NIQ Global Intelligence plc · NYSE:NIQ
NIQ Global Intelligence — NielsenIQ — Investor Presentation (2024)
8 slides from NIQ Global Intelligence's investor presentation, Aug 12, 2024
Slide 1: Meeting the Moment: US Black Beauty Consumers in 2024
Meeting the Moment US Black Beauty Consumers in 2024 © 2023 Nielsen Consumer LLC. All Rights Reserved. © 2023 Nielsen Consumer LLC. All Rights Reserved.
Slide 2: Black households are a young and growing population
Black households are a young and growing population Average Age 6.1% Of Black females gave birth 32 in the past 12 months Total Pop 39% 6 years younger that total US @ 38 47.9M of Black HHs are headed by 14.4% of U.S. pop married couples 26% 56% Black adults who identify as Protestant Median HH inco
Slide 3: Black beauty sales make up 12.5% of Total US Beauty dollars
Black beauty sales make up 12.5% of Total US Beauty dollars; outpacing Total US in growth across the board Beauty $, units and HH growing faster among Black consumers vs. total U.S. +17% +13% $9.4 +8% billion Beauty spending by Black +5% +5% consumers (+$1.3B from +3% YA) Total US beauty consumer Bl
Slide 4: Online spending surpasses in-store on a per buyer basis
Online spending surpasses in-store on a per buyer bases both YA and in the latest 52 weeks Black consumer $ per buyer $369.67 $330.86 $312.90 $292.70 +11.7% Black online beauty $ per buyer vs. +12.0% for all U.S. beauty YA L52 In store Online Source: NielsenIQ Omnishopper, Total Available Retailers
Slide 5: Cultural identity is central to who Black consumers are
Cultural identity is central who Black consumers are Black adults say being Black is very important to how they see themselves 76% Yet, only 23% feel Black culture is reflected in or influences broader American culture. Conversely, 21% feel their culture is not reflected at all Black adults say they
Slide 6: Black-owned & founded brands most significant in hair care & hand & body lotion
Black-owned & founded brands most significant in hair care & hand & body lotion Still, Black-owned brands represent a negligible amount of category dollars Black-owned % share L52 ($MM) % chg of category / founded Cosmetics $14.4 3.9% 0.2% Facial skin care $14.4 -25.2% 0.3% Fragrances $1.4 +++ 0.1%
Slide 7: Meeting the moment
Meeting the moment Meet growing engagement with continued investment Black beauty consumers are not a monolith; solve the value equation for both mass market & luxury offering Solidify offerings online as well as in-store, and in top 5 retailer Ensure acquisitions meet the needs of black consumers a
Slide 8: Thank you.
Thank you. © 2023 Nielsen Consumer LLC. All Rights Reserved. © 2023 Nielsen Consumer LLC. All Rights Reserved. 8