Simmons First National Corporation · NASDAQ:SFNC

Simmons First National — Investor Presentation (May 2015)

29 slides from Simmons First National's investor presentation, May 4, 2015

  1. Slide 1: Simmons First National Corporation

    Simmons First National Corporation NASDAQ-GS: SFNC

  2. Slide 2: Forward-Looking Statement

    Forward-Looking Statement ded. These anticipate,” “estimate,” “expect,” “foresee,” “may,” “might,” “will,” “would,” “could” or “intend, tual results coulk Fay simmons rst, National Corporation Page2

  3. Slide 3: Company Profile

    Company Profile Ticker: SFNC _ * Since 1903 | © $8 Billion Total Assets | * 4 State Footprint Le * $1.4 Billion Market Cap * History of strong asset quality * Top 50 Agricultrure Lender in the Country @ * Top 50 SBA Lender in the Country & * Excellent non-interest income (non-banking business units)

  4. Slide 4: Company Footprint

    Company Footprint Oklahoma City “Wichita Falls fort Worth Irvinx Simmons First National Corporation e @ Memphis, ee. Atlanta PITT TTSTaOHS iN | soa Topeka - Kansas Cit @Meriand Park Olath " st ud Ks Senor GP io Louisville “Evansville fFrankdon’ 4 pee er ey Os Poplar Blutf an Page

  5. Slide 5: Four Strategic Acquisitions

    Four Strategic Acquisitions 28 “ea Closed: 9. 2014 Sytem Conversion: Os 2046 ‘Announced May 2014 Closed: Feb. 2015 ‘System Conversion: Announced: May 2014 Closed: Feb. 2015 Systern Conversion: Apr. 2015 + Section 363 Bankruptcy Purchase Price: $53.6 million (0.90X TBV) * Internal Rate of Return > 25

  6. Slide 6: Trust Company of the Ozarks Acquisition

    Trust Company of the Ozarks Acquisition $1 bi 1,300+ client base illion in assets under management Market: Southwest Missouri ‘Transaction Multiples ‘Announced: Expected closin April 2015 + Cost Savings of 15% 3.2015 + Immediately accretive to earnings : “Pee a Net Income ea Key Financial Highlights

  7. Slide 7: First State 3+

    First State 3+ M&A since 1 90: © 11 Whole bank acquisitions ° branch deal el c20 ha) ° 1Bankry os G63) 6 4RTC failed thrift, acquisitions Page7

  8. Slide 8: Integration timeline

    Sep: Dec: wo Convert MNB, i 8 Y branches vo wo Regulatory approval (Delta Trust) oo a ao File S-4 (ote Trust) File 5-4’ eo Close on Delta Trust (delta Trust Shareholder meeting) ini: EI do, & Lak v Delta Trust conversion Shareholder vo Close on na Bank eo Convert Liberty Bank Close on Trust Company

  9. Slide 9: Regional Structure

    nal Structure é i @ South AR — a Kosa ry ; © Loans e cline Mand Fa st sul) } o Deposits $1. ia oun aa toate AR Region oa $1.2B ° eee $1.88 “ei Fats 3 Northwest AR Region =i ans $0.4B © Deposits $0.68 on wort L atlanta _Blimioghom | CA @ —— Region oLons $) © Deposits Hes jement ight cata Tennessee Re

  10. Slide 10: Market Demographics and Deposit Market Share

    Market Demographics and Deposit Market Share vat mane See ee tee eel (s) {ean bis $in millions) Fay simmons rst, National Corporation Page 10

  11. Slide 11: Non-Banking Business Units

    Non-Banking Business Units 7 Simmons First Credit Cards © $171 million nationwide credit card portfolio 0 $3.ilonin see © Gross yield over 11.6% with TCO o Prof margin of 30% Simmons First Trust Company © History of excellent credit quality 4 122%net charge-off (014) mons First” Simmons First Financ

  12. Slide 12: Revenue Opportunities

    Revenue Opportu siomemann OB ADEISTNSE First Stateys “MBERTY Credit Cards Trust\Wealth Mgmt. v v ICO Investments Agriculture Lending << Ki< ix < Equipment Finance Insurance (P&C) v v Consumer Finance v SBA Lending v v ** None of our accretion estimates include the potential benefits of expanding the

  13. Slide 13: 2014 and Q1-2015 Financial Highlights

    2014 and Q1-2015 Financial Highlights GAAP Results Non-recurring items Core Results ROA, Core ROTE, Core Efficiency Ratio, Core NIM NIM, Core Q1-2015 Results {OA, Core RO” TE, Core Efficiency Ratio, Core NIM NIM, Core 13 2014 Change Change 2013 2014 Change Change nings Earnings $ % EPS EPS $ % $23,2

  14. Slide 14: SFNC: Performance Trends

    SFNC: Performance Trends = Qu-15 wi E 1 : i m1 | ron © it = E ad ee z= | i 2013 2014 Q1-is 2010 2011 2012 2013 2014 Core Efficiency Ratio Core Diluted EPS 75% | es 55% + — — — — — 2010-2011. 2012, 2018-2014. Fay simmons rst, National Corporation Page 14

  15. Slide 15: Financial Highlights

    Financial Highlights March 2013 March 2015 Actual Actual $3.58 $7.88 Loans, net of discounts $1.88 $4.68 posits $2.98 $6.38 Investment Secu folio $0.78 $1.68 LTM Core Diluted Earnings Per Share © $1.59 $2.53 Common shares outstan 16.5M 29.9M Tangible book value per share $20.73 $20.78 0.94% 0.45% TC

