Psq Holdings, Inc. · NYSE:PSQH
Psq — Colombier Acquisition — SPAC Merger (May 2023)
33 slides from Psq's SPAC merger presentation, May 24, 2023
Slide 1: America's Marketplace Investor Presentation May 2023
Proprietary & Confidential - Do Not Distribute Ameri c a ’ s Marketplace Investor Presentation May 2023
Slide 2: Disclaimer
Disclaimer 2 This presentation (“Presentation”) has been prepared in connection making an evaluation with respect to a proposed business combination (the “Transaction”) between Colombier Acquisition Corp . (“Colombier”) and PSQ Holdings, Inc . (“PublicSq . ”) . This Presentation does not purpo r t t
Slide 3: Disclaimer (continued)
While the information contained in this Presentation is believed to be accurate, no representation or warranty is given or made, express or implied, as to the achievement, reasonableness, completeness or accuracy of, and no reliance should be placed on, any projections, estimates, forecasts, analyse
Slide 4: Additional Information and Where to Find It
Additional Information and Where to Find It In connection with the proposed Transaction, on April 7 , 2023 , Colombier filed a registration statement on Form S - 4 with the SEC, which was subsequently amended on May 22 , 2023 , and which included a preliminary prospectus with respect to its securiti
Slide 5: Introduction to Presenters, Transaction Highlights and Overview
Introduction to Presenters Transaction Highlights Transaction Overview 1. Assumes no redemptions by CLBR public stockholders. Colombier Acquisition Corp Michael Seife r t CEO & Chairman PublicSq. ▪ Colombier Acquisition Corp. (NYSE: CLBR), a special purpose acquisition company with ~$173.5M cash hel
Slide 6: Colombier Leadership Team
Colombier Leadership Team ▪ Founder and CEO of Farvahar Pa r tners, a boutique investment bank that has advised on over $3B of transactions ▪ 2012 - 2018: MD and the Global Head of the Hedge Fund Advisory Business at Bank of America Merrill Lynch ▪ Contributing Editor and minority owner of The Daily
Slide 7: Mission and worldview statement
Great companies are not created. They rise as a force of conviction. They are rooted in a worldview, and if done right, they rarely ask us to believe – they are simply believable. As an idea grows into a movement, it changes hands. It moves from the founders to team members, early adopters, media, i
Slide 8: PublicSq. marketplace for patriotic Americans
1. Source(s): Statista: How proud are you to be an American (November 2022), GS Strategy Group: Responsible Corporate Leadership Survey (December 2019) 2. Source(s): 5W Consumer Culture Repo r t (2020) PublicSq. is the marketplace that empowers like - minded, patriotic Americans to discover and supp
Slide 9: The PublicSq. Platform By the Numbers
The PublicSq. Platform 9 In less than eleven months since our nationwide launch in July of 2022, PublicSq. has become the largest values - aligned marketplace of pro - America businesses and consumers... and we’re just getting sta r ted. By the Numbers 50,000 + Businesses 700,000+ Active Consumer Me
Slide 10: Impressive Growth And Engagement
3,700 9,852 21,894 32,851 40,000 46,568 50,323 52,258 Total Businesses 398 Impressive Growth And Engagement Active Consumer Members 89,843 January 2023 (2) 252,709 April 2023 (3) 1. “Avg Daily Unique Sessions” refers to the average number of unique IP addresses accessing app.publicsq.com on mobile (
Slide 11: PublicSq. app screenshots
( PublicSq. We Believe We are united in our commitment to freedom and truth — that's what makes. us Americans. Weill always protect the family u S and celebrate the sanctity of every life. ‘Adventure Collection We believe small businesses and the ‘communities who support them are the backbone of our
Slide 12: Leading mission-driven platform connecting patriotic Americans with like-minded businesses
Leading mission - driven platform connecting patriotic Americans with like - minded businesses 1. Source(s): Americans’ Political Ideology: Gallup (2021) Investment Highlights Large TAM of estimated 100M+ Americans increasingly ignored by existing platforms and marketplaces ༃ Values - verification b
Slide 13: Disconnect Between Values of Large Corporations and Patriotic Consumers
1. Based on the latest private market valuation shown by PitchBook as of February 24, 2023 Progressive Priorities Traditional, Pro - America Values 13 $958B Mkt Cap $15.4B Mkt Cap $650MM ༃ Mkt Cap $2.5B Mkt Cap $2B Mkt Cap Disconnect Between the Values of Large Corporations and Patriotic Consumers C
Slide 14: Serving an Unaddressed Market
Until now, there was no easy - to - access network for values - driven consumers to discover which of the 30M small businesses in the United States are run by business owners with traditional views. Ȋ Our mission: be the largest, traditional - values - driven marketplace in the country and we believ
Slide 15: How it Works: Businesses
When a new business owner signs up for our platform, they’re asked to confirm that they respect the core values of PublicSq. By affirming this, our businesses agree that they will not suppo r t causes that are in direct conflict with our core values. Businesses that elect to adve r tise their servic
