SRAX, Inc. · OTC:SRAX
SRAX — SOCIAL REALITY — Investor Presentation (October 2018)
20 slides from SRAX's investor presentation, Oct 9, 2018
Slide 1: Building the tools to unlock the value of data
Building the tools to unlock the value of data & ~~ : i a : | * AS | =) H = re] a az _SRAK of October 7, 2018 Nasdaq: SRAX
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation contains "forward-looking statements" within the meaning of the “safe-harbor” provisions of the private securities litigation reform act of 1995. Investors and prospective investors are cautioned that any such forward-looking statements are not guarantees of f
Slide 3: About SRAX
About SRAX SRAX is a consumer data management and distribution technology platform that builds valuable verticals around specific data sets. Solve data challenges for all actors in the digital advertising ecosystem.
Slide 4: Growth Strategy
Growth Strategy Proven vertical model with sale of healthcare business, SRAXmd @ Launching blockchain technology platform, BIGtoken &y Identifying value in each of our business units ail Continuing to grow our sales infrastructure
Slide 5: Sold Healthcare Business, SRAXmd
Sold Healthcare Business, SRAXmd e $52.5M total consideration -$33.5M less transaction expenses in cash -$10M in preferred shares / 31% ownership in new SRAXmd entity -Up to $9M as an earn-out upon reaching gross profit targets by December 31, 2018 -2016 revenue was $4M out of $36M -2017 revenue was
Slide 6: BIGtoken
-BlGtoken BlGtoken is a consumer-powered data management and distribution system revolutionizing advertising by offering consumers choice, transparency and compensation for their data.
Slide 7: Who owns our data?
Who owns our data? CORPORATE | | CONSUMER Website Solel mecie i searches Pectivity information = Website Smartphone Online visits and _ purchase H app usage information H 1. DATA | GENERATION 2. DATA | The advertising cycle begins and ends with the consumer, yet consumers are the most disempowered a
Slide 8: Evolution of Advertising Challenges & Solutions
Evolution of Advertising Challenges & Solutions Effect Ad Fraud - Bots Fraudulent web page views Wasted ad dollars Damaged SEO & website reputation Viewability No industry standard Wasted ad dollars Data Accuracy ® |rrelevant ads served ® Wasted ad dollars Solution Bot detection and mitigation tools
Slide 9: How BIG revolutionizes data collection
How BIG revolutionizes data collection Data collection before BIG Data collection after BIG Not transparent to consumer x r, ; x Age 4 6, Consumer is not compensated x (ms Eeqeemenmicompanssicd Location = v x Consumer does not participate in ’ Househald Income relationship: not opted-in or verified
Slide 10: BIG Consumer Vision
BIG Consumer Vision ob Se rs KN
Slide 11: BIG User Growth
BIG User Growth
Slide 12: BIGtoken User Growth & Revenue Potential
BlIGtoken User Growth & Revenue Potential 500K users $1.5M in monthly revenue 1M users $3.5M in monthly revenue $90M annualized revenue 3M users $12M in monthly revenue $285M annualized revenue 10M users $30M in monthly revenue $400M+ annual revenue e April 2019 ~~ /@> /@> eo eo eo January 2020 Janu
Slide 13: Sign up today at bigtoken.com/beta
Sign up today at bigtoken.com/beta
Slide 14: Our Products
Our Products SRAK SRAX Social Shopper §ooo0 evened! o> ff ew 00 SRAX Platform SRAX Social SRAX Shopper Our stack of CPG tools puts your brand at the top of consumers’ shopping lists through performance pricing, custom data targeting and brand safe delivery. We combine a social media management platf
Slide 15: Financial Highlights
Financial Highlights Digital Advertising is a Seasonal Industry Q2 2018 © 72% gross margin, up from 56% in Q2 2017 e $41K in cash and cash equivalents at June 30, 2018, with $4M in credit facility Gross Margin Improvement e $33.5M in gross proceeds received in August 2018 2017 60% 56% © $23.3M gross
Slide 16: Investment Rationale
Investment Rationale Optimization and Monetization of Data 4+ Verticals: Shopper, Auto, Social, IR $52.5. Sale ei iealueare $ 1 3 0 B Solving problems for huge digital data market 72% BIG $400. 12% Beta Sept. 2018 Revenue potential by Dec. 2021 for BIGtoken
Slide 17: Appendix
APPENDIX
Slide 18: Management with Proven Track Record
Management with Proven Track Record ® ® ®O CHRIS MIGLINO CEO and Founder Chris has spent the past 20 years working in the digital advertising space and has successfully launched and sold 2 internet companies. Both of these companies were sold to publicly traded companies on the NASDAQ. He has a deta
Slide 19: Capitalization Table
Capitalization Table As of October 7, 2018 Shares Warrants?” 3,098,564 Fully Diluted Shares (as reported) 13,998,560 Total Potential and Fully Diluted Shares 16,193,560 1 In conjunction with the sale of SRAXmd on August 6, 2018, the company repurchased 515,000 shares from SRAXmd employees. 2 Warrant
Slide 20: Christopher Miglino
CHRISTOPHER MIGLINO CEO and Founder G 7 | " 323.229.0297 A Chris@srax.com @chrismiglino
SOCIAL REALITY — Investor Presentation (October 2018) on 6ix