Nordnet Ab · OMXSTO:SAVE

Nordnet Ab — Investor Presentation (January 2025)

127 slides from Nordnet Ab's investor presentation, January 2025

  1. Slide 1: Company presentation January 2025

    Company presentation January 2025

  2. Slide 2: Introduction to Nordnet

    Introductio@Ate Nordnet.

  3. Slide 3: This is Nordnet

    This is Nordnet. We exist to democratize savings and investments 1,032bn 2.1m 53m Savings capital Customers in On-exchange trades SEK as of Dec 2024 4 Nordic countries as of Dec 2024 in 2024 3

  4. Slide 4: Pan-Nordic powerhouse

    Pan-Nordic powerhouse #1 Nordic broker #1 domestic broker on Nordic exchanges since 2020 1 400 Total turnover on Nordic exchanges 2024 (SEKbn) 2024 2023 2022 2021 1 200 NPS position in Nordics #1 1 000 #1 NPS position vs key competitors 800 with #1 rank in DK, FI, NO; #2 in SE 600 400 #1 Market shar

  5. Slide 5: Most inspiring savings experience

    Brand position. Most inspiring savings experience. “We make it fun to save and invest, encouraging our customers every step of the way. Our engaging platform keeps customers coming back and inspires them to be better investors.” 5

  6. Slide 6: Clear strategic focus

    Clear strategic focus. Individuals Digital distribution Savings and investments The Nordic region and Germany 6 6

  7. Slide 7: Nordnet caters to three distinct customer groups

    Nordnet caters to three distinct customer groups. Share of December 2024 savings capital1 (%) § Grow within Saver Savers “Do it segment to become #1 (46%) for me” choice for savers by focus on funds, pension and ease of use Investors “Help me (47%) do it” § Maintain dominance within Investor segment

  8. Slide 8: Why do customers choose Nordnet?

    Why do customers choose Nordnet? One stop Customer Overall shop x experience x competitive price always building on Trust 8

  9. Slide 9: Building the best platform for savings and investments

    Customer Promise. Building the best platform for savings and investments. “Through leading UX, cutting-edge financial products, automated and inspiring customer journeys as well as tools for informed decisions, we are building the best platform for savings and investments.” 9

  10. Slide 10: One-stop shop for savings and investments

    One-stop shop for savings and investments. Securities brokerage ü ü ü ü Shares, bonds, warrants, options, futures, ETFs, ETPs, certificates Funds ü ü ü ü >2,000 mutual funds, index funds, hedge funds, fund-of- funds as well as fund guidance and advisory Pension ü ü ü ü Stock lending, endowment insur

  11. Slide 11: Best in class user experience

    Best in class user experience NEXT web app Released 2019 Nordnet app Released 2018 Social investing community Shareville

  12. Slide 12: Release cadence of NEXT and native app

    53 min Release cadence of web-app NEXT 2.5 days Release cadence of native app 47,471 Deploys during 2024

  13. Slide 13: Digital platform for savings and investments since 1996

    We have worked hard to perfect our digital platform for savings and investments since 1996. 1996: Birth of Nordnet 2001: Listing on the 2017: Take-private by Öhman 2020: Re-listing Stockholm Stock Exchange and Nordic Capital Start-up phase – Transformation Capture growth Geographic and pioneer in on

  14. Slide 14: Nordnet is taking market share in a growing market

    Nordnet is taking market share in a growing market*. * Excluding Germany Share of total population owning Addressable market growth outlook1 Market share of addressable market1 shares or funds Savings capital, SEKtln December 2023, SEK tln December 2023 | Million Market size current Market size exte

  15. Slide 15: Nordnet has seven main revenue growth drivers

    Nordnet has seven main revenue growth drivers. New customer Revenue1 growth SEKm New net savings 27% R+ CAG Savings 5,094 4,550 capital growth 3,626 3,382 2,689 Product penetration 1,524 New product launches 2019 2020 2021 2022 2023 2024 Opening new countries Opportunistic (1) Adjusted revenue (SEK)

  16. Slide 16: Strong long-term growth in customers and savings capital

    Strong long-term growth in customers and savings capital. Customers1 Savings capital Thousands SEKbn 1 % 18 % G R 2,096 24 1 032 CA G R 1,863 CA 1,708 1,601 802 825 715 7% 1,221 R1 CA G % 564 R 20 CAG 914 765 395 669 567 272 286 490 235 433 367 395 200 314 344 166 224 136 157 193 90 102 90 104 86 10

  17. Slide 17: Embedded growth in customer base as younger customers accumulate wealth

    Embedded growth in Nordnet’s customer base as younger customers accumulate and inherit wealth. Strong future growth outlook Distribution of Nordnet’s savings capital and number of customers by age1 Average AUM (SEK, RHS) Share of total customers (%, LHS) Share of new customers (%, LHS) 5,0% 1 600 00

