Mitsubishi Electric Corp. · TSE:6503
Mitsubishi Electric — Investor Day (November 2017)
28 slides from Mitsubishi Electric's investor day presentation, Nov 22, 2017
Slide 1: Power Devices Business Briefing
Power Devices Business Briefing — Providing crucial energy-saving devices as a global top-level power devices manufacturer — Nov. 22, 2017 Toru Sanada Executive Officer In charge of Semiconductor & Device © Mitsubishi Electric Corporation
Slide 2: Contents
Contents 1. Introduction 2. Positioning and Features of Business 3. Business Environment 4. Growth Targets 5. Differentiation Strategy 6. Business Strategy by Segment 7. Manufacturing Strategy 8. Summary 1 © Mitsubishi Electric Corporation
Slide 3: Introduction: Embodiment of the Corporate Mission
1. Introduction Embodiment of the Corporate Mission Corporate Mission The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society. 【Contemporary Social Issues】 E
Slide 4: Embodiment of the Power Device Business Mission
1. Introduction Embodiment of the Power device Business Mission Corporate Mission The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society. 【Contemporary Soci
Slide 5: Power devices are crucial for low-carbon societies
2. Positioning and Features of Business Power devices are crucial for low-carbon societies ➢ Semiconductor devices that efficiently control electric power by converting electricity from DC to AC, DC to AC, or by raising or lowering voltage ➢ Key energy saving devices used in a wide range of sectors
Slide 6: Positioned as a business to drive corporate growth
2. Positioning and Features of Business Positioned as a business to drive corporate growth Energy & Electric Systems Information & Communication Systems Power Systems Space Systems Power generation systems, Satellites, Ground systems for Transmission & distribution systems, satellite control, etc. P
Slide 7: Strengths are in-house business and technology synergies
2. Positioning and Features of Business Strengths are in-house business and technology synergies, and global innovation Mitsubishi Electric Industrial Automation Systems Energy & Electric Systems Home Appliances Business segments Technology/business synergies (make strong businesses even stronger) A
Slide 8: Our Focus: IGBTs and Modules
2. Positioning and Features of Business Our Focus : IGBTs and Modules Discrete IGBT and MOSFET* Application range for power devices 100M IGBT Diode Device output capacity [VA] 10M 1M IGBT module 100k IGBT 10k 1k 100 MOSFET 1k 10k 100k 1M Compound power devices with multiple IGBTs and diodes in a Swi
Slide 9: Focus on maintaining world's top share in IPM
2. Positioning and Features of Business Focus on maintaining world’s top share1 in IPM2 Control IC Package IGBT module Case type Drive circuit Short-circuit- monitoring Protection circuit Package Control IC IPM Case type Drive circuit Short-circuit- DIP type monitoring (Dual In-line Package) Protect
Slide 10: Focused on Four Segments: Meeting Diverse Needs
2. Positioning and Features of Business Focused on Four Segments : Meeting Diverse Needs IGBT module IPM Discrete Application Case type segment Application examples Case type DIP type General HV1 Home Air appliances conditioners Fan motors Washing Refrigerators machines Inverters Industry AC motors
Slide 11: Business Environment: Annual market growth rate
3. Business Environment Annual market growth rate of about 6% (US$ million) 6,000 全世界 GlobalIGBTモジュール分野別市場規模 market scale by IGBT module segment (Mitsubishi （当社推定） Electric estimate) 5,000 電鉄・電力 Traction /Electric power 4,000 Industry 産業（再生エネ含む） 3,000 (incl. renewable energy) 2,000 自動車 Automobile 1,
Slide 12: Growth Targets: FY2022 Net sales and OPM
4. Growth Targets FY2022: Net sales of 200 billion yen and OPM of 10% Power devices business パワーデバイス事業 売上高目標 sales targets 200 billion yen (100 million yen]) 電鉄・電力 Traction/Electric power 2000 130 billion yen Industry 産業（含む再生エネ） (incl. renewable energy) 1000 自動車 Automotive 民生 Home appliances 0 2016年
Slide 13: Differentiation Strategy: Chip and package development
5. Differentiation Strategy Developing high-efficiency power devices (chip)s and packages that match market needs are inseparable for differentiation Low cost Home appliances Industry / Renewable energy Large Traction/DC power transmission - Smaller packages - Less peripheral - Easy installation cir
Slide 14: Differentiation Strategy: Si IGBT chips
5. Differentiation Strategy: Si IGBT chips Evolution of Si IGBT chips IGBT chip (1200V industrial use) 6th generation 7th generation Next generation Optimization of Make ultra-thin structure (Ultra-thin device (higher performance & easier to use) 3rd gen. Combine IGBT and diode onto Switching loss 4
