Slide 1: Xiaomi Corporation Q2 2022 Results Announcement
Xiaomi Corporation Q2 2022 Results Announcement
Slide 2: Disclaimer
By attending the meeting where this presentation is made, or by reading the presentation materials, you agree to be bound by the following limitations: The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its subsidiaries,
Slide 3: Q2 2022 Overall Performance
Q2 2022 Overall Performance Leading Smartphone Solid Financial Performance Market Position Revenue Adjusted Net Profit1 RMB RMB #3 13.8% Global Global 70.2 billion 2.1 billion Market Share Ranking2 Market Share2 Including expenses related to smart EV and other new initiatives RMB611 million Record H
Slide 4: Fortune Global 500 ranking 2022
FORTUNE! GLOBAL ‘i 2022 #266 Xiaomi has moved up the Fortune Global 500 list for the 4th consecutive year, rising 72 places in 2022 compared to last year
Slide 5: Global Smartphone Market Share Enjoyed QoQ Growth for 2 Consecutive Quarters
Global Smartphone Market Share Enjoyed QoQ Growth for 2 Consecutive Quarters Vendor Q2 2022 Shipments Q2 2022 Market Share Shipments QoQ Growth Global Smartphone (Million Units) Market Share Samsung 61.8 21.5% -16.2% 13.8% Apple 49.5 17.2% -12.5% 12.5% 12.6% Xiaomi 39.6 13.8% 1.0% OPPO 27.3 9.5% -6.
Slide 6: Continued to Execute Smartphone Premiumization Strategy
Continued to Execute Smartphone Premiumization Strategy Premium Smartphones Launched in Mainland China RMB3,000-4,000 Smartphone Market Share1 2021 Q1 Q2 Q3 Q4 2022 Q1 Q2 Q3 3.5% 18.2% 14.8% Xiaomi Mix Fold Xiaomi Mix Fold 2 RMB 6,000+ Q2 2021 Q2 2022 Xiaomi 11 Ultra Xiaomi 12S Ultra RMB 5,000- 5,99
Slide 7: Outstanding Results During 618 e-Commerce Shopping Festival
Outstanding Results During 618 e-Commerce Shopping Festival 148 No.1 Rankings Cumulative Paid GMV No.1 Android Smartphone Brand by Sales Volume or Sales Value RMB18.7 billion1 by Sales Volume and Sales Value2 across AIoT Categories3 Note: From 20:00:00 May 31, 2022 to 23:59:59 June 18, 2022 1 Across
Slide 8: Growing Offline Retail Presence in Mainland China
Growing Offline Retail Presence in Mainland China As of Q2 2022, the number of offline retail stores exceeded 10,600 % of Premium IoT and Lifestyle Products Average Single-store GMV4 Smartphone Units Sold GMV2 as % of Total via Offline Retail Stores1 Offline Retail Store GMV 5%+ 20%+ 11%+ Q2 2021 Q2
Slide 9: Xiaomi Technology Ecosphere
Xiaomi Technology Ecosphere
Slide 10: R&D Expenses Expected to Reach RMB17 billion in 2022
R&D Expenses Expected to Reach RMB17 billion in 2022 and Exceed RMB100 billion in the Next 5 Years R&D Expenses Xiaomi Technology Ecosphere RMB Billions 17.0 13.2 9.3 7.5 5.8 3.2 Wearable Smart Smart Smart Bionic Smartphones Devices Home Manufacturing EVs Robots 2017 2018 2019 2020 2021 2022E 10
Slide 11: Xiaomi MIX Fold 2: Ultra Slim Foldable Smartphone
Xiaomi MIX Fold 2: Ultra Slim Foldable Smartphone Design Display • One of the thinnest foldable • Two displays with exceptional smartphones (5.4mm unfolded) quality • Self-developed Micro • 2K+ inner display with Eco2 Waterdrop Hinge OLED POL-LESS technology • Flexible Ultra Thin Glass Camera Experi
Slide 12: Xiaomi Wearables: Inter-connected Experience with Smartphones
Xiaomi Wearables: Inter-connected Experience with Smartphones 48dB 100+ Smart Dynamic Fitness Modes Noise Cancellation Enhanced Built-in Health Functions Dimensional Audio Xiaomi Share Hi-Res Audio Wireless Certified 12
Slide 13: Smart Home: Technology-driven Smart Living
Smart Home: Technology-driven Smart Living Mijia Dual-Drum Mijia Smart Purifying Washer Dryer 15kg Range Hood P1 • Large capacity, with two drums that • Dynamic particle capturing technology can wash and dry two loads of clothes • Strong air suction for cooking fumes separately and simultaneously an
Slide 14: Smart EVs: Self-developed Autonomous Driving Technology
Smart EVs: Self-developed Autonomous Driving Technology First-tier Player in Autonomous Driving Technology in 2024 500+ Self-developed Dedicated Team Member Full Stack Approach RMB 3.3 Billion Investment for Autonomous Driving Covering Multiple Driving in the First R&D Phase 140 Testing Vehicles Sce
Slide 15: Humanoid Robot: Explore Frontiers of Cutting-edge Technology