  18. Slide 18: Only pan-Nordic digital savings and investment platform at scale

    Only pan-Nordic digital savings and investment platform at scale. Sweden is still the largest market… …but other Nordic countries are …and at good margins growing faster… Nordnet’s 2024 revenue by country (%) Nordnet’s number of customers by country Revenue margin by country (bps)1 SEKm Dec 2023 Dec

  19. Slide 19: Rigorous focus on cost discipline to drive operating leverage

    Rigorous focus on cost discipline to drive operating leverage. Key drivers of operating leverage Operating leverage drives improvement in cost margin Adjusted operating expenses1 in absolute terms and in relation to avg. savings capital (bps)2 Adjusted operating expenses (SEKm) Adjusted operating ex

  20. Slide 20: Revenue growth and operating leverage drive profit growth

    Revenue growth together with operating leverage drives significant profit growth. Adjusted revenue Adjusted operating expenses³ Adjusted profit before tax SEKm SEKm SEKm 44 61 53 46 59 54 32 24 17 17 17 15 25 59 67 63 69 70 27% C A GR + 5,094 4,550 R+ 57% CAG 3,626 3,560 3,382 3,160 2,689 CAGR +6% 2

  21. Slide 21: Medium-term financial targets

    Medium-term financial targets. Target Previous Customer growth1 Average savings capital per customer2 Shareholder remuneration % SEK (‘000) 31% Around SEK500k Deliver superior shareholder returns 477 476 416 444 435 (SEK420k) through a dividend payout ratio of 70% 15% 14% 13-15% p.a. 10% 9% (10-15%

  22. Slide 22: We are positioned to be long-term winners

    We are positioned to be long-term winners. #1 PAN-NORDIC LAUNCH OF STRONG, OPERATING DIGITAL GERMANY IN SUSTAINABLE LEVERAGE AND H2 2026 GROWTH CAPITAL LIGHT PLATFORM 22

  23. Slide 23: Nordnet 2027

    Nordnet 2027. Strategic ambitions

  24. Slide 24: Key strategic ambitions

    Key strategic ambitions. Engaged customers Engaged customers § Building the best platform for savings and investments § #1 NPS & high retention § Upward trend on eNPS Engaged § Attract and retain top employees talent HEADLI Profitable § Capture Nordic growth NE growth potential § Stable cost level §

  25. Slide 25: How we will get there

    How we will get there. 1 Delightful 2 digital 3 One-stop channels Full process shop automation Cloud- Powered 4 powered The most by data 5 platform satisfied & AI customers in the Nordics Most Sustainability inspiring 6 at our core 7 brand Strong compliance Engaged and risk mgmt employees 8 9 25

  26. Slide 26: Channels: Best in class user experience

    1 Channels: Best in class user experience. “Delightful digital channels with leading UX” Key initiatives NEXT as a financial cockpit and as a consolidator of key customer segment capabilities App to transition from “control of investments on the go” to “live your financial life in the app” including

  27. Slide 27: Key selling proposition

    1 Key selling proposition. Wide Smooth Leading product UX x x customer range journeys enabled by: Real-world x Scalable agile platform 27

  28. Slide 28: A typical day on the Nordnet platform 2024

    1 A typical day on the Nordnet platform 2024. EU market open: ~22k request/s US market open: ~12k request/s EU market close (SE/FI/DE) +149m net fund buys US market close SEK 212k 381k DAU app 91k DAU web trades 64k x-border trades API order operations/s +1,026 new customers +292m net savings SEK +1

  29. Slide 29: NEXT web application

    1 NEXT web application. 22% of Nordnet users use only or mainly the web 91k Daily Active Users (DAU) with a 20% DAU/MAU ratio 76k Trades per day representing 41% of daily traded value during 2024 Share of traded value per month 29 Note: 2024 figures

  30. Slide 30: Nordnet app

    1 Nordnet app. 75% of Nordnet users use only Only web The or mainly the app Nordne t app 381k Daily Active Users (DAU) with a 39% DAU/MAU ratio Only appapp Mainly 75% 78k Mainly Trades per day representing app 33% of daily traded value during 2024 30 Share of traded value per month Note: 2024 figure

  31. Slide 31: Shareville social investing community

    1 Shareville social investing community. 450k users have shared their portfolios on Shareville 1.6x Traded value of a Shareville user vs a non-Shareville user1 2.4x Commissions of a Shareville user vs a non-Shareville user1 31 Note: 2024 figures

  32. Slide 32: Digital channel engagement

    1 Digital channel engagement. Active users Social community activity Investing activity 460k Daily Active Users (DAU) 450k Active Shareville 699k Monthly Investing Customers (MIC)* Average Q4 2024 users Average Q4 2024 1.2m Monthly Active Users (MAU) 262k Shareville posts created in Q4 2024 394k Ave

  33. Slide 33: One-stop shop for savings and investments

    2 One-stop shop for savings and investments. Securities brokerage ü ü ü ü Extend lead within securities brokerage Funds ü ü ü ü Become as strong within funds as we are in brokerage Pension ü ü ü ü Step-change in growth throughout Nordic markets Margin lending ü ü ü ü Boost trading power thru capital

