Life360, Inc. · NASDAQ:LIF
Life360 — Wilsons Rapid Insights Conference 2021
18 slides from Life360's conference presentation, May 25, 2021
Slide 1: ASX Announcement: Conference Presentation
ASX ANNOUNCEMENT 25 May 2021 For personal use only Conference Presentation Chris Hulls, Co-Founder and CEO of San Francisco-based Life360, Inc. (Life360 or the Company) (ASX:360) will today participate in Wilsons’ Rapid Insights Conference. The conference presentation is attached. Ends Authorisation
Slide 2: Conference Presentation - Wilsons Rapid Insights
~ eh = — ©) i f Conference ad —. Presentation ~— 6 Wilsons Rapid Insights LL 25 May 2021 * Chris Hulls, Co-Founder & CEO 4 i i _s i », _ Q)ifes60
Slide 3: Disclaimer
Disclaimer This document dated 25 May 2021 has been prepared by Life360, Inc. (ARBN 629 412 942) (Company) and is provided for information purposes only. It contains summary information about the Company and its activities and is current as at the date of this document. It should be read in conjunct
Slide 4: Life360: The world's leading family mobile app and safety membership
Life360 The world’s leading family mobile app and safety membership 2,038,768 Help alerts sent 52,957,392,571 Miles driven with Life360 Crash Detection 14,209 Ambulances dispatched 11,269,693,552 Safe arrival notifications Note : All references in this presentation to $ are to US$. *Average Revenue
Slide 5: For personal use only
Monthly Active Users in 195 countries Paying Circles net cash employees based Constituent of index Annualised Monthly Revenue revenue growth YoY in spite of COVID ARPPC uplift from Membership launch*
Slide 6: Freemium model
“Freemium” model Monetises free users and subscribers Np 8 I Cd Subscribers Free Users (Paying Circles) Direct Indirect Revenue Revenue @titesso CY20 REVENUE (% TOTAL) Conference Presentation | May 2021 5
Slide 7: Life360's Key Operational Metrics
Life360’s Key Operational Metrics Return to growth post-COVID covip Impact Return To Growth 4 4 December 2019 December 2020 March 2021 © Global Monthly 27.1m Active Users (MAU) US MAU Paying Circles @ 0 @titesso Conference Presentation | May 2021 6
Slide 8: For personal use only
For personal use only pending or 25 patents*
Slide 9: Life360's technology platform
Life360’s technology platform A unique and proprietary technology engine operating at global scale For personal use only | Compatibility ~~ “with thousands of handset models and operatingsystems Reliability Scalability 299% “| Capacity to scale service upfornewgrowth reliability “portunities ©) G Ac
Slide 10: Membership tiers: Basic, Silver, Gold, Platinum
Basic Life360 Account Real-time Location Sharing 2 Place Alerts 2 days of Location History Unlimited Check-in Crash Detection Family Driving Summary SOS Alert Silver Make daily coordination a breeze 5 Place Alerts 7 days of Location History Crime Reports $100 Stolen Phone Coverage oS Gold Protect yo
Slide 11: Life360 Membership: Benefiting key financial drivers
Life360 Membership Benefiting key financial drivers Increase in total addressable market and brand reach New features go beyond location to relevance at all life stages Increase in Premium conversion Broader offering provides more opportunities to convert Increase in Average Revenue Per Paying Circl
Slide 12: New Brand Campaign
New Brand Campaign For, personal use only Less | 4oi<Sescs mom. More mom mom. / Less heli y helicopter mom. p A) Moremommom, % % Less helicopter mom. More mom mom. ° Get peace of mind at | Life360.com @itesso az. @uitesco Conference Presentation | May 2021 11
Slide 13: TikTok driving viral surge in global iOS app store rankings
TikTok driving viral surge in global iOS app store rankings Argentina L* l* Bolivia 1* 1* Chile 2 1* Croatia 1* 1* Anglosphere Overall Rank Denmark 6 l* 1 Ecuador 2 1*k Estonia L* 1* Finland 2 1* Italy 1* l* Latvia 3 L* Lithuania L* 1* Netherlands 2 1* Norway 5 l*k Panama 1* l*k Paraguay L* 1* Roman
Slide 14: US and Australian MAU and paying circles
2020 Q1 2020 QI US MAU (000s) 2020 a2 2020 3 2020 a4 US PAYING CIRCLES (000s) 2020 Q2 2020 a3 2020 a4 20211 20211 25 20 2020 Q1 AUSTRALIAN PAYING CIRCLES (000s) 2020 QI AUSTRALIAN MAU (000s) 2020 a2 2020 Q2 2020 3 2020 a3 202004 2020 a4 20211 20211
Slide 15: Ongoing investment will further strengthen Life360's platform
Ongoing investment will further strengthen Life360’s platform Technology and product roadmap: Expansion into adjacent disruptive businesses and technologies Free dark web monitoring * Development of new ID breach solutions to support premium upsell AUTO “Where are you” to “how are you” * Transition
Slide 16: Proposed acquisition of Jiobit
Proposed acquisition of Jiobit Families can seamlessly see all family members (even the furry ones) on all one map Jiobit adds to the ever growing list of safety products Life360 members have access to, at a fraction of the cost of comparable products Indicators easily highlight Jiobit devices @tite
Slide 17: For personal use only
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Slide 18: For personal use only
For personal use only