Humanoid Robot: Explore Frontiers of Cutting-edge Technology Natural and stable walking posture thanks to the self-developed humanoid bipedal control algorithm Advanced vision capabilities with a self-developed Mi-Sense depth vision module and combined with an AI interaction algorithm Ability
Slide 16: Smartphones
Smartphones
Slide 17: Resilient Performance Despite Macroeconomic Headwinds
Resilient Performance Despite Macroeconomic Headwinds Smartphone Revenue RMB Billions In Q2 2022, smartphone revenue reached RMB42.3 billion, with macroeconomic 45.8 42.3 headwinds and COVID-19 resurgence impacting overall smartphone market demand Smartphone shipments reached 39.1 million units, up
Slide 18: Xiaomi 12S Series: First Co-engineered Imaging System with Leica
Xiaomi 12S Series: Xiaomi’s First Co-engineered Imaging System with Leica Snapdragon® 8+ Gen 1 Mobile Platform Xiaomi‘s self-developed Surge G1 battery management chip and Surge P1 charging chip Sony’s IMX989 1’’ sensor, approaching traditional cameras in terms of hardware specifications Imaging sys
Slide 19: Redmi K50 Ultra: All-round Upgrade
Redmi K50 Ultra: All-round Upgrade Ultra Ultra Ultra Performance Display Experience 120W Fast Charging Technology + 5,000mAh Battery Flatscreen Display Snapdragon® 8+ Balance between Gen 1 Mobile Image Quality and Fingerprint Platform Battery Life under Panel Redmi K50 Mercedes-AMG PETRONAS Formula
Slide 20: Leadership Across All Major Markets
Leadership Across All Major Markets Q2 2022 Xiaomi Smartphone Ranking and Market Share Ranking Improved Compared with Q1 2022 Market Share Improved Compared with Q1 2022 No.2 21.7% Europe No.4 15.7% Mainland China No.2 15.8% No.3 Middle East 16.3% Southeast No.3 No.3 Asia 16.6% 7.4% Latin America Af
Slide 21: Continued Expansion of Overseas Carrier Markets
Continued Expansion of Overseas Carrier Markets Market Share of Carrier Channels Market Share of Carrier Channels in Europe in Latin America 18.0% 19.3% 17.0% 17.7% 16.3% 14.9% Q4 2021 Q1 2022 Q2 2022 Q4 2021 Q1 2022 Q2 2022 Smartphone Shipments Through Carrier Channels in Q2 2022 Ranked Top 3 in 40
Slide 22: AIoT
AIoT
Slide 23: Steady IoT and Lifestyle Products Revenue
Steady IoT and Lifestyle Products Revenue IoT and Lifestyle Products Revenue RMB Billions In Q2 2022, IoT and lifestyle products 19.8 revenue reached RMB19.8 billion, up 19.5 1.7% QoQ Revenue from mainland China market achieved solid QoQ growth, while revenue from overseas markets decreased QoQ impa
Slide 24: Global Leading Consumer AIoT Platform
Global Leading Consumer AIoT Platform 526.9 million 10.2 million 115.0 million 70.8 million Connected Devices1 Users with 5 or More Devices AI Assistant MAU2 Mi Home App MAU2 Up 40.7% YoY Connected to Xiaomi’s AIoT Platform1 Up 12.7% YoY Up 25.2% YoY Up 37.0% YoY 1 As of June 30, 2022, excluding sma
Slide 25: Smart TV: Maintained Leadership in Mainland China
Smart TV: Maintained Leadership in Mainland China Global Smart TV Shipments in Q2 2022 2.6 million Ranked Top 5 Globally1 No.1 No.1 TV Brand Smart TV Brand in Mainland China1 in India2 Ranked No.1 by Combined Sales Volume During 618 e-Commerce Shopping Festival3 1 According to AVC, by shipments in Q
Slide 26: White Goods: Continued to Penetrate High-end Market
White Goods: Continued to Penetrate High-end Market Revenue of White Goods1 Grew by 25%+ YoY in Q2 2022 and Reached Record High Air Washing Refrigerators Conditioners Machines Air conditioner shipments exceeded 1.2 Refrigerator shipments ~160k units in Q2 Washing machine shipments exceeded million u
Slide 27: Xiaomi Pad 5 Pro 12.4: Designed for Work and Entertainment
Xiaomi Pad 5 Pro 12.4: Designed for Work and Entertainment MIUI Pad 13 High-performing highly compatible with Snapdragon 870 a wide range of APPs Large 12.4" high-quality display with hardware-level blue light reduction for a 20MP high-definition mid-front comfortable and smooth camera for the conve
Slide 28: Wearables: Leading Brand Globally and in Mainland China
Wearables: Leading Brand Globally and in Mainland China TWS Wearable Bands Global Mainland China Shipments1 Shipments1 Xiaomi Smart Band 7 Pro: Brand-new Design No.3 No.1 • Large Rectangular Always-on Display • Built-in GPS • 117 Fitness Modes • All-day Health Tracking Mainland China Shipments Excee