  34. Slide 34: Automated customer journeys

    3 Automated customer journeys. Become a customer Inspire me to save and invest Buy or sell as security Open a pension account Open an account Guide me to start saving Buy or sell a fund Move my pension Deposit & withdraw money Move my savings How am I doing? Setup a pension saving plan Manage occupa

  35. Slide 35: Nordnet is powered by cloud technology

    4 Nordnet is powered by cloud technology. Enabling a platform for innovation Speed Scalability Security Innovation 35

  36. Slide 36: Increased leverage from cloud technology drives innovation pace

    4 Increased leverage from Cloud Technology drives innovation pace. 82 47,471 75 62 30,824 35 13,040 12 7,564 1 2019 2020 2021 2022 2023 2024 2021 2022 2023 2024 % development on # of releases Nordnet X 36

  37. Slide 37: Scaling up development capacity

    4 Scaling up development capacity. 51 37 167 158 45 32 149 31 25 118 24 16 2021 2022 2023 2024 2021 2022 2023 2024 2021 2022 2023 2024 FTE FTC #Signed #Development Engineers Teams (EOY) #Engineers 37

  38. Slide 38: Availability 2024

    4 Availability 2024. The bottom line 99.9% 99.9% 99.9% 99.9% 2021 2022 2023 2024 38

  39. Slide 39: Release cadence of NEXT and native app

    4 53 min Release cadence of web-app NEXT 2.5 days Release cadence of native app 47,471 Deploys during 2024

  40. Slide 40: Powered by Data & AI

    5 Powered by Data & AI. Our intent Data-informed organization Data-driven development to Provide easy access to relevent become part of our DNA and data & insights for all Nordnetters drive a build-measure-learn cycle in order to power continuous when perfecting important improvements of everyhing w

  41. Slide 41: Sustainability at core of strategy

    6 Sustainability at core of strategy. Democratize savings and investments § Increase the general knowledge about personal finance § Develop user-friendly and inspirational services for saving and investments § A better gender distribution within savings and investments Sustainable savings § Have a b

  42. Slide 42: We focus on education and inspiration to increase knowledge of personal finance

    6 Deepdive*: We focus on education and inspiration to increase the knowledge of personal finance. § Nordnet Academy – learning center with a dedicated sustainability section § Nordnet blog, podcasts and videos – largest educational video platform in the Nordics with over 4.6 million views § Guidance

  43. Slide 43: We work to get more women to invest

    6 Deepdive: We work to get more women to invest. Share of female customers 34.5% 33.6% 33.0% § Nordnet Female Network – a network to encourage 32.0% more women to invest § Educational posts in each country § Founder of a tech-talent network, Power Women in 2021 2022 2023 2024 Tech, with appurtenant

  44. Slide 44: Easy to invest sustainably

    6 Deepdive: Easy to invest sustainably. § First in Sweden to offer screening of mutual funds and ETFs to exclude unwanted holdings § First in Sweden platform to introduce Article 8 / Article 9 tagging of funds § Guidance flow for mutual funds can populate allocation with sustainable funds § Curated

  45. Slide 45: Broad offering within sustainable savings

    6 Deepdive: Broad offering within sustainable savings. Distribution of fund capital, 2024* 4% 13% § Majority of Nordnet-branded funds follow ESG indices Article 9 Article 8 § Broad ETF offering enabling customers to invest in all Other sustainability trends 83% § Vast majority of fund capital is inv

  46. Slide 46: A responsible business in all aspects

    6 Deepdive: A responsible business in all aspects. 1000 Nordnet emissions 20 Nordnet has established goal to decrease emissions in 500 10 line with the Paris Agreement Climate impact 0 0 Our digital business model is inherently energy-efficient 2020 2021 2022 2023 Total GHG emissions, tonnes CO2e (L

  47. Slide 47: Most inspiring brand

    7 Most inspiring brand. “We make it fun to save and invest, encouraging our customers every step of the way. Our engaging platform keeps customers coming back and inspires them to be better investors.” 47

  48. Slide 48: Strong compliance and risk management

    8 Strong compliance and risk management. Three lines of defence Board and Executive Management overall responsible Risk Control and Business Line Management Internal Audit Compliance functions First line of defense: Second Line of Defense: Third line of defense: Risk Ownership Control Assurance Owns

  49. Slide 49: Improved risk culture in first line of defense

    8 Improved risk culture in first line of defense. Tone from the top Proactive engagement with Legal, Risk and Compliance Education and workshops Processes and clarified responsibilities 49

  50. Slide 50: Increased staffing in control functions

    8 Increased staffing in control functions. Risk Compliance Legal Financial Crime Prevention 100 89 69 60 67 56 Staffing in control functions has 44 44 35 39 increased three 31 26 times since 2018 18 12 13 18 7 5 6 7 12 11 5 7 9 4 6 6 4 6 6 7 9 9 9 2018 2019 2020 2021 2022 2023 2024 50

