or — i =~ SV r
Slide 39: Adidas NAM sales by channel
Adidas Nam SALES BY CHANNEL 74% / 23% / 3% WHOLESALE retail ECOMM +ACTUAL NET SALES YEAR-TO-DATE AUGUST 2012
Slide 40: adidas.com e-commerce site
==adidas =- MEN+ WOMEN+ KIDS~ 1 @eee000e MOST POPULAR | SALE Samba Samoa CUSTOMIZE Gazelle Sandals Ne Sign up & Save My Account Oitems 4 ORIGINALS BASKETBALL RUNNING FOOTBALL SOCCER TRAINING MORE ~ ne rose 35 #thereturn WATCH EPISODE 2 © JOIN #THERETURN © High Tops F50 Champions League TECHEIT FEATU
Slide 41: Own retail shops and store fleet
106 SHOPS 11 Original Concept Store (OCS) 19 Brand Concept Store (BCS) 76 Factory Outlet (FO) +B&M Fleet as of 9/17/12
Slide 42: Own retail images
Own retail images
Slide 43: Spartanburg distribution
State of the art, multi-branded facilities servicing the adidas-group portfolio (adidas, Reebok, Rockport, adidas Golf/TaylorMade. Two Distribution Centers with over 2.4 million sq. feet of operating space (equivalent to 53 football fields), processing over 100m units in 2012 Spartanburg 24/7 Operat
Slide 44: The future
Us athletic market our plan the future
Slide 45: Generation us 2015: 3 phases
Generation us 2015: 3 phases 2015 2014 ✓ 2012 2013 clear #2 market share #1 with high school kid 2011 innovation and brand 2010 marketing push delivery of top and team business attack bottom line inspirational focus concepts
Slide 46: Slide 46
Slide 47: “Ero oe \\\944
“Ero oe 4 \\\944 vray ee" Aad 4 ahaa ad, aT RRs | LULL. re + ia va co] oe oo oe eRe] EE FF 4 i] %
Slide 48: Slide 48
Slide 49: adidas is all in
adidas is all in