Slide 16: How it Works: Consumers
Members download the app, create an account, and are able to search, shop and share values - aligned businesses in their local area and online. Not only does PublicSq. exist as a values - aligned directory, but we’re working to make the online shopping experience seamless as well. The PublicSq. e -
Slide 17: Significant Recent Progress
Significant Recent Progress… And We’re Just Getting Sta r ted Q1 2021 17 Q4 2021 PublicSq. sta r ted in a garage Prototype of our app in testing, PublicSq. brand was finalized Q3 2021 Limited release app on iOS, Android, and Web in San Diego County, followed by quickly by CA Launch Launched Ambassad
Slide 18: How it Works: Our Outreach Program
A curated group of over 350 highly influential individuals have been selected to act as ambassadors and influencers to advocate for our platform and its core values. Our Outreach Program has an aggregate following of 40M+ people. Ambassadors and influencers are supplied with a unique invite link tha
Slide 19: Our Business Model and D2C Products
PSQ. Holdings Inc. PublicSq. App Data Trends & Consumer Habits Our D2C Products Increase in Revenue Our Business Model The PublicSq. app serves as our primary ecosystem that connects freedom - loving consumers and businesses with shared values in order to create immediate trust - driven transactions
Slide 20: Our Target Consumer: Holly
Our Target Consumer: ”Holly” With over 700,000 active members in our database, we’ve obtained data (consistent with our privacy policy) on who is using our app – and what they’re looking for. Meet “Holly”: A 37 year old, upper - middle class woman with two kids who holds most of the spending power i
Slide 21: Our Roadmap to Success
oO Our Roadmap to Success 2
Slide 22: 2023 Growth & Expansion
We plan to launch enhancements to our online shopping feature within the app and a user rewards program that we believe will continue to increase the level of convenience of the transaction experience. D2C Products PublicSq . 2023 Growth & Expansion Q1 2023 Beta test and launch 2.0 version of Public
Slide 23: Colombier Transaction Overview
Colombier Transaction Overview 23
Slide 24: Our goal: premier exchange for a new parallel economy
Our goal is to be the premier exchange for the emergence of a new parallel economy that serves pro - American consumers and fuels the growth of thousands of small and medium sized businesses with values similar to Rumble, Black Rifle Coffee, and Chick - Fil - A. 24 Join us in changing the country –
Slide 25: Pro forma shares and enterprise value
Total shares outstanding ȋ 41.56M Price per share $10.00 Equity value $416 Less: net cash ($159) Total enterprise value $258 1. Assumes none of Colombier Acquisition Corp. holders exercise redemption rights to receive cash from the trust account. This amount will be reduced by the amount of cash use
Slide 26: Executive Leadership
Michael Seife r t Chief Executive Officer Michael Seife r t is the Founder, CEO, and President at PublicSq. Michael is a recognized thought - leader in the areas of business development, politics, and culture. Michael has a proven track record of growth, as the head of the marketing depa r tment for
Slide 27: Executive Leadership (continued)
Executive Leadership ( continued ) Brian Elkins Chief Technology Officer Brian Elkins is the Chief Technology Officer at PublicSq. He has built, grown, and led more than 150+ member cross - functional hardware, software, program and project management, and global customer suppo r t teams in the U.S.
Slide 28: Post-Closing Board of Directors
Post - Closing Board of Directors Blake Masters Director Blake Masters is an entrepreneur and investor . After graduating from Stanford and Stanford Law School, Blake co - founded a successful software sta r tup called Judicata . In 2014 , he co - authored the # 1 New York Times bestseller on sta r
Slide 29: Appendix
Appendix 29
Slide 30: Risk Factors
Risk Factors 30 PublicSq’.s business is subject to numerous risks, including but not limited to the following: PublicSq. has a very limited operating history, which makes it difficult to evaluate its business and prospects; To date, PublicSq. has not generated significant revenues or achieved profit
Slide 31: Risk Factors (continued)
31 If PublicSq. does not successfully anticipate market needs and develop products and services and platform enhancements that meet those needs, or if those products, services, and platform enhancements do not gain market acceptance, PublicSq.’s business, operating results, and financial condition w
Slide 32: Colombier Risk Factors
32 Colombier is subject to numerous risks, including but not limited to the following: The risk that the business combination may not be completed in a timely manner or at all, which may adversely affect the price of Colombier’s securities; The risk that the business combination may not be completed
Slide 33: Search. Shop. Share.
Proprietary & Confidential - Do Not Distribute Search. Shop. Share. Investor Presentation May 2023