  51. Slide 51: Control functions report directly to CEO

    8 Control functions report directly to CEO. CEO Risk Control Compliance Chief Compliance Chief Risk Officer Officer Financial Crime Legal Prevention General Counsel Chief Financial Crime Prevention Officer Country Product Tech Pension Finance Human Resources Communications organizations CPO CTO CEO

  52. Slide 52: Engaged employees

    9 Engaged employees. People agenda PURPOSE & STRATEGIC HYBRID EMPLOYER LEADERSHIP DIVERSITY VALUES DIRECTION WORK MODEL BRANDING eNPS Average last 4 quarters 42 45 45 40 41 41 40 36 36 37 35 32 30 27 23 25 17 ENPS 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 1Q24 2Q24 3Q24 4Q24 5

  53. Slide 53: Values well ingrained throughout the organization

    9 Values well ingrained throughout the organization. Passion. Simplicity. Transparency. “We lean forward and walk the “We believe that easy-to-use We are open, honest and extra mile to inspire and motivate products, straight to the point available, both internally and our customers and colleagues.”

  54. Slide 54: Efficient operating model with clear responsibilities

    9 Efficient operating model with clear responsibilities. CEO Countries Staff functions Product Sweden Norway Denmark Finland Finance § One product and tech Financial Crime Prevention organization supporting all Nordic Marketing countries Communications, IR & Sustainability § Front-to-back responsibi

  55. Slide 55: Technology

    YY 7 Technology;

  56. Slide 56: Nordnet is powered by cloud technology

    Nordnet is powered by cloud technology. Enabling a platform for innovation Speed Scalability Security Innovation 56

  57. Slide 57: Software delivery at speed

    Software Delivery at speed. Speed At the core we have 37 empowered product teams The right people Clear objectives 47,000 Deploys 2024 High autonomy Cross-functional ”How do you approve 47,000 deploys each year?” You don’t! 57

  58. Slide 58: Release frequency drives business agility

    Release frequency drives business agility. Speed Faster feedback Increased flexibility 47,000 Deploys 2024 Faster time to value Reduced risk #alwaysbeshipping 58

  59. Slide 59: Cloud technology provides powerful infrastructure

    Today cloud technology provides Speed us with powerful infrastructure. And enables focus on our core business Fast experimentation Scalability & Security & implementation No maintenance Data leverage & Artificial Intelligence 2 hours Lead time to setup new infrastructure 59

  60. Slide 60: Vision to enable speed

    Vision to enable speed. Speed Leverage off-the-shelf products Build vs buy Our vision Maximize time Re-usability spent innovating for Increase efficiency by removing re-invention the customer. Automation Our mantra is: “no manual nothing” Release at will At will is not next Thursday 60

  61. Slide 61: A typical day on the Nordnet platform

    A typical day on the Nordnet platform. Scalability EU market open: ~22k request/s US market open: ~12k request/s EU market close (SE/FI/DE) +149m net fund buys US market close SEK 212k 381k 91k trades DAU app DAU web 64k x-border trades 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:

  62. Slide 62: Our shift left strategy ensures a strong focus on security

    Our “shift left” strategy ensures Security a strong focus on Security. Engaging our entire 250 people Tech team in securing our platform Traditional Security Shift-left Central team owns security Each Product Team owns security of their services Drawbacks: Benefits: § Bottlenecks § Scalable: Faster

  63. Slide 63: Securing the future by moving security to the cloud

    Securing the future by moving Security to the cloud. We are building the capability to operate our services globaly Our cloud platform offer Supported by a risk-based security roadmap § Zero Trust § Crowdstrike for Endpoint Detection & § Encryption at rest and in transit Response § Infrastructure as

  64. Slide 64: Experiments are embedded in our development

    Experiments are embedded in our Innovation development. Majority of all releases are supported by data, experiments or leading metrics Data-driven development 64

  65. Slide 65: What is an A/B-test and why?

    What is an A/B-test and why? Innovation We randomly divide the customers into two or more groups Main reasons for A/B-testing and give them a § Compare metrics between different experience groups in parallel. § Isolate the changes and rule out other factors § Faster iteration and improvements § Redu

  66. Slide 66: Help users save monthly

    Help users save monthly. Innovation What did we do? When a customer is visiting a fund that they currently don’t own, replace the Sell Result button with Save monthly. +13% uplift in customers starting monthly savings journey +52m Additional net savings in monthly savings yearly Old New 66

  67. Slide 67: Nordnet AI strategy

    Innovation Nordnet AI strategy is focused on preparing Nordnet for an AI-driven future. § Building upon our long term commitment of integrating AI into our products to make them more personalized and engaging. § Utilising generative AI where proven to increase operational efficiency. 67

