Anheuser-Busch InBev SA/NV · EURONEXT:ABI
Anheuser-Busch InBev SA/NV — Investor Day (2023)
36 slides from Anheuser-Busch InBev SA/NV's investor day presentation, 2023
Slide 1: Nick Caton
NICK CATON ‘G=Hsl /EfF # By 2) B, ) O=F=F=l=GF ER: <) ABI
Slide 2: Legal disclaimer
Legal disclaimer Certain statements contained in these materials are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. Forward-looking statements are not guarantees of future performance. Rather, they are ba
Slide 3: My career in ABI
MY CAREER IN ABI 2012 2016 – 2018 2022 – TODAY S TA N F O R D JOINED ABI FINANCE & RISK CHIEF B2B FA M I LY MANAGEMENT OFFICER YA L E MERGERS & REVENUE MANAGEMENT & ACQUISITIONS SALES INTELIGENCE 2007 – 2012 2013 – 2016 2020 – 2022 SKADDEN A PA C M E R G E R S & NORTH AMERICA ACQUISITIONS FINANCE AN
Slide 4: Our B2B digital transformation journey
Our B2B digital transformation journey
Slide 5: We serve millions of retailers all over the world
We serve millions of retailers all over the world
Slide 6: Customers around the world were underserved
Customers around the world were underserved: Limited use of Limited service technology Low price Low visibility of promotions transparency and discounts No access to business Inconvenient delivery insights or data options
Slide 7: We're uniquely positioned to address their needs
We’re uniquely positioned to address their needs Direct Exceptional Strong Customer Megabrands Connection Service Relationships
Slide 8: BEES app screenshot
9:41 5 Bodega Las Abejas v Q Buscar en BEES pa [como tufeedy ee comprando ee alt sual Pedido sugerido Basado en tus Ultimos pedidos. Cerveza Corona Long Neck 210ml $33.00 /caja + (C Aeregar_)
Slide 9: We've built a world-class tech organization
We’ve built a world-class tech organization NYC Campinas, BR 150+ 2,000+ * Number of employees
Slide 10: We've built a superior product
We’ve built a superior product ~3.3M >75% >$35B R12M GMV Monthly Active Users Customer Preference1 >35% Orders Including $1.3B Annualized Marketplace2 GMV Marketplace2 Products Notes: 1. Percentage of customers who prefer BEES over other existing apps. Weighted average from Aug/23 across eight BEES
Slide 11: BEES has become a global megabrand live in 25 markets
BEES has become a global megabrand live in 25 markets Mature digital markets * Number of countries live as of September 2023 Scaling markets
Slide 12: More than an app, a global platform
More than an app, a global platform
Slide 13: Every feature has been purpose built
Every feature has Digital Comms. been purpose built Personalized Shopping Recommendations Rewards Program Data & Insights Integrated Customer Service Flexible Delivery
Slide 14: BEES elevates the shopping experience for all types of retailers
BEES elevates the shopping experience for all types of retailers; big and small Traditional Trade Modern Trade
Slide 15: The BEES product suite enables personalization across all touchpoints
The BEES product suite enables personalization across all touchpoints BUSINESS CUSTOMER CALL CENTER DELIVERY DEVELOPMENT REPS. SERVICE AGENTS AGENTS CREWS Providing exceptional Equipping agents to drive Empowering logistics to Empowering frontline reps. customer service across all digital adoption a
Slide 16: A purpose-built global platform
A purpose-built global platform Multi-product ecosystem AI-driven personalization Coordinated online-offline execution
Slide 17: Digitizing, yes. But more importantly:
Digitizing, yes. But more importantly: Selling Selling more Elevating our customer MORE PROFITABLY RELATIONSHIPS
Slide 18: Accelerating our core business
Accelerating our core business
Slide 19: In our fully digital markets, BEES drives more sales to more retailers
In our fully digital markets, BEES drives more sales to more retailers COVERAGE1 SKU/POC1 (# of customers) +33% Including Marketplace2 Products +10% +11% 2019 2023 2019 2023 Notes: 1. Compares H1 2023 to H1 2019 (as post-BEES and pre-BEES benchmarks).across seven BEES markets (Argentina, Brazil, Col
Slide 20: Serving more stores, more efficiently
Serving more stores, more efficiently STORES/BDR FRONTLINE COST2 EVOLUTION AS % of NR 14% 32% efficiency1 efficiency1 2019 2023 2019 2023 Notes: 1. Compares H1 2023 to FY 2019 (as post-BEES and pre-BEES benchmarks). 2. Overhead cost of field sales team visiting customers. Includes direct costs for B
