Ebiquity PLC · LSE:EBQ

Ebiquity — Investor Presentation (July 2008)

31 slides from Ebiquity's investor presentation, July 2008

Slide 3: Overview
Overview 1. Overall performance in line with revised expectations 2. Total revenue for the year to 30 April 2008 up 8% to £17.2 million 3. Underlying operating profit was £2.0 million, down 10% on the previous year (+27% discounting one-off ‘development’ revenue) 4. Cash generative - net debt fell f
Slide 5: Revenue
Revenue All in £k Apr-08 Apr-07 YoY 12m 12m % Technology & Data 5,910 5,716 3% Consulting Services 11,310 9,604 18% Core 17,220 15,320 12% Development - 661 (100%) Total 17,220 15,981 8% ©copyright Thomson Intermedia 2008 5
Slide 6: Gross Margin
Gross Margin All in £k Apr-08 Apr-07 YoY 12m 12m % Gross Profit Technology & Data 3,418 3,483 (2%) Consulting Services 5,541 4,811 15% Development - 661 (100%) Total 8,959 8,955 0% Gross Margin Technology Services 58% 61% Consulting 49% 50% Development - 100% Total 52% 56% ©copyright Thomson Interme
Slide 7: Underlying Operating Profit
Underlying Operating Profit All in £k Apr-08 Apr-07 YoY 12m 12m % Technology & Data 145 220 (34%) Consulting Services 1,993 1,463 36% Central (121) (92) 32% Core 2,017 1,591 27% Development - 642 (100%) Underlying Operating Profit 2,017 2,233 (10%) Highlighted Items Non-cash* (1,835) (657) 179% Cash
Slide 8: Profit Before Tax & EPS
Profit Before Tax & EPS Apr-08 Apr-07 YoY 12m 12m % Underlying Operating Profit 2,017 2,233 (10%) Highlighted Items (3,140) (2,055) 53% 2% Reported Operating (Loss)/Profit (1,123) 178 (731%) Net Finance Costs (250) (353) (29%) #DIV/0! Profit Before Tax (1,372) (175) 683% EPS (diluted in pence) Under
Slide 9: Debt and Debtors
Debt and Debtors All in £k Apr-08 Apr-07 Cash 1,687 2,105 Gross debt 3,751 5,057 Net Debt 2,064 2,952 Unutilised Cash Facility 4,100 3,600 Debtor days 65 95 % of debts >60 days old 19% 32% ©copyright Thomson Intermedia 2008 9
Slide 10: How things will look going forward
How things will look going forward… All in £k Apr-08 12m Segment Audience Billetts Advertisers 16,235 Reputation monitoring PR professionals 391 Publisher solutions Publishers 594 Total Revenue 17,220 ©copyright Thomson Intermedia 2008 10
Slide 12: What do we do?
What do we do? • Media Monitoring: – Monitors advertising spend and appearance across all media – Delivers essential data and insights direct to the desktop via a powerful technology platform refreshed in near real-time • Media Consulting: – Measures media value and – Evaluates media buys and sets p
Slide 13: Sources of revenue 2007/8
Sources of revenue 2007/8 89% recurring revenues 98% group renewal rate 54% 10% Media Monitoring 4% Media Consulting Marketing Sciences 2% e-publisher NewsLive 30% ©copyright Thomson Intermedia 2008 13
Slide 14: Strategic Review
Strategic Review We have reviewed every aspect of our business: • Management structure: strengthen our depth of senior talent, build a culture of accountability • Human Resources practices: better motivate, incentivise, reward and retain, our people. • Systems and processes: improve management pract
Slide 15: Strategic Review: financial procedures
Strategic Review We have strengthened our financial procedures by: • Aligning budget process to group strategy • Creating a bottom-up approach to budget setting • Conducting bi-weekly reporting of sales and monthly reporting of results • Introducing a Quarterly hard-close in addition to statutory re
Slide 16: …and finally, we have reconfigured our business
Strategic Review …and finally, we have reconfigured our business to meet the changing demands of the markets: ©copyright Thomson Intermedia 2008 16
Slide 17: How it used to be / Where we are today
Where we are today How it used to be Technology and Data Consultancy Services Ad Media auditing Market modelling monitoring & consulting & econometrics Who’s advertising Was my media How do I get value and when? buying from my marketing delivering value? investment and how can I improve effectivenes
Slide 19: Building a new 'go-to-market' strategy
Building a new ‘go-to-market’ strategy Our new strategy: • Upgraded our monitoring product to provide ‘tailored insights’ not just data • Combine our various advertiser services into one integrated offering • Build a unique proposition which combines the strength of our consulting business and the p
Slide 21: Step Two: combine business units to deliver best practise process
Step Two: combine business units to deliver best practise process Throughout Defines optimal ROI Pre-plan across channels ‘Pre-flight’ check on effectiveness, quality and Pre-campaign pricing ‘Post-flight’ In-depth analysis of competitive Post-campaign check vs. plan,benchmarks messaging, media use
Slide 23: An independent integrated service for a new landscape
An independent integrated service for a new landscape • Provides the most relevant, accurate and actionable competitive information • Delivers independent marketing and media analysis from consolidated channel data • Optimizes investment levels and deployment by channel and medium • Interrogates med
Slide 24: Next Steps
Next Steps √ In the coming months we intend to address the opportunities in our two other important audiences Advertisers Public Relations Publishing ©copyright Thomson Intermedia 2008 24
Slide 25: Summary and outlook
Summary and outlook 1. We have improved our financial systems, put in place clear operating and management processes and developed a clear strategy for growth 2. Our extensive media data base and monitoring platform opens up new growth opportunities which we intend to exploit 3. We are well placed t
Slide 28: Highlighted Items
Highlighted Items All in £k Apr-08 Apr-07 12m 12m Recurring (non-cash) Share-based expenses 99 270 Amortisation of purchased intangible assets 369 387 Total 468 657 Non-recurring Writedown of development asset (non-cash) 1,457 - Property costs 458 218 Management restructuring costs 521 193 Other 236
Slide 29: Balance Sheet
Balance Sheet All in £k Apr-08 Apr-07 Non Current Assets Capitalised Dev't 495 1,683 Other 13,111 12,994 Current Assets Trade Debtors 3,052 4,165 Accrued Income 1,904 1,035 Other 797 620 Cash 1,687 2,105 Total 7,440 7,925 Current Liabilities Loans & Overdrafts (1,951) (2,857) Provisions (156) (59) A
Slide 30: Management CVs
Management CVs Michael Higgins Non-Executive Chairman Michael joined the board on 1 May 2006. Michael spent the previous 10 years as a Partner at KPMG following 12 years at Charterhouse Bank, the last 8 as a Director. Michael qualified as a Chartered Accountant with Price Waterhouse. Michael current
Slide 31: Management CVs
Management CVs Paul Gladman Chief Information Officer Working with the company from inception and becoming IT Director in 1999, Paul developed the group’s technology platforms including all data capture and website systems. Now Chief Information Officer with responsibility for software development,