  68. Slide 68: Social investing driven by AI

    Social investing Innovation driven by AI. Integration of Shareville has enabled all Nordnet customers to participate in social investing. Much of the content consists of comments ideally suited for generative AI and traditional Machine Learning. Today, we have developed internal tools for summarizin

  69. Slide 69: The Feed

    The Feed. VEFA Recency Innovation How recent was a post published? Relevence How relevant is a post for a customer? Engagement How many clicks, likes, comments does a post get? 69

  70. Slide 70: Measuring tech performance

    Measuring tech performance. Progress on Cloud 44% Software Delivery 89% migration Apps on NordnetX Q4 2024 Performance High or elite performing teams (State of Devops) Q4 2024 Operational Performance 99.9% Availability Q4 2024 70

  71. Slide 71: Geographic diversification

    Geographic diversification.

  72. Slide 72: Building our competitive moat for more than two decades

    We have been building our competitive moat for more than two decades. Operating in all four Nordic markets with… Local Fully Strong and presence Operating licensed trusted with at scale and brand localized regulated offerings Leading customer proposition based on… One stop Leading shop for Product C

  73. Slide 73: Nordnet is taking market share in a growing market

    Nordnet is taking market share in a growing market. Share of total population owning Addressable market growth outlook1 Market share of addressable market1 shares or funds Savings capital, SEKtln December 2023, SEK tln December 2023 | Million Market size current Market size extended Nordnet’s share

  74. Slide 74: Strong growth runway across the Nordics

    Strong growth runway for Nordnet across the Nordics. Addressable market size and Nordnet’s market share by country 20231 SEKtln Nordnet market share ~5% ~6% ~6% ~10%2 ~6%2 ~2.3x Extended market for Finnish wrapper ~2.1 ~13.9 ~0.4 ~3.6 ~1.7 ~2.2 ~6.0 Total addressable market (1) Source: SCB, Svensk F

  75. Slide 75: Nordnet competes with online platforms and incumbent banks

    Nordnet competes primarily with online platforms and incumbent banks. Sweden Norway Denmark Finland Main digital platforms Continued migration from incumbent banks to digital platforms Main incumbent banks 75

  76. Slide 76: Only pan-Nordic digital savings and investment platform at scale

    Only pan-Nordic digital savings and investment platform at scale. Sweden is still the largest market… …but other Nordic countries are …and at good margins growing faster… Nordnet’s 2024 revenue by country (%) Nordnet’s number of customers by country Revenue margin by country (bps)1 SEKm Dec 2023 Dec

  77. Slide 77: Sweden

    Sweden. Share of total population owning Addressable market growth outlook1 Market share of addressable market1 shares or funds Savings capital, SEKtln December 2023, SEK tln December 2023 | Million Market size Nordnet market share Nordnet’s share of addressable market Nordnet’s share Other OTPs 3%

  78. Slide 78: Sweden

    Sweden. Achievements 2024 Customer behaviour Milestone +100bn SEK in managed assets Over +7% customer growth and all time high SKI result 731k savings capital per 3,500 income per 3.7 trades per customer customer (SEK)1 customer (SEK)2 per month3 Strong social media growth & media coverage 52% own s

  79. Slide 79: Norway

    Norway. Share of total population owning Addressable market growth outlook1 Market share of addressable market1 shares or funds Savings capital, SEKtln December 2023, SEK tln December 2023 | Million Market size Nordnet market share Nordnet’s share of addressable market Nordnet’s share 7% 2% 6% 1.2 %

  80. Slide 80: Norway

    Norway. Achievements 2024 Customer behaviour 16 % customer growth and all time high EPSI result 60.000 new fund customers, 37% increase in EPKs 381k savings capital per 2,500 income per 2.0 trades per customer customer (SEK)1 customer (SEK)2 per month3 Made private placements available for retail 62

  81. Slide 81: Denmark

    Denmark. Share of total population owning Addressable market growth outlook1 Market share of addressable market3 shares or funds Savings capital, SEKtln December 2023, SEKtln December 2023 | Million Market size current Market size extended Nordnet’s share of addressable market Nordnet’s share Nordne

  82. Slide 82: Denmark

    Denmark. Achievements 2024 Customer behaviour 23% growth in number of customers Cont. #1 in EPSI survey and strongest reputation 508k savings capital per 2,800 income per 2.0 trades per customer customer (SEK)1 customer (SEK)2 per month3 Launch of Danish “Livrente” pension product 75% own shares 48%

  83. Slide 83: Finland

    Finland. Share of total population owning Addressable market growth outlook1 Market share of addressable market3 shares or funds Savings capital, SEKtln December 2023, SEKtln December 2023 | Million Market size current Market size extended Nordnet’s share of addressable market Nordnet’s share Nordne

  84. Slide 84: Finland

    Finland. Achievements 2024 Customer behaviour Most satisfied investors again (EPSI Rating) 314k savings capital per 1,700 income per 1.4 trades per customer Best reputation in financial industry again customer (SEK)1 customer (SEK)2 per month3 60.000 new fund customers, 58 % of all new FASKs 64% own