  16. Slide 16: Total Deposits

    Total Deposits March 31, 2015 First SFNB State Liberty SFNC (Sin miions) (Legacy) ank Bank Consolidated Non-Interest Bearing $149 $1,124 Interest Bearing Transactions 2,061 1,022 545 3,628 Time Deposits 909 431 183 1,523 Total Deposits $3,832 $1,566 $877 $6,275 Non-Interest seer eels 22% 7% 17% 18 N

  17. Slide 17: Loan Portfolio

    Loan Portfolio Total Loan Portfolio $4.6 billion March 31, 2015 Consumer Construction Aare 10% 5% Variable, Adjustable or Fixed < 1 YR Maturity 38 Fixed Rate | Commercial ‘Owner Occupied Real Estate 32% Non-owner Occupied | a {2} Simmons Bank only Fay simmons rst, National Corporation Page 17

  18. Slide 18: Quarter over Quarter Loan Growth

    Quarter over Quarter Loan Growth $in millions Q1-2014 = q-2015 ins oe Legacy Loans ® $1,780 $2,116 $336 19% cquired Loan: 450 2,418 1,968 437% quired Loan: 138 103 (35) (25%) Total Loans $2,368 $4,637 $2,269 96% (1) Acquired loans net of discounts ‘Simmons First National Corporation Page 18

  19. Slide 19: Credit Quality: Legacy Portfolio

    Credit Quality: Legacy Portfo Legacy exchides acquired loans and OREO $ in millions 2007, 2008 «= 2009S «2010S «2011 «9 2012S 2013'S 2014 ve NPLG)—SENC 0.60 0.81 1.35 1.98 1.74 1.42 1.07 0.74 0.81 NPL.) AH US Banks (7 0.93 2.19 441 4.15 4.11 3.36 2.67 2.07 (4) NPA-SENC 0.51 0.64 1.12 1.42 1.18 0.96

  20. Slide 20: Credit Quality: Credit Card Portfolio

    Credit Quality: Credit Card Portfolio 12.0% ffs) ‘Net Charge- ( rg ) 2008 “The Great Ri 10.5% 1053] 9.0% | So se 2001 Recession y = E ~/e GB] 6.0% ~/ a Zl 4.5% Mi ams 3.0% 2.1% 2.6% jt 139 1.5% — 0.0% $a 1985 1987 19891991 1953 1995 1997 1999 20012003 2005 | «200720092011 20132015 ——SFNC ~——Industry

  21. Slide 21: Credit Quality: Consumer Finance Company

    Credit Quality: Consumer Finance Company es ee Balance Charge-off ‘ ($ in mittions) % Yield ) 2006 33.3 1.23 144 2007 373 144 143 2008 477 3.16 14.2 2009 54.0 2.83 135 2010 53.0 1.80 13.4 2011 50.6 1.35 136 2012 479 1.42 13.4 2013 48.1 0.87 13.0 50.5 1.10 12.7 Simmons First National Corporation Page

  22. Slide 22: Credit Quality: Loan and Credit Coverage

    Credit Quality: Loan and Credit Coverage $in millions SAS Coverage Legacy Loan Portfolio 2,115 Allowance for Loan Loss (29) 1.4% Loans acquired, 2,491 Loan discount (73) 2.9% L ired, 127 Loan Discount (24) 18.9% Total Loans, before discounts 4,733 (126) 2.7% Fay simmons rst, National Corporation Pag

  23. Slide 23: Consistent Dividend History

    Consistent Dividend Histo FAY sisamons First National Corporation, Page 23

  24. Slide 24: One Year Total Shareholder Return

    1 Year Total Shareholder Return {Dividends + Stock Appreciation) AN/14— 3/31/15 30 7 SFNC 424.6% SNL U.S. Bank Index +3.9% ri 20 3 d g 5 [<4 g al -10 Mar-14 Jun-14 Sep-14 Dec-14 “15, ——SFNC_ ——SNLU.S. Bank Fay siznmons First National Corporation Source: SNL Financial Page 24

  25. Slide 25: Long-term Shareholder Return

    Long-term Shareholder Return (Dividends + Stock Appreciation} Pre-economic downturn 12/31/07 - 3/31/15 150 SFNC +11 SNL U.S. Bank Index 100 i -50 n prhevnd Nagano -100 7 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12 yec-13 Dec-14 —SFNC_ —SNLU.S, Bank Fay simmons rst, National Corporation Source: SNL Fin

  26. Slide 26: Investment Profile

    Investment Profile SFENC Market Data as of 3/31/15 Stock Price 52 week price range $34.62 - $46.38 Common Shares Outstanding 29.8 million Market Capitalization $1.4 billion % Institutional Ownership ~28% % Index Ownership “9% Valuation & Per Share Data Price / LTM EPS 17.8x Price / 2015 EPS 14.6x Pr

  27. Slide 27: Strategic Focus

    Strategic Focu = "Table Stakes" Asset Quality Regulatory Compliance ntegration of acquisitions = Brandi $10 billion threshold Acquisitions = Non-banking - investments, i Fay simmons rst, National Corporation Page 27

  28. Slide 28: M&A accretion

    &A accretion e coined efficiency initiatives Organic legacy loan growth “ Rising interest rates Exceptional balance sheet Attractive dividend yield Committed to delivering a sophisticated and diverse range of products with the service level of a community ban Page 28 Simmons First National Corporati

  29. Slide 29: Simmons First National Corporation

    Simmons First National Corporation NASDAQ-GS: SFNC

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