Slide 21: BEES has elevated the customer experience for retailers in digital markets
BEES has elevated the +36 NPS customer experience for SERVICE LEVEL 601 retailers in digital markets FULL CATALOG ACCESS PRICING VISIBILITY 24 2019 2023 Note: 1. Compares H1 2023 to H1 2019 (as post-BEES and pre-BEES benchmarks). Reflects weighted average NPS from eight BEES markets (Argentina, Braz
Slide 22: In 3 years, Brazil transformed into a fully digital operation
In 3 years, Brazil transformed into a fully digital operation 90%Digital >1M Monthly Net Revenue1 Active Users Digital Ecosystem Notes: 1. Digital net revenue result includes all B2B and digital channels. Source: Internal
Slide 23: Using all levers to unlock growth
Using all levers to unlock growth DIGITAL PERSONALIZED FRONTLINE REWARDS COMMUNICATIONS PROMOTIONS TRANSFORMATION Commercial Campaigns: 1 Win in the high end 2 Lead in Core & Core+ 3 Grow RGB Mix Support client requesting new bank slip for payment. 4 Develop Beyond Beer 5 Grow NABS
Slide 24: Selling more to more customers
Selling more to more customers COVERAGE1 (# of customers) SKUs/POC1 +40% Including Marketplace2 Products +22% +17% 2019 2023 2019 2023 Notes: 1. Compares H1 2023 to H1 2019 (as post-BEES and pre-BEES benchmarks). 2. Third party products not part of AB InBev’s portfolio Source: Internal
Slide 25: Selling more profitably
Selling more profitably STORES/BDR FRONTLINE COST2 EVOLUTION AS % of NR 14% 21% efficiency1 efficiency1 2019 2023 2019 2023 Notes: 1. Compares H1 2023 to FY 2019 (as post-BEES and pre-BEES benchmarks). 2. Overhead cost of field sales team visiting customers. Includes direct costs for BDRs, Sales Sup
Slide 26: Transforming logistics, creating efficiencies
Transforming logistics, creating efficiencies DELIVERY CURVE (2019) DELIVERY CURVE (2023) >60% Reduction1 of variance in deliveries through Flex Delivery # of POCs Delivered To # POCs Delivered To FRI FRI THU THU TUE SAT TUE SAT MON WED MON WED Note: 1. Compares H1 2023 to H1 2019 (as post-BEES and
Slide 27: Digitizing, yes. But more importantly:
Digitizing, yes. But more importantly: Selling Selling more Elevating our customer MORE PROFITABLY RELATIONSHIPS +11% >15% +36 SKUs/POC Reduced Cost To Serve NPS
Slide 28: We are extending our relationship with our customers
We are extending our relationship with our customers
Slide 29: Leading platform in multi-category eB2B
Leading platform in multi-category eB2B Suppliers Topline growth Cost efficiencies Elevated customer Retailers relationships Elevated shopping experience Personalized recommendations Streamlining ordering across multiple suppliers
Slide 30: We've created a thriving marketplace
We’ve created a thriving marketplace 16 Countries1 ~65% Monthly Marketplace Buyers $1.3B 200+ Annualized Marketplace GMV Partner Companies1 Note: 1. Number of partner companies and countries where marketplace business is live. Source: Internal
Slide 31: BEES partnership models
BEES partnership models 1P 3P Services AB InBev buys BEES connects Enable suppliers to and sells products suppliers with retailers further differentiate for a margin. in exchange for fees. their products. Ideal for: Ideal for: • Advanced analytics Companies looking to expand their Companies looking
Slide 32: 1P Model
1P Model Objectives: 1. Elevate in-store execution, driving rate of sale (ROS) 2. Increase numeric and qualified distribution 3. Grow traditional on-premise business BEVERAGE COMPANY GMV +750% How does it work: Via BEES Aug-23 vs Aug-22 Order placed by: Order captured by: Aug-22 Sep-22 Oct-22 Nov-22
Slide 33: 3P Model
3P Model Objectives: 1. Digitize sales process 2. Grow portfolio per store 3. Sales uplift FMCG COMPANY Results for 6-Month Pilot How does it work: (Lima) Order Monthly Buyers placed by: Mar-23 – Aug-23 Order captured by: Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Order processed by: 3P BEES Adoption
Slide 34: GIORIA
GIORIA PARTNER OF
Slide 35: Embedding financial services is a natural extension
Embedding financial services is a natural extension Payments Credit Digital Goods
Slide 36: Key takeaways
1 We’re uniquely positioned to win with underserved customers 2 BEES is a global megabrand preferred by over 75% of customers KEY 3 BEES is more than an app, it’s a purpose-built TAKEAWAYS global platform 4 BEES has enabled us to sell more and sell more profitably 5 BEES has a material and growing m