  85. Slide 85: Introducing Nordnet's 5th market: Germany

    Introducing Nordnet’s 5th market: Germany 85

  86. Slide 86: Germany is a natural next step for Nordnet

    Germany is a natural next step for Nordnet Addressable market 2x the Nordics with ample growth and Large and growing market increasing equity participation Attractive German savers value trust, transparency, great UX and a market complete product selection – consistent with Nordnet’s brand Good fit

  87. Slide 87: The German market is large with assets and equity participation growing

    The German market is large with assets and equity participation growing rapidly Share of adult population owning Addressable market A market with great fundamentals stocks or funds SEKtln Million 17% of adult Half a million potential customers enter population the market each year CAGR +4% CAGR +8%

  88. Slide 88: Doubling the addressable market to secure a long runway for growth

    Doubling the addressable market to secure a long runway for growth Addressable market size by country 2023 ~2.4x SEKtln ~38 ~2.7x Extended market for Finnish wrapper Extended market for ~2.1 ~15.9 Danish Livrente ~5.6 ~0.4 ~1.7 ~2.4 ~2.0 ~2.2 ~6.0 ~13.5 Nordic addressable market Source: SCB, Svensk

  89. Slide 89: Nordnet's proposition is the key to success in any market

    Nordnet’s proposition is the key to success in any market One stop Customer Overall shop x experience x competitive price always building on Trust 89

  90. Slide 90: Exporting the one-stop shop playbook

    Exporting the one-stop shop playbook Securities brokerage ü ü ü ü ü Superior UX, attractive & transparent pricing, offer trading on more exchanges Funds ü ü ü ü ü Lead with in-house funds adapted to local market, enhance ETF offering Pension ü ü ü ü Not in scope initially, longer term optionality wi

  91. Slide 91: Utilize existing infrastructure for an efficient launch

    Utilize existing infrastructure for an efficient launch Preparation Launch Growth Profitable growth 2025 2026 2027-2029 2030- • Establish branch • Tech implementation • End of “resource surge” • Independent local operation • Recruit key personnel • Conceptual offering • Break-even ~2029 • Critical m

  92. Slide 92: Germany is an attractive, growing fifth market

    Germany is an attractive, growing fifth market to add to Nordnet’s Northern European footprint Large TAM which extends growth runway and provides revenue optionality at relatively low cost German market is a good fit for Nordnet’s USPs and leverages existing strengths and digital platform Nordnet ha

  93. Slide 93: Wide product range and diversified revenue streams

    Wide product range and diversified revenue streams.

  94. Slide 94: One-stop shop for savings and investments

    One-stop shop for savings and investments. Securities brokerage ü ü ü ü Shares, bonds, warrants, options, futures, ETFs, ETPs, certificates Funds ü ü ü ü >2,000 mutual funds, index funds, hedge funds, fund-of- funds as well as fund guidance and advisory Pension ü ü ü ü Stock lending, endowment insur

  95. Slide 95: Resilient revenues bolstered by diversified revenue streams

    Resilient revenues bolstered by diversified revenues streams. Adjusted revenue by income type Savings capital by product SEKm1 SEKbn Brokerage Funds Deposits Net transaction related Net fund related income Net Interest income Other income² CAGR +21% Adjusted revenue / avg. savings capital (bps) 1 03

  96. Slide 96: This is Securities Brokerage

    Securities Funds Pension Credit Brokerage This is Securities Brokerage. Fully integrated Securities business: Corporate Business § Shares, bonds, warrants, options, futures, Actions Development certificates, stock lending and margin lending IPOs, AGM/EGMs, Exchange Traded Products, dividends, splits

  97. Slide 97: Leading securities brokerage offering

    Securities Funds Pension Credit Brokerage Leading securities brokerage offering. Brokerage capital development Customer behavior1 SEKbn ~1,050k 1.5 trn Sweden Norway Denmark Finland CAGR +21% customers made a trade In traded value | SEK 20% 704 573 573 157 28% 490 123 132 404 116 205 2.2 trades 30%

  98. Slide 98: Share of trading customers remains robust

    Share of all customers 10% 100% 20% 30% 40% 50% 60% 70% 80% 90% 1Q|17 2Q|17 3Q|17 Securities Brokerage 4Q|17 1Q|18 2Q|18 3Q|18 Trading customers 4Q|18 1Q|19 2Q|19 3Q|19 4Q|19 Funds 1Q|20 Average 2017-2022 2Q|20 Share of all customers 3Q|20 4Q|20 1Q|21 2Q|21 3Q|21 4Q|21 remains robust. 1Q|22 2Q|22 3Q

  99. Slide 99: Trades per day have almost doubled since 2019

    Securities Funds Pension Credit Brokerage Trades per day have almost doubled since 2019 and each trade drives more revenue. Trades per customer per trading day Total number of trades and net income/trade Trades per customer / day (LHS) Trades per day Cross border (m) Domestic (m) Net income / trade