Slide 15: Differentiation Strategy: Become No.1 in many SiC applications
5. Differentiation Strategy: SiC Become No.1 in many SiC applications1 ➢ Pursue advanced achievements through synergy among strong power electronics business units within company ➢ Introduce SiC power modules from the start, applying SiC to product groups for all applications Equipped for first time
Slide 16: Differentiation Strategy: SiC chips
5. Differentiation Strategy: SiC chips Continuous development of SiC to lower costs and improve performance Features of SiC chips Item Si SiC Customer benefits Combined uses High efficiency, higher output and EVs, air conditioner, railways, and Power loss 1 1/3 energy savings DC power transmission H
Slide 17: Business Strategy by Segment: Home appliances
6. Business Strategy by Segment : Home appliances Growth strategy Enhance product lineup balanced with market demands (higher functionality, lower power loss, and lower costs) with the goal of being the undisputed market leader ➢ Capture more share where inverter use is DIPIPM utilizing expected to
Slide 18: Home appliances: Product strategy
6. Business Strategy by Segment: Home appliances Product strategy ➢ Higher functionality: More products equipped with SiC and reduce loss ➢ Lower costs: Apply RC-IGBT chips and low-cost packages Luxury room air conditioners High price Pursue energy Full SiC saving DIPIPM While balancing costs , Hybr
Slide 19: Business Strategy by Segment: Automotive
6. Business Strategy by Segment: Automotive Growth strategy Capture opportunities in shift to electric- power automobiles and grow strongly worldwide Ability to offer diverse solutions according to customer demands (chips & modules) ➢ Shift focus from Japan to overseas markets ➢ Shift development an
Slide 20: Automotive: Standard module product strategy
6. Business Strategy by Segment: Automotive Standard module product strategy ➢ Expand product lineup according to market demands (high voltage, large current) High Large voltage Advantages of J1 series J1 series current - Compact (footprint approx. 1200V 30% smaller than other makes)1 - Light weight
Slide 21: Business Strategy by Segment: Industry, incl. Renewable Energy
6. Business Strategy by Segment: Industry, incl. Renewable Energy Growth strategy Increase share in major markets for power Know-how accumulated devices business with competitive products serving Japanese users over many decades ➢ Focus on business in European and and market performance Chinese mark
Slide 22: Industry, incl. Renewable Energy: Product strategy
6. Business Strategy by Segment : Industry, incl. Renewable Energy Product strategy ➢ Medium- and large-capacity products: Enhance industry-standard packages and increase capacities ➢ Small-capacity products: Enhance lineup of DIPIPM original packages (No.1 among home appliances ) and pursue lower c
Slide 23: Business Strategy by Segment: Traction and Electric power
6. Business Strategy by Segment: Traction and Electric power Growth strategy Pursue greater added value in infrastructure segment, where growth is not high but high quality/reliability are demanded, to maintain position as a top supplier High reliability for infrastructure ➢ Deploy products that uti
Slide 24: Traction/Electric power: Product strategy
6. Business Strategy by Segment: Traction/Electric power Product strategy ➢ Expand applications in traction and electric-power market by introducing products with current densities exceeding those of other makes Current density [A/cm2] SiC-equipped products 12 X series (LV100 and HV100 package) 9 El
Slide 25: Production Strategy: Wafer Production
7. Production Strategy : Wafer Production ➢ Maintain highly added-value processes that are key to differentiation at company factories and continue to make investments (Si wafer back side processing and SiC wafers) ➢ Maximize production subcontracting (fabrication outsourcing) for Si wafer surface p
Slide 26: Production Strategy: Assembly/inspection
7. Production Strategy (assembly/inspection) ➢ Establish global system based on local production and consumption ➢ Utilize IoT for thorough productivity improvements ➢ Transition to multiple production lines to fortify BCP ➢ Internalize inspection technologies as know-how and advance them Fukuoka (F
Slide 27: Summary: Growth target for FY2022
8. Summary Growth target for “FY2022” Net Sales 200 billion yen OPM 10% Overseas sales ratio 60% [100 millio 200 billion yen n 2000 Traction/Electric power yen] 130 billion yen 1500 Industry (incl. renewable energy) 1000 Automotive 500 Home appliance 0 FY2017 2017年度 FY2022 2022年度 26 © Mitsubishi Ele
Slide 28: Mitsubishi Electric: Changes for the Better
MITSUBISHI ae ELECTRIC Changes for the Better