Slide 29: Internet Services
Internet Services
Slide 30: Global MIUI MAU Reached 547 million and Mainland China 140 million
Global MIUI MAU Reached 547 million and Mainland China MIUI MAU Reached 140 million in Q2 2022 YoY % Global MIUI MAU 20.5% Millions 547.0 529.1 17.8 508.9 20.3 485.9 23.0 Global MIUI MAU1 reached 547.0 million, 453.8 32.1 a record high, YoY growth of 93.1 million Mainland China MIUI MAU1 reached 140
Slide 31: Internet Services Revenue Remained Stable
Internet Services Revenue Remained Stable Internet Services Revenue RMB Billions In Q2 2022, internet services revenue reached RMB7.0 billion 7.1 7.0 1.5 1.5 Internet services gross margin reached 1.1 1.0 73.0% in Q2 2022, due to increased contribution from advertising business 4.5 4.5 Global advert
Slide 32: Overseas Internet Services Revenue Reached Record High
Overseas Internet Services Revenue Reached Record High Overseas Internet Services Revenue Overseas internet services revenue as % of Total Internet Services Revenue reached a record high of RMB1.7 billion, up 52.1% YoY in Q2 2022, accounting for 23.9% of total internet 23.9% 21.5% 21.9% services rev
Slide 33: Multiple Monetization Engines Driving Advertising Business
Multiple Monetization Engines Driving Advertising Business Performance-based and Search Pre-installation Brand Ads Mainland China: Mainland China: Mainland China: • Revenue decreased QoQ given • Revenue increased QoQ due • Revenue increased QoQ given COVID-19-related lockdown to increased search vol
Slide 34: TV Internet Services Revenue Continued to Grow
TV Internet Services Revenue Continued to Grow Strengthened monetization thanks to enriched contents and extended user scenarios such as sports and family Mainland China TV VAS1 Revenue ~25% Q2 2021 Q2 2022 1 TV VAS primarily includes subscription services 34
Slide 35: Financials
Financials
Slide 36: Quarterly Revenue by Region and Segment
Quarterly Revenue by Region and Segment Total Revenue Total Revenue by Region, Q2 2022 RMB Billions RMB Billions 87.8 73.4 70.2 48.4% 70.2 51.6% Mainland China Overseas Q2 2021 Q1 2022 Q2 2022 Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue RMB Billions RMB Billions
Slide 37: Quarterly Gross Margin by Segment
Quarterly Gross Margin by Segment Overall 17.3% 17.3% 16.8% Q2 2021 Q1 2022 Q2 2022 Smartphones IoT and Lifestyle Products Internet Services 11.8% 15.6% 74.1% 70.8% 73.0% 9.9% 8.7% 13.2% 14.3% Q2 2021 Q1 2022 Q2 2022 Q2 2021 Q1 2022 Q2 2022 Q2 2021 Q1 2022 Q2 2022 37
Slide 38: Continue to Invest in R&D
Continue to Invest in R&D Operating Expense Ratio 14.8% 13.6% Operating expense ratio was 14.8% in 11.3% Q2 2022 with increased investment in R&D, including expenses related to smart EV and other new initiatives of Expenses related to RMB611 million smart EV and other new initiatives: 0.9% 4.8% 5.4%
Slide 39: Strong Cash Position
Strong Cash Position Cash Resources1 RMB Billions 108.2 102.5 99.5 Our cash resources reached approximately RMB102.5 billion 2021 Q1 2022 Q2 2022 1 Including but not limited to (i) cash and cash equivalents, (ii) restricted cash, (iii) short-term bank deposits, (iv) short-term investments measured a
Slide 40: ESG
ESG
Slide 41: ESG Awards and Recognitions
ESG Awards and Recognitions Forbes Institutional Investor 2022 BEST EMPLOYER SELECTION China’s Best Employer of the Year China's Most Sustainable Employer of the Year Best ESG China's Most Digitally Responsible In Technology Hardware Sector Employer of the Year 41
Slide 42: Accessibility and Data Security
Accessibility and Data Security Accessibility Data Security My Own Voice” Project: Create a unique and customized voice for a user with speech disorders, using our self-developed Text-To- Speech technology Collaborated with Xinyang government to customize Xiaomi Electric Scooter 4 Pro obtained IoT S
Slide 43: Giving back to Our Community
Giving back to Our Community Disaster and COVID-19 Relief Reconstructed 79 schools in Henan Province since the flood disaster in July 20211 RMB1 million COVID-19 donation to Hainan Red Cross Society in August 20221 Talent Development Donate RMB500 million to Beijing Municipal Natural Science Foundat
Slide 44: Investor Relations Contact
IR@xiaomi.com https://ir.mi.com/