Slide 1: Q1 2025 Financial Earnings Call
Q1 2025 Financial Earnings Call May 14, 2025 1
Slide 2: Summary of key developments in Q1 2025
elumeo Summary of key developments in Q1 2025 Q1 2025 was characterized by a challenging market environment with increased gold prices, a decline of the consumer sentiment and a drop in TV cable households from main cable TV network operator. Q1 2025 Revenue at EUR 11,1m (PY EUR 11,3m), gross profit
Slide 3: Table of contents
Table of contents 01 elumeo at a glance 02 Key developments in Q1 2025 03 Financials in Q1 2025 04 Outlook 3
Slide 4: We combine emotional shopping experience with our integrated value chain on our AI-tech-platform
We combine emotional shopping experience with our integrated value chain on our AI-tech-platform Emotional video shopping Via our video-based channels and formats, we provide an emotional and inspirational shopping experience. Our sales shows reach a large number of people while at the same time cre
Slide 5: Table of contents
Table of contents 01 elumeo at a glance 02 Key developments in Q1 2025 03 Financials Q1 2025 04 Outlook 5
Slide 6: Challenging market situation in Q1 2025 with increased gold price and a decline of consumer sentiment
MARKET Challenging market situation in Q1 2025 with increased gold price and a decline of the consumer sentiment; slight recovery in Q2 2025 Increase of gold price and drop in consumer sentiment Gold price increase YoY in Q1 (GfK) in EUR Q1 2025 Preview Q2 2025 -12,0 +45% -14,0 3.000 2.889 2.868 -16
Slide 7: Ending of cable TV service charge privilege caused significant loss of cable TV households
Excessive reach cost JUWELO Ending of cable TV service charge privilege caused significant loss of cable TV households in Germany that impacted our TV business in Q1 2025 Number of CABLE TV customers in Germany from major cable TV Revenue Growth YoY network operators Revenue growth in % YoY 14.000 -
Slide 8: Loss of cable TV households led to massive drop in number of TV customers
TV Loss of cable TV households led to massive drop in number of TV customers No of cable TV households from Number of active Revenue of major cable network operators TV customers TV business in m, Germany in k in m EUR -29% -27% -8% 7,5 12,4 20,9 6,9 8,8 15,3 Q1 2024 Q1 2025 Q1 2024 Q1 2025 Q1 2024
Slide 9: Web business with stable revenue and improvement of profitability
WEB Web business with stable revenue and improvement of profitability, reducing online marketing cost and increasing revenue per piece and per customer Online Marketing Revenue of Average revenue Revenue per expenses Web business per piece of Web Web customer Paid online traffic, in m EUR in m EUR i
Slide 10: Juwelo's new multi-language platform AI is the catalyst for lean & fast tech-driven internationalization
#juwelo100 Juwelo’s new multi-language platform AI is the catalyst for lean & fast tech-driven internationalization German Live show AI translated international shopping shows AI translation Using our self-developed We combine AI translations and This allows us to leverage our video technical platfo
Slide 11: The growth rate of our international channels is increasing
#juwelo100 The growth rate of our international channels is increasing Revenue of international linear TV channels Milestones and next steps for international scaling Total sales in EUR in Spain and Italy, France excluded Since July 2024, we have moved to automatize the 300.000 € 1 generation of the
Slide 12: Customer Lifetime Value (CLV) of international customers with strong growth
#juwelo100 JUWELO Customer Lifetime Value (CLV) of international customers with strong growth Customer Lifetime Value (CLV) CLV of international customers Live TV business vs. Internationalization 2.0 outperformed average CLV from Live TV customers 300 € The graph shows the development of the 250 €
Slide 13: Significant growth potential as Juwelo is currently covering only 24% of European households
#juwelo100 Significant growth potential as Juwelo is currently covering only 24% of European households Out of a total of 259 million households in Europe, Juwelo currently reaches only 62 100%=41,25 million households with its video content offering, which corresponds to 24%. Based on the existing
Slide 14: On April 1st 2025, a restructuring program was executed in order to return to profitability
RESTRUCTURING On April 1st 2025, a restructuring program was executed in order to return to profitability Reduce live hours from 15 to 10 Cost reductions in personnel related Reduction of less profitable U50 hours per day to platform operations product Switch of 5 hours per day from Live Increased p
Slide 15: Restructuring KPIs on pieces, revenue and cost have improved from April to May
RESTRUCTURING Restructuring KPIs on pieces, revenue and cost have improved from April to May and are now in line with the plan presented on April 1st 2025 Plan announced Actuals April 2025 Actuals May 2025 on April 1st 2025 (April 2025 vs. April 2024) (1st – 11th of May YoY) Run rate compared to FY
Slide 16: Preview on Q2 2025: elumeo is accelerating the transition to digital commerce
RESTRUCTURING Preview on Q2 2025: elumeo is accelerating the transition to digital commerce Total revenue German TV Revenue WEB Revenue in m EUR in m EUR in m EUR +10% -14% -30% 4,5 1,6 3,0 1,5 3,8 2,1 April 1st, 2024 – April 1st, 2025 – April 1st, 2024 – April 1st, 2025 – April 1st, 2024 – April 1s
Slide 17: Table of contents
Table of contents 01 elumeo at a glance 02 Key developments in Q1 2025 03 Financials Q1 2025 04 Outlook 17
Slide 18: Revenue decrease by -2%, margin still under pressure
elumeo Revenue decrease by -2%, margin still under pressure Q1 2025 vs. Q1 2024 – performance overview (in m EUR) Revenue Gross profit margin % Gross profit in m EUR in m EUR in m EUR -2,2% -9,8% -3,8 %P. 11,3 11,1 5,5 48,5% 5,0 44,7% Q1 2024 Q1 2025 Q1 2024 Q1 2025 Q1 2024 Q1 2025 Revenue decreased
Slide 19: Total expenses reduced by 5%, adjusted EBITDA decreased
elumeo Total expenses reduced by 5%, adjusted EBITDA decreased Q1 2025 vs. Q1 2024 – performance overview (in m EUR) Total expenses Adjusted EBITDA in m EUR in k EUR -5,3% 148 6,0 5,7 -551 Q1 2024 Q1 2025 Q1 2024 Q1 2025 Cost reductions realized via decrease in personnel Adjusted EBITDA decreased, a
Slide 20: Table of contents
Table of contents 01 elumeo at a glance 02 Key developments in Q1 2025 03 Financials Q1 2025 04 Outlook 20
Slide 21: Outlook 2025 confirmed – elumeo lays basis for return to profitable growth
elumeo Outlook 2025 confirmed – elumeo lays basis for return to profitable growth Revenue decrease Adjusted EBITDA Gross profit margin -10% / -15% EUR -0,5m / EUR 0,0m 47 - 49% 21
Slide 22: elumeo
elumeo Executive Board Wolfgang Boyé, Boris Kirn, Dr. Susanne Ries, Christian Senitz Managing Directors Florian Spatz, Dr. Riad Nourallah, Boris Kirn Investor Relations Florian Spatz Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49. 30 69 59 790 Fax: +49 30 69 59 79-650