  100. Slide 100: Case study: Crypto-related instruments

    Securities Funds Pension Credit Brokerage Case study: Crypto-related instruments. Focus on education and ensuring customers understand products and risks ~1% of Nordnet customers Nordnet provides access to crypto-backed hold crypto-related assets ETNs/ETCs on regulated trading venues No wallets or “

  101. Slide 101: This is Mutual Funds

    Securities Funds Pension Credit Brokerage This is Mutual Funds. Fully integrated Funds business: Fund Savings Open fund platform § >2,000 mutual funds, including index funds, and guidance services hedge funds and multi-asset funds and tools § Best in class screening tools and guidance § Fully scalab

  102. Slide 102: Leading Nordic fund supermarket

    Securities Funds Pension Credit Brokerage Leading Nordic fund supermarket. Fund capital by country Fund capital by allocation1 SEKbn SEKbn Active Nordnet funds Other § Fund capital growing 1.5X total savings capital Sweden Norway Denmark Finland Index Fixed income § One quarter of fund capital is No

  103. Slide 103: This is Pension

    Securities Funds Pension Credit Brokerage This is Pension. Wholly-owned pensions group: § Complete pension solutions in Sweden for both private individuals and employers, with additional offerings in Norway, Denmark & Finland § Private pension savings and individual pensions savings products offered

  104. Slide 104: Pension to benefit from continued deregulation

    Securities Funds Pension Credit Brokerage Pension to benefit from continued deregulation. Pension capital Customer behavior1 SEKbn o/w 55% 308k 790k endowment Sweden Denmark insurance Norway Finland +22% CAGR 244.7 45.9 1.2 Customers Avg AuM per pension 22% 184.5 29.3 151.9 185.8 34.1 customer 35.5

  105. Slide 105: Opportunity to grow in the pension market

    Securities Funds Pension Credit Brokerage Opportunity to grow in the pension market. Nordnet’s share of addressable market1 Key focus areas SEKtln | 2023 • Continued focus on pension transfers through widened reach in saver segment • Growth within occupational pensions through selective broker partn

  106. Slide 106: Case study: Finnish Wrapper

    Securities Funds Pension Credit Brokerage Case study: Finnish Wrapper (released 2023). What is “Finnish wrapper”? § Finnish wrapper is a tax efficient insurance product Development addressable FI wrapper market1 with an inheritance plan included SEK billion § It has a wide instrument universe includ

  107. Slide 107: Case study: Livrente

    Securities Funds Pension Credit Brokerage Case study: Livrente (released 2024). What is “livrente”? § ”Livrente” is a Danish pension product which pays Development addressable livrente market a monthly amount as long as you live SEK trillion § Some 50% of the Danish pension market is Addressable tod

  108. Slide 108: This is Credit

    Securities Funds Pension Credit Brokerage This is Credit. Highly complementary suite of credit products § Margin lending allows customers to amplify returns § Own mortgage to attract and retain HNWIs § Automated credit processes § Capital-light credit resulting in high RoEs 29.5bn >50% in total lend

  109. Slide 109: Net interest income overview

    Securities Funds Pension Credit Brokerage Net interest income overview. Volume liquidity portfolio Net interest income1 Liquidity portfolio Deposit interest SEKbn SEKm Credit portfolio Other NII Deposits Lending Other/equity 50 47 45 43 47 703 679 691 653 43 41 42 703 634 634 599 449 425 438 403 452

  110. Slide 110: Liquidity portfolio snapshot

    Securities Funds Pension Credit Brokerage Liquidity portfolio snapshot: ~SEK1.25bn in 2025 *Assumes 4Q 2024 volume, currency allocation, credit spreads and market consensus estimates for 3M fwd IBOR development. Volume SEKbn 1 ~SEK 1,650m ~SEK 1,680m ~SEK 1,250m Deposits Lending Other/equity Net int

  111. Slide 111: Loan portfolio snapshot

    Securities Funds Pension Credit Brokerage Loan portfolio snapshot: ~SEK1.2bn in 2025* *Assumes 4Q 2024 volume, 3M fwd IBOR consensus estimates and pass-through of; Margin lending (50%), Mortgage (100%) Volume1 Unsecured Mortgage Margin lending SEKbn ~SEK 1,350m ~SEK 1,560m ~SEK 1,200m Net interest i

  112. Slide 112: Deposit interest cost snapshot

    Securities Funds Pension Credit Brokerage Deposit interest cost snapshot: SEK 400m in 2025* * Assumes volumes interest as per December 2024 with 100% pass through of 3M fwd IBOR changes. Assumes that interest on non-savings account deposits remains at 4Q24 levels. Development savings accounts Share

  113. Slide 113: Scalable business model with high operating leverage

    Scalable business model with high operating leverage.