Ebiquity — Investor Presentation (July 2008) on 6ix

Ebiquity — Investor Presentation (July 2008)

Slide 1: Company Presentation July 2008

Slide 2: Our new management team

Slide 3: Overview

Slide 4: Financial Highlights

Slide 5: Revenue

Slide 6: Gross Margin

Slide 7: Underlying Operating Profit

Slide 8: Profit Before Tax & EPS

Slide 9: Debt and Debtors

Slide 10: How things will look going forward

Slide 11: Strategic Review

Slide 12: What do we do?

Slide 13: Sources of revenue 2007/8

Slide 14: Strategic Review

Slide 15: Strategic Review: financial procedures

Slide 16: …and finally, we have reconfigured our business

Slide 17: How it used to be / Where we are today

Slide 18: The advertising landscape has never been more complex

Slide 19: Building a new 'go-to-market' strategy

Slide 20: Step One: Upgrade and re-brand advertising monitoring

Slide 21: Step Two: combine business units to deliver best practise process

Slide 22: Independent analysis and advice for greater efficiency and performance

Slide 23: An independent integrated service for a new landscape

Slide 24: Next Steps

Slide 25: Summary and outlook

Slide 26: ©copyright Thomson Intermedia 2008

Slide 27: Appendices

Slide 28: Highlighted Items

Slide 29: Balance Sheet

Slide 30: Management CVs

Slide 31: Management CVs