Slide 1: Mips' presentation of the Q2 2025 Interim Report
16 July 2025 Mips’ presentation of the Q2 2025 Interim Report
Slide 2: Key highlights
Key highlights • Good development with +12% organic growth in the second quarter, despite challenging conditions. YTD organic growth now at +23%. • The rapid implementation of tariffs had a significant impact on sales across all three categories. However, sales improved over the course of the quarte
Slide 3: Current situation and expected impact from tariffs
Current situation and expected impact from tariffs • The rapid implementation of tariffs brings uncertainty to the short-term outlook in all our three categories in the US market. • Price increases from helmet brands implemented to mitigate oncost from tariffs. Price increases well accepted by retai
Slide 4: Sports – progress continues
Sports Sports – progress continues • We achieved a +3% net sales growth in Sports, despite effect from implementation of tariffs and negative in forex. • Good performance in bike with volume growth for the 7 th quarter in a row. Strong growth in snow despite a very strong prior year comparator. • Vo
Slide 5: Soft development in Moto
Moto Soft development in Moto • Soft performance with -28% net sales in the quarter. • Lower sales in the quarter fully explained by effects from the rapid implementation of tariffs and negative impact from forex. • Two new Mips athletes announced during the quarter. Jorge Prado, one of the most dec
Slide 6: Moderate performance in Safety
Safety Moderate performance in Safety • In Safety we saw moderate performance +12% net sales growth. • Softer sales fully explained by the implementation of tariffs in the quarter with delays in ordering. Good underlying performance with new brand wins and new products. • Long term ambition remains,
Slide 7: Development of net sales in our categories
CATEGORIES Development of net sales in our categories SPORTS MOTO SAFETY Sports Q2 YTD Motorcycle Q2 YTD Safety Q2 YTD Revenue SEKm 125 (122) 225 (193) Revenue SEKm 6 (8) 16 (15) Revenue SEKm 5 (4) 11 (8) Growth % 3 16 Growth % -28 2 Growth % 12 35 2025 I Q2 Interim Report 7
Slide 8: Development in the second quarter
FINANCIAL PERFORMANCE Development in the second quarter • Good development in the second quarter with increase in net SEKm Q2 25 Q2 24 sales of 1%, adjusting for FX, net sales increased 12% organically. Net sales 135 133 1% • Gross profit increased with 3%. Strong gross margin of 74.2% (72.9), incre
Slide 9: Development first six months
FINANCIAL PERFORMANCE Development first six months • Net sales during the first six months increased with 16%, SEKm YTD 25 YTD 24 adjusting for FX, net sales increased 23% organically. • Gross profit increased with 19%. Gross margin of 73.2% Net sales 251 216 16% (71.6), increase mainly explained by
Slide 10: Balance sheet and cash flow
Balance sheet Cash flow from operating activities (SEKm) and cash flow • Cash and Cash Equivalents at SEK 244m (266). Dividend payout of SEK 172m in May (SEK 6.50 per share). Mips does not hold any loans. • Operating cash flow in the quarter Mips group (SEKm) Q2 25 Q2 24 FY 24 amounted to SEK 18m (2
Slide 11: Summary
Summary • Good development in the quarter despite challenging conditions. • All three categories heavily impacted by the implementations of tariffs. We did see that the situation improved end of quarter. • We expect uncertainty short term, but not to the extent experienced in the second quarter. • W
Slide 12: Mips Safety for helmets
Mins Safety for helmets
Slide 13: Disclaimer
Disclaimer IMPORTANT MESSAGE FROM MIPS AB This presentation has been prepared by Mips AB (publ) (the “Company”) solely for use at this presentation and is furnished to you solely for your information and may not be reproduced or redistributed, in whole or in part, to any other person. The presentati