  114. Slide 114: Rigorous focus on cost discipline to drive operating leverage

    Rigorous focus on cost discipline to drive operating leverage. Key drivers of operating leverage Operating leverage drives improvement in cost margin Adjusted operating expenses1 in absolute terms and in relation to avg. savings capital (bps)2 Adjusted operating expenses (SEKm) Adjusted operating ex

  115. Slide 115: Financial education through savings economists and investment coaches

    Financial education through our visible savings economists and investment coaches… Frida Bratt Ara Mustafa Savings economist Investment coach § 1,500 media quotes / statements § Weekly podcast host for Sparpodden § Savings profile of the year 2022 § 23,900 followers on X § 17,100 followers on X Else

  116. Slide 116: More than 600k members in our community

    …and more than 600k members in our community, with millions of views, streams and sessions… 4,0 million views 100K 126K followers followers 450K 117K users followers 81K 5.6 5.9 167K followers million million followers entries streams 54K followers Note: Follower-base as of January 2025; Sessions/Vi

  117. Slide 117: Highly profitable customer growth

    …results in highly profitable customer growth. High share of low-cost organic searches together with …results in low customer acquisition cost and a very increasing retention rates… attractive customer lifetime value Share of new customers by Retention of active customer base Nordnet’s customer acqu

  118. Slide 118: Revenue growth and operating leverage drive profit growth

    Revenue growth together with operating leverage drives significant profit growth. Adjusted revenue Adjusted operating expenses³ Adjusted profit before tax SEKm SEKm SEKm 44 61 53 46 59 54 32 24 17 17 17 15 25 59 67 63 69 70 27% C A GR + 5,094 4,550 R+ 57% CAG 3,626 3,560 3,382 3,160 2,689 CAGR +6% 2

  119. Slide 119: A capital light business with high return on equity

    A capital light business with high return on equity. 119

  120. Slide 120: Nordnet has a capital light business model

    Nordnet has a capital light business model. Nordnet’s income model Off balance sheet On balance sheet Liquidity portfolio Credit portfolio Savings capital SEK ~1 032bn SEK ~47bn SEK ~29bn ~68% ~25% ~7% ~61% ~39% Margin Shares Funds Deposits Mortgage lending3 Net commission Net commission ~28 bps1 ~2

  121. Slide 121: Strong capital situation creates flexibility

    Strong capital situation creates flexibility. In 2024 we have: Regulatory metrics ¹ 70.0 Consolidated situation Actual (vs req.) Requirement § Reduced AT1 capital by SEK 500m Deposits in SEKbn Total capital ratio 24.3% (+8.9pp) 15.5% § Paid SEK 1.8bn in dividends CET1 ratio 19.6% (+9.0pp) 10.7% § Bo

  122. Slide 122: Strong liquidity position and balanced maturity profile

    Strong liquidity position with and good credit quality and balanced maturity profile. Exposure class Portfolio rating Maturity structure SEKbn % (S&P equivalent) SEKbn Unrealized result (SEKm) HTC -7.4 17.6 AFS1: +7.3 Gov/Gov reg/Supr. AA Covered AAA 8% 17% 12% A Sr./other 5% BBB 9% 11.1 0% 6% 2% 5%

  123. Slide 123: Attractive cost to income ratio and return on equity

    Attractive cost to income ratio and return on equity. Adjusted cost income ratio1 Adjusted return on equity1,2 90% 84% 60% 77% 80% 72% 50% 45% 70% 44% 43% 40% 60% 40% 36% 50% 40% 30% 40% 36% 31% 29% 29% 30% 20% 13% 20% 10% 10% 7% 10% 0% 0% 2017 2018 2019 2020 2021 2022 2023 2024 2017 2018 2019 2020

  124. Slide 124: Shareholder remuneration

    Shareholder renumeration. Nordnet’s dividend policy remains: “Deliver superior total returns to shareholders via a pay-out ratio of 70% of statutory net income” Dividend combined with a long-term buyback program to manage excess capital and reach target leverage ratio level over time § Leverage rati

  125. Slide 125: Appendix

    wy? Appendix:

  126. Slide 126: New customers are younger, higher share of women and own more funds

    New customers are younger, higher share of women and own more funds. Share of customers per cohort and age1 Share of customers by cohort and gender % 4Q24 | (‘000) Pre 2020 2020-2021 2022 -2023 2024 2 096 Male Female Corporation 5,0% 13% 2024 835 665 330 266 2 096 4,0% 3% 2% 3% 3% 3% 16% 2022-2023 2

  127. Slide 127: New customers remain active, grow net savings and drive high margins

    New customers remain active, grow net savings and drive high margins. Revenue margin 2024 Share of cross-border trades 2024 bps % | million trades 90 33.8 10.2 6.5 2.6 52.9 27% 36% 37% 38% 30% Cross-border 60 48 53 53 Pre 2020 2020-2021 2022-2023 2024 All Pre 2020 2020-2021 2022-2023 2024 All Share

Nordnet — Investor Presentation (January 2025) on 6ix