Panasonic Holdings Corporation · TSE:6752
Panasonic — Investor Presentation (December 2014)
29 slides from Panasonic's investor presentation, Dec 1, 2014
Slide 1: At IR Day in May, new business structure and targets
◯ At IR Day in May, I talked about the new business structure created by integrating AV products such as TVs videos and Audios and the aim to achieve targets by fiscal 2019. ◯ Today I will explain our progress and business strategy. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 2: Today's presentation includes 4 points
◯ Today’s presentation includes 4 points. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 3: Fiscal 2015 sales and operating profit outlook
◯ Overall sales for fiscal 2015 are expected to be almost unchanged compared with the previous year despite the negative impact of approximately 60.0 billion yen due to the exit from Plasma TV business. ◯ Expected operating profit of 52.0 billion yen is likely to be achieved on a consolidated basis,
Slide 4: Consumer Electronics business expansion in Asia
◯ In Consumer Electronics, we have been focusing on business expansion in Asia as well as Japan. In particular, refrigerators and beauty products in Asia are showing favourable sales. ◯ In addition, profitability in the AV business is improving on last year. AP Asia is expected to be established nex
Slide 5: Appliances Company operating profit ratio target
◯ However, operating profit ratio in Appliances Company has not yet reached 5%. In order to achieve this target more quickly, we will first establish a more robust corporate structure in the consumer electronics business and strengthen premium products in order to improve profitability. ◯ In oversea
Slide 6: Aiming to achieve 2 trillion yen in consumer electronics
◯ Next, aiming to achieve 2 trillion yen in consumer electronics. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 7: Global appliance demand
◯ This chart shows demand in appliances including AV products. ◯ The global demand is expected to be approximately 32.0 billion yen in fiscal 2015. In particular, the biggest growth is in Asia while the composition ratio of Europe is very large. ◯ Our European business size is currently small. Howev
Slide 8: Composition ratio of sales by region
◯ Next, composition ratio of sales by region from fiscal 2012 to 2015. ◯ In fiscal 2012, although the volume of Japanese sales was extremely high, it came down to 37% in fiscal 2015. Meanwhile, the volume of European sales increased to 17%. ◯ In Japan the volume has come down due to sales decrease i
Slide 9: Next, Japan
◯ Next, Japan. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 10: Japan: products for affluent senior consumers
◯ According to Japanese income group by age, savings in 50’s and 60’s are high. This proportion is expected to be even higher towards 2018. ◯ We started to work on products for these consumers two years ago, in view of future products, their preferences and marketing. ◯ That is how ‘J concept’ produ
Slide 11: J concept products
◯ These are ‘J concept’ products. ◯ The specific feature of these air-conditioners is directing warm air (up to 35 degrees) to the feet. This feature was in response to feedback from 30,000 seniors. ◯ With regard to refrigerators, seniors’ priority is keeping vegetables fresh in the middle compartme
Slide 12: Next, Asia
◯ Next, Asia. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 13: Asia market size: Next Rich and Middle Class
◯ The market size of Asia both developed and advanced countries is expected to grow undoubtedly. ◯ There are two classes, Next Rich and Middle Class. Although the portion of ‘Next Rich’ is only 3%, this accounts for 4.6 million households and demand in consumer electronics from this class is 560 bil
Slide 14: Made in Japan yearning in Asia
◯ In Asia, there is a strong yearning towards ‘Made in Japan’ products. ◯ First, refrigerators and washing machines were introduced to retailers and specialized shops as the premier products of ‘Made in Japan’. Loyal customers who are in the affluent class buy these products. ◯ In order to lock in t
Slide 15: Increasing product line-ups and high value-added share
◯ In order to increase product line-ups and improve sales, we have to increase the portion of high value-added products. ◯ We also receive requests for lower middle-range products mainly in emerging markets. As it is difficult to secure profitability from these product ranges, we are taking a major
Slide 16: Establishing AP Asia
◯ For this purpose, we have decided to establish AP Asia. ◯ AP Asia, which is not controlled by headquarter in Japan, has unified functions from research, designing and marketing in order to make quick decisions and respond to market changes speedily. ◯ Management class has already been deployed and
Slide 17: Next, Europe
◯ Next Europe. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 18: Europe high-end market and built-in kitchens
◯ In Europe, the average price of white goods is extremely high and this is a high-end market. ◯ The demand for built-in kitchens is considerably high and accounts for 40% of total demand. Based on this, since last year we have been strengthening the built-in business. ◯ In Europe, houses are used f
Slide 19: Premier zone and built-in equipment demand in Europe
◯ There is demand for premier zone and built-in equipment in Europe. ◯ In IFA this year, we displayed the products which will be introduced in 2015 and 2016. We promoted built-in equipment as well as the revival of Technics products. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 20: Collaboration with Gorenje in Europe
◯ The first development in Europe was very high premium products with very stylish design. ◯ Although those products received good reviews, it was not a profitable business as the production was in China and imported from there. ◯ However, profitability improved significantly as Gorenje supplies the
Slide 21: Establishing Technics premier brand
◯ Another approach is to establish Technics premier brand. ◯ Technics is a very well-known brand with highly positive reviews, especially in the U.K. and Germany, and there was strong demand for the revival of the Technics brand. ◯ The revival of Technics was announced at IFA last September and it w
Slide 22: Finally, B to B Solution
◯ Finally, B to B Solution. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 23: BtoB business in Japan, China and Asia
◯ There are differences between Japan, China and Asia in BtoB business. ◯ In Japan, product planning, development, sales and service has been unified and developing since April this year. ◯ In China, our business includes product planning, development, sales, service and maintenance in Dalian’s form
Slide 24: Large-scale air-conditioners
◯ In addition to air-conditioners for halls, we develop large-scale air-conditioners which have been installed in public facilities such as Osaka station in Japan. ◯ In addition, absorption chiller are manufactured in Gunma, Japan. We are one of the few companies which produces these products in Jap
Slide 25: Cold chain business and CO2 refrigerant
◯ In cold chains, we have showcases for stores, refrigerators for logistics and restaurants, etc. ◯ We are the only company which has CO2 refrigerant and remote monitoring systems. ◯ By leveraging this strength, we are strengthening the product ranges in Japan and China, expanding sales channels as
Slide 26: Finally, conclusion
o Finally, conclusion. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 27: Future global sales channels and top class appliance company goal
◯ We have to think about future global sales channels by taking into consideration the current trend of yen weakening and optimal manufacturing sites . ◯ We will complete the creation a stronger structure during fiscal 2016 and aim to be a global top class appliance company in 2018. Copyright (C) 20
Slide 28: Thank you for your continuous support
◯ Thank you for your continuous support. Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Slide 29: Copyright (C) 2014 Panasonic Corporation All Rights Reserved.
Copyright (C) 2014 Panasonic Corporation All Rights Reserved.